MARGUS VIITKARI PEEDO TALU

What MARGUS VIITKARI PEEDO TALU does

MARGUS VIITKARI PEEDO TALU operates Andri-Peedo Talu, a family-owned goat farm and artisanal dairy in Rõuge parish, Võrumaa, southern Estonia. The business runs a 500-goat modern facility opened in June 2017, supported by a rare on-site hay dryer, deep-bedded radiant floor heating in an insulated barn, rapid milk cooling technology, and full vertical integration from hay production on Natura 2000 meadows through milking, cheesemaking, packaging, and farm store sales. The farm was started in 2009 by Kermo Rannamäe and Linda Pajo (the latter trained at the Estonian University of Life Sciences and serving as cheese master and production manager), with the broader Pajo/Rannamäe family contributing across operations, sales, and marketing.

The product range includes raw and pasteurized goat milk, strawberry and plain yogurts, halloumi-style grill cheese, Camembert-style white mold cheese, semi-hard Caporale (aged 2+ months), medium-hard Tenente (aged 6+ months), and premium truffle cheese, plus a Dr. Stern branded premium hay line for pets and NFT-based digital goat collectibles via the Ignium platform. Distribution is exclusively domestic (Estonia) and channels include the on-farm Andri-Peedo Talupood store, regional farm markets in Pärnu and Tartu, and listings across the country's major grocery chains (Rimi 'Talu Toidab' sections, Selver, Stockmann, Tallinna Kaubamaja, Coop Konsum, Maksimarket) and their e-commerce platforms.

Revenue is generated from one-time dairy product sales (the dominant stream), agritourism (guided farm tours, cheese tastings, and a reservation-only farm café in a multifunctional visitor space co-financed by the EU European Regional Development Fund), premium pet hay, and NFT sales. The farm is currently transitioning to organic production, has no external equity investors, and operates with a 1-10 employee family-led headcount.

Name

MARGUS VIITKARI PEEDO TALU

Legal name

Andri-Peedo talu OÜ

Website

https://andri-peedo.ee

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Andri-Peedo Talu is a family-owned Estonian goat farm and artisanal dairy operating a 500-goat facility in Võrumaa, producing goat milk, yogurts, and aged cheeses for Estonian retail chains, e-commerce, farm-store, and agritourism visitors.

Ownership category

akta.pro rank

Product category

Artisan Goat Dairy Products

NAICS

Goat Farming (112420)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

Keywords

• Goat dairy products
• Artisan cheese
• Farm agritourism
• Premium pet hay
• Organic dairy farm

Headquarters

HQ city

Rõuge vald (Nõmme, Kimalasõ küla)

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Goat milk product sales: Sale of goat milk products including raw milk, pasteurized milk, cheese varieties (truffle, caporale, tenente, white mold camembert-style), halloumi-style grill cheese, yogurt (strawberry, plain), and aged cheeses. Products sold through retail chains across Estonia, e-commerce platforms, and farm store.
2. Agritourism and farm visits: Farm visits with guided tours, animal interactions, cheese tastings, and farm store purchases. Café services (currently by reservation). Group tours for larger groups with demonstrations of operations. The multifunctional visitor space includes store area, seminar furniture, dining table for farm product demonstrations, and kitchen for catering.
3. NFT digital goat collectibles: Digital goat collectibles (NFTs) sold via ignium.io platform starting November 2022 with consumer campaign 'Buy a digital goat and win SULA!' Minimum purchase 100 euros for participation in lottery with prizes including cash and farm products.
4. Premium hay for pets: Special valuable hay packaged and sold under Dr. Stern brand in larger stores across Estonia for pet animals.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels6 records

Core offering

Andri-Peedo Talu operates a 500-head modern goat farm producing fresh raw and pasteurized goat milk, yogurt, halloumi-style grilling cheese, Camembert-style white mold cheese, and aged artisan cheeses (Caporale, Tenente, truffle cheese). The farm also produces premium packaged hay for pets under the Dr. Stern brand and offers agritourism experiences including guided tours, cheese tastings, and on-farm sales.

