Floriana Farms Inc.

What Floriana Farms Inc. does

Floriana Farms Inc. is a privately held, Canadian-based artisanal personal care company that produces small-batch, cold-process bar soaps and offers custom formulation services under the Floriana Farms brand through its direct-to-consumer e-commerce site at florianafarms.ca. The company was founded by Debbie following a breast cancer diagnosis that prompted her to investigate and replace conventional personal care products for her family; the founder narrative is central to brand identity and ingredient-transparency positioning. The portfolio spans 22+ bar soap SKUs across standard, sea salt, beef tallow, and vegan recipe categories, priced at $8.00-$12.00 per bar, alongside a Custom Collaboration service that produces bespoke soaps with a 6-8 week lead time for personalized gifts, party favors, and allergy-friendly formulations.

The underlying product technology is handcrafted cold-process soap making using natural ingredients — pure essential oils, botanicals, natural clays (kaolin, bentonite, French green/pink/red), coconut-shell activated charcoal, plant-based oils and butters (olive, coconut, shea, cocoa, babassu, mango), honey, beeswax, and flowers — with no synthetic fragrance oils, micas, or chemical additives. Products are made in small batches at a farm-based production location, with raw goods preferentially sourced from Canadian suppliers and a cruelty-free commitment disclosed. The business is founder-owned and bootstrapped; there is no evidence of venture capital, private equity, or institutional investment, no parent company, no subsidiaries, and no disclosed employees beyond the founder.

The go-to-market model is direct-to-consumer e-commerce only. Sales occur exclusively through the company's own Squarespace storefront, with no wholesale, retail, or marketplace distribution documented. Marketing is content-led, centered on detailed ingredient education, founder storytelling, and an email newsletter signup. Customers are segmented into health-conscious consumers seeking natural skincare, custom product seekers for gifting and allergy-specific needs, and specialized dietary/lifestyle consumers (vegan, palm-free, coconut-free). The company is registered in Canada, with the legal entity Floriana Farms Inc. and DBA Floriana Farms; the specific city of operation is not publicly disclosed.

Name

Floriana Farms Inc.

Legal name

Floriana Farms Inc.

Website

https://florianafarms.ca

Company type

Private

Operating status

Operating

Short description

Floriana Farms Inc. is a Canadian, founder-owned artisanal soap maker producing 22+ small-batch cold-process bar soaps (plus bespoke custom orders) sold direct-to-consumer at $8-$12 per bar through its florianafarms.ca online shop.

Ownership category

akta.pro rank

Product category

Natural Handcrafted Soaps

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Bar Soap & Syndet Bars (CRABAEAA)

Keywords

• Handcrafted bar soaps
• Cold-process soap
• Natural body care
• Plant-based skincare
• Artisan soap making

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales - Bar Soaps: Sale of handcrafted cold-process soap bars directly to consumers through the e-commerce website. Products are sold at $8.00-$12.00 price points with various scent and formulation options including All Natural, Unscented, Palm Free, Coconut Free, Vegan, Beef Tallow, and Sea Salt varieties.
2. Custom Collaboration Services: Bespoke product creation service for customers seeking personalized gifts, allergy-friendly formulations, or unique party favors. Custom creations require 6-8 weeks turnaround time. Revenue generated through service fees for formulation development and production.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Floriana Farms handcrafts small-batch cold-process bar soaps and personal care items using plant-based ingredients, pure essential oils, botanicals, natural clays, activated charcoal, oils and butters, honey, beeswax, and flowers, sold directly to consumers through its own e-commerce website at $8-$12 per bar. The company also offers a Custom Collaboration service producing personalized soap formulations, allergy-friendly bars, and unique party favors on a 6-8 week turnaround.

