What Tashas Group does

Tashas Group is a founder-owned international hospitality company founded in 2005 by Natasha Sideris with the opening of a single café in Atholl, Johannesburg. The group operates a portfolio of 14 distinct restaurant, café, and bar concepts across approximately 47 locations in six countries: South Africa, the United Arab Emirates, Saudi Arabia, Bahrain, the United Kingdom, and Greece. Its flagship concept, tashas, is a premium casual café offering fresh authentic food with bespoke interiors; other concepts include the elevated African-glamour Flamingo Room by tashas, the Greek-inspired Avli by tashas, the cocktail bar Galaxy Bar (named to the World's 50 Best Bars in 2021, 2022, and 2023), the French-inspired Le Parc by tashas, beach-inspired Bungalo34, and the African Lounge, Perlage, Ouzeri, Nala, and Arlecchino dining concepts.

The group's revenue model is anchored in restaurant operations through a mix of company-owned and franchised locations, supplemented by retail merchandise via the embedded Collective Africa retail concept and the new Tashas Home homeware line (with e-commerce launching November 2026), as well as cookbook sales. Distribution is franchise-led with selective company-owned flagships that protect brand standards and serve as concept testbeds. Geographic expansion has accelerated since 2024, with new openings in Riyadh and Abu Dhabi, the launch of Avli in Bahrain, preparation of the first Greek café, and a September 2025 AED100 million joint venture with Arada to deploy at least ten new non-alcoholic outlets (under the tashas and new Cafe Sofi brands) across the GCC over two years. The group employs approximately 2,000 people across its operations, with headquarters in Dubai overseeing Middle East activity, a Johannesburg head office for South Africa, and a London office for UK operations.

Name

Tashas Group

Legal name

Tashas Group

Website

https://tashasgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tashas Group is a founder-owned international hospitality company operating approximately 47 premium restaurant, café, and bar locations across 14 distinct concepts in South Africa, the UAE, Saudi Arabia, Bahrain, the UK, and Greece, serving affluent design-conscious diners and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Premium Casual and Elevated Dining Hospitality

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Premium casual dining
• Restaurant franchise operations
• Hospitality group
• Café and bar concepts
• Luxury homeware retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Operations: Revenue from company-owned and franchise restaurant operations across multiple concepts including tashas cafes, Flamingo Room, Avli, Galaxy Bar, and others. Mix of franchise fees and direct sales.
2. Retail - Tashas Home: Curated homeware collection including crockery, glassware, linens and collectible pieces inspired by the group's restaurants and travels. E-commerce launch planned for November 2026.
3. Cookbooks and Publications: Sale of cookbooks documenting the group's recipes and culinary philosophy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tashas Group operates a portfolio of 14 distinct restaurant, café, bar, and retail concepts delivered through company-owned and franchised locations across South Africa, the UAE, Saudi Arabia, Bahrain, the UK, and Greece. The group's core offering is premium casual and elevated dining built on three pillars: beautiful food, stunning environments, and engaging personal service, supported by an "Inspired By" design approach that customizes each location. Complementary revenue lines include the Tashas Home homeware retail line, Collective Africa in-restaurant retail shops, and branded cookbooks.

Product overview

Tashas Group is an international hospitality company operating a portfolio of 14 distinct restaurant and café concepts across South Africa, UAE, Saudi Arabia, Bahrain, and UK. Founded in 2005 by Natasha Sideris, the group operates approximately 47 locations guided by three core principles: beautiful food, stunning environments, and engaging personal service. The portfolio includes flagship café brand tashas (16 stores in South Africa, 6 in UAE, 1 in London, 1 in Riyadh), elevated-dining concept Flamingo Room by tashas (Dubai, Abu Dhabi, Riyadh), Greek-inspired Avli by tashas (Dubai, Bahrain), cocktail bar Galaxy Bar (Dubai), French food emporium Le Parc by tashas, beach-inspired Bungalo34, retail store Collective Africa, and several additional concepts including African Lounge, Perlage, Ouzeri, Nala, and Arlecchino. New brands include Cafe Sofi (launching 2026) and Tashas Home retail (with e-commerce launching November 2026).

Differentiator

Problem solved

Functional benefit

Brands

• tashas: Premium café concept, the flagship brand of Tashas Group, offering fresh authentic food with inspired interiors.
• Flamingo Room by tashas
• Avli by tashas
• Galaxy Bar
• Collective Africa
• Le Parc
• Bungalo34
• African Lounge
• Perlage
• Ouzeri
• Nala
• Cafe Sofi
• Arlecchino
• Tashas Home

