HAIM

What HAIM does

HAIM (legal name Haim Nordić OÜ, operating as Haim viimistlussalongi) is an Estonian private limited company founded in 2023 and headquartered at Mardi 9, Tallinn, with a secondary office in Helsinki, Finland. The company operates as a finishing salon (viimistlussalong) that distributes natural and traditional interior and exterior finishing materials and provides design consultation and training services. HAIM serves a hybrid customer base composed of professional finishers, painters, and renovation contractors — alongside retail home decorators and DIY customers — with a secondary niche in heritage and protected-building restoration, evidenced by reference projects in Tallinn's Uus-Veerenni quarter and Helsinki's Mariankatu 26 facade.

The product portfolio is organized into two main categories: Välisviimistlus (Exterior Finishing), covering lime paints, silicate paints, linseed oil paints, acrylic paints, lime plasters, and terrazzo plasters, and Siseviimistlus (Interior Finishing), encompassing Eico, casein, lime and clay wall/ceiling/floor paints, wood oils and waxes, marble-lime plasters (Marmor-lubikrohv), putties (Pahtlid), pigments and decorative additives, primers, and specialty products. Premium specialty offerings include Tadelakt waterproof Moroccan lime plaster and Stuccolustro luxury lime-based decorative putty. HAIM does not manufacture these products itself; rather, it acts as a regional channel partner for two German principals — Kreidezeit Naturfarben (natural paints, casein, lime, silicate, and linseed oil paints plus plasters) and Kip GmbH (professional masking tapes and protective films).

HAIM operates a hybrid go-to-market combining direct sales at its Tallinn and Helsinki offices, e-commerce through a multilingual storefront (Estonian, Finnish, English) supporting a quote-request workflow, and professional consultation covering surface preparation, material selection, and application technique. Pricing is quote-based across all product lines with no public list price; personalized solutions and take-home product samples are part of the sales process. Marketing is digital-light, using the haim.ee website, Instagram (@haim.viimistlussalong), Facebook, and email newsletter. The company is independently held with no parent entity, no funding rounds, and no M&A activity disclosed.

Name

HAIM

Legal name

Haim Nordić OÜ

Website

https://haim.ee

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

HAIM is a Tallinn-headquartered Estonian finishing salon that distributes natural, mineral-based interior and exterior finishing materials, supplemented by design consultations and product samples, serving both professional finishers and home decorators across Estonia and Finland.

Ownership category

akta.pro rank

Product category

Eco-Friendly Finishing Materials

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Natural finishing materials
• Lime-based paints
• Interior plasters
• Exterior coatings
• Building restoration materials

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Sale of natural and traditional finishing materials including paints, plasters, oils, waxes, and protective films for interior and exterior applications
2. Consultation Services: Professional consultation services for surface preparation, material selection, and application techniques

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HAIM operates as a finishing salon (viimistlussalongi) that sells natural and traditional finishing materials for interior and exterior applications, including lime-based paints, silicate paints, linseed oil paints, mineral plasters, decorative finishes (Tadelakt, Stuccolustro, Marmorino), wood oils and waxes, and professional masking tapes. The company distributes product lines from Kreidezeit Naturfarben (Germany) and Kip GmbH in Estonia and Finland, and provides professional consultation services for surface preparation, material selection, and application techniques, along with product samples for customers to test at home.