Product overview

Andri-Peedo Talu operates as a diversified goat farm and dairy producer in southern Estonia (Rõuge municipality, Võrumaa). The farm's core offering centers on fresh goat milk and artisanal goat cheese products, including raw and pasteurized milk, yogurts (strawberry and plain), and an array of aged cheeses ranging from frying cheese to premium truffle-aged varieties. The product portfolio includes Camembert-style white mold cheese, semi-hard Caporale (aged 2+ months), medium-hard Tenente (aged 6+ months), and premium Trühvel with truffle (aged 2+ months). The farm also produces high-quality hay under the Dr. Sterni brand for pet animals. Additionally, the farm has entered the digital space with NFT-based digital goats (Digikitsed) sold through the Ignium platform. Products are sold through the farm's own store, e-commerce channels (Prisma, Selver, Rimi, Coop), and at physical retail locations across Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitsepiim (Goat Milk) Fresh goat milk available in raw (toorpiim) and pasteurized (pastöriseeritud) forms, sourced from healthy, free-range goats fed on quality hay from Natura 2000 organic areas. Designed for consumers seeking clean, taste-neutral goat milk.
• Kitsepiimajogurt (Goat Milk Yogurt) Goat milk yogurt available in strawberry flavor and plain unsweetened varieties, made from high-quality goat milk produced on the farm.
• Praejuust (Frying/Grilling Cheese) Halloumi-style goat milk cheese suitable for frying and grilling, with a savory profile that is less salty than traditional halloumi.
• Valgehallitusjuust (White Mold / Camembert-style Cheese) Camembert-style white mold cheese made from goat milk, aged to develop creamy texture and distinctive flavor.
• Caporale Semi-hard goat cheese aged for at least 2 months, with below-average hardness, featuring complex flavors from extended maturation.
• Tenente Medium-hard goat cheese aged for at least 6 months, offering deeper flavor development from prolonged maturation.
• Trühvel (Truffle Cheese) Premium goat cheese aged for at least 2 months with truffle inclusions, representing the farm's most aged and sophisticated cheese variety.
• Dr. Sterni Hein (Premium Hay) High-quality hay packaged and sold under the Dr. Stern brand, produced in the farm's proprietary hay dryer to preserve maximum nutrients for pet animals. Available in major Estonian stores.
• Farm Visits and Agritourism Tours Guided farm tours, cheese tastings, animal interactions, and farm café services for families, individuals, and groups. Tours last 1.5-2 hours and include cheese tasting. Pricing: 200 EUR for up to 10 people, 18 EUR per additional person, children up to 3 years free. Pre-registration required.

Quantifiable outcome

• 40% of good cheese quality depends on milk quality, 30% on cheesemaker skills, 30% on aging process

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nopri talucoreStrategic or Co-development Partner · 1 January 2009Cooperation partnership where Andri-Peedo talu's goat milk was distributed to stores across Estonia through Nopri talu collaboration. This partnership enabled initial market expansion before Andri-Peedo established their own larger farm in 2017.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cypress Grove: US artisan goat-cheese maker (flagship Humboldt Fog) with aged and bloomy-rind styles. Comparable in aged and white-mold cheese portfolio similar to Andri-Peedo's caporale, tenente and camembert-style SKUs.
• Redwood Hill Farm: US farm-based goat dairy producing milk, yogurt and kefir with retail and specialty distribution. Comparable as a single-origin goat dairy brand with farm-story positioning.
• Delamere Dairy: UK goat-milk dairy producing milk, cheese, yogurt and butter for major UK retailers. Comparable in being a goat-dairy-first brand with multi-SKU range and supermarket distribution.
• Mt. Capra: US goat-dairy producer of milk, yogurt, kefir and cheese nutritional products sold direct-to-consumer and through retail. Comparable as a small-scale farm-rooted goat dairy with multi-format product range.
• Haystack Mountain: US artisan goat-cheese producer with aged and specialty cheese SKUs (including a camembert-style and aged varieties). Comparable in cheese-range depth and farm-to-retail positioning.
• Vermont Creamery: US artisan dairy best known for fresh and aged goat cheeses, sold through specialty and mainstream retail. Comparable in premium goat-cheese focus and farm-credible storytelling.
• St. Helen's Farm: UK goat dairy producing pasteurized and UHT goat milk, yogurt and cheese. Closely comparable as a specialty goat-dairy brand built on a single farm with retail distribution and a 'no goaty taste' positioning.
• Nopri talu: Estonian family dairy farm that has been Andri-Peedo's named distribution partner since 2009, supplying goat milk across Estonian stores before the 2017 farm expansion. Directly comparable in scale, geography and channel mix.

Broad incumbents

• Emmi Group: Swiss-listed broad dairy incumbent with significant goat-cheese and specialty-cheese lines (including Cypress Grove). Relevant as a European dairy incumbent with goat-cheese capability competing for the same premium shelf space.
• Meyenberg: Largest US goat-milk products brand (evaporated/powdered/fluid milk and cheese). Comparable as a category-defining goat-dairy brand but operates at significantly larger scale and broader portfolio than Andri-Peedo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/andripeedotalu
• Instagraminstagram.com/andripeedotalu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARGUS VIITKARI PEEDO TALU