ZAZA GROUP LIMITED
ZAZA Group Limited operates three premium lifestyle and entertainment venues in Lagos, Nigeria, including a theatrical show restaurant, a fashion nightlife venue, and a Mediterranean beach club, serving affluent consumers and Nigeria's elite since 2021.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2C
- OfferingServices
What ZAZA GROUP LIMITED does
ZAZA Group Limited is an international hospitality company that operates premium lifestyle and entertainment venues. Founded in 2021 in Lagos, Nigeria by Lebanese-Nigerian entrepreneur Joe Nazzal, the company has built a three-venue portfolio spanning a theatrical show restaurant (Zaza Lagos, described as the first of its kind in West Africa), a fashion-focused nightlife venue (BoHo Lagos, acquired in 2023), and a Mediterranean-inspired beach club (LuLu Beach Club, acquired in 2025 from the prior W Bar operation). The company has served more than 100,000 guests cumulatively since founding and has received recognition from Forbes Africa, establishing brand recognition among Nigeria's affluent professionals, celebrities, and decision-makers.
The business operates a direct-to-consumer model, monetizing through on-premises food and beverage sales, entertainment experiences, private event bookings, and membership programs at its physical venues. The company is privately held, with no public revenue figures, funding rounds, or employee count disclosed. In 2026, ZAZA Group established a Dubai, UAE headquarters, repositioning itself as an international hospitality group and signaling expansion ambitions across East Africa, the Middle East, Europe, and the Americas. The underlying technology stack, AI or data capabilities, and supplier/operator partnerships beyond the founder's prior Diageo and Coca-Cola relationships are not publicly disclosed.
The company makes money by selling high-priced dining, nightlife, and beach-club experiences to Nigeria's affluent consumer segment, supplemented by private event hire and membership revenue. Its go-to-market is venue-led and reputation-driven, with brand presence in premium media (Forbes Africa) supporting top-of-funnel awareness among the target demographic. No disclosed pricing tiers, membership economics, or average revenue per guest figures are available.
ZAZA GROUP LIMITED firmographics
Firmographics- Name
- ZAZA GROUP LIMITED
- Legal name
- ZAZA Group Limited
- Website
- https://zazagroup.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- ZAZA Group Limited operates three premium lifestyle and entertainment venues in Lagos, Nigeria, including a theatrical show restaurant, a fashion nightlife venue, and a Mediterranean beach club, serving affluent consumers and Nigeria's elite since 2021.
- Ownership category
- akta.pro rank
ZAZA GROUP LIMITED industry classification
Industry- Product category
- Premium Hospitality Venues
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
- akta.pro secondary industries
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Karaoke Bars & Entertainment Bars (THAFAEAH)
Keywords
Where ZAZA GROUP LIMITED is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
ZAZA GROUP LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Venue Operations: Revenue from three flagship hospitality venues in Lagos, Nigeria: Zaza Lagos (theatrical show restaurant), BoHo Lagos (fashion nightlife venue), and LuLu Beach Club (Mediterranean beach club). Income derived from food and beverage sales, entertainment experiences, private event hosting, VIP lounge experiences, and exclusive membership events.
- Membership & Private Events: Exclusive membership programs and private event hosting at BoHo Lagos and other venues, generating recurring revenue through membership fees and premium event bookings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ZAZA GROUP LIMITED product offering
Product offeringCore offering
ZAZA Group operates a portfolio of premium hospitality and entertainment venues in Lagos, Nigeria, combining luxury dining, live performances, nightlife, and beach club experiences. Revenue is generated from food and beverage sales, theatrical entertainment programming, VIP and lounge experiences, private event hosting, and exclusive membership programs at its three flagship venues: Zaza Lagos, BoHo Lagos, and LuLu Beach Club.
Product overview
ZAZA Group is an international hospitality company operating a portfolio of three flagship lifestyle and entertainment venues in Lagos, Nigeria. The company operates a unified hospitality platform consisting of: Zaza Lagos (theatrical show restaurant, Est. 2021), BoHo Lagos (fashion-forward nightlife venue, Est. 2022/2023), and LuLu Beach Club (Mediterranean-inspired beach club, Est. 2025). With headquarters in Dubai, UAE, the group is positioned for strategic expansion across the Middle East, Africa, and emerging markets worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Zaza Lagos: Lagos' first theatrical show restaurant, redefining luxury dining with world-class performances and exceptional cuisine.
- BoHo Lagos
- LuLu Beach Club
Products and services
- Zaza Lagos Lagos' first theatrical show restaurant, combining world-class live performances with exceptional cuisine and luxury dining in an elevated ambiance on Victoria Island. Targets discerning guests seeking premium dining and entertainment experiences.
- BoHo Lagos Fashion-forward nightlife destination merging dining, fashion, and entertainment in an atmosphere of mystery and exclusivity on Victoria Island, Lagos. Generates revenue through door sales, exclusive membership programs, and private event bookings.
