What NuBra Canada Inc. does

NuBra Canada Inc. is a Sainte-Catherine, Québec-based private corporation that operates as the licensed Canadian entity for the NUBRA® self-adhesive bra brand, with the trademark held by parent company Bragel International, Inc. The company sells a portfolio of strapless and backless bras built on a patented, latex-free, FDA-approved medical-grade adhesive manufactured in the USA, with reusable adhesive rated for up to 25 wears and a front-closure design for cleavage control. Core product lines include Feather-Lite fabric-based bras, Silicone gel bras, an underwire variant, and an ecosystem of accessories and enhancers (NU WASH cleanser, Nu Clips extender, travel case, Skin Prep wipes, halter straps, pasties, U Shaper shapewear, and beach triangles/ovals), priced roughly between $9 and $98 CAD per item.

The business operates a dual-channel go-to-market model: direct-to-consumer e-commerce through nubra-canada.com (with free domestic shipping on orders over $50 CAD via Canada Post and Purolator) and wholesale distribution through four named Canadian retail partners — La Senza, Simons, Dianes Lingerie, and Linea Intima. Pricing is unit-based with no subscription or licensing model; revenue is generated entirely from one-time hardware sales. Marketing is social-first, centered on Instagram, Facebook, YouTube, and Twitter with paid/earned amplification through fashion press (ELLE, Marie Claire, Harper's Bazaar).

The customer base is consumers seeking invisible support under backless, strapless, or plunging-neckline outfits, with secondary demand from women seeking comfort-focused alternatives to wired bras. While the broader NUBRA® brand maintains a global footprint across dedicated websites for the USA, EU, UK/Ireland, Australia, Japan, Malaysia, Singapore, Slovakia, and Taiwan, NuBra Canada Inc. itself operates only within Canada, with no disclosed revenue, headcount, funding, or management team in the source material.

Name

NuBra Canada Inc.

Legal name

NuBra Canada Inc.

Website

https://nubra-canada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NuBra Canada Inc. is a private Canadian company that sells patented, latex-free, FDA-approved self-adhesive bras and related intimate apparel accessories directly via nubra-canada.com and through retail partners La Senza, Simons, Dianes, and Linea Intima, targeting women seeking invisible backless and strapless support.

Ownership category

akta.pro rank

Product category

Intimate Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (45811)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Bras & Bralettes (CRAAAIAA)

Keywords

• Self-adhesive bras
• Strapless intimate apparel
• Backless bra solutions
• Adhesive lingerie technology
• Intimate apparel e-commerce

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct sales to consumers through nubra-canada.com website, the primary revenue channel for NuBra Canada.
2. Wholesale to Retail Partners: Wholesale distribution through retail partners including La Senza, Simons, Dianes, and Linea Intima.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NuBra Canada Inc. sells the original NUBRA® self-adhesive bra line in Canada, featuring bras and related intimate apparel that adhere directly to the skin using a latex-free, FDA-approved medical-grade adhesive. The portfolio spans fabric-based Feather-Lite, Seamless, and Seamless Airy bras alongside silicone Original, Push-Up, 3D, and 3D Underwire styles, plus accessories (cleanser, clips, travel case, skin prep wipes, halter straps), enhancers (pasties, beach triangles, beach ovals), and shapewear. Products are sold direct-to-consumer via the nubra-canada.com e-commerce website and wholesale to Canadian retailers La Senza, Simons, Dianes, and Linea Intima.

Product overview

NuBra Canada Inc. offers a comprehensive portfolio of self-adhesive intimate apparel products centered on its patented LATEX FREE medical-grade adhesive technology. The core product line consists of Feather-Lite fabric-based backless bras (Feather-Lite, Feather-Lite Super Padded, Seamless, Seamless Airy, Seamless Demi) and Silicone backless bras (Original Silicone, Original Silicone Push Up, Silicone 3D, Silicone 3D Underwire). The product ecosystem includes essential accessories (NU WASH cleanser, Nu Clips extender, Nu Travel Case, Skin Prep by Smith&Nephew, NU Lift Halter STRAPS) and enhancers/shapewear (U Shaper, Pasties in various sizes, BEACH TRIANGLES and BEACH OVALS). All products are designed to provide strapless, backless support with front closure cleavage control, with most products Made in USA using FDA-approved medical adhesive. The company sells directly to consumers in Canada through nubra-canada.com and through retail partners including La Senza, Simons, Dianes, and Linea Intima.

