Channel 3 Communications Inc.

What Channel 3 Communications Inc. does

Channel 3 Communications Inc. (operating as C3inc) is a boutique strategic communications and knowledge mobilization consultancy founded in 1997 by Nanci Corrigan and headquartered at 106 Ontario Street, Kingston, Ontario, Canada. The firm delivers end-to-end communications services across five core practice areas: Strategic Planning (with proprietary frameworks including the Knowledge Transformation Plan, Navigator Plan, and Implementation Strategy), Content Creation, Videography/Photography, Digital Media, and Design. Rather than operating a software platform, C3inc provides human-delivered professional services supported by a flexible collective of external partners (A3OR Web Solutions, Brilliant Eye, Digigraphics) and freelance specialists, allowing the 5-person core team to scale delivery on larger engagements.

C3inc's go-to-market is consultative and direct: services are sold on a project-based, quote-driven basis through long-term client relationships, primarily with healthcare and health research organizations, universities and educational institutions, and non-profit/advocacy groups across Canada. Representative engagements include communications leadership for the $2.7M Canadian Frailty Network-funded iCAN-ACP national study (32 investigators, 16 universities, 42 partner organizations), regional communications for the Lumeo Regional Health Information System (serving 650,000+ residents across 33 healthcare sites), and the Speak Up advance care planning campaign (videos translated into 12+ languages). The firm also operates the Channeled podcast as a thought-leadership sub-brand and holds four Sustainable Kingston badges.

The business model is a founder-owned professional services partnership with no external investment, no subsidiaries, and no recurring SaaS revenue. Pricing is not publicly disclosed; project scoping is initiated through a 'no-obligation discussion' on the contact page. C3inc has no patents, no proprietary technology platform, and no disclosed AI capabilities; competitive differentiation rests on the founder's specialized knowledge translation credentials, 25+ years of domain expertise in healthcare research dissemination, and a portfolio of repeatable planning frameworks.

Name

Channel 3 Communications Inc.

Legal name

Channel 3 Communications Inc.

Website

https://c3inc.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Channel 3 Communications Inc. (C3inc) is a boutique Kingston, Ontario consultancy founded in 1997 that provides strategic communications, content creation, videography, digital media, and design services with a specialization in knowledge translation for Canadian healthcare, university, and non-profit clients.

Ownership category

akta.pro rank

Product category

Communications Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Postproduction Services and Other Motion Picture and Video Industries (51219)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Strategic communications consulting
• Knowledge translation services
• Content creation services
• Healthcare communications
• Videography and photography

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Strategic Planning: Consulting services including the Knowledge Transformation Plan and Navigator Plan for developing communications strategies and knowledge translation plans for organizations and researchers.
2. Professional Services - Content Creation: Writing services including website content, social media content, scripting for podcasts and videos, ghostwriting, news releases, speeches, and printed materials.
3. Professional Services - Videography/Photography: Video and photography production services including live and animated videos, scripting, production, and post-production.
4. Professional Services - Digital Media: Digital services including podcast development, website design and maintenance, and social media management.
5. Professional Services - Design: Graphic design services including visual identity packages, infographics, marketing materials, and printing project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Channel 3 Communications Inc. (C3inc) is a boutique communications consultancy that provides strategic communications planning, content creation, videography/photography, digital media, and design services to healthcare, research, educational, and non-profit organizations in Canada. The firm specializes in knowledge translation and mobilization, helping clients develop measurable strategies, knowledge products, and implementation plans to communicate research and programs to diverse audiences.

Product overview

C3inc is a boutique communications consultancy offering end-to-end communication and knowledge mobilization services. Their core offerings include Strategic Planning (with proprietary frameworks like the Knowledge Transformation Plan and Navigator Plan), Content Creation, Videography/Photography, Digital Media (including podcast development and hosting), and Design services. The company also operates its own Channeled podcast brand. Rather than a unified software platform, C3inc provides professional services that can be engaged individually or as comprehensive integrated communication solutions. Their distinguishing expertise lies in knowledge translation for healthcare and research organizations, with specialized offerings like implementation support and strategic planning for complex projects.

Differentiator

Problem solved

Functional benefit

Brands

• Channeled: A podcast about creating more, together. Interviews amazing people who creatively communicate to connect people and ideas.