Products and services

• tashas Flagship premium café brand offering fresh, authentic food prepared to order with beautiful interiors and attentive service; each location has its own distinct identity under the 'Inspired By' approach. 16 stores in South Africa, 6 in the UAE, 1 in London, 1 in Riyadh, plus a Greece opening planned.
• Flamingo Room by tashas Elevated-dining concept celebrating African glamour with Miami 1970s-inspired colorful interiors, sophisticated dining, and a marble champagne bar. Locations in Dubai, Abu Dhabi, and Riyadh.
• Avli by tashas Greek-inspired restaurant celebrating Athenian culture with contemporary interpretation of Mediterranean flavors, featuring authentic meze, salads, seafood, and slow-cooked meats. Locations in DIFC Dubai and Bahrain Harbour.
• Galaxy Bar Intimate cocktail bar in DIFC Dubai featuring bespoke signature cocktails blended with METAXA, a cascading Lemurian blue wall design, and meze offerings. Named World's 50 Best Bars 2021-2023 and Campari's One To Watch 2019.
• Collective Africa Bespoke concept retail store and gift shop celebrating African heritage with luxurious contemporary design, offering products sourced from across the African continent. Located within Flamingo Room venues and Bungalo34.
• Le Parc by tashas French-inspired food emporium celebrating Parisian café culture with patisseries, market halls, and vibrant food offerings; features over 300 curated items including bespoke crockery, fine linens, and house-made products.
• Bungalo34 Beach-inspired concept featuring ocean-themed design and African heritage elements, including an in-venue Collective Africa retail space.
• African Lounge Lounge concept celebrating African culture and design heritage.
• Perlage Restaurant concept under the Tashas Group portfolio.
• Ouzeri Greek-inspired restaurant concept featuring Mediterranean cuisine.
• Nala Restaurant concept located at Al Serkal, offering curated dining experiences.
• Cafe Sofi New premium café concept brand launching in 2026 as part of the AED100 million Arada joint venture; all locations will operate as non-alcoholic venues.
• Arlecchino Restaurant concept featuring an Italian-inspired dining experience.
• Tashas Home Retail concept offering curated homeware including crockery, glassware, linens, and collectable pieces inspired by Tashas Group restaurants and travels; sold via physical retail store and an e-commerce platform launching November 2026.

Quantifiable outcome

• Named World's 50 Best Bars 2021, 2022, 2023 (Galaxy Bar)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• AradacoreStrategic or Co-development Partner · 4 September 2025AED100 million joint venture for hospitality and entertainment expansion across the GCC. Partnership involves opening at least 10 restaurant outlets over two years, featuring tashas and Cafe Sofi brands in Sharjah, Al Ain, Ras Al Khaimah, and Nad Al Sheba. All venues will operate as non-alcoholic venues.
• House of MetaxaflagshipStrategic or Co-development PartnerGalaxy Bar is the first cocktail destination created in partnership with the House of Metaxa. The partnership includes bespoke signature cocktails blended with METAXA spirit including Cosmos Club, Polaris and Alpha Tauri. Deeply rooted in Greek heritage, the partnership celebrates the Metaxa brand founded in 1888.
• Nicky Greig / Collective AfricacoreStrategic or Co-development PartnerPartnership with Nicky Greig who founded Collective Africa, now in partnership with Tashas Group. The concept offers stunning multi-brand treasures inspired by Africa within Flamingo Room locations in Dubai, Abu Dhabi, Riyadh, and Bungalo34. Features African style merchandise sourced from across the continent.
• CampariminorGTM or Marketing PartnerGalaxy Bar was named Campari's One To Watch in 2019, providing marketing recognition and industry visibility for the bar concept.
• Mike HyamminorStrategic or Co-development PartnerSouth African artist Mike Hyam created the large hand-blown glass installation at Flamingo Room locations, reminiscent of Baobab tree flowers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloomin' Brands: US-listed multi-brand full-service restaurant operator behind Outback Steakhouse, Carrabba's, Bonefish Grill and Fleming's. Comparable as a portfolio operator of multiple full-service dining concepts with international presence.
• Soho House: Global private members' club and lifestyle hospitality operator. Comparable as a premium lifestyle/hospitality brand extending into food, beverage, retail and homeware, with international expansion across multiple markets.
• Côte Restaurants: UK premium French brasserie chain operating 90+ locations. Comparable as a multi-outlet premium casual dining brand with proven concept-level repeatability and broader UK scale.

Direct peers

• Zuma (by Azumi/Rainer Becker): Global premium Japanese-inspired restaurant and lounge brand with locations across the Middle East, Europe, Asia and the US. Comparable in operating premium global dining concepts with strong design identity and presence in Gulf and European markets.
• D.ream: UK-based multi-brand restaurant operator behind brands including The Ivy, Le Caprice, and J Sheekey (historic portfolio). Comparable multi-brand premium restaurant group with founder-led DNA and similar expansion approach.
• Major Food Group: New York-based hospitality group behind Carbone, Dirty French, The Grill, and other premium concepts. Comparable as a multi-brand, design-driven full-service restaurant operator expanding internationally with a strong brand portfolio.
• JKS Restaurants: London-based multi-concept premium restaurant group behind brands like Gymkhana, Trishna, and Hoppers. Highly comparable as a founder-led operator of multiple full-service premium concepts emphasizing design and brand identity, operating across UK and international markets.
• Alshaya Group: Kuwait-based conglomerate that operates franchised and proprietary premium retail and foodservice brands across the Middle East. Directly comparable as a multi-brand operator using a franchise/partnership model to scale premium concepts in the same GCC geographies Tashas targets.
• The Ivy Collection: UK restaurant group operating multiple Ivy-branded brasseries and other premium dining concepts. Comparable in operating a portfolio of premium-casual, design-led restaurants across multiple locations and markets.
• Caprice Holdings: UK premium hospitality group operating The Wolseley, The Delaunay, Brasserie Zédel, Scott's and other design-led restaurants and private members' clubs. Comparable multi-concept premium casual/fine dining operator with strong brand portfolio and similar design-first philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tashas-group
• Facebookfacebook.com/tashasgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tashas Group