HURO PROGRAMME FOUNDATION

What HURO PROGRAMME FOUNDATION does

HURO Programme Foundation is a non-profit Section 8 company incorporated in Assam, India in January 2026, evolved from an informal trust originally founded in France in 2005 by Florian Magne following the Hoolock Gibbon Population and Habitat Viability Assessment. The organization operates the world's first and only rescue centre exclusively dedicated to the Western Hoolock Gibbon (India's sole ape species, ranked among the world's 25 most endangered primates 2025-2027 by the International Primatological Society), housing the world's largest rescued gibbon population of 10 individuals at the Sonja Wildlife Rescue Centre in West Garo Hills, Meghalaya. Its core activities span wildlife rescue and confiscation, veterinary rehabilitation, reintroduction (notably the first successful release of a Western Hoolock Gibbon couple, Remi and Robinson, into Nokrek National Park in February 2016), habitat protection, scientific research, and free rural education through the Sonja Wildlife Conservation Middle School serving approximately 160 underprivileged Garo children annually since 2009.

The underlying technology infrastructure centers on the Zoological Information Management System (ZIMS) by Species360, making HURO the only institution globally using this platform exclusively for the Western Hoolock Gibbon. Partnerships span IUCN (conservation status authority), the Meghalaya Government/Forest Department, AHAM (A'chik Holistic Awakening Movement), the Gibbon Health Initiative consortium, and French zoo partners (Zoo LaPalmyre, LePAL, Cerza), with IPPL and Tendua as additional network partners. The revenue model is donation-dependent, restricted to India-based contributors paying in Indian Rupees, with tiered contribution options (₹100, ₹500, ₹5,000, and custom amounts) at one-time, weekly, monthly, or yearly cadences. The organization is governed by a Board led by Chairman Raj Baishya, with founder Florian Magne as Executive Director and Betsida Ch. Marak (2024 Global Gibbon Champion, 2025 Green Guru Awardee) as Vice-Chairman managing the Meghalaya operations.

Name

HURO PROGRAMME FOUNDATION

Legal name

HURO PROGRAMME FOUNDATION

Website

https://huroprogramme.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

HURO Programme Foundation is an Assam-incorporated non-profit operating India's only rescue centre exclusively for the endangered Western Hoolock Gibbon, with field programs in Meghalaya spanning wildlife rescue, rehabilitation, habitat protection, and free rural education for underserved Garo Hills children.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300), Forestry (800)

akta.pro industry

PRIMARYBPAGAGAB

Wildlife Conservation & Species Protection

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYBPAGAIAI

Conservation & Human–Wildlife Conflict Mitigation

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAGAA

Biodiversity & Habitat Conservation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYBPAGAIAJ

Advocacy, Policy & Public Awareness (Animal Welfare)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Wildlife conservation services
• Primate rehabilitation programs
• Environmental education services
• Habitat protection initiatives
• Community conservation outreach

Headquarters

HQ city

Verdilly

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Donations: The organization accepts donations from individuals within India, with options for one-time, weekly, monthly, and yearly contributions in Indian Rupees (INR). Donation tiers include ₹100, ₹500, ₹5,000, and custom amounts.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

HURO Programme Foundation delivers wildlife rescue, rehabilitation, and reintroduction services for the Western Hoolock Gibbon through the Sonja Wildlife Rescue Centre, complemented by a free rural school, habitat protection initiatives, scientific research, and community development programs across Northeast India. The foundation funds these programs via INR donations restricted to Indian donors and through partnerships with international conservation organizations.

Product overview

HURO Programme Foundation operates as a unified conservation organization offering wildlife rescue and rehabilitation services centered around the Sonja Wildlife Rescue Centre, complemented by free education through the Sonja Wildlife Conservation Middle School. The core offerings include the Sonja Wildlife Rescue Unit for field operations, habitat protection and research programs, conservation education and awareness initiatives, and community development work. All gibbon records are managed through ZIMS by Species360, making HURO the only institution using this system exclusively for the Western Hoolock Gibbon. Donations support these integrated conservation, education, and community programs across Northeastern India.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonja Wildlife Rescue Centre India's only rescue centre exclusively dedicated to the care of Western Hoolock Gibbons, providing wildlife rescue, medical attention, rehabilitation, and reintroduction programs for gibbons rescued from poaching, illegal captivity, and injury in the Garo Hills region of Meghalaya. It houses the world's largest rescued gibbon population (10 individuals).
• Sonja Wildlife Conservation Middle School A free, secular rural school providing quality education to approximately 160 underprivileged Garo children annually since 2009, integrating ecology, wildlife protection, anti-poaching education, and nature-based learning to build environmental consciousness among youth.
• Habitat Protection and Research Programs Forest ecosystem protection initiatives, wildlife law implementation support, and scientific research projects to inform conservation strategies and policy development for Western Hoolock Gibbon habitats in Northeastern Indian states.
• Conservation Education and Awareness Programs Educational outreach through schools, community programs, and youth engagement initiatives creating awareness about biodiversity conservation and building a culture of environmental responsibility in Northeast India. Includes university awareness sessions at Tezpur University, Dibrugarh University, and DHSK Commerce College.
• Community Development Programs Holistic community engagement programs working with households, youth groups, and village leaders to promote conservation awareness, discourage hunting and habitat destruction, and support human-wildlife coexistence in the Garo Hills region.
• Donation Program Financial support program accepting donations within India in INR (Indian Rupees) at tiers of ₹100, ₹500, ₹5,000, or custom amounts, on one-time, weekly, monthly, or yearly basis, supporting conservation efforts, rescue operations, education initiatives, and habitat protection for Western Hoolock Gibbons. Donations are tax-deductible under Section 80G.

