Nordic Hotel Forum

What Nordic Hotel Forum does

Nordic Hotel Forum operates a four-star superior business and conference hotel located at Viru Square 3 in central Tallinn, Estonia, 150 metres from the UNESCO-listed Old Town. The 258-room property spans eight floors and was significantly renovated during the COVID-19 pandemic through a partnership between the operator Nordic Hotels OÜ and property owner Kapitel, reopening in 2021 with a new concept. The hotel offers seven multifunctional conference rooms, two restaurants (Restaurant Noho for à la carte Nordic cuisine and Restaurant Nomel for breakfast buffet), and a rooftop leisure centre with pool, jacuzzi, saunas, and a 24/7 TechnoGym fitness area with panoramic Old Town views.

The property's product portfolio includes seven room categories from Standard to Executive Suite, underground parking with 32 spaces and EV chargers, a pillow menu, concierge services, and a digital concierge tool (HotelBuddy). Revenue is generated through room accommodation, F&B operations, conferences and banquets, parking, and leisure centre access — with à la carte pricing on ancillary services (e.g., spa packages at €175, parking at €25/day, leisure entry at €20 for non-hotel guests). Distribution runs through direct multilingual website booking, the BWH Hotel Group platform, WorldHotels Distinctive collection membership, walk-ins, corporate accounts, and an in-house reservations centre.

The hotel serves a dual market of business travelers and corporate event clients (primary) alongside leisure tourists visiting Tallinn's cultural festivals and Old Town (primary), plus local restaurant patrons. Long-standing cultural partnerships — PÖFF since 2008, Jazzkaar, Tallinn Music Week, and Tallinn Restaurant Week — drive event-based demand. The hotel is the first in Estonia to hold BREEAM In-Use certification (Very Good) and has held the Green Key eco-label continuously since 2010, complemented by an urban beekeeping initiative of six rooftop hives housing over 360,000 bees.

Name

Nordic Hotel Forum

Legal name

Nordic Hotels OÜ

Website

https://nordichotels.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Nordic Hotel Forum is a four-star superior business and conference hotel in central Tallinn, Estonia, operating 258 rooms, seven conference rooms, two restaurants, and a rooftop leisure centre. It serves business travelers, corporate event clients, and leisure tourists visiting Tallinn's Old Town and cultural festivals.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Conference facilities
• Restaurant dining
• Leisure spa services
• Business hospitality

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: 258-room four-star superior hotel offering various room types from Standard to Executive Suite, with direct booking through BWH Hotel Group platform
2. Restaurant Noho & Restaurant Nomel: À la carte restaurant Noho with Nordic cuisine, Restaurant Nomel for breakfast buffet; both offer special event menus and seasonal offerings
3. Conference & Event Services: Seven multifunctional conference rooms with modern technology for conferences, seminars, weddings, and banquets
4. Leisure Centre & Spa: Pool, saunas, gym access; Sinine Salong & Spa partnership offering treatments; spa packages for non-hotel guests

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nordic Hotel Forum operates a four-star superior business and conference hotel at Viru v\u00e4ljak 3 in central Tallinn, offering 258 rooms across seven categories, a Conference Centre with seven multifunctional rooms, two restaurants (Restaurant Noho and Restaurant Nomel), and a rooftop Leisure Centre with pool, saunas, and 24/7 gym. The hotel sells accommodation, food and beverage, conference and event services, leisure amenities, and underground parking directly to leisure and business travellers visiting Tallinn.

Product overview

Nordic Hotel Forum is a modern four-star superior business and conference hotel in Tallinn's city centre. The product portfolio comprises 258 elegantly furnished rooms across 7 room categories (Standard, Superior, Family, Deluxe Family, Double Deluxe, Suite, and Executive Suite), a Conference Centre with 7 multifunctional meeting rooms, two restaurants (Restaurant Noho for à la carte dining and Restaurant Nomel for breakfast buffet), and a Leisure Centre featuring a pool, saunas, and 24/7 gym. Additional services include underground parking with EV charging, pillow menu, and concierge services. The hotel partners with Sinine Salong & Spa for beauty services and integrates with BWH Hotel Group for bookings, TableOnline for restaurant reservations, and Fienta for event ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms 258 spacious and elegantly furnished hotel rooms across 8 floors and 7 categories (Standard, Superior, Family, Deluxe Family, Double Deluxe, Suite, Executive Suite). All rooms feature air-conditioning, LCD TV, free Wi-Fi, safe deposit box, minibar, and hairdryer. Targeted at leisure and business travellers visiting Tallinn.
• Conference Centre Seven modern multifunctional meeting and conference rooms equipped with contemporary conference and presentation technology. Suitable for conferences, seminars, press conferences, meetings, banquets, company parties, and weddings. Targeted at corporate event organisers, associations, and MICE clients.
• Restaurant Noho \u00c0 la carte restaurant on the ground floor offering modern meat, vegan, vegetarian, and dessert dishes with Nordic flavours, seasonal ingredients, and a carefully curated wine selection. Targeted at hotel guests and external diners.
• Restaurant Nomel Breakfast restaurant on the ground floor offering a generous buffet with a wide variety of cold and hot dishes, including gluten-free and lactose-free options, plus an egg station with chef-prepared dishes. Targeted at hotel guests and external breakfast diners.
• Leisure Centre (Saunas and Pool) Top-floor relaxation centre featuring indoor pool, jacuzzi, steam saunas, and panoramic views of Tallinn's Old Town. Open to hotel guests (complimentary) and non-hotel guests (paid entry; spa packages available via partnership with Sinine Salong & Spa).
• 24/7 Gym Top-floor fitness centre equipped with TechnoGym equipment, weights, yoga mats, and training balls, with panoramic city views and floor-to-ceiling windows. Free for hotel guests and accessible 24 hours a day.
• Underground Parking 32-space underground car park for vehicles up to 1.9m height, equipped with Type 2 electric vehicle chargers. Pricing: 1 hour \u20ac4, 24 hours \u20ac25, on a pay-as-you-go basis. Available to hotel guests and visitors.

