Wildlife Studios
Wildlife Studios is a Brazilian-founded mobile gaming company that develops and publishes 60+ free-to-play games across sports, shooter, battle royale, puzzle, and casual genres, monetizing via in-app purchases and advertising to 100M+ global monthly active users.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Wildlife Studios does
Wildlife Studios is a Brazilian-founded mobile gaming company established in 2011 in São Paulo by brothers Victor and Arthur Lazarte. It develops and publishes more than 60 free-to-play mobile games across sports (Tennis Clash, Soccer Clash), battle royale and MOBA (Zooba), first-person shooters (Sniper 3D), vehicle and aerial combat (War Machines, Sky Warriors), puzzle (Secret Puzzle Society), merge (Midas Merge), and casual coloring (Colorfy, Color by Number, Paint By Number). The company targets global mobile gamers across all demographics and reports 4.7B+ cumulative downloads and 100M+ monthly active users (as of 2020), positioning itself as one of the top ten largest mobile gaming companies in the world.
Underlying the portfolio is a shared technology platform: proprietary advertising monetization infrastructure, mature CI/CD pipelines, Kubernetes-based canary deployment for game updates, and machine learning systems applied to user acquisition optimization and causal impact analysis of marketing and feature changes. Games are distributed exclusively through the Apple App Store and Google Play globally. Beyond first-party development, Wildlife operates a Publishing Program that provides third-party developers with financing, user acquisition support, and global distribution in exchange for revenue share, and it has acquired or incubated six affiliate studios (Never Forget Games, FoxBear Games, SuperWow!, Playabit, 8 Bit Bandits, Stellar Core Games) to scale new title development.
The business model is freemium mobile gaming monetized through in-app purchases of virtual goods, currencies, and premium content, plus in-game advertising (especially prominent in coloring titles). The Publishing Program adds a marketplace-commission revenue stream. Wildlife has raised over $250M in total venture funding, including a $60M Series A from Benchmark Capital in December 2019 (unicorn status at $1.3B) and a $120M Series B from Vulcan Capital in August 2020 ($3B valuation). Multi-year IP partnerships with Iron Maiden, Australian Open, Roland Garros, ITF, and Lionsgate support live-ops differentiation.
Wildlife Studios firmographics
Firmographics- Name
- Wildlife Studios
- Legal name
- Wildlife Studios, Inc.
- Website
- https://wildlifestudios.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wildlife Studios is a Brazilian-founded mobile gaming company that develops and publishes 60+ free-to-play games across sports, shooter, battle royale, puzzle, and casual genres, monetizing via in-app purchases and advertising to 100M+ global monthly active users.
- Ownership category
- akta.pro rank
Wildlife Studios industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Wildlife Studios is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
Wildlife Studios business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- In-App Purchases: Free-to-play games generate revenue through virtual goods, currencies, and premium content purchases within games
- In-Game Advertising: Mobile games monetize through display and video advertisements, particularly prominent in coloring and casual game titles
- Publishing Services: Publishing division provides game developers with financing, user acquisition, and global distribution support in exchange for revenue share
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play access with optional in-app purchases |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Wildlife Studios product offering
Product offeringCore offering
Wildlife Studios develops and publishes free-to-play mobile games across multiple genres including sports (Tennis Clash), battle royale/MOBA (Zooba), shooters (Sniper 3D), combat (War Machines), puzzles (Secret Puzzle Society), merge (Midas Merge, Paradise Paws), and coloring apps (Colorfy). The company also operates a publishing program that provides financing, user acquisition, and global distribution support to independent game developers in exchange for revenue share.