Quantifiable outcome

• First successful release of rehabilitated Western Hoolock Gibbon couple (Remi and Robinson) back to wild in Nokrek National Park in 2016 after 7 years of rehabilitation
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• GHI (Gibbon Health Initiative)coreStrategic or Co-development Partner · 1 October 2025Gibbon Health Initiative is a consortium of gibbon veterinarians, project directors, caretakers, and scientists working together to improve the well-being of endangered apes in natural habitats. HURO is actively involved with GHI since October 2025.
• AHAM (A'chik Holistic Awakening Movement)coreStrategic or Co-development Partner · 6 November 2024Partnership signed on November 6, 2024 for better coordination of wildlife conservation initiatives in the Garo Hills region. This major step for both organizations enables improved wildlife conservation efforts.
• IUCNcoreStrategic or Co-development PartnerInternational Union for Conservation of Nature - Global authority on conservation status of species. HURO Programme actions align with IUCN guidelines for Western Hoolock Gibbon conservation.
• Species360coreTechnology or IntegrationHURO is the only institution to use ZIMS (Zoological Information Management System) exclusively for the Western Hoolock Gibbon. Species360 provides the software platform for managing data on animals in human care.
• Zoo LaPalmyreminorStrategic or Co-development PartnerFrench zoo partner supporting conservation efforts through collaborative programs.
• LePALminorStrategic or Co-development PartnerNature park partner contributing to conservation initiatives.
• IPPLminorStrategic or Co-development PartnerInternational partner supporting primate conservation efforts.
• TenduaminorStrategic or Co-development PartnerPartner organization in conservation network.
• Meghalaya Government/Forest DepartmentcoreStrategic or Co-development PartnerState government partner for habitat protection, wildlife law implementation, and conservation initiatives in Meghalaya. Chief Minister Conrad Sangma intervened to protect Sonja Wildlife Rescue Centre from relocation.
• CerzaminorStrategic or Co-development PartnerFrench conservation partner collaborating on gibbon care and health check-ups.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• International Fund for Animal Welfare (IFAW): Global animal welfare and wildlife conservation organization with wildlife rescue and habitat protection programs — comparable to HURO on primate conservation advocacy and international fundraising reach.
• WWF India: Large Indian conservation NGO with species recovery, habitat protection, and community conservation programs across India — overlapping with HURO on gibbon habitat protection and conservation education at much greater scale.
• Fauna & Flora International (FFI): Global conservation NGO with active primate conservation programs and species recovery partnerships — overlaps with HURO on gibbon/hoolock conservation methodology and habitat protection frameworks.
• Wildlife Conservation Society (WCS) India: Global conservation organization with India programs focused on endangered species, protected area management, and wildlife law enforcement — comparable to HURO on conservation delivery and protected-area partnerships in South/Southeast Asia.
• Wildlife Trust of India: Large India-based conservation NGO working on species recovery, habitat protection, and wildlife crime — overlaps with HURO's mission on wildlife rescue and habitat protection in India but operates at much broader national scale across many species.

Emerging players

• Wildlife Conservation Trust: India-focused conservation NGO working on endangered species and habitat protection — comparable to HURO on small-scale, species-focused conservation delivery in India with a community engagement component.

Direct peers

• Aaranyak: Conservation organization headquartered in Assam with deep Northeast India operations focused on biodiversity research, species recovery, and community conservation — directly comparable to HURO in geography, target ecosystems, and integrated community-conservation programs.
• Gibbon Conservation Society (now under IUCN SSGA): Specialized gibbon conservation organization (now functioning within the IUCN Section on Small Apes) — directly comparable to HURO in focus on gibbon species and a relevant network peer already engaged via the Global Gibbon Champion Award ecosystem.

Regional players

• People for Animals (PFA): India's largest animal welfare organization running wildlife rescue and rehabilitation centers across India — comparable to HURO on primate/wildlife rescue operations and rehabilitation methodology, though with a broader species scope.

Others

• International Union for Conservation of Nature (IUCN) Primate Specialist Group — Section on Small Apes: Global authority on primate conservation status that already awards HURO and partners with it; relevant as a standards-setter and convener of the gibbon conservation community rather than a direct operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/huroprogramme?lang=en
• YouTubeyoutube.com/@Huroprogramme
• Facebookfacebook.com/HuroProgramme
• Instagraminstagram.com/explore/locations/1022725304/huro-programme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HURO PROGRAMME FOUNDATION