Amoena

What Amoena does

Amoena Medizin-Orthopädie-Technik GmbH is a German private company founded in 1975 and headquartered in Raubling, Germany, that manufactures and distributes breast care products for women who have undergone breast cancer surgery. Its product portfolio spans four integrated categories: Recovery Care (Amocura, CuraSupport, CuraScar lines for post-operative and scar therapy), Breast Forms & Shapers (including the Adapt Air adjustable air-chamber flagship, Contact adhesive, Energy temperature-equalizing, Natura, Essential, and made-to-measure Custom forms), Breast Care Apparel (pocketed lingerie, swimwear, and leisure clothing with integrated garment engineering), and Lymph Care (CuraLymph comfort, compression, and swimwear for lymphedema management). All breast care textiles are classified as Class 1 medical devices with CE marking under EU MDR.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce across country-specific websites, a B2B portal for retailers, and a global network of certified specialty retailers providing professional fitting services through Amoena-trained fitters. Pricing is unit-based, with mastectomy bras ranging from approximately $45 to $130 USD and breast forms on an 18-month replacement cycle creating recurring demand. Revenue is generated almost entirely through hardware sales to individual consumers and through wholesale to certified retailers and medical distributors.

Amoena runs 16 wholly-owned subsidiaries serving 70 markets across North America, Europe, and Oceania, with regional headquarters in the USA, Canada, Australia, Belgium, Denmark, France, Norway, Spain, and the Netherlands. The company maintains a 501-1,000 employee base, is privately held with no external investment or M&A activity disclosed, and is celebrating its 50th anniversary in 2026. Customer engagement is supported through the Amoena4Life loyalty newsletter program, the Amoena4Life educational blog, and country-specific social media presence.

Name

Amoena

Legal name

Amoena Medizin-Orthopädie-Technik GmbH

Website

https://amoena.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amoena is a German private company that manufactures and distributes silicone breast forms, pocketed mastectomy apparel, post-surgery recovery wear, and lymphedema management products for women who have undergone breast cancer treatment, selling globally through 16 subsidiaries and certified retailer networks across 70 markets.

Ownership category

akta.pro rank

Product category

Mastectomy & Breast Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Apparel Manufacturing (315), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAF

Intimates, Lingerie, Swimwear & Sleepwear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAIAA

Bras & Bralettes

Consumer Products & Retail/Apparel, Footwear & Accessories/Intimates, Lingerie & Sleepwear

Keywords

• Mastectomy bras
• Breast prosthetics
• Post-surgery recovery wear
• Lymphedema compression garments
• Pocketed lingerie

Headquarters

HQ city

Raubling

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Breast Forms & Prosthetics): One-time purchase model for silicone breast forms, breast shapers, and prosthetics. Products are medical devices classified as Class 1. Replacement cycle typically 18 months for breast forms.
2. Mastectomy Apparel Sales: Sale of pocketed lingerie, mastectomy bras, swimwear, and leisure wear. Products feature integrated pockets for breast forms and are sold directly to consumers and through retail channels.
3. Recovery Care Products: Post-surgery recovery wear including compression bras, scar therapy products, and CuraSupport comfort garments for post-operative care.
4. Lymph Care Products: CuraLymph product line for lymphedema management including compression garments and swimwear.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Amoena manufactures and sells silicone breast forms and prosthetics, pocketed mastectomy bras and lingerie, pocketed swimwear, post-surgery recovery wear (compression bras, scar therapy garments), and lymphedema management compression apparel for women recovering from breast cancer surgery. Products are classified as Class 1 medical devices with CE marking and are sold through the company's regional e-commerce sites, a B2B portal, and a global network of certified fitter retailers.

Product overview

Amoena is a breast care company offering an integrated portfolio of products across the breast cancer journey, from post-surgical recovery through long-term care. The portfolio is organized into four core product lines: (1) Recovery Care (Amocura/CuraSupport/CuraScar brands) covering post-OP wear, scar therapy, and compression garments; (2) Breast Forms & Shapers featuring the Adapt Air (adjustable air-chamber flagship), Contact, Energy, Natura, Essential, and Custom lines plus partial/lumpectomy shapers and leisure/swim forms; (3) Breast Care Apparel (lingerie, swimwear, and pocketed clothing) with integrated pockets designed specifically for breast form wearers; and (4) Lymph Care (CuraLymph Comfort, Compression, Swimwear, and Accessories) addressing lymphedema management. All breast care textiles are classified as Class 1 medical devices with CE marking. The company operates globally through 16 subsidiaries across 70 markets, celebrating 50 years in business in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Amocura: Recovery care product line for post-surgery wear including post-OP wear, scar therapy, compression bras, and comfort wear.
• Amoena4Life
• Adapt Air
• CuraLymph
• CuraSupport
• CuraScar
• Aqua Wave