Product overview

HAIM is a natural finishing materials supplier offering a portfolio of traditional and eco-friendly finishing products for both exterior and interior applications. The product range is organized into two main categories: Välisviimistlus (Exterior Finishing) covering plasters, paints, and wood treatments, and Siseviimistlus (Interior Finishing) including plasters, paints, wood finishes, fillers, pigments, and decorative additives. HAIM distributes two main brand lines: Kreidezeit Naturfarben (German natural paints, plasters including Marmor-lubikrohv, Tadelakt, Stuccolustro, and wood oils) and Kip GmbH tape products (masking tapes and protective films for professional painting work). The company also provides consultation services and sample products for customers in Estonia and Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Covering Linseed Oil Paint (Kattev linaõlivärv) Natural oil paint by Kreidezeit with linseed oil and stand oils as binder, providing very durable and elastic protection for wood surfaces, suitable for both interior and exterior use.
• Vega Casein Paint (Vega kaseiinvärv) Natural matt wall and ceiling paint for dry interior spaces made from plant-based casein, creating velvet-like, breathable, and antistatic surfaces suitable for restoration and modern natural interiors.
• Tadelakt Traditional Moroccan lime plaster that creates waterproof and water-repellent decorative surfaces, finished with polishing stone and olive oil soap for silk-matte results.
• Stuccolustro Luxurious lime-based decorative putty that creates deep, cloudy, marble-like surfaces with ability to achieve both matte and high-gloss finishes using soap or wax.
• KIP 3373 Washi-Tec Extra Strong Professional Japanese washi-paper masking tape with extra strong adhesion for demanding interior and exterior work, ensuring clean paint lines on textured surfaces.
• KIP 3301 Ultra Sharp Professional masking tape with Ultra Sharp technology that ensures exceptionally sharp paint lines on smooth and lightly textured surfaces, preventing paint bleed without additional pretreatment.
• Professional Consultation Services Consultation services for surface preparation, material selection, and application techniques, helping customers select appropriate natural finishing products and approaches for their specific projects; product samples are also available for customers to take home and test.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kip GmbHcoreChannel Partner/ Reseller/ DistributorHAIM serves as a reseller and distributor of Kip GmbH's professional masking tapes and protective films in the Estonian and Finnish markets. Products include KIP 304 MASKING-TEC, KIP 313 protective film, KIP 318 PVC protective tape, KIP 3301 Ultra Sharp, KIP 3373 Washi-Tec, KIP 3508 SMOOTH-TEC, KIP 357 carpet protection film, KIP 3808 WASHI-TEC Gold, KIP 3810 Duoband, and KIP 397 SMOOTH-TEC cover paper.
• Kreidezeit NaturfarbencoreChannel Partner/ Reseller/ DistributorHAIM distributes Kreidezeit Naturfarben natural paints and finishing materials in Estonia and Finland. The German manufacturer's product range includes lime paints, silicate paints, casein paints, linseed oil paints, marble-lime plasters, Marmorino, Tadelakt, Stuccolustro, and related products suited for natural and traditional finishing applications.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• AURO: German specialist brand for ecological paints, oils, waxes, and plasters. AURO competes head-to-head with the Kreidezeit-type product lines HAIM distributes and addresses the same eco-conscious professional finisher and homeowner segments across the DACH/Nordic region.
• Beeck'sche Farbwerke: German maker of mineral, silicate, and lime-based paints with a strong position in historic monument restoration. Directly comparable to HAIM in product chemistry, target applications (heritage facades, breathable interiors), and professional-trades distribution model.
• Osmo: German manufacturer of natural wood finishes (oils, waxes, hardwax oils) used widely across Europe for both interior and exterior wood. Highly comparable to HAIM's wood-treatment product line (linseed oil paints, wood oils and waxes) and pro-channel distribution approach.
• KEIM (Keimfarben): German manufacturer of mineral silicate paints and plasters, widely used in heritage building restoration across Europe. Comparable to HAIM in silicate/lime finishes, climate-suited durability, and the heritage-renovation use case demonstrated by HAIM's Mariankatu 26 project.
• Biofa: German manufacturer of natural paints, oils, and waxes for interior and exterior wood and wall surfaces. Directly comparable to HAIM's natural-finish portfolio (casein paints, linseed oil paints, natural plasters) and overlaps with HAIM's core proposition of climate-suited, 100% natural finishing materials.

Broad incumbents

• Farrow & Ball: Premium decorative paint brand combining direct-to-consumer retail with a strong heritage/restoration aesthetic. Comparable to HAIM on consultative retail, premium positioning, and emphasis on timeless finishes, but operates at much larger scale and a much wider geographic footprint.
• Jotun: Norwegian-headquartered global coatings major with significant Nordic decorative and protective coatings operations. Overlaps with HAIM's geographic footprint and broad coatings categories, but does not specialize in the natural/traditional finishing niche that defines HAIM's offering.
• Tikkurila: Finnish-headquartered, pan-Nordic paint manufacturer with a broad architectural and decorative coatings portfolio. Overlaps with HAIM's Helsinki customer base and overall finish-product category, but competes primarily in conventional paints rather than HAIM's natural/traditional niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haim.viimistlussalong
• Instagraminstagram.com/haim.viimistlussalong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAIM