Name

Metsaru OÜ

Legal name

Metsaru OÜ

Website

https://metsaru.ee

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Forestry Services

NAICS

Forestry and Logging (113), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Timberland Operations Planning & Contractor Management (AFAMAKAE)

Keywords

• Forestry services
• Forest management
• Timber harvesting
• Forest property management
• Forest land improvement

Headquarters

HQ city

Võru

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Forestry Services: Provides comprehensive forestry services including forest establishment, maintenance, various types of felling operations, land improvement, and forest property management. Revenue generated through service fees for forestry work performed.
2. Forest Property Purchase and Sales: Purchases forest properties, abandoned grasslands, overgrown areas, and forests at various development stages in Southern Estonia. Also purchases harvesting rights and timber materials from forest owners. Sells forest seedlings and roundwood timber assortments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Metsaru OÜ is a forestry services company operating in Southern Estonia that provides end-to-end forest management for forest property owners. Core services include forest establishment (tree planting), forest maintenance (thinning, tending cuts), regeneration felling (multiple cutting methods), land improvement and drainage, forest property management, forest valuation, and forestry consultation. The company also purchases forest properties, standing timber harvesting rights, and timber materials, and sells forest seedlings and round timber assortments.

Product overview

Metsaru OÜ is a forestry management services company offering a comprehensive suite of forest management products and services for forest owners in Southern Estonia. The company operates as a single integrated service offering rather than a modular platform. Core services include forest establishment (Metsa rajamine), forest maintenance (Metsa hooldamine) covering thinning and tending operations, regeneration felling (Uuendusraied) with multiple cutting methods, land improvement and drainage (Maaparandus), and property management (Metsakinnistute haldus). The company also provides valuation (Metsakinnistute hindamine), consulting (Metsandusalane konsultatsioon), property purchase (Metsakinnistute ost), standing timber and harvesting rights purchase (Kasvava metsa raieõiguse ja metsamaterjali ost), and sale of forest seedlings and round timber (Metsataimede ja ümarmaterjali müük). All services are designed to help forest owners achieve sustainable and purposeful management of their forest properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Metsa rajamine (Forest Establishment) Forest planting and establishment services, including planting with containerized or bare-root seedlings and direct seeding, tailored to site-type conditions to ensure proper growth. For forest owners seeking to establish new forest stands.
• Metsa hooldamine (Forest Maintenance) Comprehensive forest maintenance including tending cuts, culture maintenance, thinning, and sanitation felling to improve stand quality and direct growth toward higher future value. For forest owners seeking to maintain and improve the quality of their forest stands.
• Uuendusraied (Regeneration Felling) Stand regeneration cutting services including clear-cutting, selection felling, strip felling, and shelterwood cutting methods to harvest mature timber and establish new forest growth. For forest owners needing mature timber harvesting and forest regeneration.
• Maaparandus (Land Improvement) Land improvement and drainage systems construction and reconstruction, including drainage ditches and forest road access, to optimize soil moisture for tree growth. For forest owners needing drainage and road infrastructure on their forest properties.
• Metsakinnistute haldus (Forest Property Management) Long-term forest property management services including coordinated work planning, agreed budgets, and shared vision with forest owners for sustainable outcomes. For forest property owners seeking ongoing professional management of their estates.
• Metsakinnistute hindamine (Forest Property Valuation) Forest property valuation services to determine the market value of forest estates and timber holdings. For forest owners, buyers, or sellers needing professional valuation of forest properties.
• Metsakinnistute ost (Forest Property Purchase) Purchase of forest properties including former grasslands, overgrown areas, and forests at various development stages in Southern Estonia for investment and land valorization. For forest property owners looking to sell or divest their land.
• Kasvava metsa raieõiguse ja metsamaterjali ost (Standing Timber and Harvesting Rights Purchase) Purchase of timber harvesting rights and timber materials through fixed-price or yield-based transactions, including full assortment purchasing from forest owners. For forest owners looking to monetize standing timber or harvesting rights.
• Metsataimede ja ümarmaterjali müük (Forest Seedlings and Round Timber Sales) Sale of forest seedlings for spring and autumn planting seasons, and round timber in various species including firewood, pulpwood, small logs, low-quality logs, and large logs for construction. For forest owners needing planting materials and timber buyers.
• Metsandusalane konsultatsioon (Forestry Consultation) Expert forestry consulting services covering work planning, forest valuation, boundary determination, and general forestry advice for non-professional forest owners. For forest owners needing expert advice on forestry matters.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• RMK (Riigimetsa Majandamise Keskus): Estonian state-owned forest management center managing over 2 million hectares of state forest. Operates in the same geography and offers overlapping forest management, regeneration, and timber sale services, though at vastly larger scale and state-backed.
• Holmen: Swedish forest industry group with substantial own-forest operations and active forest management services for private forest owners in northern Sweden. Comparable business mix of forestry services and timber trading anchored to long-standing land ownership.
• Sveaskog: Sweden's largest forest company and a state-owned leader in forestry services, timber trade, and forest management. Operates with a similar combination of land ownership and contracted forest services, scaled to a national level far beyond Metsaru.
• SCA Skog / SCA: Major Swedish forest owner (SCA Skog division) operating one of the largest private forest estates in Europe, providing forest management, harvesting, and timber trading services. Overlaps with Metsaru in private-forest stewardship model at vastly larger scale.
• Stora Enso: Global Nordic forest products major with significant private-forest management operations across Sweden, Finland, and the Baltics. Provides forestry services, timber sourcing, and land management as part of a broader pulp, paper, and biomaterials portfolio.
• UPM Forest: Forestry division of UPM, one of Europe's largest forest products companies, providing silviculture, harvesting, and timber trade services across Finland and the Baltics, with both company-owned and managed-for-others forest assets.

Direct peers

• Södra: Swedish forestry cooperative owned by ~52,000 private forest members, providing silviculture, harvesting, and timber trading services to its members. Highly comparable structure of serving dispersed private forest owners with full-service forestry support.
• Tornator: Finland's largest private forest owner and manager, operating a timberland ownership plus forest management services model that closely parallels Metsaru's combination of land ownership and forestry services to forest owners across the full lifecycle.
• Bergvik Skog: Large Swedish private timberland manager delivering forest management services to non-industrial private forest owners — directly analogous to Metsaru's target customer segment of private (often non-professional) forest owners managing family plots.

Regional players

• Latvijas valsts meži (LVM): Latvian state forest manager controlling the majority of Latvia's state forests. Closest regional neighbor to Estonia, providing silviculture, regeneration, and timber trade services analogous to Metsaru's offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metsaru OÜ