by Marketing Analytics Consulting. Powered and secured by Wix

What by Marketing Analytics Consulting. Powered and secured by Wix does

Marketing Analytics Consulting is a privately held, founder-led consulting firm established in 2025 and operating from Milan, Italy, with a secondary presence in Estonia. It provides marketing analytics, market research, and data strategy advisory services — combined with macroeconomics and financial markets research — to small and medium-sized enterprises across Europe. The company is led by Boris Secciani, the only publicly identified contributor, who also authors the firm's blog content.

The firm sells three discrete service SKUs priced in USD and delivered through a Wix-powered website: a Digital Marketing Trends course ($200, one-time fee), a Macro-Economics Workshop ($250 per session), and a Market Research Consultation ($150 per one-hour session). Underlying technology is minimal: there is no proprietary platform, no app, no AI/ML tooling, and no API or integration surface; delivery is human-led advisory supported by standard Wix e-commerce and booking-calendar functionality. Distribution is sales-led but increasingly self-serve, combining direct online booking, content marketing via the company blog, and organic social media presence on Facebook, Instagram, TikTok, and X.

The revenue model is a mix of professional services (consultations and workshops, priced per session) and one-time digital course sales. There is no disclosed ARR, no funding, no institutional investors, and no enterprise customers — the only testimonials are three generic SMB references. Operationally the firm is single-person, with no headcount, certifications, patents, or partnerships disclosed in the source material.

Name

by Marketing Analytics Consulting. Powered and secured by Wix

Legal name

Marketing Analytics Consulting

Website

https://analyticsconsulting.net

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Marketing Analytics Consulting is a 2025-founded, Milan-based advisory firm offering marketing analytics, macroeconomics, and market research services to small and medium-sized European enterprises through three fixed-price SKUs (course, workshop, consultation) sold via its Wix website.

Ownership category

akta.pro rank

Product category

Marketing Analytics Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Marketing analytics consulting
• Market research services
• Digital marketing strategy
• Macroeconomics advisory
• Data analytics consulting

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: Market research consultation and analytics advisory services provided to small and medium-sized enterprises seeking data-driven marketing insights and strategic guidance.
2. Digital Marketing Course: One-time fee online course covering digital marketing trends exploration, designed to help businesses understand and leverage emerging trends for marketing strategy enhancement and business growth.
3. Macro-Economics Workshop: Scheduled workshop providing economic insights for business growth, booked through online calendar system at 250 USD per session.
4. Market Research Consultation: One-on-one consultation service focused on unlocking marketing potential through data insights, priced at 150 USD per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marketing Analytics Consulting provides marketing analytics, market research, and digital strategy advisory services to small and medium-sized enterprises across Europe. The firm sells three core offerings: a Digital Marketing Trends course ($200), a Macro-Economics Workshop ($250), and a one-on-one Market Research Consultation ($150), delivered with expertise spanning macroeconomics research, financial markets analysis, and digital media production.

Product overview

Marketing Analytics Consulting offers a suite of three core consulting services designed for small and medium-sized enterprises across Europe: Digital Marketing Trends (a course on current digital marketing trends at $200), Macro-Economics Workshop (an economic insights workshop at $250), and Market Research Consultation (data-driven marketing consultation at $150). These services are complemented by expertise in digital media production, marketing research, and data analytics, with a focus on macroeconomics and financial markets to help businesses thrive in the competitive digital landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Trends An online course priced at 200 USD that explores current digital marketing trends, designed to help businesses leverage emerging trends to enhance their marketing strategy and drive business growth.
• Macro-Economics Workshop A scheduled workshop priced at 250 USD per session that delivers economic insights for business growth, providing participants with macroeconomics research expertise.
• Market Research Consultation A one-hour, one-on-one consultation service priced at 150 USD per session that unlocks marketing potential through data insights, helping businesses understand their target audience and market dynamics.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and analytics firm offering brand, marketing, and consumer analytics services. Comparable as a broad incumbent in market research and marketing analytics.
• Nielsen: Global measurement and data analytics company providing marketing ROI, audience, and media effectiveness analytics. Comparable as a broad incumbent in marketing and media analytics.
• Merkle: Large customer experience and marketing analytics agency offering performance marketing, analytics, and CRM solutions. Comparable as a broad incumbent operating in marketing analytics and customer data strategy.
• Kantar: Global market research, analytics, and consulting firm with extensive marketing effectiveness and audience analytics practices. Comparable as a broad incumbent in marketing research and analytics.

Direct peers

• Gain Theory: Marketing effectiveness and analytics consultancy focused on helping brands maximize marketing ROI through measurement and advanced analytics. Closely comparable in offering, target buyer, and analytics-led value proposition.
• Fractal Analytics: Analytics and AI services firm with deep marketing analytics, customer insights, and decision sciences practices. Comparable as a large-scale analytics consulting peer serving marketing-led use cases.
• AbsolutData: AI and analytics consultancy delivering marketing analytics, customer insights, and data-driven decision support to enterprise and mid-market clients. Comparable as a marketing-analytics advisory competitor.
• LatentView Analytics: Data and analytics consulting firm offering marketing analytics, forecasting, and business insights services globally. Comparable as an analytics consulting peer serving marketing and business decision-making use cases.
• Analytic Partners: Commercial and marketing analytics consultancy that helps advertisers and agencies measure and optimize marketing ROI. Directly comparable as a marketing-analytics advisory serving corporate clients with similar data-driven ROI services.

Emerging players

• Datasine: AI-focused marketing analytics startup offering predictive analytics and creative optimization for marketers. Comparable as an emerging, niche marketing-analytics player intersecting with the same SMB/mid-market analytics advisory space.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/wix
• Facebookfacebook.com/wix
• Instagraminstagram.com/wix
• TikToktiktok.com/@wix
• LinkedInlinkedin.com/company/marketing-analytics-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about by Marketing Analytics Consulting. Powered and secured by Wix