CASSIA HOSPITALITY LTD

What CASSIA HOSPITALITY LTD does

Cassia Hospitality Ltd (legal entity Cassia Hospitality UK Limited) is a London-based boutique management consultancy founded in 2011 that serves the global hospitality, hotel, leisure and food and beverage sectors. The firm provides integrated consulting across strategy, operations, marketing, finance and design, alongside specialized services including F&B concept development, hotel brand advisory, restaurant and bar consulting, culinary and mixology development, training academy, and full project management from concept through operational launch. A portfolio of proprietary restaurant concepts (Luxury Japanese, Contemporary Indian, Italian including the Rosso brand) and a 'Recipe Bank' drawn from 3-Michelin-star chefs further extends the offering beyond pure advisory work.

The firm operates with no proprietary technology platform; delivery is human-led by an 11-50 person team described as carrying over 100 years of combined industry experience. Service lines are delivered through multiple DBAs - Cassia Hospitality (core consulting), Cassia Consulting, Cassia Investments and Cassia Ventures (an accelerator/investment arm targeting hospitality, healthcare and leisure start-ups). Strategic partnerships with TSSC Dubai (kitchen/bar design), d&b Audiotechnik (sound), Heath Hunter / Danceation (entertainment and fitness) and the Sake Sommelier Association support a turn-key project model.

Cassia's revenue model is professional services, with bespoke, non-publicly-disclosed pricing structured around tailored consulting packages. Go-to-market is enterprise field sales: the firm is appointed by merchant banks and private equity funds to support hospitality deals across Europe, the Middle East and Asia, and works directly with hotel owners, real estate developers, members clubs and restaurant operators. No funding rounds, no disclosed revenue, and a website copyright dated 2020 indicate a private, founder-led firm (Morgan De Selva FIH) operating without institutional capital or public visibility into financials.

Name

CASSIA HOSPITALITY LTD

Legal name

Cassia Hospitality UK Limited

Website

https://cassiahospitality.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassia Hospitality is a London-based boutique management consultancy providing hospitality, hotel brand, and food and beverage concept development services to enterprise clients, luxury hotel groups, restaurants, and start-ups across Europe, the Middle East and Asia.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Food Service Contractors (72231), Full-Service Restaurants (722511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Hospitality consulting
• Hotel brand advisory
• Food and beverage consulting
• Restaurant concept development
• Hospitality project management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services providing personalized guidance in strategic planning, operational efficiency, marketing, and finance for hospitality businesses. Services are tailored to unique client needs with measurable results.
2. Project Management: Full project lifecycle management including concept development, design, build, and operational setup for hotels, restaurants, and leisure venues.
3. Ventures & Investment: Working with and investing in high-growth projects in hospitality, healthcare and leisure sectors. Accelerating startups through strategy development, brand strategy, investor introductions, and product development.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Cassia Hospitality is a boutique management consultancy that defines, develops and delivers food and beverage concepts and hotel brand solutions for enterprise clients across the hospitality industry. The firm acts as business mentor with a combined industry knowledge of over 100 years, providing a total turn-key solution spanning strategy, design, operations, training and launch for hotels, resorts, restaurants, leisure venues and aviation hospitality.

Product overview

Cassia Hospitality is a boutique management consultancy providing integrated hospitality consulting services. The company operates through multiple service pillars including Food and Beverage Concept Development, Hotel Brand Consultancy, Design Services (architecture, interior design, lighting, MEP), Training Academy, R&D Kitchen facilities, and Ventures investment arm. Core offerings include restaurant and bar consulting, culinary development, mixology services, and operational training. The company develops experiential restaurant concepts across cuisines (Japanese, Indian, Italian) and provides full turn-key solutions for hotel and resort projects. The product portfolio includes consulting services, restaurant concepts (Luxury Japanese, Contemporary Indian, Italian concepts including Rosso brand), entertainment management (Danceation), and investment services through the Ventures accelerator program for hospitality, healthcare and leisure startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Food and Beverage Concept Development
• Hotel Brand Consultancy
• Restaurant Consulting
• Bar Consulting
• Culinary Consulting
• Mixology Services
• Mocktail Services
• Recipe Bank
• Barista Training
• Wine Sommelier Services
• Sake Specialist Services
• Spirit Master Classes
• Cigar and Humidor Services
• Hotel Brand Development
• Leisure, Travel and Tourism Consulting
• Aviation Hospitality
• Fitness, Spin and Dance Studios
• Gyms and Sports Facilities
• Wellness Solutions
• Project Management
• Architecture Services
• Interior Design
• Lighting Design
• Uniform Design
• Kitchen and Back of House Design
• MEP Consulting
• Sound Engineering and Acoustics
• Floral and Landscaping
• Health and Safety Services
• Procurement Services
• Packaging and Branding
• Mystery Guest Services
• Training Academy
• R&D Kitchen
• Pastry Kitchen R&D
• Beverage Training and Development
• Finance Consulting
• Legal Services
• Compliance Services
• Marketing Services
• Ventures (Accelerator and Investment)
• Event Management
• Luxury Japanese Restaurant, Bar and Lounge
• Contemporary Indian Restaurant, Bar and Lounge
• Rosso Italian Restaurant Bar and Pizzeria
• Entertainment Management
• Danceation

