Canadian Gaming Association

What Canadian Gaming Association does

The Canadian Gaming Association (CGA) is a national non-profit trade association founded in 2005 and headquartered in Toronto, Ontario, that represents more than 135 operators, suppliers, and stakeholders across Canada's regulated gaming, sports betting, eSports, and lottery industries. Its core work centers on policy advocacy, regulatory engagement, industry education, and member networking rather than the development of proprietary technology products. CGA engages with provincial regulators (AGCO, AGLC), federal agencies (FINTRAC), and international bodies, and operates multiple working committees spanning regulatory innovation, anti-money laundering, federal advocacy, payment and financial technology, iGaming, and responsible gaming.

CGA's revenue model is a tiered membership subscription structure denominated in Canadian dollars. Annual dues range from $2,500 for industry associations to $50,000 for the largest Tier 1 gaming operators and suppliers, with fees scaled by global gross gaming revenue or annual revenue. Additional revenue is generated through the Canadian Gaming Summit (CGA's flagship annual conference), networking receptions at G2E (Las Vegas) and ICE (Barcelona), the Canadian Gaming Business publication, the Get to Know Canadian Gaming podcast, the William Rutsey Future Leaders Scholarship, and recent sponsorships. Key non-dues initiatives include the National Code for Responsible Gaming Advertising (effective January 1, 2026, administered with Ad Standards Canada) and a Memorandum of Understanding with the International Betting Integrity Association.

CGA does not sell commercial software or platforms. Its "products" are advocacy deliverables, industry research, the Canadian Gaming Summit, working-committee outputs, responsible-gambling programs, and the recently effective national advertising code. Distribution is direct to enterprise members via field engagement, events, and digital channels (website, LinkedIn, email newsletter). The association is governed by a Board of Directors comprised of executives from member companies (currently chaired by Scott Vanderwel, CEO of PointsBet Canada) and led operationally by President & CEO Paul Burns, who established CGA in 2005 and was formally appointed CEO in March 2018.

Name

Canadian Gaming Association

Legal name

Canadian Gaming Association

Website

https://canadiangaming.ca

Company type

Private

Founded year

2005

Operating status

Operating

Short description

The Canadian Gaming Association is a Toronto-based national trade association representing 135+ gaming operators, suppliers, and stakeholders across Canada's regulated gaming, sports betting, eSports, and lottery industries through policy advocacy, regulatory engagement, and industry events.

Ownership category

akta.pro rank

Product category

Gaming Trade Association Services

NAICS

Gambling Industries (7132), Amusement, Gambling, and Recreation Industries (713)

akta.pro primary industry

Gaming Regulatory Consulting & Advisory (MPAEAOAA)

akta.pro secondary industries

Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE), Game Testing, Certification & Technical Compliance (GLI/eCOGRA, RNG, lab services) (MPAEAOAG)

Keywords

• Gaming trade association
• Regulatory advocacy services
• Responsible gambling programs
• IGaming policy advocacy
• Industry committee coordination

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The CGA generates revenue through annual membership dues paid by gaming operators, suppliers, and non-gaming suppliers. Fees are tiered based on the member's global gross gaming revenue or annual revenue. Gaming operators pay between $25,000-$50,000 CDN annually based on GGR, while gaming suppliers pay $7,500-$50,000 CDN based on global annual revenue. Non-gaming suppliers pay $2,500-$7,500 CDN depending on category.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Canadian Gaming Association (CGA) is a national trade association that represents leading operators and suppliers in Canada's gaming, sports betting, eSports, and lottery industries. It provides industry advocacy, policy engagement, education, networking events (Canadian Gaming Summit), industry committees, responsible gambling programs, and research publications for its 135+ member companies. The CGA acts as the unified voice for Canada's regulated gaming industry in dealings with provincial regulators, federal agencies, and international bodies.

Product overview

The Canadian Gaming Association (CGA) is a national trade association, not a product company. It operates as a unified voice for Canada's gaming, sports betting, eSports, and lottery industries, offering advocacy services, industry committees, annual conferences, research publications, responsible gambling programs, and a scholarship initiative. The organization does not sell commercial products or software; rather it provides industry coordination, policy advocacy, networking events (Canadian Gaming Summit), research publications, and responsible gaming initiatives for its member companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Canadian Gaming Summit Annual industry conference bringing together gaming operators, suppliers, regulators, and stakeholders for networking, education, and discussions on industry trends and policy. The summit is the preeminent gaming forum in Canada.
• Industry Committees Member working groups addressing key industry issues including regulatory innovation, anti-money laundering, federal advocacy, payment and financial technology, iGaming, and responsible gaming. Members collaborate on policy positions and industry standards.
• Research and Industry Facts Publications Industry research including economic impact studies of gaming in Canada, gambling advertising trends, market understanding reports, and academic research on gaming-related topics. Provided to members and the public.
• Responsible Gambling Programs Industry-wide responsible gambling initiatives including Guiding Principles, the National Code for Responsible Gambling Advertising (administered by Ad Standards), and Action Plan to Promote Responsible Play. Programs aim to protect public interest and minimize gambling harm.
• William Rutsey Future Leaders Scholarship Annual $2,500 scholarship awarded to Canadian gaming industry professionals for career development in technology/innovation, executive leadership, or business administration.

