GILDA'S CLUB SIMCOE MUSKOKA

What GILDA'S CLUB SIMCOE MUSKOKA does

Gilda's Club Simcoe Muskoka is a Canadian registered non-profit charity (Charity #873664205RR0001) founded in 2010 and headquartered at 10 Quarry Ridge Road, Barrie, Ontario. It delivers a free, evidence-based Cancer Support Program for individuals, families, caregivers, and children affected by cancer across the Simcoe Muskoka region. Core service lines include the Adult Cancer Support Program (support groups, short-term individual counseling, educational workshops, and recreational/wellness activities such as yoga, art, and movement classes), the Family & Children Program (including the Noogieland sub-program for ages 4–17), and a Mastectomy Kit program that produces 500+ handmade comfort kits annually for distribution to regional hospitals. Programs are facilitated by registered mental health professionals with Master's or PhD credentials and follow the programming standards of the worldwide Cancer Support Community network, of which the organization is an independent, locally-funded affiliate.

The business model is a 100% privately funded non-profit: services are provided at no cost to members, and revenue is generated exclusively through individual donations (including the Gilda's Givers monthly giving club), corporate and foundation grants (Beyond the Red Door Society), a portfolio of signature fundraising events (A Sunday Afternoon, Red Door Golf Classic, Nine & Wine Ladies Golf Tournament, Red Door Curling Bonspiel, Community is Stronger than Cancer Day Walk, Raw & Reflective Calendar), legacy/planned giving, and securities donations. The go-to-market motion is community-led, with member acquisition driven by word-of-mouth, healthcare provider referrals from four regional hospitals (Royal Victoria, Southlake, Orillia Soldiers' Memorial, Collingwood General and Marine), and an organic social presence (Instagram, Facebook, LinkedIn, YouTube, plus a GildaGram newsletter). Service delivery is split between the Barrie Clubhouse and a virtual/On-Demand Programming video library hosted on Gnosis, with scheduling and member intake handled through the WellnessLiving SaaS platform. The organization has no public API, no disclosed AI/ML capabilities, and operates with a small staff led by managers covering events/volunteer outreach, development/communications, and program delivery.

Name

GILDA'S CLUB SIMCOE MUSKOKA

Legal name

Gilda's Club Simcoe Muskoka

Website

https://gildasclubsimcoemuskoka.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilda's Club Simcoe Muskoka is a Canadian non-profit charity providing free, evidence-based psychosocial cancer support—including support groups, counseling, education, wellness activities, and the Noogieland children's program—to individuals, families, caregivers, and children impacted by cancer in the Simcoe Muskoka region of Ontario.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Cancer support services
• Psychosocial oncology support
• Community support groups
• Nonprofit health charity
• Family caregiver programs

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individual supporters, including the 'Gilda's Givers' monthly giving program, with tax receipts issued for donations without goods or services exchanged
2. Corporate and Foundation Donations: Support from corporations, foundations, and businesses through the Beyond the Red Door Society leadership giving program and various sponsorship levels
3. Fundraising Events: Annual signature events including A Sunday Afternoon, Red Door Golf Classic, Community is Stronger than Cancer Day Walk, Raw and Reflective Calendar, and third-party hosted events
4. Legacy Giving: Estate planning gifts, bequests, and planned giving to ensure long-term sustainability of the Cancer Support Program
5. Securities Donations: Acceptance of securities donations with tax receipts issued based on fair market value at time of receipt

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gilda's Club Simcoe Muskoka provides free, evidence-based psychosocial cancer support to individuals and families impacted by cancer in the Simcoe Muskoka region of Ontario. Its core offering is a membership-based Cancer Support Program that includes professionally facilitated support groups, short-term individual counselling, educational workshops, recreational and wellness classes, and a volunteer-produced Mastectomy Kit program distributed to regional hospitals — delivered in-person at the Barrie Clubhouse and through virtual programming.

Product overview

Gilda's Club Simcoe Muskoka operates as a free, evidence-based Cancer Support Program offering a unified portfolio of services designed to ensure no one faces cancer alone. The core Adult Cancer Support Program provides support groups, individual counselling, recreational activities (movement classes, art classes), and educational workshops for adults (18+) impacted by cancer. The Family & Children Program, including the Noogieland sub-program, extends specialized cancer support services to children and families. Additional offerings include Mastectomy Kits (handmade comfort items for breast cancer patients), On-Demand Programming (virtual video library), and various fundraising events. All services are free of charge and designed to complement medical care by providing emotional and social support to individuals and families affected by cancer.

Differentiator

Problem solved

Functional benefit

Brands

• Noogieland: A special program designed for children and teens ages 4-17, named after the 'noogies' that Todd gave to Lisa on Saturday Night Live. Provides education, support, and connection for families impacted by cancer.

