HAIM
HAIM is a Tallinn-headquartered Estonian finishing salon that distributes natural, mineral-based interior and exterior finishing materials, supplemented by design consultations and product samples, serving both professional finishers and home decorators across Estonia and Finland.
- Company typePrivate
- Founded2023
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HAIM does
HAIM (legal name Haim Nordić OÜ, operating as Haim viimistlussalongi) is an Estonian private limited company founded in 2023 and headquartered at Mardi 9, Tallinn, with a secondary office in Helsinki, Finland. The company operates as a finishing salon (viimistlussalong) that distributes natural and traditional interior and exterior finishing materials and provides design consultation and training services. HAIM serves a hybrid customer base composed of professional finishers, painters, and renovation contractors — alongside retail home decorators and DIY customers — with a secondary niche in heritage and protected-building restoration, evidenced by reference projects in Tallinn's Uus-Veerenni quarter and Helsinki's Mariankatu 26 facade.
The product portfolio is organized into two main categories: Välisviimistlus (Exterior Finishing), covering lime paints, silicate paints, linseed oil paints, acrylic paints, lime plasters, and terrazzo plasters, and Siseviimistlus (Interior Finishing), encompassing Eico, casein, lime and clay wall/ceiling/floor paints, wood oils and waxes, marble-lime plasters (Marmor-lubikrohv), putties (Pahtlid), pigments and decorative additives, primers, and specialty products. Premium specialty offerings include Tadelakt waterproof Moroccan lime plaster and Stuccolustro luxury lime-based decorative putty. HAIM does not manufacture these products itself; rather, it acts as a regional channel partner for two German principals — Kreidezeit Naturfarben (natural paints, casein, lime, silicate, and linseed oil paints plus plasters) and Kip GmbH (professional masking tapes and protective films).
HAIM operates a hybrid go-to-market combining direct sales at its Tallinn and Helsinki offices, e-commerce through a multilingual storefront (Estonian, Finnish, English) supporting a quote-request workflow, and professional consultation covering surface preparation, material selection, and application technique. Pricing is quote-based across all product lines with no public list price; personalized solutions and take-home product samples are part of the sales process. Marketing is digital-light, using the haim.ee website, Instagram (@haim.viimistlussalong), Facebook, and email newsletter. The company is independently held with no parent entity, no funding rounds, and no M&A activity disclosed.
HAIM firmographics
Firmographics- Name
- HAIM
- Legal name
- Haim Nordić OÜ
- Website
- https://haim.ee
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HAIM is a Tallinn-headquartered Estonian finishing salon that distributes natural, mineral-based interior and exterior finishing materials, supplemented by design consultations and product samples, serving both professional finishers and home decorators across Estonia and Finland.
- Ownership category
- akta.pro rank
HAIM industry classification
Industry- Product category
- Eco-Friendly Finishing Materials
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAGAG)
- akta.pro secondary industries
- Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
Keywords
Where HAIM is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
HAIM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales: Sale of natural and traditional finishing materials including paints, plasters, oils, waxes, and protective films for interior and exterior applications
- Consultation Services: Professional consultation services for surface preparation, material selection, and application techniques
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product sales with consultation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
HAIM product offering
Product offeringCore offering
HAIM operates as a finishing salon (viimistlussalongi) that sells natural and traditional finishing materials for interior and exterior applications, including lime-based paints, silicate paints, linseed oil paints, mineral plasters, decorative finishes (Tadelakt, Stuccolustro, Marmorino), wood oils and waxes, and professional masking tapes. The company distributes product lines from Kreidezeit Naturfarben (Germany) and Kip GmbH in Estonia and Finland, and provides professional consultation services for surface preparation, material selection, and application techniques, along with product samples for customers to test at home.
Product overview
HAIM is a natural finishing materials supplier offering a portfolio of traditional and eco-friendly finishing products for both exterior and interior applications. The product range is organized into two main categories: Välisviimistlus (Exterior Finishing) covering plasters, paints, and wood treatments, and Siseviimistlus (Interior Finishing) including plasters, paints, wood finishes, fillers, pigments, and decorative additives. HAIM distributes two main brand lines: Kreidezeit Naturfarben (German natural paints, plasters including Marmor-lubikrohv, Tadelakt, Stuccolustro, and wood oils) and Kip GmbH tape products (masking tapes and protective films for professional painting work). The company also provides consultation services and sample products for customers in Estonia and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- Covering Linseed Oil Paint (Kattev linaõlivärv) Natural oil paint by Kreidezeit with linseed oil and stand oils as binder, providing very durable and elastic protection for wood surfaces, suitable for both interior and exterior use.
- Vega Casein Paint (Vega kaseiinvärv) Natural matt wall and ceiling paint for dry interior spaces made from plant-based casein, creating velvet-like, breathable, and antistatic surfaces suitable for restoration and modern natural interiors.
- Tadelakt Traditional Moroccan lime plaster that creates waterproof and water-repellent decorative surfaces, finished with polishing stone and olive oil soap for silk-matte results.
- Stuccolustro Luxurious lime-based decorative putty that creates deep, cloudy, marble-like surfaces with ability to achieve both matte and high-gloss finishes using soap or wax.
