EXCELLENCY LIMITED

Name

EXCELLENCY LIMITED

Legal name

Your Excellency Limited

Website

https://yourexcellency.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Executive Assistant & Personal Assistant Professional Training

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAGAL

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYMPACALAA

Creator Course Marketplaces (Multi-Instructor Catalogs)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

Keywords

• Executive assistant training
• Professional development courses
• Accredited administrative qualifications
• Personal assistant certification
• Online corporate training

Headquarters

HQ city

Clifton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Mini MBA Programme: 5-month accredited programme for Senior & Executive Assistants. One-time payment for full programme. IAM accredited. Cohort-based with maximum 12 learners. Includes case study, welcome pack, and certificate.
2. Essential PA Programme: 5-month qualification programme incorporating Ofqual regulated SFJ Awards Level 3 Award. One-time payment per programme. Cohort-based with maximum 10 learners. Includes coursework, assessment, and certification.
3. Learning Passport Subscription: Monthly subscription at £39/month (special offer, regularly £49/month). Minimum 12-month commitment. Includes Mini MBA On Demand, A-Z Digital Course, all Lunch N Learn LIVE recordings, 3 premium workshops, and Business Friends discounts.
4. One-Day Masterclasses and Standalone Courses: Individual courses including Making Sense of Business Finance (£495+VAT), standalone one-day courses, and two-day programmes. One-time payment per course.
5. Lunch N Learn LIVE Webinars: Individual webinar sessions and All Access Pass bundles (6 sessions for £179 inc VAT, saving £55). Series-based delivery with recordings available.
6. One-to-One Coaching: Personalised coaching programmes with Lindsay Taylor. Typically 6 x 90-minute sessions held every 3 weeks. Delivered in-person or virtually.
7. In-house and Bespoke Programmes: Customised training programmes delivered to organisations. Flexible delivery (virtual or in-person). Topics include Finance for Non-Finance Managers, 360 Degree Feedback, Commercial Awareness, Power Hour sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

EXCELLENCY LIMITED (trading as Your Excellency) sells accredited online training programmes and qualifications for Executive Assistants and Personal Assistants, headlined by the IAM-accredited Mini MBA Programme and the Ofqual-regulated Essential PA Programme. Offerings are delivered via a proprietary Virtual Academy blended-learning platform (live VILT plus pre-recorded webinars) and supplemented by a monthly Learning Passport subscription, Lunch N Learn LIVE webinars, one-to-one coaching, standalone masterclasses, and in-house bespoke corporate training.

Product overview

Your Excellency Limited is a training and professional development company specializing in accredited programmes and qualifications for Executive Assistants (EAs) and Personal Assistants (PAs). The company operates a platform-plus-programmes model featuring two flagship programmes (The Mini MBA and The Essential PA Programme) as core offerings, supplemented by a Learning Passport subscription service providing on-demand access to courses, the Lunch N Learn LIVE webinar series, one-to-one coaching, and in-house/bespoke corporate training. The company also offers standalone workshops, a podcast, and various short courses. Training is delivered through a combination of virtual instructor-led sessions, pre-recorded content, and in-person workshops. Accreditations include IAM accreditation for the Mini MBA and Ofqual-regulated SFJ Awards qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mini MBA Programme 5-month blended learning programme for Senior & Executive Assistants covering business strategy, leadership, finance, marketing, and project management. IAM Accredited with 9 modules delivered via virtual instructor-led training and pre-recorded webinars. Cohort size capped at 12 learners. Includes case study development, welcome pack, and certificate.
• The Essential PA Programme 5-month qualification programme for rising PA professionals incorporating Ofqual-regulated SFJ Awards Level 3 Award. Includes 5 one-day training units with written assignments, internal verification and external verification by SFJ Awards. Cohort size capped at 10 learners. Award covers The Role of the EA & PA, Managing Workload Effectively, Introduction to Project Management, Principles of Persuasion & Influencing Skills, and Principles of Self Development.
• The Learning Passport Subscription Monthly subscription service (£39/month special offer, regularly £49/month) with minimum 12-month commitment providing on-demand access to over £2,300 of training content via the Thinkific platform, including Mini MBA On Demand, A-Z Digital Course, Lunch N Learn LIVE recordings and premium workshops.
• One-to-One Coaching Personalised coaching programme with Lindsay Taylor consisting of 6 x 90-minute sessions held every 3 weeks, covering Johari Window, Personal SWOT, SMARTER goals, communication excellence and strategic thinking. Available in-person or virtually.
• In-house and Bespoke Programmes Customised training programmes delivered to organisations with EA/PA teams, covering Finance for Non-Finance Managers, 360 Degree Feedback, Power Hour sessions, Commercial Awareness Programmes and bespoke development topics. Flexible virtual or in-person delivery aligned with organisational outcomes.
• Making Sense of Business Finance Masterclass One-day masterclass helping EAs, PAs and Office Managers understand business finance including financial statements, budgets and financial jargon. Priced at £495 +VAT (Essential PA alumni: £250 +VAT). Next cohort September 17th 2026.
• Understanding Business Strategy Workshop Half-day in-person workshop held at Gaucho Tower Bridge, London covering business strategy concepts, SWOT/PESTLE analysis, stakeholder mapping and strategic implementation. Includes networking. Priced at £345 +VAT.
• Lunch N Learn LIVE Sessions Bitesize webinar series for EAs and PAs covering topics including emotional intelligence, leadership, productivity, AI/ChatGPT, project management and communication skills. Sold as individual sessions (~£35 each) or All Access Pass bundles (£179 inc VAT for 6 sessions). Series 5 focused on Emotional Intelligence; Series 6 'Achieving Excellence' launched for 2026.
• One and Two-Day Standalone Courses Catalogue of individual accredited one and two-day courses including Introduction to Project Management, Principles of Finance, Producing Minutes of Meetings, Management Skills, Principles of Writing for Business, Principles of Managing Workload, Business Event Management, Marketing, NLP, Persuasion/Influencing, HR, and Self Development. Many are IAM accredited.
• Mini MBA On Demand On-demand version of the Mini MBA programme comprising over 30 video modules covering strategy, leadership and finance. Available standalone at £995 inc VAT or included within the Learning Passport subscription.
• A-Z Digital Course 26 comprehensive training videos (3+ hours) covering professional development topics for EAs/PAs, including lifetime course access, supplementary resources, and a free PDF copy of Lindsay Taylor's book 'A-Z Pearls of Wisdom for Executive PAs'. Available standalone at £149 or included within the Learning Passport subscription.
• 360 Degree Feedback Feedback collection process tool used to identify learning and development opportunities by gathering honest feedback from peers, customers, managers and teams. Typically used as a foundation for bespoke coaching or organisational development programmes.
• Power Hour Lunchtime Sessions Bitesize lunchtime training sessions covering Managing Your Energy, Prioritizing Your Workload, Communicating With Impact, Combatting Zoom Fatigue, and Motivating Yourself and Others, typically delivered as part of in-house and bespoke corporate programmes.