Products and services

• Adult Cancer Support Program Evidence-based Cancer Support Program for adults (18+), providing professionally facilitated support groups, short-term individual counselling, educational workshops, and recreational/wellness activities designed to decrease cancer-related stress and distress. Free of charge for members in the Simcoe Muskoka region.
• Family & Children Program Cancer support services for children, teens, and families impacted by cancer — including Kid Support groups, Kids Grieve Too, Teens Connect, family social events, educational workshops, and child/youth counselling. Free of charge for member families.
• Noogieland Specialized age-appropriate, play-based cancer support program for children and teens ages 4-17 impacted by cancer, providing education, support, and connection for families facing a cancer diagnosis or loss.
• Mastectomy Kits Volunteer-assembled comfort kits containing heart-shaped pillows, bra foam inserts, stress balls, exercise strings, and educational resources, distributed to breast cancer patients through Royal Victoria Hospital, Orillia Soldiers' Memorial Hospital, Southlake Regional Health Centre, and Collingwood General and Marine Hospital (over 500 kits annually).
• Membership Free membership that grants access to all Gilda's Club Simcoe Muskoka programs, including support groups, individual counselling, classes, workshops, and social activities at the Barrie Clubhouse and online.
• On-Demand Programming Virtual video library and on-demand online programming providing cancer support resources, including support groups and educational content, accessible remotely for members unable to attend sessions in person.

Quantifiable outcome

• Evidence-based Cancer Support Program shown to decrease cancer-related stress and distress
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Kempenfelt Quilters' GuildminorStrategic or Co-development Partner · 1 January 2021Community partner that collaborated with Gilda's Club volunteers to establish and grow the Mastectomy Kit program, providing handmade comfort items for breast cancer patients.
• Cancer Support CommunitycoreStrategic or Co-development PartnerGilda's Club Simcoe Muskoka is an independent and locally-funded affiliate of the worldwide Cancer Support Community network. This affiliation provides access to evidence-based programming models, research, and global best practices in cancer support.
• Royal Victoria Hospital (RVH)coreStrategic or Co-development PartnerPrimary hospital partner receiving mastectomy kits and providing referrals to cancer patients. Located in Barrie, serving Simcoe Muskoka Regional Cancer Centre patients with priority access to counseling services.
• Amoena, Naturally You Boutique, and Knitted KnockersminorStrategic or Co-development PartnerHealthcare product partners providing bra foam inserts and knitted prosthetics for inclusion in mastectomy kits distributed to cancer patients.
• Southlake Regional Health CentreminorStrategic or Co-development PartnerRegional hospital partner receiving mastectomy kit supplies and participating in referral network for cancer patients in the Southlake catchment area.
• Orillia Soldiers' Memorial HospitalminorStrategic or Co-development PartnerRegional hospital partner in the Orillia area receiving mastectomy kits and serving as referral point for cancer patients in Muskoka region.
• Collingwood General and Marine HospitalminorStrategic or Co-development PartnerRegional hospital partner receiving mastectomy kits and serving cancer patients in the Collingwood and surrounding area.
• Kempenfelt Rotary ClubminorGTM or Marketing PartnerLocal service organization that hosted the '100 Holes of Golf' fundraising event benefiting Gilda's Club Simcoe Muskoka, demonstrating community partnership in fundraising efforts.
• Park Lawn CorporationminorGTM or Marketing PartnerCorporate sponsor generously supporting The Lightfoot Band concert event, with net proceeds donated to Gilda's Club Simcoe Muskoka.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hope & Cope: Quebec-based charitable organization providing free psychosocial cancer support programming, peer matching, and wellness activities at the Jewish General Hospital and in the community. Comparable mission, free services model, and hospital-anchored delivery.
• Wellspring Cancer Support: Canadian charitable organization providing free psychosocial cancer support programs across multiple centres in Ontario and Alberta. Highly comparable as a non-government-funded cancer support charity offering support groups, educational workshops, and wellness programming to patients and families.
• Camp Oochigeas: Ontario-based charity offering camp and community programs for children and families affected by childhood cancer. Directly comparable to GCSM's Noogieland and Family & Children program in serving pediatric cancer populations with free, donation-funded programs.
• Look Good Feel Better: Canadian charitable program dedicated to helping women manage the appearance-related effects of cancer treatment through free workshops. Comparable as a free, donation-funded cancer support charity serving patients and survivors in Canada.
• Gilda's Club Greater Toronto: Sister affiliate of Gilda's Club Simcoe Muskoka within the worldwide Gilda's Club/Cancer Support Community network, providing free cancer support to members in the Greater Toronto Area. Directly comparable model (red door Clubhouse, evidence-based programming, no membership fee, donation-funded).
• Young Adult Cancer Canada (YACC): Canadian charity providing peer connection, retreats, and digital programming for young adults impacted by cancer. Comparable as a donation-funded psychosocial support organization serving a defined cancer-affected population in Canada.

Emerging players

• Rethink Breast Cancer: Canadian charity focused on supporting young people affected by breast cancer through education, community programs, and research funding. Comparable cancer support mission with a younger demographic focus; partial overlap with GCSM's family/children programs.

Broad incumbents

• Canadian Cancer Society: Canada's largest national cancer charity, offering peer support, information services, and community programs nationwide. Broader incumbent with overlapping mandate in psychosocial cancer support but at national scale and with much larger funding base.
• Livestrong Foundation: Well-known US-based cancer support nonprofit historically providing navigation, counseling, and survivorship programming. Broader incumbent serving a similar mission of psychosocial support for people affected by cancer.
• Cancer Support Community: The worldwide parent network of which GCSM is an independent affiliate. Provides the evidence-based programming standards, research, and brand framework that GCSM operates under; a broader incumbent that licenses the model used by GCSM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdJ2r5OSeJPnQLktx6eI-jA
• Facebookfacebook.com/gildasclubsm
• LinkedInlinkedin.com/company/gildasclubsm
• Instagraminstagram.com/gildasclubsm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GILDA'S CLUB SIMCOE MUSKOKA