BIG BRICK LTD

What BIG BRICK LTD does

BIG BRICK LTD is a private digital product studio that builds and operates consumer-facing digital products across commerce, reviews, media, wellness, and app discovery verticals. Its current portfolio comprises six active products: ChoiceInsiders (coupon and cashback platform with 12K verified offers and 1K+ brand pages), Smart Reviews (consumer review and decision platform with 250K+ reviews indexed across 40+ categories), Little Dance (children's video and dance hub with 600M+ video views and 7.5M family visits), iHowlist (quiz and interactive test platform with 120M+ quiz plays and 8.4M monthly users), Healthsgr (emotional wellness quiz platform with 90M+ quiz sessions and 18K topic paths), and App Download (mobile app discovery directory with 6.2B downloads and 43K+ apps listed). The company states it has launched more than 100 products cumulatively and reached over 1 billion users across 60-plus global markets while managing more than $10 million in growth spend.

The company positions its operations as a three-phase studio model — opportunity discovery, product creation, and growth acceleration — with growth systems embedded into product decisions rather than added later. No core technology stack, proprietary AI/ML capabilities, models, or data pipelines are described in the source data, despite external short-form positioning referring to 'AI-powered digital advertising services.' No patents, certifications, or regulatory disclosures are present. Products are distributed directly to end users through web and mobile via a product-led growth motion, with performance marketing, A/B-style growth experimentation, and email channels supporting acquisition and engagement.

Revenue is generated through three streams: affiliate and referral commissions on coupon and cashback transactions, advertising across owned consumer properties (display, native, sponsored placements), and marketplace or transaction fees when users complete purchases through the platform. The customer base is horizontal consumer across shoppers, research-driven consumers, families with young children, quiz and entertainment enthusiasts, and app-seekers; no enterprise or named-customer relationships are disclosed. The company operates as a private entity with no disclosed parent company, funding history, management team, or incorporation jurisdiction, and its current operating posture is active.

Name

BIG BRICK LTD

Legal name

BIG BRICK LTD

Website

https://bigbrick.one

Company type

Private

Operating status

Operating

Short description

BIG BRICK LTD is a private digital product studio that operates consumer-facing platforms spanning coupon discovery, reviews, children's video, quizzes, and app directories. The portfolio reaches 1B+ users across 60+ markets, monetized through affiliate commissions, advertising, and marketplace fees.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate/Referral (Coupon & Cashback): ChoiceInsiders coupon and cashback platform likely generates revenue through affiliate commissions from brands and retailers when users redeem verified coupon codes and complete purchases.
2. Advertising: Consumer platforms including quiz products, video content (Little Dance), and app discovery directory may generate advertising revenue through display ads, native advertising, and sponsored content placements.
3. Transaction Fees (Marketplace Commission): Commerce deals platform may earn transaction fees or take rates when users complete purchases through verified coupon codes and brand offers on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BIG BRICK LTD operates a digital product studio that builds and scales consumer-facing digital products across commerce, reviews, entertainment, quizzes, and app discovery. The portfolio comprises six free-to-use consumer platforms—ChoiceInsiders (coupon/cashback), Smart Reviews, Little Dance (kids video), iHowlist (quizzes), Healthsgr (wellness quizzes), and App Download (app directory)—monetized primarily through advertising and affiliate/referral commissions. Each product is operated independently under the studio umbrella with embedded growth systems from launch.

Product overview

BIG BRICK LTD operates as a digital product studio that builds and scales multiple consumer-facing products designed for global audiences. The portfolio consists of six distinct products spanning commerce deals (ChoiceInsiders), consumer reviews (Smart Reviews), children's media (Little Dance), quizzes (iHowlist), wellness (Healthsgr), and app discovery (App Download). Each product is designed with both user value and growth potential, functioning as independent platforms under the BIG BRICK studio umbrella rather than a unified platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• ChoiceInsiders: Coupon & Cashback Platform - A rewards discovery experience for verified coupon codes, brand offers, seasonal campaigns, and shopper-friendly deal paths. Has 12K verified offers and 1K+ brand pages.
• Smart Reviews
• Little Dance
• iHowlist
• Healthsgr
• App Download

Products and services

• ChoiceInsiders A rewards discovery platform offering verified coupon codes, brand offers, seasonal campaigns, and shopper-friendly deal paths for online shoppers. Aggregates 12K verified offers and 1K+ brand pages for consumers seeking discounts and cashback opportunities.
• Smart Reviews A consumer review and decision platform that combines searchable insights, category guides, and comparison content to help users make smarter purchasing choices. Indexes 250K+ reviews across 40+ categories for research-driven consumers.
• Little Dance A visual entertainment platform for family-friendly videos, dance clips, and character-led content designed for fast browsing. Targets parents and caregivers seeking safe, age-appropriate entertainment for young children, with 600M+ video views and 7.5M family visits.
• iHowlist A high-volume quiz product built around trending tests, social discovery, and repeat entertainment sessions. Has recorded 120M+ quiz plays and 8.4M monthly users engaging with personality tests and interactive content.
• Healthsgr A wellness-focused quiz experience that turns social, emotional, and lifestyle questions into engaging guided content and topic paths. Has recorded 90M+ quiz sessions across 18K topic paths.
• App Download A curated mobile app discovery hub that highlights safe downloads, top games, and utility recommendations with clear category paths. Tracks 6.2B downloads across 43K+ listed apps for users seeking quality app recommendations.

Quantifiable outcome

• 1B+ users reached across product portfolio
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mistplay: Mistplay operates a consumer rewards and app discovery platform monetized through advertising and brand partnerships — overlapping with BIG BRICK's App Download directory in app discovery and with its ad-revenue model.

Direct peers

• RetailMeNot: RetailMeNot is a long-standing coupon and deals platform operating in similar verticals to ChoiceInsiders, monetizing through retailer affiliate relationships and brand promotional placements.
• Rakuten: Rakuten operates a global cashback and coupon platform analogous to ChoiceInsiders, monetizing via affiliate commissions from retailers when shoppers complete purchases — the same revenue model BIG BRICK's commerce product uses.
• Pocket.watch: Pocket.watch is a kids' digital media company building safe, curated video content for children, directly comparable to Little Dance in audience, regulatory posture, and ad-supported monetization.
• Honey (PayPal): Honey (now PayPal-owned) is a browser-based coupon and cashback platform directly comparable to ChoiceInsiders' verified coupon and cashback offering, with similar affiliate commission economics.
• Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a digital coupon, price comparison, and rewards platform directly comparable to ChoiceInsiders, with overlapping target users and affiliate revenue model.
• PlaySimple: PlaySimple is a mobile quiz and word-puzzle app studio whose products compete directly with iHowlist and Healthsgr, monetizing through advertising and in-app purchases at similar consumer scale.

Broad incumbents

• Wildlife Studios: Wildlife Studios is a major mobile game and consumer app studio operating globally at large scale; comparable to BIG BRICK as a digital product studio launching and scaling multiple consumer apps across markets.
• Product Madness: Product Madness is a mobile gaming studio (Aristocrat-owned) that designs, launches, and scales multiple consumer entertainment apps — comparable to BIG BRICK's multi-product studio approach with ad/IAP monetization.

Regional players

• Hopster: Hopster is a kids' media and entertainment app with curated, safe video content comparable to Little Dance, operating primarily in the UK/European markets rather than at BIG BRICK's global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG BRICK LTD