- LuLu Beach Club Mediterranean-inspired coastal luxury beach club drawing inspiration from St. Tropez and Mykonos, located at Five Cowries Terminal, Falomo, Ikoyi, Lagos. Offers beachfront dining, DJ entertainment, and sunset experiences.
Quantifiable outcome
- Served 100K+ guests since founding in 2021
Companies that use ZAZA GROUP LIMITED
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ZAZA GROUP LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZAZA GROUP LIMITED partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights4 records
ZAZA GROUP LIMITED competitors and assessment
Company assessmentDirect peers
- Nikki Beach: Global beach club chain with music, dining, and daytime-luxury positioning across the Mediterranean, Middle East, and beyond. Directly comparable to LuLu Beach Club's Mediterranean-inspired coastal luxury concept and global expansion model.
- Nammos: Mediterranean beach club and restaurant brand originating in Mykonos with international expansion (London, Dubai, Saint-Tropez). Directly comparable to LuLu Beach Club's St. Tropez/Mykonos-inspired positioning and Mediterranean beach-club format.
- TAO Group Hospitality: Multi-concept hospitality operator running TAO, Marquee, LAVO, and other premium restaurants, nightclubs, and dayclubs. Comparable portfolio approach to ZAZA's three distinct venue formats (restaurant, nightlife, beach club) under one operational group.
- Bagatelle Group: Mediterranean restaurant and nightlife group with locations in New York, Dubai, Saint-Tropez, and other premium destinations. Comparable to ZAZA's blend of Mediterranean-inspired dining and nightlife with international expansion ambitions.
- Billionaire Life (Twiga Group): Premium dining and nightlife concept with locations in Dubai, Milan, London, and other luxury destinations. Comparable to ZAZA's high-end restaurant-plus-nightlife venue format targeting elite and celebrity clientele.
- Hakkasan Group: Operates luxury Asian-fine-dining restaurants and high-end nightlife venues (Hakkasan, Yauatcha, Omnia) globally. Comparable to ZAZA's combination of premium restaurant concepts (Zaza Lagos) and fashion-forward nightlife venues (BoHo Lagos).
- Soho House: Global membership-based hospitality operator with houses combining restaurants, bars, lounges, and event spaces targeting creative professionals and elites. Directly comparable to ZAZA's membership-driven premium dining/nightlife positioning and stated international rollout model.
- Cipriani: Family-owned operator of premium Italian dining and entertainment venues (Harry's Bar, Cipriani 42nd Street, Casa Cipriani) globally. Comparable premium positioning, multi-generational brand equity, and expansion of hospitality venues into lifestyle/entertainment formats.
- LPM Restaurant & Bar: Upscale French-Mediterranean restaurant group with locations in Dubai, London, Miami, and other global luxury markets. Comparable premium international dining positioning and Mediterranean-influenced cuisine approach to Zaza Lagos.
Regional players
- Tashas Group: South African premium restaurant group led by celebrity chef Tashas with multiple upscale concepts across Africa and UAE expansion. Comparable premium hospitality positioning on the African continent, though currently focused on restaurants rather than nightlife.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ZAZA GROUP LIMITED social profiles
Digital presenceZAZA GROUP LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZAZA GROUP LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
ZAZA GROUP LIMITED subsidiaries and ownership
Company hierarchySubsidiaries3 records
ZAZA GROUP LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZAZA GROUP LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZAZA GROUP LIMITED
What does ZAZA GROUP LIMITED do?
ZAZA Group operates a portfolio of premium hospitality and entertainment venues in Lagos, Nigeria, combining luxury dining, live performances, nightlife, and beach club experiences. Revenue is generated from food and beverage sales, theatrical entertainment programming, VIP and lounge experiences, private event hosting, and exclusive membership programs at its three flagship venues: Zaza Lagos, BoHo Lagos, and LuLu Beach Club.
Is ZAZA GROUP LIMITED a public or private company?
ZAZA GROUP LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZAZA GROUP LIMITED founded?
ZAZA GROUP LIMITED was founded in 2021.
Where is ZAZA GROUP LIMITED based?
ZAZA GROUP LIMITED is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does ZAZA GROUP LIMITED make money?
Two revenue lines are on record. Venue Operations are the primary driver. The others are membership & Private Events.
Who are ZAZA GROUP LIMITED's main competitors?
Direct peers on record are Nikki Beach, Nammos, TAO Group Hospitality, Bagatelle Group, Billionaire Life (Twiga Group), Hakkasan Group, Soho House, Cipriani and LPM Restaurant & Bar. Tashas Group is listed as a regional player.
Does ZAZA GROUP LIMITED have an API?
No public API is recorded for ZAZA GROUP LIMITED.
What industry is ZAZA GROUP LIMITED in?
ZAZA GROUP LIMITED's product category is Premium Hospitality Venues. Its primary akta.pro industry code is MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 722410 and its SIC code is 5810.