Carter Broadcasting Ltd.

What Carter Broadcasting Ltd. does

Carter Broadcasting Ltd. (legal entity: Carter Broadcasting Corporation) operates WCRN, a talk and brokered-content AM radio station broadcasting on 830 kHz from Westborough, Massachusetts, serving the Worcester, MA metro and broader Commonwealth of Massachusetts. The station runs a diverse weekday and weekend lineup that mixes local programming (Talk of the Commonwealth with Hank Stolz, The Joe Mangiacotti Show) with syndicated talk content (Howie Carr) and single-topic sponsored shows across finance (Douglas Rawan Show, Retirement Solutions with Jeff Montfett, Let's Talk Taxes), health and wellness (Frankie Boyer, Health Freedom Radio, Wellness Wave), sports (Worcester Red Sox Show, Wasted Talent, RapidFire), and lifestyle (Gardening with Joey and Holly, It's the Liquor Talking). Technology is conventional AM broadcast plus digital streaming through maindigitalstream.com, TuneIn aggregation, YouTube/Facebook simulcast for selected shows, and on-demand podcast replay via backbonehub.com. The business also rents its studio for third-party podcast production. The main office is at 276 Turnpike Rd, Westborough, MA 01581, with 1–10 employees.

The revenue model is two-stream. The primary stream is local advertising sales — spot buys during talk programming plus a long tail of small-business advertisers displayed on the station's Business List page, plus single-program sponsorships (e.g., Drew Mortgage on the Douglas Rawan Show, Gaudette Insurance on its own named show, Cape Gun Works on RapidFire). The secondary stream is professional services revenue from podcast recording and production for external creators. GTM is sales-led and direct: Joe Mangiacotti handles advertising inquiries at 508-870-5803, and pricing is not publicly disclosed. Enterprise-level relationships are limited to flagship sports partnerships with the Worcester Red Sox and the Worcester Pirates of the Indoor Football League.

A material corporate event is in progress: on May 7, 2026, Carter Broadcasting Corporation filed an FCC application to assign the WCRN broadcast license to Red Apple Media, Inc. The assignment is pending regulatory approval and represents a change-of-control transaction that will end Carter Broadcasting's ownership of the station. No revenue, headcount growth, or funding figures are disclosed.

Name

Carter Broadcasting Ltd.

Legal name

Carter Broadcasting Corporation

Website

https://wcrnradio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carter Broadcasting Ltd. operates WCRN 830 AM, a talk and brokered-content radio station serving Worcester, Massachusetts. It generates revenue primarily from local SMB advertising and single-program sponsorships, with ancillary podcast production services.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

News/Talk Radio Networks (MPABABAD), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Talk radio broadcasting
• AM radio advertising
• Local radio station
• Podcast production services
• Broadcast media distribution

Headquarters

HQ city

Braintree

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: WCRN generates revenue primarily through selling advertising spots during radio broadcasts. The station airs various talk shows throughout the day and night, selling commercial time to local and national advertisers. The Business List page features numerous local business sponsors indicating a significant local advertising base.
2. Podcast Production Services: The station offers podcast recording services to third parties, providing studio facilities and production capabilities for external podcasters.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Carter Broadcasting Ltd. operates WCRN Radio AM 830, a live and local talk radio station serving Worcester, Massachusetts on the 830 kHz AM frequency. The station produces and broadcasts a diverse lineup of talk programming covering news, politics, finance, health, sports, and lifestyle topics, and also offers podcast recording and production services to third-party content creators. Distribution spans over-the-air AM broadcast, online streaming, TuneIn, podcast replays, and select YouTube/Facebook simulcasts.

Product overview

Carter Broadcasting Ltd. operates WCRN Radio AM 830, a live and local talk radio station serving Worcester, Massachusetts, functioning as a full-service radio broadcaster. The station offers a diverse portfolio of talk shows including news programs (Talk of the Commonwealth, The Joe Mangiacotti Show), finance shows (The Douglas Rawan Show, Retirement Solutions with Jeff Montfett), health and wellness programming (The Frankie Boyer Show, Wellness Wave Radio, Health Freedom Radio), lifestyle shows (It's the Liquor Talking, Gardening with Joey and Holly), sports coverage (The Wasted Talent Podcast, The Worcester Red Sox Show), and special interest programming. The station generates revenue through advertising sales and offers podcast recording services as an additional offering.

Differentiator

Problem solved

Functional benefit

Products and services

• WCRN Radio AM 830 Live and local talk radio station serving Worcester, Massachusetts, broadcasting a full lineup of talk shows covering news, finance, health, sports, and lifestyle topics for local area consumers.
• Podcast Production Services Studio facilities and production capabilities provided to individuals and organizations for recording and producing their own podcasts distributed via the station's hosting platform.

Quantifiable outcome

• Flagship station for Worcester Pirates Indoor Football League team
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Red Apple Media, Inc.minorOthers · 7 May 2026On May 7, 2026, Carter Broadcasting Corporation (licensee of WCRN) filed an application with the FCC for consent to assign the broadcast license to Red Apple Media, Inc. This is a pending transaction subject to FCC approval.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• WBUR (Boston University): Boston-based regional public radio station producing news and talk programming distributed across New England. Comparable to WCRN as a regional news/talk outlet in the broader Massachusetts media market with overlapping audience for local news and public affairs content.

Broad incumbents

• Cumulus Media: Major U.S. radio broadcaster carrying nationally syndicated talk content (including Howie Carr, which also airs on WCRN). Overlaps directly with WCRN's syndicated talk lineup and local ad sales motion, but at vastly larger scale across hundreds of stations.
• iHeartMedia: Largest U.S. radio broadcaster with national talk, news, and sports programming (e.g., carrying Boston 25 Morning News content that also airs on WCRN). Overlaps on multi-platform AM distribution, ad sales, and syndicated talk inventory but at enterprise scale.
• Beasley Broadcast Group: Regional radio broadcaster operating clusters of AM/FM stations in mid-sized U.S. markets. Compares to WCRN in its reliance on local advertiser relationships and cluster-based sales approach, scaled across multiple stations.
• Townsquare Media: Operator of mid- and small-market radio stations across the U.S. with a mix of local and syndicated talk and music formats. Closely comparable to WCRN's small-market, locally-oriented ad-sales model but with a far broader footprint.
• Emmis Communications: Operator of local radio stations including news/talk formats in mid-sized U.S. markets. Comparable to WCRN in format mix (news/talk + music + sports) and local ad-sales dependency, though Emmis is now primarily focused on digital and political/policy services.
• Audacy (formerly Entercom / CBS Radio): Large multi-market radio operator with significant talk and sports formats including CBS-syndicated content. Comparable to WCRN through its distribution of nationally syndicated talk programming and reliance on local ad sales, though at much greater geographic scale.

Direct peers

• Red Apple Media, Inc. Small-market commercial radio operator currently in process to acquire WCRN's FCC license (application filed May 7, 2026). Closely comparable as an operator of similarly scaled local AM/FM stations running talk and brokered programming in regional markets.
• Salem Media Group: Largest U.S. operator of commercial talk and Christian-format radio stations. Directly comparable to WCRN because both rely on talk/news programming (conservative talk, health, financial advice), generate revenue primarily from local/regional ad sales, and target the same kind of niche audience advertiser pool.

Others

• Backbonehub.com (Podcast Hosting Platform): Podcast hosting and replay platform that powers WCRN's on-demand show replays. Adjacent ecosystem enabler rather than a direct competitor, but is materially linked to WCRN's distribution infrastructure and the podcast production services it offers to third parties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carter-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter Broadcasting Ltd.