Differentiator

Problem solved

Functional benefit

Products and services

• NUBRA® Original Silicone Bra (N108) Self-adhesive bra made of silicone gel for a soft, natural feel. Enhances the bustline with skin-friendly reusable adhesive and features a front closure for cleavage control. Made in USA. Targeted at women seeking invisible support under backless, strapless, or plunging neckline outfits.
• NUBRA® Original Silicone Push Up Bra (N108PU) Self-adhesive silicone bra with built-in push-up pads to enhance the bustline. Features skin-friendly reusable adhesive and a front closure for cleavage control. Made in USA. Targeted at women seeking enhanced cleavage with invisible support under revealing outfits.
• NUBRA® Silicone 3D Bra (N308) Self-adhesive contoured silicone gel cups for a natural fit. Enhances the bustline with skin-friendly reusable adhesive and a front closure for cleavage control. Made in USA. Targeted at women seeking a contoured natural shape with invisible bra support.
• NUBRA® Silicone 3D Underwire Bra (N368) Self-adhesive contoured silicone gel cups with built-in underwire for extra shaping and support. Features skin-friendly reusable adhesive and front closure for cleavage control. Made in USA. Targeted at women needing added shaping and lift.
• NUBRA® Feather-Lite Bra (F700) Basic lightweight fabric self-adhesive bra with seamed edge, available in sizes AA to G and multiple colors. Features skin-friendly reusable adhesive and front closure for cleavage control. Made in USA. Targeted at women seeking lightweight everyday invisible support.
• NUBRA® Seamless Bra (SE888) Best-selling lightweight fabric self-adhesive bra with seamless edge. Features skin-friendly reusable adhesive and front closure for cleavage control. Made in USA. Targeted at women wanting a seamless look under clothing.
• NUBRA® Seamless Airy Bra (SE228) Lightweight fabric self-adhesive bra with seamless edge and breathable adhesive design. Features skin-friendly reusable adhesive and front closure for cleavage control. Made in USA. Targeted at women seeking breathability with invisible bra support.
• NUBRA® Feather-Lite Super Padded Bra (S900) Lightweight padded fabric self-adhesive bra with seamed edge that enhances the bustline. Features skin-friendly reusable adhesive and front closure for cleavage control. Made in USA. Targeted at women wanting extra padding and shape.
• NUBRA® Seamless Demi Bra (SE559) Lightweight fabric self-adhesive bra with seamless edge and demi cups tailored for plunging necklines. Features skin-friendly reusable adhesive and front closure for cleavage control. Made in USA. Targeted at women wearing low-cut and plunging necklines.
• NUBRA® Pasties Matte (NP149) Self-adhesive and reusable nipple covers made of silicone rubber for a matte look. One pair. Made in USA. Priced at $34.00 CAD. Targeted at women seeking nipple coverage under sheer or backless garments.
• NUBRA® Pasties Large (NP148) Self-adhesive and reusable silicone pasties for coverage in large size. Made in USA. Priced at $34.00 CAD. Targeted at women seeking larger-area nipple/breast coverage.
• NUBRA® Pasties Petit (NP147) Self-adhesive and reusable silicone pasties for coverage in petit size. Made in USA. Priced at $30.00 CAD. Targeted at women seeking smaller-area nipple/breast coverage.
• NUBRA® Beach Triangles (Self-Adhesive) Self-adhesive beach triangles designed for coverage under swimwear. Made in USA. Targeted at women needing nipple coverage in swimwear and beachwear.
• NUBRA® Beach Ovals (Self-Adhesive) Self-adhesive beach ovals designed for coverage under swimwear. Made in USA. Targeted at women seeking oval-shaped coverage in swimwear and beachwear.
• NUBRA® U Shaper Shapewear Ribbed compression fabric shapewear designed to lift breasts and buttocks while providing support for the underarm, tummy, and hip area. One size fits most. Imported. Priced at $48.00 CAD. Targeted at women seeking body-shaping and lifting under garments.
• NU WASH Cleanser (N112) Pure soap specifically formulated for cleaning NUBRA adhesive bras. Moisturizer and oil free formula in a 60ml bottle. Made in USA. Priced at $12.50 CAD. Targeted at NuBra users needing to regenerate the adhesive after each wear.
• Nu Clips Extender (N110) Clear plastic extender clips that extend the front closure of NUBRA adhesive bras for fuller breasts. One pair. Imported. Priced at $9.00 CAD. Targeted at fuller-busted users needing extended closure range.
• Nu Travel Case (N118) Discreet, durable nylon travel case with zipper closure and internal divider to keep silicone bra cups from sticking together. Fits silicone A to C cups. Imported. Priced at $23.00 CAD. Targeted at NUBRA users needing portable, hygienic storage.
• Skin Prep by Smith&Nephew (N109) Easy-to-use skin wipes that form a protective film on the skin to help reduce friction when removing adhesive bras. Recommended for women with sensitive skin. Contains 50 wipes. Made in USA. Priced at $21.50 CAD. Targeted at sensitive-skin users needing easier adhesive removal.
• NU Lift Halter Straps (A103) Halter straps designed for use with NUBRA backless adhesive bras to provide additional lift and support options. Priced at $10.00 CAD. Targeted at users wanting supplementary support with their backless NuBra.

