CHOICE ACADEMY S.R.L.

What CHOICE ACADEMY S.R.L. does

CHOICE ACADEMY S.R.L. operates the Baldini Academy brand, an Italian online educational coaching business headquartered in Genova, Italy. The company delivers three core programs to high school and university students plus a book for parents: (1) Orientamento, a 10–15 day self-paced university orientation course combining psycho-attitudinal tests, video lessons, and a personalized final report; (2) Metodo SMART, an asynchronous video course teaching a proprietary study methodology grounded in cognitive science (motivation, active method, memorization techniques including Feynman, spaced repetition, and memory palaces); and (3) SOS Studio, a premium 10-week individualized coaching program for students experiencing academic blocks, anxiety, or exam backlog, delivered via weekly sessions plus daily chat support. All services are delivered 100% online; the book 'Mamma cosa mi consigli?' is also distributed through Amazon.

The business is bootstrapped, founder-owned, and led by Simone Baldini, a licensed psychologist registered with the Order of Psychologists of Liguria (n. 07/2806) with 15+ years of experience in student support, HR, recruitment, and university teaching. Revenue is generated through one-time course enrollments (Orientamento, Metodo SMART, book sales) and program fees for the high-touch SOS Studio coaching, with pricing quote-based and not publicly disclosed. The go-to-market is product-led and community-led: customers discover via the website (baldini.academy), organic social media (Instagram, Facebook, YouTube, LinkedIn), Trustpilot reviews (4.8/5), and word-of-mouth, then convert via a free initial consultation routed through WhatsApp or Instagram DM. Customer reach is described as 'thousands' of students cumulatively over 15+ years, primarily in Italy. No funding rounds, external investors, subsidiaries, partnerships, or AI/ML capabilities are documented.

Name

CHOICE ACADEMY S.R.L.

Legal name

CHOICE ACADEMY S.R.L.

Website

https://baldini.academy

Company type

Private

Operating status

Operating

Short description

Italian online educational coaching service (Baldini Academy) founded and led by licensed psychologist Simone Baldini, delivering study methodology training, university orientation, individualized coaching, and a parents' book to high school and university students in Italy.

Ownership category

akta.pro rank

Product category

Educational Coaching Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Tutoring, Study Skills & Learning Strategies for ASE (EDAAABAL)

akta.pro secondary industry

Standardized Testing Strategy for Admissions (SAT/ACT/AP/IB/TOEFL/IELTS) (EDANAEAK)

Keywords

• Study method training
• University orientation services
• Personalized student coaching
• Online educational coaching
• Academic tutoring programs

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Video Course - Studente SMART: A self-paced video course accessible forever upon enrollment. Includes video lessons, an operational manual, weekly live sessions, a private WhatsApp group, and tutor chat support. Revenue is generated through one-time course enrollment fees.
2. SOS Studio - Individual Coaching Program: A 10-week personalized 1:1 coaching program for students with academic blocks. Includes weekly individual sessions, daily chat support, custom exercises, and weekly check-ins. Revenue is generated through a program fee (likely subscription-style for the duration of the program).
3. University Orientation Course: A self-paced digital course with guided tests, exercises, video lessons, and a personalized final report. Sold as a one-time access enrollment.
4. Book - 'Mamma cosa mi consigli?': A published book for parents on helping their children choose the right university. Available in physical and digital formats on Amazon. Revenue through book sales (one-time transaction).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CHOICE ACADEMY S.R.L., operating as Baldini Academy, is an online educational coaching practice that helps Italian students and their parents with study methodology, exam preparation, and university orientation. Offerings include a self-paced video course (Metodo SMART) on evidence-based study techniques, a 10-week 1:1 coaching program (SOS Studio) for students in academic difficulty, and a university orientation course.

Product overview

CHOICE ACADEMY S.R.L. operates under the Baldini Academy brand and offers a suite of educational coaching products designed to help students overcome academic challenges. The portfolio consists of four main offerings: Orientamento (university orientation), Metodo SMART (study method training), and SOS Studio (individualized support programs), plus a book for parents. All products are delivered online through video courses, practical materials, live sessions, and chat support, with programs designed for high school and university students experiencing confusion, blocks, or lack of study methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Metodo SMART: A study method developed by Simone Baldini designed to help students study more effectively with less effort, based on three pillars: motivation, method, and memorization.
• SOS Studio
• Orientamento

Products and services

• Metodo SMART Video Course An online video course teaching Baldini Academy's proprietary Metodo SMART study methodology, designed for Italian students who want to improve how they study, retain information, and prepare for exams. Delivered as a one-time-license digital course.
• SOS Studio Coaching Program A 10-week intensive individualized coaching program for students stuck with studying, facing academic blocks, or recovering from poor grades. Delivered as live 1:1 sessions with founder Simone Baldini plus between-session WhatsApp support.
• University Orientation Course An online orientation course that guides Italian high school students and their families through choosing a university degree and career path, addressing common confusion around post-secondary options.
• Guidebook for Parents A practical book for parents of students, providing guidance on how to support their children's study habits, motivation, and academic performance. Sold directly and via Amazon.

Quantifiable outcome

• Trustscore of 4.8/5 on Trustpilot based on customer reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Studocu: European student-driven study materials platform with lecture notes, summaries, and exam prep shared by university students. Comparable as an emerging player in the study-help space with partial overlap on the academic success use case Baldini targets.

Direct peers

• Ripetizioni.it: Italy's largest marketplace for private tutoring, connecting students with in-person and online tutors. Comparable to Baldini as an Italian-language tutoring destination serving the same high school and university student segments.
• Tutored: Italian online tutoring platform connecting students with tutors across academic subjects. Comparable to Baldini as a digital Italian tutoring service competing for the same student audience seeking structured academic support and exam preparation.
• Skuola.net: Italian student portal offering study resources, educational news, and tutoring connections for high school and university students. Directly comparable to Baldini Academy as a digital-first Italian student-services platform targeting the same maturità and university admissions use cases.
• Youniversity: Italian startup helping high school students choose university programs through personalized assessments and orientation content. Directly overlaps with Baldini's Orientamento product on university choice guidance for Italian students.

Broad incumbents

• Superprof: Global online tutoring marketplace with a strong Italian presence, connecting students with tutors across subjects. Comparable as a broad incumbent operating in the same Italian tutoring market with a marketplace rather than methodology-driven model.
• GoStudent: European online tutoring scale-up operating across multiple countries with a broad subject portfolio. Comparable as a broad incumbent in the same online tutoring space, but with significantly larger scale and a more generalist offering versus Baldini's study-method specialization.
• Preply: Global online tutoring platform spanning languages, academic subjects, and test prep with active European markets. Comparable as a broad incumbent in online tutoring; overlaps with Baldini on Italian student demand for personalized academic support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BaldiniAcademy
• Facebookfacebook.com/simonebaldini.academy
• LinkedInlinkedin.com/in/simone-baldini-77374824b
• Instagraminstagram.com/baldini_academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOICE ACADEMY S.R.L.