Product overview

Floriana Farms is a handcrafted natural soap company offering a portfolio of 22+ cold-process soap bars made in small batches with natural ingredients. The core product line includes standard bar soaps (priced at $8-$12), complemented by specialized variants: Sea Salt Soaps (Seas the Zest, Ocean Lavender), Beef Tallow Soaps (Espresso Yourself, Coastal Canvas), and Vegan Recipe Soaps (Green Goddess, Indigo Bloom, Delicate & Unfussy, Peel Fresh). Products are categorized by formulation type (All Natural, Unscented, Palm Free, Coconut Free, Vegan Recipe, Beef Tallow Soap, Sea Salt Soap) and feature ingredients such as pure essential oils, botanicals, plant-based oils and butters, natural clays and charcoal, honey, beeswax, and flowers. The company also offers a Custom Collaboration service for personalized product creation. The products are distributed through their e-commerce platform at florianafarms.ca/shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavender Slate Bar Soap A natural bar soap infused with coconut activated charcoal for deep cleansing, combined with coconut oil and cocoa butter for moisture, finished with gentle lavender essential oil; for consumers seeking a natural cleansing bar.
• Lemon Tango Bar Soap A bright citrus soap blending lemon essential oil with coconut oil and cocoa butter, featuring limonene for gentle purification and nourishing medium-chain fatty acids; for consumers seeking a citrus-scented natural soap.
• Sunny Citrus Spice Bar Soap A handmade bar soap with fresh citrus notes and golden turmeric, crafted with cocoa butter, coconut milk, and pink Himalayan sea salt for gentle refreshment and soothing.
• Golden Grove Bar Soap An all-natural soap crafted with lemongrass, cedarwood, and lemon essential oils for a bright yet grounding cleanse without synthetic additives.
• Zest & Serenity Bar Soap A luxurious bar soap with coconut, olive, and avocado oils creating a rich creamy lather, scented with orange peel and litsea cubeba, with light exfoliation from kaolin clay and pink Himalayan salt.
• Seas the Zest Sea Salt Soap A 37% sea salt bar soap blending mineral-rich sea salt with nourishing oils, featuring Orange 5-fold Essential oil for a firm, long-lasting bar with creamy lotion-like lather.
• Espresso Yourself Beef Tallow Soap A nourishing balm crafted with pure beef tallow, 5-fold orange essential oil, coconut milk, and pink Himalayan sea salt, with gently exfoliating coffee grounds.
• Peel Fresh Vegan Bar Soap An all-natural vegan soap with babassu, shea, and avocado oils, banana purée, lactose-free yogurt, and a blend of pink grapefruit, tangerine, lemon, and litsea essential oils.
• Pomp & Mousse Bar Soap A skin-loving bar with creamy coconut milk, aloe vera juice, flax seed gel, rich shea butter, avocado, and olive oil, tinted with French pink clay and pink grapefruit essential oil.
• Ruby Zest Bar Soap A handcrafted bar with nutrient-rich avocado, evening primrose, and grape seed oils, scented with pink grapefruit essential oil and enriched with coconut milk, flax seed gel, and mulberry silk.
• Buzz & Bubbles Honey Oat Milk Soap A soothing honey oat milk soap with creamy milk, golden honey, and nourishing oats for gentle cleansing that calms and softens sensitive or dry skin.
• Minty Morning Bar Soap An invigorating bar soap with zesty lemon, cooling spearmint, and grounding cedarwood for an awakening morning cleanse with citrus brightness and minty coolness.
• Cedar Citrus Bar Soap A nature-inspired soap combining earthy cedarwood with vibrant citrus for an uplifting and harmonious cleanse with anti-inflammatory and antibacterial properties.
• Indigo Bloom Vegan Bar Soap A calming lavender soap with natural flaxseed gel and kaolin clay for silky-soft skin, offering gentle cleansing and nourishing properties suitable for winding down.
• Mint Tactical Bar Soap An invigorating soap infused with maddar root, spirulina, and coconut activated charcoal, featuring the essential oil trio of Spearmint, Cypress, and Lemon.
• Blush & Moss Bar Soap A refreshing handcrafted bar with zesty lemon, crisp spearmint, and luxurious French pink clay designed to cleanse, purify, and rejuvenate skin.
• Red Clay Revive Bar Soap A bold fusion of red clay, peppermint, lemon and eucalyptus designed to refresh, detoxify, and deeply nourish skin with cooling mint and earthy eucalyptus.
