COGECO FORCE RADIO INC.

What COGECO FORCE RADIO INC. does

Cogeco Force Radio Inc. operates as a media sales subsidiary doing business as Cogeco Média, providing national radio and digital audio advertising solutions to advertisers seeking access to Canadian broadcast inventory. Founded in 2008 and headquartered in Montreal, Canada, the entity functions as a sales intermediary within the broader Cogeco media ecosystem, monetizing radio and digital audio ad inventory rather than owning broadcast infrastructure directly. The firm is structured at a small scale with 1-10 employees, consistent with a specialized sales-focused operating model that relies on the parent-aligned Cogeco brand and its associated broadcaster relationships to source advertiser demand. Limited public information is available regarding its specific product portfolio, advertiser client base, pricing structure, technology stack, or distribution mechanics; the company's website (cogecomedia.com) is the primary publicly observable artifact. No funding history, M&A activity, partnership agreements, leadership roster, or financial disclosures are present in the source material, leaving significant gaps in understanding its commercial scale, segment mix, and operating economics.

Name

COGECO FORCE RADIO INC.

Legal name

COGECO FORCE RADIO INC.

Website

https://cogecoforceradio.com

Company type

Private

Founded year

2008

Headcount range

1–10 employees

Short description

Cogeco Force Radio Inc., operating as Cogeco Média, is a Montreal-based media sales subsidiary offering national radio and digital audio advertising solutions to advertisers within the broader Cogeco media ecosystem.

Ownership category

akta.pro rank

Product category

Radio and Digital Audio Advertising Sales

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Radio advertising sales
• Digital audio advertising
• Media sales services
• Advertising representation
• Broadcast media buying

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Cogeco Force Radio operates as a media sales subsidiary that offers national radio and digital audio advertising solutions. The company represents audio media properties to advertisers, brokering and selling advertising inventory across traditional radio and digital audio channels. It operates under the brand name Cogeco Média.

Product overview

Cogeco Média is a media company. No detailed product portfolio or service offerings are described in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• National Radio Advertising Sales Sales representation services for national radio advertising inventory, offering advertisers access to radio audiences across Canadian markets. Targeted at brands and agencies seeking to reach listeners through traditional broadcast radio.
• Digital Audio Advertising Solutions Advertising sales solutions for digital audio channels, extending the company's audio advertising offering beyond traditional radio into streaming and digital audio platforms. Targeted at advertisers and agencies looking to reach digital audio audiences.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Rogers Media: Rogers Media operates multiple Canadian radio stations and sells advertising across them, with a broader portfolio of TV, digital, and publishing properties. It competes with Cogeco Force Radio for national radio and digital audio ad budgets in the same Canadian market.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates a large U.S. radio station network and sells advertising across broadcast and digital audio channels. Its blend of traditional radio sales and digital audio monetization parallels the model Cogeco Force Radio pursues in Canada.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster and audio advertising platform, offering both broadcast and digital audio ad sales at scale. It serves as a comparable model for the integrated radio-plus-digital audio advertising proposition that Cogeco Force Radio offers in the Canadian market.
• CBC Radio Sales: CBC Radio Sales handles advertising and sponsorship sales for CBC's national radio network, mirroring Cogeco Force Radio's role as a national advertising sales partner for radio stations and competing for the same Canadian advertiser relationships.

Regional players

• Townsquare Media: Townsquare Media is a U.S.-based radio and digital media company focused on small and mid-sized markets, selling advertising across radio stations and digital properties. Its station-group-plus-digital advertising approach is structurally similar to Cogeco Force Radio's offering.
• Newcap Radio: Newcap Radio operates radio stations across Canada and sells local and regional advertising. As a station group with a national footprint, it is comparable to the Cogeco Média/Force Radio ecosystem in its approach to bundling stations for advertisers.
• Evanov Communications: Evanov Communications operates a portfolio of Canadian radio stations predominantly in Ontario and Quebec, with associated advertising sales. As a smaller Canadian station group, it serves a comparable niche role to the Cogeco Média/Force Radio ecosystem.

Emerging players

• Stingray Media: Stingray is a Canadian music, media, and technology company operating digital audio services and in-store advertising. It intersects with Cogeco Force Radio at the digital audio advertising layer and represents a growing competitive force in Canadian audio monetization.

Direct peers

• Katz Media Group: Katz Media Group is the largest U.S. media representative firm specializing in radio and audio advertising sales. Like Cogeco Force Radio, it operates as a sales intermediary between broadcasters and advertisers, providing a directly comparable business model.
• Bell Media Radio Sales: Bell Media's radio sales division handles national advertising sales across its extensive Canadian radio station portfolio, directly competing with Cogeco Force Radio for the same Canadian advertiser spend on broadcast and digital audio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cogeco-force-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COGECO FORCE RADIO INC.