Quantifiable outcome

• Nearly 90% channelization rate achieved in Ontario's regulated iGaming market since 2022
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Bede GamingminorGTM or Marketing Partner · 7 October 2025Bede Gaming sponsored the CGA @ G2E Networking Reception in Las Vegas, demonstrating their support for the Canadian gaming industry and CGA activities.
• WyziaminorGTM or Marketing Partner · 7 October 2025Wyzia sponsored the CGA @ G2E Networking Reception in Las Vegas.
• Play'n GOminorGTM or Marketing Partner · 7 October 2025Play'n GO sponsored the CGA @ G2E Networking Reception in Las Vegas.
• Aristocrat GamingminorGTM or Marketing Partner · 7 October 2025Aristocrat Gaming sponsored the CGA @ G2E Networking Reception in Las Vegas.
• JCM GlobalminorGTM or Marketing Partner · 7 October 2025JCM Global sponsored the CGA @ G2E Networking Reception in Las Vegas.
• Ad Standards CanadacoreStrategic or Co-development Partner · 1 January 2025Ad Standards partners with the CGA to administer the National Code for Responsible Gaming Advertising. The code establishes clear principles for gaming advertising to be truthful, responsible, and appropriately directed, with Ad Standards handling consumer and competitor complaints review and adjudication.
• International Betting Integrity AssociationcoreStrategic or Co-development Partner · 7 March 2022The CGA signed a Memorandum of Understanding with the International Betting Integrity Association to collaborate on betting integrity issues and share information on suspicious betting patterns across jurisdictions.
• Bede GamingcoreOthersBede Gaming joined the CGA as a member. Founded in 2012, Bede is a leading supplier of software and services to the global online gambling industry, including the Ontario Lottery & Gaming Corporation. Bede's capabilities include platform and front-end for Casino, Lottery, Sports & Bingo.
• TonybetcoreOthersTonybet joined the CGA as a member. Founded in 2011, Tonybet is an international iGaming operator offering sports betting, online casino games, and live dealer experiences across multiple regulated markets, holding seven licenses across several jurisdictions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• European Gaming and Betting Association (EGBA): The Brussels-based trade association representing online gaming and betting operators in Europe. Comparable to CGA in its mission to advocate for a regulated online gambling sector and engage regulators, but operating across multiple European jurisdictions rather than a single country.
• Australian Gaming Council: The peak industry body representing Australia's gaming and wagering sector, focused on research, responsible gambling, and policy engagement. Comparable as a regional national trade association with similar advocacy and responsible-gambling mandates, but focused on the Australian market.

Broad incumbents

• National Council of Legislators from Gaming States (NCLGS): A U.S. organization of state legislators involved in gaming policy, providing an information-sharing forum on regulation. Comparable to CGA's regulatory engagement work but composed of legislators rather than operators and suppliers.
• National Indian Gaming Association (NIGA): The U.S. trade body for tribal gaming operators and regulatory authorities. Comparable to CGA as an industry advocacy organization, but focused specifically on tribal sovereignty, gaming regulation, and the tribal gaming sector within the broader U.S. market.
• Association of Gaming Equipment Manufacturers (AGEM): An international trade association representing manufacturers and suppliers of gaming equipment and technology. Comparable to CGA's gaming-supplier segment but narrower in scope, focused on equipment and technology providers rather than the full industry operator-supplier spectrum.

Direct peers

• American Gaming Association: The U.S. national trade association for the commercial gaming industry, providing advocacy, research, and industry events. Directly comparable to CGA as the equivalent national voice for gaming operators and suppliers in the U.S. market.
• Responsible Gambling Alliance: An Ontario-focused independent non-profit dedicated to responsible gambling, including operator-funded prevention programs in the Ontario market. Directly comparable to CGA's RG initiatives and adjacent to the BetGuard centralized self-exclusion tool launched in Ontario.
• Responsible Gambling Council (RGC): A Canadian independent non-profit dedicated to responsible gambling research, education, and policy. Directly comparable to CGA's responsible-gambling programs (Guiding Principles, National Code) but focused exclusively on player protection rather than broader industry advocacy.
• International Betting Integrity Association (IBIA): A global not-for-profit body focused on betting integrity and combating match-fixing and suspicious wagering patterns. Directly comparable as an industry-funded integrity organization, and an existing CGA partner via the 2022 MOU on cross-jurisdictional integrity cooperation.

Others

• Gaming Standards Association (GSA): An international standards-setting body for the gaming industry that develops technical and protocol standards for gaming equipment and systems. An affiliate CGA member organization; comparable in bringing industry coordination to technical standards and interoperability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/canadian-gaming-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Gaming Association