• Ocean Lavender Sea Salt Soap A spa-like sea salt soap bar with tight lather and exfoliating properties for smoother texture and improved circulation, subtly scented with calming lavender.
• Coastal Canvas Beef Tallow Soap A handcrafted beef tallow bar inspired by ocean breeze and forest essence, infused with lemon, cypress and eucalyptus for revitalized and refreshed skin.
• Balanced Bar Soap A thoughtfully crafted bar soap with French Red Clay and essential oil blend of Ylang Ylang, Lemon, and Vetiver to nourish, balance and soothe skin.
• Delicate & Unfussy Vegan Fragrance-Free Bar Soap A fragrance-free, vegan soap designed to gently cleanse and nourish without additives, featuring flax seed gel for hydration and skin barrier support.
• Green Goddess Vegan Bar Soap A luxurious vegan soap infused with basil and lemon essential oils and French Soft Moss Clay for a detoxifying and purifying experience with smooth slip and soft lather.
• Custom Collaboration Service A bespoke soap creation service for personalized gifts, allergy-friendly formulations, and unique party favors, with a 6-8 week turnaround from start to finish and a 4-week curing time for cold-process bars.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Dr. Bronner's: Iconic natural soap brand offering castile bar soaps and body care products with a strong ingredient integrity and ethical sourcing positioning. Comparable to Floriana Farms on natural and cruelty-free credentials, but operates at massive scale across retail, wholesale, and international channels.
• Tom's of Maine: Established natural personal care brand offering bar soaps, deodorants, and body care with a strong "natural ingredients" positioning. Comparable to Floriana Farms on the natural/clean positioning and bar soap category leadership, though at mass-market scale and now owned by Colgate-Palmolive.
• The Body Shop: Global natural-ethos bath, body, and soap retailer operating own-brand stores worldwide. Comparable to Floriana Farms on the cruelty-free, natural-ingredient positioning and bar soap category, but with an established international retail footprint and broad product portfolio.
• Mrs. Meyer's Clean Day: Natural household and personal care brand known for plant-derived bar soaps and body washes sold through major US/Canadian retail. Shares Floriana Farms' botanical, cruelty-free, and ingredient-transparency ethos, though at mainstream grocery scale.
• Lush Cosmetics: Global handmade cosmetics retailer known for fresh, natural bar soaps and bath products sold in own-brand retail stores and online. Shares Floriana Farms' handmade, ingredient-led, cruelty-free positioning, but with a vastly larger retail footprint and product breadth.
• Sundial Brands / SheaMoisture: Natural body care brand built around ethically sourced ingredients (shea butter, African botanicals) with a strong founder and community narrative. Comparable to Floriana Farms on natural ingredient transparency and founder-driven brand story, though now part of Unilever and serving mass-market channels.

Direct peers

• Soapbox Soaps: Handcrafted natural bar soap and body care brand sold direct-to-consumer and through retail, with a mission-driven (donation-per-bar) model. Comparable to Floriana Farms on small-batch cold-process manufacturing, natural positioning, and founder-led mission storytelling.
• Chagrin Valley Soap & Salve: Small-batch, family-operated maker of cold-process natural bar soaps, salves, and body care sold direct-to-consumer online. Highly comparable to Floriana Farms in artisanal craft method, natural ingredient focus, DTC-only model, and founder-driven brand storytelling.

Emerging players

• Native: Direct-to-consumer natural personal care brand primarily known for natural deodorants and bar soaps with simple, ingredient-conscious formulations. Comparable to Floriana Farms on the DTC-first, natural ingredient, and "free-from" positioning, but with much larger scale and broader category reach.
• Duke Cannon Supply Co. Premium men's grooming brand best known for oversized bar soaps and natural-leaning formulations sold DTC and through major retail. Comparable to Floriana Farms on the cold-process bar soap craft and ingredient-forward positioning, though targeted at a distinct (men's) customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floriana Farms Inc.