Product overview
Wildlife Studios is one of the 10 largest mobile gaming companies in the world, operating as a game development and publishing company with over 60 games in its portfolio. The company develops and publishes mobile games across multiple genres including sports (Tennis Clash, Soccer Clash), battle royale/MOBA (Zooba), shooters (Sniper 3D), combat (War Machines, Sky Warriors), puzzle (Secret Puzzle Society), merge games (Midas Merge, Paradise Paws), and coloring apps (Colorfy, Color by Number, Paint By Number). The company also operates a publishing program that provides financing and user acquisition support to external developers. Wildlife Studios has affiliated studios including Never Forget Games and Stellar Core Games, and maintains offices in the United States, Brazil, Argentina, and Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Tennis Clash Mobile tennis game featuring fast-paced PvP multiplayer matches with characters from various nationalities, customizable equipment, and global competition.
- Zooba Battle Royale meets MOBA multiplayer game where players battle for zoo dominance using various animal characters.
- Sniper 3D First-person shooter mobile game with hundreds of missions and multiplayer matches; one of the largest shooting games globally with 1 billion downloads across 10 years.
- War Machines Tank combat multiplayer game featuring quick tactical action with tank customization and team-based play.
- Sky Warriors
Quantifiable outcome
- 4.7 billion+ total downloads across portfolio
- +6 more outcomes
Companies that use Wildlife Studios
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Wildlife Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wildlife Studios partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Roland Garros / FFT (Fédération Française de Tennis)coreTennis Clash has ongoing partnership with Roland Garros for in-game events, branded content, and the ITF World Tennis eChampionship. Roland Garros merchandise kits (EUR 175 value) offered as prizes.
- Australian OpencoreTennis Clash has multi-year partnership with Australian Open for renewed collaborations including in-game events and exclusive content.
- International Tennis Federation (ITF)coreTennis Clash partnered with ITF to launch the ITF World Tennis eChampionship and continues to work on new updates and competitive formats.
- Iron MaidencoreBritish heavy metal band Iron Maiden partnered with War Machines for 12 weeks of exclusive in-game content including legendary pilots from albums (Powerslave, Piece of Mind, Killers), themed ammunition, soundtracks, decals, and crew customization.
- Lionsgate and Millennium MediacorePartnership for Expend4bles content in War Machines, featuring new characters, crew crates, and special ammo since September 2023.
- Never Forget GamescoreAffiliate studio led by Ray Mazza (Studio Creative Director & Co-Founder) and Michael Duke (Studio Director & Co-Founder). Develops Midas Merge and other mobile games under Wildlife Studios umbrella.
- Stellar Core GamesminorAffiliate studio listed under Wildlife Studios network.
- SuperWow!minorAffiliate game studio in Austin, TX, USA announced in 2021.
- FoxBear GamesminorAffiliate game studio in Los Angeles, CA, USA announced in 2021.
- PlayabitminorAffiliate game studio in Turkey announced in 2022.
- 8 Bit BanditsminorAffiliate game studio announced in 2022.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Wildlife Studios competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildlife Studios social profiles
Digital presenceWildlife Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildlife Studios leadership team
Management profileNumber of profiles
Profiles10 records
Wildlife Studios subsidiaries and ownership
Company hierarchySubsidiaries6 records
Wildlife Studios funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildlife Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildlife Studios
What does Wildlife Studios do?
Wildlife Studios develops and publishes free-to-play mobile games across multiple genres including sports (Tennis Clash), battle royale/MOBA (Zooba), shooters (Sniper 3D), combat (War Machines), puzzles (Secret Puzzle Society), merge (Midas Merge, Paradise Paws), and coloring apps (Colorfy). The company also operates a publishing program that provides financing, user acquisition, and global distribution support to independent game developers in exchange for revenue share.
Is Wildlife Studios a public or private company?
Wildlife Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wildlife Studios founded?
Wildlife Studios was founded in 2011. It employs 501 to 1,000 people.
Where is Wildlife Studios based?
Wildlife Studios is headquartered in São Paulo, Brazil, in the Latin America region.
How does Wildlife Studios make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are in-Game Advertising and publishing Services.
Does Wildlife Studios have an API?
No public API is recorded for Wildlife Studios.
What industry is Wildlife Studios in?
Wildlife Studios's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 7900.