Quantifiable outcome

• Up to 25 wears with proper care and maintenance

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• La SenzacoreChannel Partner/ Reseller/ DistributorLa Senza is a major Canadian retail chain and one of NuBra Canada's key retail distribution partners, selling NuBra products in their Canadian stores and online.
• SimonscoreChannel Partner/ Reseller/ DistributorSimons is a Canadian department store chain that retails NuBra products both in stores and online.
• Dianes LingeriecoreChannel Partner/ Reseller/ DistributorDianes Lingerie is a Canadian lingerie boutique chain that sells NuBra products.
• Linea IntimacoreChannel Partner/ Reseller/ DistributorLinea Intima is a Canadian intimate apparel retailer that carries NuBra products.
• Bragel International, Inc.coreStrategic or Co-development PartnerBragel International, Inc. is the parent company and trademark owner of NUBRA®, licensing the brand to NuBra Canada Inc. for Canadian operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adore Me: DTC-first intimate apparel brand with bras, lingerie, and adjacent categories. Comparable in premium DTC intimates positioning and customer demographic, though broader in product range than NuBra's self-adhesive specialization.
• ThirdLove: Major DTC intimate apparel brand offering bras including strapless and multi-way styles with a fit-tech focus. Comparable in target customer (women seeking better-fitting bras) and in DTC scale, though broader in product range.
• Victoria's Secret: Largest global intimate apparel brand with extensive retail and DTC presence, including strapless and backless bra styles. Comparable as a dominant intimate apparel competitor serving the same target demographic, though not specialized in self-adhesive technology.
• Savage X Fenty: Large, celebrity-led intimate apparel brand with a strong DTC and retail presence. Comparable in premium intimates positioning and digital-first customer engagement, though broader in product range.

Direct peers

• Truthe Brand: Direct-to-consumer intimate apparel brand specializing in self-adhesive, backless, and strapless bras for fuller busts. Competes with NuBra in the same product category with a similar DTC-led model.
• Hollywood Fashion Secrets: Specialty intimate apparel and fashion accessory brand offering adhesive bras, nipple covers, and strapless solutions. Directly comparable to NuBra's product line and occasions-driven customer segment.
• Fashion Forms: Leading US-based specialty intimate apparel brand specializing in adhesive bras, bra accessories, and backless/strapless solutions. Directly competes with NuBra in the same self-adhesive bra category with a similar product mix and customer base.

Emerging players

• Honeylove: Technology-forward intimate apparel and shapewear brand with strong DTC and social-media presence. Comparable as a premium DTC intimate apparel brand targeting the same women via a different product architecture (supportive shapewear rather than self-adhesive).

Others

• La Senza: Major Canadian intimate apparel retailer and one of NuBra Canada's key retail partners. Comparable as a customer/channel partner and as a Canadian intimates retailer with overlapping consumer base, though not a direct product competitor.
• Bragel International, Inc. Parent company and trademark owner of the NUBRA® brand. Directly comparable because it is the originating entity behind the same self-adhesive bra technology that NuBra Canada distributes; relevant as an enabling/parent entity rather than a true competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NubraCanada
• YouTubeyoutube.com/channel/UChxzaDc8_Ckl9Igri48O-UQ
• Facebookfacebook.com/nubracanada
• Instagraminstagram.com/nubracanada
• LinkedInlinkedin.com/company/nubra-canada-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuBra Canada Inc.