Quantifiable outcome

• 9.6 out of 10 confidence rating from graduates (on scale 0-10)
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• ThinkificcoreTechnology or IntegrationThinkific learning management system used to deliver Learning Passport subscription content. Provides platform for on-demand courses, webinar recordings, and digital content delivery.
• KlarnasupportingTechnology or IntegrationPayment partner offering flexible payment options for Mini MBA and Essential PA programmes. Allows customers to spread cost over 4-5 monthly interest-free payments.
• StripecoreTechnology or IntegrationPayment processing partner for secure online transactions. Accepts multiple currencies (GBP, USD, AUD, EUR) for programme bookings.
• Institute of Administrative Management (IAM)coreStrategic or Co-development PartnerProfessional body that accredits the Mini MBA programme. IAM is one of the oldest professional bodies for business and administrative managers (founded 1915).
• SFJ AwardscoreStrategic or Co-development PartnerOfqual-regulated awarding organisation for Essential PA Programme qualification (Level 3 Award in Professional Executive Assistant, Personal Assistant and Administration Skills).
• EA/PA Networking Groups (Business Friends)supportingGTM or Marketing PartnerPartnerships with EA/PA professional networks including SPAN, PAL, OMG, EA How To, PA Forum, PAWay, CWPAN, essexPA, The PA Show, and others. Provides referral pathway and community engagement.
• MS Office MaestrominorGTM or Marketing PartnerMicrosoft 365 training partner. Offers Microsoft 365 Fundamentals with AI & CoPilot course with affiliate partnership (Quote YE20 for 20% off Premium Membership).
• PA LifeminorGTM or Marketing PartnerTraining discount offered to PA Life Club members. Partnership provides access to PA Life Magazine audience.
• The Office Management PortalminorGTM or Marketing PartnerQuote YE20 to claim 20% off Premium Membership. Cross-promotional partnership for administrative professionals.
• Blue Orchid HotelsminorOthersHotel accommodation partner offering 10% discount off luxury accommodation for Your Excellency clients attending London training/events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mind Tools: Established business-skills training and content platform covering leadership, project management, and management development. Comparable B2B subscription-based learning model aimed at management professionals.
• Hays Talent Solutions: Global staffing and recruitment firm with an established training and L&D practice serving employers across functions. Comparable enterprise reach but positions as broad workforce partner rather than EA/PA specialist.
• The Knowledge Academy: Large UK-wide professional training provider offering thousands of accredited courses across business, IT, and management topics. Broader incumbent that competes indirectly for corporate L&D budget but does not specialize in EA/PA training.
• Reed Training: UK training arm of Reed, the major recruiter, offering professional development and vocational courses to individuals and employers. Broader incumbent with overlapping corporate training capability but no EA/PA specialization.

Direct peers

• Practically Perfect PA: UK-based training and coaching provider serving Executive Assistants and Personal Assistants with workshops, online courses, and 1:1 coaching. Operates in the same niche with similar cohort and online delivery model, directly competing for the same EA/PA buyer.
• PA Life: Long-running PA community, magazine, and training provider serving UK and international Personal Assistants. Comparable EA/PA audience with overlapping content, training discounts, and event offerings.
• The Assistant Room: UK-based training and recruitment business serving EAs and PAs with courses, events, and recruitment services. Highly comparable offering spanning education and talent services for the same persona.
• The PA Way: EA/PA training and community platform offering courses, mentoring, and resources for administrative professionals. Directly comparable target customer (EAs/PAs) and product mix (courses + community + coaching).
• Calendar Skills: Specialist EA/PA training provider focused on calendar, diary, and inbox management skills. Smaller niche player targeting the same end buyer with adjacent skill-based training programmes.

Emerging players

• Coursera for Business: Enterprise arm of Coursera offering universities and credential content for corporate L&D buyers. Emerging platform alternative for buyers seeking accredited professional development at scale, though without EA/PA specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Your_Excellency
• YouTubeyoutube.com/channel/UCH1MKQlXDIH_pi-2o1zwzhg
• Facebookfacebook.com/YourExcellencyLtd
• LinkedInlinkedin.com/company/your-excellency-limited
• Instagraminstagram.com/yourexcellencyltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXCELLENCY LIMITED