What Franklin Covey Canada, Ltd. does

Franklin Covey Canada, Ltd. is a Toronto-based operating subsidiary of Franklin Covey Co. (NYSE: FC), a publicly traded Utah-incorporated leadership development company founded in 1988 by Dr. Stephen R. Covey. The Canadian entity, established in 1998, distributes the parent company's portfolio of leadership, execution, productivity, trust, and education training solutions to Canadian enterprise, mid-market, education, government, and individual customers. The core commercial offering is the All Access Pass, a subscription platform bundling proprietary content (The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 4 Essential Roles of Leadership, The 5 Choices to Extraordinary Productivity, Leading at the Speed of Trust, Multipliers, and others), the Impact Platform technology for learning management and 360 assessments, executive and reinforcement coaching services, and Jhana microlearning. Content is delivered through live in-person workshops, live-online instructor-led sessions, and on-demand self-paced digital modules in 24 languages across 160+ countries, with the All Access Pass Plus tier representing the premium subscription bundle.

The company operates a hybrid B2B/B2B2C go-to-market: enterprise field sales engages large organizations (Fortune 500 logos include PepsiCo, Marriott, UnitedHealth Group, Whirlpool, Enterprise Rent-A-Car, and AdventHealth) through dedicated account management; inside sales serves mid-market accounts (501-5,000 employees); a self-serve digital channel supports SMB and individual subscribers; and a certified partner network distributes the Leader in Me PK-12 education program to 5,000+ schools in 50+ countries. Revenue is generated through annual subscriptions (Personal Effectiveness Pass, All Access Pass, All Access Pass Plus tiers), multi-year enterprise contracts with negotiated scope, course licensing, and professional services including executive coaching and custom implementation. Pricing is quote-based and not publicly disclosed. The parent reports 15,000+ client engagements annually and $200M+ cumulative investment in research, content, and platform development; the Canadian subsidiary operates as one distribution node within this global footprint rather than as an independent technology or product company.

Name

Franklin Covey Canada, Ltd.

Legal name

Franklin Covey Co.

Website

https://franklincovey.ca

Company type

Public

Founded year

1988

Operating status

Operating

Short description

Franklin Covey Canada, Ltd. is a Toronto-based subsidiary of Franklin Covey Co. (NYSE: FC) that distributes the parent's leadership development, execution, trust, and education training portfolio — including the All Access Pass subscription, Impact Platform, Leader in Me, and coaching services — to Canadian enterprise, mid-market, education, government, and individual customers.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (61143), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Human Resources & Talent Development (EDAGANAB), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Leadership development training
• Executive coaching services
• Corporate training programs
• Organizational effectiveness consulting
• Professional development courses

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. All Access Pass Subscriptions: Subscription-based model providing unlimited access to FranklinCovey's content library across multiple delivery formats. Includes content, technology platform access, and expert consultation. Offered in Personal Effectiveness, All Access Pass, and All Access Pass Plus tiers.
2. Professional Services - Coaching: Executive coaching and reinforcement coaching services delivered by expert coaches. Coaching has been shown to improve learning implementation by up to 400% and accelerate behavior change four times faster.
3. Course Licensing: Individual course licensing for organizational training. Courses include The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 4 Essential Roles of Leadership, and others available in various delivery modalities.
4. Professional Services - Custom Implementation: Custom learning program design and delivery by FranklinCovey's professional services team. Includes organizational consulting, implementation assistance, and tailored content customization.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Franklin Covey Canada, Ltd. sells leadership development, execution, productivity, trust, and education training solutions. The company delivers proprietary content methodologies (The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 5 Choices, etc.) through subscription-based All Access Pass, live in-person and online workshops, the Impact Platform technology, executive and reinforcement coaching, and the Leader in Me K-12 education program.

Product overview

FranklinCovey is a leadership development company offering a comprehensive portfolio of training courses, technology platforms, and consulting services. The core offerings include the All Access Pass subscription platform providing unlimited access to all content including courses like The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 5 Choices to Extraordinary Productivity, and The 4 Essential Roles of Leadership. The Impact Platform serves as the behavior-change technology supporting measurement and tracking. Additional products include The Leader in Me for K-12 education, specialized sales training (Helping Clients Succeed series), trust-building courses (Speed of Trust, Smart Trust, Trust & Inspire), and microlearning solutions (Jhana). Coaching services and industry-specific programs for higher education round out the portfolio. The company operates on a content + people + technology model combining powerful content, expert consultants and facilitators, and innovative technology.