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Heath HuntercoreStrategic or Co-development PartnerEntertainment management company providing special event management consulting. Heath Hunter provides entertainment solutions for international events including musicians and DJ's. He is also founder of Danceation, at the forefront of group fitness for 25 years.
• TSSC Dubai (Kitchen & Bar Design)coreStrategic or Co-development PartnerStrategic partner for commercial kitchen design, supply and installation. Provides integrated design philosophy for kitchen and back-of-house areas central to project success.
• DanceationminorStrategic or Co-development PartnerFounder Heath Hunter has been at the forefront of group fitness for 25 years. Provides choreography and fitness solutions for venues and corporate events.
• Sake Sommelier AssociationminorOthersJean-Louis Naveilhan serves as Head of Education for the SSA (Sake Sommelier Association), providing specialized beverage education and training.
• Maunsel HouseminorStrategic or Co-development Partner13th century ancestral home estate being restored. Sir Benjamin Slade resides there. Connected through Sir Ben's early investment in Pret a Manger and partnership with Birleys.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WATG: Architecture and design firm specialising in hospitality, with planning, interior design and F&B concept work for hotels and resorts globally. Competes with Cassia on the design and integrated hospitality development layer, though at much larger scale.
• The Gettys Group: Hospitality design, development and branding firm providing interior design, procurement and brand services for hotels and restaurants. Comparable to Cassia in offering an integrated concept-to-operations model for hotel and F&B clients.
• AvroKO: Hospitality design and brand studio developing F&B concepts, restaurants and hotels. The most directly comparable peer to Cassia's F&B concept development, mixology and design integration work, with a similarly boutique but high-end positioning.
• HBA International: Specialist hospitality interior design firm serving luxury hotel and resort developments worldwide. Comparable to Cassia in serving the same luxury hotel development client base and design integration workflow.
• Stonehill & Taylor: Architecture and design firm focused on hotels, resorts and restaurants. Directly comparable to Cassia's design and hotel/F&B advisory offering for luxury hospitality developers.
• Hotel Asset Value Enhancement (HotelAVE): Boutique hospitality asset management and consulting firm serving hotel owners and investors. Closely comparable to Cassia's hotel owner and PE-backed hospitality advisory work, with similar boutique positioning.
• HVS Global Hospitality Services: Hospitality-focused consulting firm providing valuation, feasibility, asset management and operational advisory to hotels, resorts and restaurants. The closest scale-comparable peer to Cassia in hospitality consulting, though HVS leans more toward valuation and feasibility work.

Broad incumbents

• PKF Hospitality (CBRE): Hospitality consulting practice now part of CBRE, providing valuation, feasibility and advisory services to hotel investors and operators. Competes with Cassia for hotel owner-side advisory mandates, particularly in EMEA.
• JLL Hotels & Hospitality Group: Global real estate services firm with a substantial hospitality advisory practice covering investment, asset management, design and consulting. Directly comparable to Cassia at the hotel advisory layer but operates at far greater scale and with broader service breadth.
• Cushman & Wakefield Hospitality: Global real estate advisory with a dedicated hospitality practice covering investment sales, consulting and operational advisory. Competes with Cassia for hotel brand and F&B advisory mandates, particularly on larger owner/developer engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/1724450477791954
• LinkedInlinkedin.com/company/cassiahospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASSIA HOSPITALITY LTD