Products and services

• Strategic Planning Services Communications strategy development including the Knowledge Transformation Plan, Implementation Strategy, and Navigator Plan frameworks for creating effective communications plans aligned with organizational goals. Targeted at researchers, healthcare teams, and organizations needing structured strategic plans.
• Content Creation Services Custom writing and content development for websites, social media, podcasts, videos, printed materials, news releases, speeches, and profiles. Built on more than 25 years of expertise and serves healthcare, education, and non-profit clients.
• Videography/Photography Services Video and photography production including live and animated video development from storyboard to post-production, scripting, custom graphics, and photography for events and headshots.
• Digital Media Services Online activities support including podcast development and hosting, website content and design, project management, maintenance, and social media management with planning, scheduling, and reporting.
• Design Services Professional graphic design including visual identity packages, infographics, marketing materials, design templates, and project management for printing and promotional items.
• Knowledge Transformation Plan Proprietary strategic framework for researchers and organizations to communicate their work, including organizational background review, sector research, stakeholder analysis, key message development, and recommended tactics.
• Navigator Plan Marketing assessment plan including review of current activities, industry trends analysis, target audience identification, SWOT analysis, tactics report, and content calendar.
• Implementation Strategy Evidence-based implementation planning using models and frameworks to support design and delivery of interventions, new programs, and products including readiness assessment and evaluation planning.
• Channeled Podcast Company podcast brand featuring interviews with people who creatively communicate to connect people and ideas. Includes episodes covering organizational design, entrepreneurship, and healthcare communication.

Quantifiable outcome

• iCAN-ACP national study with 32 investigators from 16 universities, 5 international collaborators, and 42 partner organizations
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AOR Web SolutionsminorOthersPart of C3inc's collective network of industry professionals. Provides web solutions services on larger projects.
• Brilliant EyeminorOthersPart of C3inc's collective network of industry professionals. Provides photography and visual services on larger projects.
• DigigraphicsminorOthersPart of C3inc's collective network of industry professionals. Provides graphic design services on larger projects.
• Kelsey Newman ReedminorOthersFreelance Digital Marketer who works with C3inc as part of the collective. Specializes in social media management, marketing strategies, and graphic/web design.
• Compassionate Communities KingstoncoreStrategic or Co-development PartnerC3inc Board Member Nanci Corrigan serves on the Board of Compassionate Communities Kingston Canada. C3inc provides strategic planning and implementation services, including development of training products and knowledge products for a network of Community Connectors.

Scale indicators7 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Veritas Communications: Toronto-based Canadian communications and public affairs agency. Comparable as a mid-sized Canadian communications firm serving corporate, public-sector, and institutional clients across Canada.
• Argyle Communications: Toronto-based boutique public relations and communications firm with a strong healthcare and public-sector practice. Closely comparable to C3inc in its niche, mid-market Canadian positioning, and emphasis on health and research clients.
• energi PR: Montreal-based Canadian PR firm serving clients across health, consumer, and technology. Comparable to C3inc as a Canadian mid-sized communications consultancy, though typically with deeper creative and consumer reach.
• Navigator Limited: Canadian strategic communications and public affairs consultancy. Comparable to C3inc in providing communications strategy and stakeholder engagement, though typically operating at a larger scale with political and corporate clients.

Broad incumbents

• Ketchum (Canada): Global communications firm (now part of Omnicom PR Group) with healthcare, research, and public-sector practice. Comparable to C3inc as a healthcare communications provider, but operating globally with far deeper resources.
• NATIONAL Public Relations: One of Canada's largest public relations firms with national reach across corporate, public affairs, and healthcare. A larger, established Canadian peer to C3inc, with broader service offerings and larger enterprise clients.
• Edelman (Canada): World's largest PR firm with a Canadian office and a well-developed health practice. Comparable to C3inc in healthcare and research communications, but as a global incumbent offering integrated services across markets.
• FleishmanHillard (Canada): Global communications agency with healthcare and public affairs expertise and a Canadian office. Overlaps with C3inc's healthcare research communications work but operates at much larger scale and broader service scope.
• Hill+Knowlton Strategies (Canada): Global PR firm with a Canadian presence and a strong healthcare, public affairs, and corporate communications practice. Comparable to C3inc in healthcare communications expertise but operating at vastly greater scale.
• MSL Group Canada: Global public relations network with strong healthcare and public-sector practices. Comparable to C3inc in healthcare and stakeholder communications, but at significantly larger scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/c3inc_ca
• LinkedInlinkedin.com/company/c3inc-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel 3 Communications Inc.