Products and services

• Recovery Care Post-surgical product line for the immediate post-breast-surgery phase, covering mastectomy, lumpectomy, and breast reconstruction recovery. Includes post-OP wear, scar therapy (CuraScar), compression bras (CuraSupport), and comfort garments designed for healing support.
• Breast Forms & Shapers Silicone and non-silicone breast prostheses and partial shapers designed to restore body symmetry after mastectomy, lumpectomy, breast reconstruction, or to address natural breast asymmetry. Includes full forms, partial shapers, breast shapers, lumpectomy forms, and leisure/swim breast forms.
• Adapt Air Breast Form Adjustable air-chamber breast prosthesis allowing users to customize the volume for a personalized fit, with a flexible soft back that conforms to the body for day-long comfort and confidence. Flagship breast form offering.
• Contact Breast Form Breast form with an adhesive back that attaches directly to the skin, providing a secure fit and natural movement without requiring a bra pocket.
• Energy Breast Form Breast form with temperature-equalizing technology engineered to reduce heat buildup between the body and the prosthesis, improving everyday comfort.
• Natura Breast Form Natural-feeling breast form with realistic movement and appearance, designed for everyday comfort and confidence for breast form wearers.
• Essential Breast Form Entry-level silicone breast form providing essential symmetry restoration at an accessible price point for post-mastectomy patients.
• Custom Breast Form (Made-to-Measure) Bespoke breast prosthesis individually crafted to the patient's unique anatomy for a precise, personalized fit beyond off-the-shelf sizing.
• Breast Care Apparel (Lingerie) Pocketed bras designed specifically for breast form wearers, with integrated pockets to securely hold prostheses. Includes everyday bras, seasonal collections, front-closure, wire-free, padded, underwired, sports, and high-coverage styles.
• Pocketed Swimwear Pocketed swimwear including bikinis, swimsuits, and tankinis with integrated pockets that securely hold breast forms during aquatic activities.
• Pocketed Clothing (Leisure & Active Wear) Leisure and active wear with integrated pockets for breast forms, providing comfort and a smooth silhouette during everyday activities and exercise.
• Lymph Care (CuraLymph) Products designed for lymphedema management in the thoracic and chest area after breast cancer treatment, including the CuraLymph Comfort, Compression, and Swimwear lines plus accessories that support lymphatic drainage.
• CuraSupport Compression Bras Medical-grade compression bras designed for post-surgical support during the recovery phase following mastectomy, lumpectomy, or breast reconstruction.
• CuraScar Compression Garments Compression garments designed to support scar healing following breast surgery.

Quantifiable outcome

• Customer satisfaction rating of 4.6/5 based on 24,380 verified reviews

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Breast Cancer CanadaminorGTM or Marketing Partner · 10 May 2026Amoena Canada Inc. is a sponsor of Breast Cancer Canada's annual Walk-a-Thon to Mother's Day event held May 10, 2026 at Streetsville Memorial Park in Mississauga, Ontario. The event raises funds for personalized breast cancer research across Canada. Amoena's sponsorship supports the breast cancer community through this charitable initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anita Dr. Helbig GmbH: Anita is a German-based intimate apparel and breast care brand with a dedicated "Anita care" line offering mastectomy bras, breast forms, and post-surgical recovery wear. It is Amoena's most direct European competitor across both breast forms and pocketed apparel categories.
• American Breast Care: American Breast Care (ABC) is a US-based manufacturer of breast forms, mastectomy bras, and post-surgical apparel. It directly competes with Amoena in the North American specialty retail and fitter channel.
• Jodee (Silvert's): Jodee / Silvert's is a long-standing North American mastectomy bra, breast form, and post-surgery apparel brand distributed through specialty fitters and medical retailers — comparable in product mix and channel model to Amoena's US operations.
• Nearly Me Technologies: Nearly Me is a US-based breast form and mastectomy product manufacturer offering silicone breast prostheses and specialty post-surgery apparel, overlapping with Amoena's breast form and recovery care lines.
• Trulife Group: Trulife is an Ireland-headquartered manufacturer of breast prostheses, post-mastectomy products, and silicone-based medical devices, with a comparable global distribution footprint across specialty retailers and a similar product mix of breast forms, shapers, and mastectomy bras.

Regional players

• Cosabella: Cosabella is a US/Italian intimates brand with a post-mastectomy collection offering pocketed lingerie for breast form wearers. While primarily a fashion intimates brand, its mastectomy line overlaps with Amoena's apparel-side offering, particularly in the North American market.

Broad incumbents

• Juzo (Julius Zorn GmbH): Juzo is a German manufacturer of medical compression garments (lymphedema, vascular, scar therapy) with global reach. It competes with Amoena's CuraLymph line and represents a broader incumbent player in compression-based medical apparel.
• medi GmbH & Co. KG: medi is a German medical compression and orthopedic garment manufacturer with a broader portfolio (vascular compression, orthopedic bracing, orthotics) that overlaps with Amoena's CuraLymph compression line and post-surgical recovery categories.
• Sigvaris Group: Sigvaris is a Swiss-headquartered global leader in medical compression therapy with significant presence in lymphedema management. It overlaps with Amoena's lymph care line and is a broader incumbent in compression medical garments.

Emerging players

• Wear Ease Inc. Wear Ease is a US-based specialty manufacturer of compression garments and post-mastectomy recovery wear, with overlapping product categories in post-surgery compression but a smaller scale and narrower product portfolio than Amoena.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AmoenaCompany
• Facebookfacebook.com/AmoenaUSA
• LinkedInlinkedin.com/company/amoena-usa-corporation
• Instagraminstagram.com/amoena_usa
• Xx.com/amoenacompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amoena