Differentiator

Problem solved

Functional benefit

Brands

• Leader in Me: Evidence-based PK-12 educational leadership development model developed in partnership with educators to build resilience and leadership in students.
• The 4 Disciplines of Execution (4DX)
• The 7 Habits
• All Access Pass
• Jhana

Products and services

• All Access Pass
• Impact Platform
• The Leader in Me
• The 4 Disciplines of Execution (4DX)
• The 4 Essential Roles of Leadership
• The 5 Choices to Extraordinary Productivity
• The 6 Critical Practices for Leading a Team
• The 7 Habits of Highly Effective People
• Leading at the Speed of Trust
• Multipliers
• Net Promoter System (NPS)
• Coaching Services
• Helping Clients Succeed (Sales Training Series)
• Microlearning (Jhana)
• Higher Education Solutions

Quantifiable outcome

• Whirlpool achieved $5.7M incremental sales increase in first 90 days using The 4 Disciplines of Execution
• +5 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Liz WisemancoreStrategic or Co-development PartnerFranklinCovey partnered with leadership expert Liz Wiseman to develop the Multipliers solution. Wiseman's research on how leaders multiply or diminish intelligence in others was integrated into FranklinCovey's content library. The partnership created a leadership program that enables leaders to become Multipliers who access and use untapped capabilities on their teams.
• Stephen M.R. CoveycoreStrategic or Co-development PartnerStephen M.R. Covey, author of The Speed of Trust, co-developed the Speed of Trust methodology with FranklinCovey. The partnership produced Leading at the Speed of Trust and Speed of Trust Foundations courses that help organizations build trust cultures. Covey's economics of trust framework is central to FranklinCovey's culture solutions.
• Fred ReichheldcoreStrategic or Co-development PartnerFranklinCovey partnered with Fred Reichheld, creator of the Net Promoter System, to deliver the NPS solution. With over 20 years of measuring and improving customer experience, the partnership enables FranklinCovey to help organizations not just gather customer feedback but improve it to grow business faster.
• Ram CharanminorStrategic or Co-development PartnerRam Charan, bestselling author and advisor to Fortune 100 CEOs, authored 'What the CEO Wants You to Know' which became the basis for the Building Business Acumen course. The partnership provides employees with C-level insights on how organizations run and how their role affects the bottom line.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Global organizational consulting and leadership development incumbent offering Korn Ferry Leadership programs alongside executive search and talent consulting; overlaps with FranklinCovey's enterprise leadership offering but as part of a much broader portfolio.
• Skillsoft: Broad enterprise learning platform offering leadership content, courses, and Skillsoft Coaching at scale; competes for the same L&D budget but is platform-first rather than facilitator-driven.
• Harvard Business Publishing (Corporate Learning): Premium leadership and management content provider leveraging Harvard Business School IP; competes for enterprise leadership training RFPs and shares research-backed positioning.
• LinkedIn Learning: Consumer and enterprise self-serve learning library embedded in LinkedIn's professional network; competes with FranklinCovey's on-demand digital content at a fraction of the price for individual contributor segments.

Direct peers

• Wilson Learning Worldwide: Direct competitor in leadership, sales, and organizational development training with comparable blended delivery (live, online, on-demand) and a global enterprise customer footprint.
• Dale Carnegie & Associates: Long-standing direct competitor in enterprise leadership and professional development training, with similar global delivery model spanning live workshops, e-learning, and coaching, and overlapping flagship content offerings for mid-market and enterprise clients.
• The Ken Blanchard Companies: Specialized peer in leadership training built around proprietary methodologies (e.g., Situational Leadership), with similar content-plus-coaching delivery model targeting enterprise and mid-market segments.
• Center for Creative Leadership (CCL): Nonprofit peer focused on leadership development research, executive education, and coaching; competes directly for enterprise leadership training budgets and shares FranklinCovey's research-backed, assessment-driven approach.
• DDI (Development Dimensions International): Direct competitor in leadership and talent development with strong assessment, simulation, and leadership pipeline offerings for enterprise HR and L&D buyers, comparable in scale and customer profile.
• BTS Group: Business-simulation-driven leadership and sales development peer serving enterprise and mid-market clients, comparable in delivery mechanism (experiential learning) and buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/franklincovey
• YouTubeyoutube.com/channel/UCRXz_Dh-KJQ1YpIHH-btzTw
• Facebookfacebook.com/FranklinCovey
• LinkedInlinkedin.com/company/franklincovey
• Instagraminstagram.com/franklincovey

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Covey Canada, Ltd.