MAAM

What MAAM does

MAAM OÜ is a privately held Estonian company registered in Tallinn (registry code 16654287, VAT EE102575954) that builds, sells, and installs custom home-automation solutions for residential customers. The company's stated core competency is end-to-end delivery of bespoke automation systems — from design through to on-site installation — targeted at homeowners whose requirements are not met by standard off-the-shelf smart-home products. The company explicitly contrasts its custom-built approach with standardized offerings, positioning itself as a tailored solution provider rather than a product reseller.

Beyond its core home-automation business, MAAM also performs IT services, metal fabrication, and welding work on an as-needed, "occasional" basis, framing these as supplementary capacity rather than dedicated lines of business. The go-to-market is direct-to-customer, with the company handling the full lifecycle from creation and sale to installation. Its distribution is explicitly domestic, limited to Estonia, and customer engagement is conducted via a minimalist bilingual (Estonian/English) website and a single phone/email contact channel.

The business model is project-based and quote-driven; pricing is not publicly disclosed and there is no published product catalog, tiered offering, or subscription component. The company has no disclosed headcount, no external funding, no parent company, no management team listed publicly, no named customers, no partnerships, no certifications, no patents, and no social media presence. The registered address (Endla 76-4, 10613 Tallinn) is a residential/mixed-use unit, and the public footprint is consistent with a micro-entity rather than a scaling business.

Name

MAAM

Legal name

MAAM OÜ

Website

https://maam.ee

Company type

Private

Founded year

2023

Operating status

Operating

Short description

MAAM OÜ builds, sells, and installs custom home-automation solutions for residential customers in Estonia. The company also occasionally performs IT, metal fabrication, and welding work as supplementary services.

Ownership category

akta.pro rank

Product category

Home Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industry

Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ)

Keywords

• Custom home automation
• Smart home installation
• Residential automation systems
• Metal fabrication services
• Welding services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Custom Home Automation Solutions: MAAM designs, manufactures, sells, and installs custom home automation solutions. Revenue is generated through the sale and installation of bespoke automation systems for residential properties.
2. Professional Services: The company also generates revenue from IT services, metal fabrication, and welding jobs performed on an occasional basis alongside their core home automation business.

Go-to-market motion1 record

Distribution channels1 record

Core offering

MAAM designs, manufactures, sells, and installs custom home-automation solutions for residential properties. The company handles the full lifecycle from creation through professional installation. It also offers supplementary IT services, metal fabrication, and welding work on an occasional basis alongside the core home automation business.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Automation Solutions

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Direct peers

• Loxone: Austrian-based smart home automation company offering a full ecosystem of controllers, sensors, and custom integration services across Europe. Loxone is the most directly comparable peer — both companies focus on bespoke whole-home automation design, supply, and installation rather than off-the-shelf consumer kits.
• Fibaro: Polish-based smart home system provider (now part of Nice Group) offering Z-Wave-based automation hubs, sensors, and integrator-friendly solutions across Europe. Directly comparable to MAAM in the custom residential automation space, especially across Central and Northern Europe.
• Gira: German manufacturer and integrator of KNX-based smart home systems with a strong European installer network. Comparable to MAAM in serving custom residential automation projects, though at significantly larger scale and brand recognition.
• Jung ( Albrecht Jung GmbH ): German building technology specialist offering KNX smart home controls, switches, and integrated automation. Like MAAM, Jung supports custom residential installation projects via certified electricians across Europe.

Broad incumbents

• Crestron Electronics: US-headquartered premium home and commercial automation provider with deep custom-programming capability and certified installer network. Comparable to MAAM in the custom integration model, but operates at the high-end luxury segment globally.
• Control4: US-based whole-home automation provider (now under Snap One) with a large certified-dealer network delivering custom-integrated systems. Closely comparable in business model (dealer-led custom installation), though operating at much larger scale.
• Savant Systems: US-based premium home automation provider delivering fully integrated control of lighting, climate, AV, and security through a dealer network. Comparable to MAAM in the custom-installer whole-home automation model, especially at the luxury end.
• Lutron Electronics: Global leader in residential lighting and shading control with strong custom-installer relationships. Comparable to MAAM where automation scope includes lighting/shading integration, though Lutron is far larger and more product-focused.
• Snap One: US-based provider of smart living products, software, and integrator services (owner of Control4). Comparable to MAAM as a one-stop platform serving custom residential integrators, though at vastly greater scale and product breadth.
• ABB-free@home: ABB's residential smart home platform offering integrated lighting, blind, and HVAC control with a European installer base. Comparable as a competing custom home-automation solution, but ABB is a global industrial incumbent offering this as one product line among many.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAM