What FIDRA LETTINGS LTD does

Fidra Lettings Ltd is a privately held residential letting agency and property management company founded in 2014 and registered in Scotland (company number SC483976). Operating from Gifford in East Lothian, the company serves landlords and tenants across East Lothian, Edinburgh, and the Scottish Borders. Its core staff of 6 brings over 20 years of combined experience in the local lettings market, and the business deliberately positions itself as a lettings specialist rather than a general estate agency, emphasizing customer service quality in a category where the founders believe industry standards have eroded.

The company offers two primary service tiers to landlords: a Tenant Finder Service at a flat fee of £450 (including VAT) covering marketing, viewings, tenant selection, referencing, and tenancy agreement signing; and a Managed Service at £195 plus 10.8% of monthly rental income, which adds ongoing property inspections, maintenance handling, compliance management, and tenant support. Supporting offerings include a Free Instant Online Valuation tool for landlord lead generation, a tenant-facing Maintenance Reporting System with 24/7 emergency support, and a Landlords Insurance product line distributed through a broker. Technology infrastructure relies entirely on third-party providers — SME Professional for website hosting and property management software, TransUnion for tenant credit referencing, and Safe Deposits Scotland for statutory deposit protection under Scottish Private Residential Tenancy regulations.

Fidra Lettings generates revenue primarily through recurring percentage-based management fees on its managed property portfolio and one-time placement fees on tenant-finder engagements, with deposit handling and insurance broker commissions as secondary streams. The go-to-market approach is direct-to-consumer and relationship-driven, distributing through the company's own website, major property portals, and a Google Business Profile that has accumulated a 4.8-star rating from over 100 reviews. The business is owner-operated with no institutional investment, no parent company, and no disclosed external funding.

Name

FIDRA LETTINGS LTD

Legal name

Fidra Lettings Ltd

Website

https://fidralettings.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Fidra Lettings Ltd is a privately held residential letting agency and property management firm founded in 2014, serving landlords and tenants across East Lothian, Edinburgh, and the Scottish Borders through Tenant Finder and Managed Service offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoke Gifford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tenant Finder Service: One-time fee for tenant finding service including marketing, viewings, tenant selection, referencing, and tenancy agreement signing. Fixed price service.
2. Managed Service: Ongoing property management service with a let fee plus percentage of monthly rental income. Includes property inspections, maintenance handling, compliance management, and tenant support throughout tenancy.
3. Tenancy Deposits: Security deposits held in government-approved third-party scheme (Safe Deposits Scotland). Deposit is one month's rental plus £200, held separately from operating funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fidra Lettings Ltd is a residential letting agency and property management firm operating in East Lothian, Edinburgh, and the Scottish Borders. It provides two main service tiers to landlords: a Tenant Finder Service (£450 flat fee) covering marketing, viewings, referencing, and tenancy setup, and a Managed Service (£195 plus 10.8% of monthly rental income) covering ongoing inspections, maintenance, compliance, and tenant support. Tenants are served through a portfolio of listed rental properties, a maintenance reporting portal, and an out-of-hours emergency line.

Product overview

Fidra Lettings Ltd operates as a residential letting agency offering two service tiers: Tenant Finder Service (flat fee £450) for tenant placement only, and Managed Service (starting at £195 + 10.8% of rental income) for full property management. The core offering includes a portfolio of residential rental properties across East Lothian, Edinburgh, and Scottish Borders. Supporting services include a Free Instant Online Valuation tool for landlords, maintenance reporting portal with 24/7 emergency support, and landlords insurance products. The company emphasises customer service for both tenants and landlords, operating with a team of 6 people having over 20 years of lettings experience in East Lothian and Edinburgh.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Finder Service A one-time letting agent service for landlords that includes expert advice, property marketing across portal networks, rental valuation, handling of tenant applications, arranging viewings, tenant selection with reference and credit checks, and tenancy agreement signing. Priced at £450 including VAT, designed for landlords who want to place a tenant without engaging the agency for ongoing management.
• Managed Service A full property management service for landlords that includes viewings, tenant check-in, deposit collection and protection, twice-yearly inspections (up to four per year if needed), ongoing maintenance handling, compliance with landlord regulations, and local authority tenant changeover notifications. Priced at £195 let fee plus 10.8% of rental income including VAT.
• Property Listings Portfolio A portfolio of residential rental properties available to tenants across East Lothian, Edinburgh, and Scottish Borders, ranging from 1-bedroom flats to 4-bedroom homes. Each property has a reference number and is marketed via the Fidra Lettings website and third-party property portals.
• Free Instant Online Rental Valuation A free online tool that allows landlords to receive an instant estimated rental value by entering postcode, number of bedrooms, and property type, and submitting contact details. Used as a lead-generation entry point for the letting services.
• Landlords Insurance Landlord insurance products arranged through an appointed broker, including Buildings & Contents Insurance, Landlords Emergency Assistance Cover, and Rent Guarantee Insurance with NIL excess, designed to protect investment properties and rental income.
• Maintenance Reporting Portal An online portal that lets tenants submit maintenance issues with severity ratings, appliance details, and photo or video evidence, accompanied by a 24/7 out-of-hours emergency telephone line and contractor dispatch with tenant consent for property access.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Safe Deposits ScotlandcoreOthersGovernment-approved tenancy deposit protection scheme used to hold tenant deposits securely in compliance with Scottish regulations. Deposits of one month's rent plus £200 are held in this scheme.
• Property Portal NetworkscoreChannel Partner/ Reseller/ DistributorThird-party property listing websites and portals where Fidra Lettings markets available properties to reach prospective tenants

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Belvoir Lettings: UK-wide lettings-focused franchise network. Offers similar tenant-finder and managed services as Fidra but at significantly larger scale through franchised branches across the UK.
• Connells Group: Large UK estate and lettings agency group with national coverage including Scotland. Provides tenant placement and managed services comparable to Fidra but as part of a much wider estate agency portfolio.
• Hunters Estate Agents: UK national estate and lettings franchise. Operates residential lettings services in similar fashion to Fidra, with comparable tenant finder and managed property offerings, but at substantially larger brand scale.
• Martin & Co: National UK letting and estate agency franchise with hundreds of branches. Competes with Fidra in residential lettings but operates a broad, multi-service model with national brand recognition versus Fidra's local specialist positioning.
• Countrywide: One of the UK's largest estate and lettings agency groups with national coverage. Provides comparable residential letting services to Fidra but at vastly greater scale with multi-brand portfolio.
• Reeds Rains: UK-wide estate and lettings agency chain offering residential tenant placement and managed services. Comparable offering to Fidra but with national scale and brand recognition.

Emerging players

• OpenRent: Online letting platform that allows landlords to self-serve tenant finding at lower cost than traditional letting agents. Represents an emerging alternative model that competes with Fidra's Tenant Finder Service on price.

Regional players

• DJ Alexander: Major Scottish estate and lettings agency headquartered in Edinburgh with coverage across Scotland including East Lothian. Directly competes with Fidra in the same geographic territory with similar residential letting services.
• Cullen Kilshaw: Scottish estate agency covering Edinburgh and the Borders. Offers residential lettings services competing directly with Fidra in overlapping geography with similar tenant-placement and managed-service products.
• Linley & Simpson: Regional Yorkshire-based letting and estate agency with a large managed portfolio. Comparable letting services model to Fidra, operating at greater scale within a defined regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fidra-lettings-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIDRA LETTINGS LTD