- KIP 3373 Washi-Tec Extra Strong Professional Japanese washi-paper masking tape with extra strong adhesion for demanding interior and exterior work, ensuring clean paint lines on textured surfaces.
- KIP 3301 Ultra Sharp Professional masking tape with Ultra Sharp technology that ensures exceptionally sharp paint lines on smooth and lightly textured surfaces, preventing paint bleed without additional pretreatment.
- Professional Consultation Services Consultation services for surface preparation, material selection, and application techniques, helping customers select appropriate natural finishing products and approaches for their specific projects; product samples are also available for customers to take home and test.
Companies that use HAIM
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
HAIM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HAIM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Kip GmbHcoreHAIM serves as a reseller and distributor of Kip GmbH's professional masking tapes and protective films in the Estonian and Finnish markets. Products include KIP 304 MASKING-TEC, KIP 313 protective film, KIP 318 PVC protective tape, KIP 3301 Ultra Sharp, KIP 3373 Washi-Tec, KIP 3508 SMOOTH-TEC, KIP 357 carpet protection film, KIP 3808 WASHI-TEC Gold, KIP 3810 Duoband, and KIP 397 SMOOTH-TEC cover paper.
- Kreidezeit NaturfarbencoreHAIM distributes Kreidezeit Naturfarben natural paints and finishing materials in Estonia and Finland. The German manufacturer's product range includes lime paints, silicate paints, casein paints, linseed oil paints, marble-lime plasters, Marmorino, Tadelakt, Stuccolustro, and related products suited for natural and traditional finishing applications.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
HAIM competitors and assessment
Company assessmentDirect peers
- AURO: German specialist brand for ecological paints, oils, waxes, and plasters. AURO competes head-to-head with the Kreidezeit-type product lines HAIM distributes and addresses the same eco-conscious professional finisher and homeowner segments across the DACH/Nordic region.
- Beeck'sche Farbwerke: German maker of mineral, silicate, and lime-based paints with a strong position in historic monument restoration. Directly comparable to HAIM in product chemistry, target applications (heritage facades, breathable interiors), and professional-trades distribution model.
- Osmo: German manufacturer of natural wood finishes (oils, waxes, hardwax oils) used widely across Europe for both interior and exterior wood. Highly comparable to HAIM's wood-treatment product line (linseed oil paints, wood oils and waxes) and pro-channel distribution approach.
- KEIM (Keimfarben): German manufacturer of mineral silicate paints and plasters, widely used in heritage building restoration across Europe. Comparable to HAIM in silicate/lime finishes, climate-suited durability, and the heritage-renovation use case demonstrated by HAIM's Mariankatu 26 project.
- Biofa: German manufacturer of natural paints, oils, and waxes for interior and exterior wood and wall surfaces. Directly comparable to HAIM's natural-finish portfolio (casein paints, linseed oil paints, natural plasters) and overlaps with HAIM's core proposition of climate-suited, 100% natural finishing materials.
Broad incumbents
- Farrow & Ball: Premium decorative paint brand combining direct-to-consumer retail with a strong heritage/restoration aesthetic. Comparable to HAIM on consultative retail, premium positioning, and emphasis on timeless finishes, but operates at much larger scale and a much wider geographic footprint.
- Jotun: Norwegian-headquartered global coatings major with significant Nordic decorative and protective coatings operations. Overlaps with HAIM's geographic footprint and broad coatings categories, but does not specialize in the natural/traditional finishing niche that defines HAIM's offering.
- Tikkurila: Finnish-headquartered, pan-Nordic paint manufacturer with a broad architectural and decorative coatings portfolio. Overlaps with HAIM's Helsinki customer base and overall finish-product category, but competes primarily in conventional paints rather than HAIM's natural/traditional niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
HAIM social profiles
Digital presenceHAIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAIM leadership team
Management profileNumber of profiles
HAIM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAIM
What does HAIM do?
HAIM operates as a finishing salon (viimistlussalongi) that sells natural and traditional finishing materials for interior and exterior applications, including lime-based paints, silicate paints, linseed oil paints, mineral plasters, decorative finishes (Tadelakt, Stuccolustro, Marmorino), wood oils and waxes, and professional masking tapes. The company distributes product lines from Kreidezeit Naturfarben (Germany) and Kip GmbH in Estonia and Finland, and provides professional consultation services for surface preparation, material selection, and application techniques, along with product samples for customers to test at home.
Is HAIM a public or private company?
HAIM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HAIM founded?
HAIM was founded in 2023. It employs 1 to 10 people.
Where is HAIM based?
HAIM is headquartered in Tallinn, Estonia, in the Europe region.
How does HAIM make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are consultation Services.
Who are HAIM's main competitors?
Direct peers on record are AURO, Beeck'sche Farbwerke, Osmo, KEIM (Keimfarben) and Biofa. Broad incumbents are Farrow & Ball, Jotun and Tikkurila.
Does HAIM have an API?
No public API is recorded for HAIM.
What industry is HAIM in?
HAIM's product category is Eco-Friendly Finishing Materials. Its primary akta.pro industry code is IMAEAGAG, Wood Coatings & Finishes, with a secondary code of IMAIAAAK, Industrial & Commercial Painting/Coatings/Surface Treatment. Its NAICS code is 32551 and its SIC code is 2851.