Quantifiable outcome

• First hotel in Estonia to receive BREEAM sustainability certification
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PÖFF (Black Nights Film Festival)coreGTM or Marketing Partner · 1 January 2008Long-standing festival presenter and friend since 2008; hosts international filmmakers and cinema enthusiasts during Nov 7-23 festival; first hotel partnership with Estonia's largest film festival
• Jazzkaar FestivalcoreGTM or Marketing PartnerAnnual partner and cultural supporter of the premier international jazz festival in the Baltics (since 1990); festival held at Telliskivi Creative City, 15-min walk from hotel
• Tallinn Music WeekcoreGTM or Marketing PartnerHost venue for TMW conference (April 10-11); passionate supporter featuring 180 artists from 35 countries
• Tallinn Restaurant WeekminorGTM or Marketing PartnerRestaurant Noho participates with special 2-course lunch and 3-course dinner menus at promotional prices
• Tallinn Beekeepers' SocietyminorStrategic or Co-development PartnerExpert support for urban beekeeping operation; 6 hives with 360,000+ bees on hotel rooftop; society provides guidance on bee care and honey production
• PoCo MuseumminorStrategic or Co-development PartnerPop-up exhibition space for Tallinn's new pop and contemporary art museum; features works from collection including Warhol, Banksy, Koons; rotating display in hotel lobby
• Kapitel (Real Estate)coreStrategic or Co-development PartnerProperty owner that partnered with hotel operator Nordic Hotels OÜ for renovation during pandemic; hotel reopened with new concept in 2021; largest sector investment since pandemic outbreak for both companies
• WorldHotelscoreChannel Partner/ Reseller/ DistributorDistinctive collection membership providing global distribution, marketing support, and loyalty program for luxury travelers
• Estonian Convention BureauminorChannel Partner/ Reseller/ DistributorOfficial member supporting Mice tourism promotion and conference business development for Estonian venues

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Solo Sokos Hotel Estoria: Design-oriented 4-star hotel in central Tallinn operated by Sokos; competes for boutique-leaning business and cultural-tourism guests visiting the Old Town.
• Hilton Tallinn Park: 4-star international-brand hotel in central Tallinn with full-service amenities including conference space, spa, and restaurants; competes for the same business, MICE, and leisure guest mix.
• Swissôtel Tallinn: Premium 4–5 star hotel in central Tallinn operated by Accor, offering conference space and full-service amenities; direct competitor in the business and leisure segments.
• Hotel Telegraaf: Five-star luxury boutique hotel in Tallinn's Old Town operating under Marriott's Autograph Collection. Direct competitor for premium leisure and corporate travellers in central Tallinn, competing on location, F&B, and event space.
• Radisson Blu Hotel Olümpia: Large 4-star hotel in central Tallinn with significant conference and spa facilities, targeting similar business and conference segments as Nordic Hotel Forum.
• Radisson Collection Hotel, Tallinn: Recently opened premium hotel in Tallinn under Radisson Collection; adds new competitive supply in central Tallinn targeting premium business and leisure demand similar to Nordic Hotel Forum.
• Park Inn by Radisson Meriton Conference & Spa: Tallinn hotel explicitly branded around its conference and spa offering, closely mirroring Nordic Hotel Forum's MICE + leisure positioning in the same city.
• Tallink City Hotel: Estonian-operated 4-star hotel in central Tallinn with meeting facilities; comparable mid-to-upper-upscale business and leisure positioning in the same catchment.
• Original Sokos Hotel Viru: Iconic large-scale Tallinn hotel with extensive conference facilities and central location; comparable 4-star superior positioning and similar MICE and tour-group customer base.

Regional players

• Hestia Hotel Group: Estonian hotel operator managing multiple 3–4 star properties across Estonia (including Tallinn); comparable as a regional competitor rather than a single-asset peer, competing on similar domestic and Nordic tourist demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-hotels-o-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Hotel Forum