BETHLEHEM BAUBLES LTD

What BETHLEHEM BAUBLES LTD does

Bethlehem Baubles Ltd is a UK-domiciled, privately held social enterprise that designs and sells handmade Christmas and Easter decorations. The product line consists of handblown recycled-glass baubles, bells, tea light holders ("Peace Lights"), and Easter egg-shaped ornaments, with most items individually boxed and shipped with story leaflets, dated ribbons, and certificate-of-origin inserts. Production uses traditional glassblowing techniques in Hebron (where Jacob's family has been glassblowing for over 20 generations) and hand-painting by Christian artisans in Bethlehem, coordinated through Bethlehem Fair Trade Artisans (BFTA); raw input is recycled glass from old bottles and window panes.

The company monetises through unit-priced one-time sales rather than subscriptions, with public pricing clustered around $28–$35 for standard items and $117 for the special edition wooden gift box. Go-to-market is hybrid: direct-to-consumer e-commerce via bethlehembaubles.com (UK/EU and 40+ international destinations) and bethlehembaubles.us (US launch, 2025); trade and wholesale pricing to retail shops; a church fundraising programme that resells baubles through congregations; a corporate gifting programme offering bespoke ribbons and sleeve printing; and event-based sales at UK Christmas fairs such as CRE and the Guildhall Christmas Fair. US operations were registered as Bethlehem Baubles Inc. in 2025 with fulfilment partnered to Drive Fulfillment in Utah to mitigate cross-border shipping cost and tariff friction.

The product is sold rather than licensed, and the company describes its customer mix as individual gift buyers (primary), retail trade, churches, and corporate/CSR buyers. Artisans in Hebron and Bethlehem are described as the principal beneficiary constituency, with US-based Salt Lake City serving as the regional headquarters for American operations.

Name

BETHLEHEM BAUBLES LTD

Legal name

Bethlehem Baubles

Website

https://bethlehembaubles.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Bethlehem Baubles Ltd designs and sells handmade recycled-glass baubles, bells, and tea light holders for Christmas and Easter. Artisans in Hebron and Bethlehem produce the goods, sold globally through e-commerce, wholesale, church fundraising, and corporate gifting channels.

Ownership category

akta.pro rank

Product category

Handcrafted Christmas Decorations

NAICS

Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Glass & Glassware, Pressed Or Blown (3220)

akta.pro industry

PRIMARYCRAIACAD

Seasonal, Holiday & Party Home Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Handmade glass ornaments
• Recycled glass decorations
• Fair trade christmas baubles
• Social enterprise gifts
• Handblown glassware

Headquarters

HQ city

Northwood

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through company websites. Individual consumers purchase handblown glass baubles, bells, peace lights, and Easter decorations. Products ship directly from warehouses (UK and US) to customers worldwide.
2. Trade and Wholesale: Wholesale pricing offered to retail shops at attractive rates. Trade enquiries directed to [email protected].
3. Church Programme Sales: Churches sell Bethlehem Baubles to their congregations as fundraising. Each decoration comes individually boxed with a leaflet ready to gift globally.
4. Corporate Gifting: Corporate clients purchase baubles as meaningful gifts for clients and teams fulfilling corporate social responsibility objectives. Offers bespoke ribbon printing and custom sleeve designs for brand association.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Bethlehem Baubles designs, produces and sells handblown recycled-glass Christmas baubles, bells, peace lights (tea light holders) and Easter decorations. Each piece is handblown by Muslim glassblowers in Hebron from old bottles and window panes, then hand-painted by Christian artisans in Bethlehem, and is individually boxed with story leaflets, dated ribbons, gift cards and certificates of origin.

Product overview

Bethlehem Baubles Ltd is a social enterprise producing handmade Christmas decorations from recycled glass. The product portfolio includes handblown glass baubles in various colors (ice blue, dark blue, clear, green, plum, red), Christmas bells, Peace Lights (tea light holders) featuring dove and olive branch designs, and Easter mini egg decorations. Products are handcrafted by Muslim glassblowers in Hebron and painted by Christian ladies in Bethlehem. The company also offers DIY paint-your-own bauble kits, a special edition wooden gift box, and accessory ribbons. All products are individually boxed with story leaflets, dated ribbons, gift cards, and stickers. In 2025, the company launched its USA operations with a dedicated website and warehouse in Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Glass Baubles

Quantifiable outcome

• Thousands of bauble boxes sold annually creating jobs for artisans in Bethlehem and Hebron
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Drive FulfillmentcoreImplementation/ SI/ Consulting Partner · 1 January 2025Partnership with warehouse in Utah to handle US distribution. Packs and ships all online US sales. Solves high international postage costs and tariff issues. In Utah, they pack and ship all online sales - they do a fantastic job in the lead up to Christmas which gets a bit manic.
• Bethlehem Fair Trade Artisans (BFTA)coreStrategic or Co-development PartnerBFTA is fundamental to operations - manages workers and all artisanal logistics including coordinating painting work by Christian ladies, packing, labelling, and export procedures. Suzan Sahori runs BFTA. Company owes its success to BFTA's dedication and hard work.
• Bethlehem ExpresscoreStrategic or Co-development PartnerHandles shipping logistics through Israel. Coordinates complex export procedures with Israeli shippers to ensure careful dispatch of products in time for Christmas.
• World Fair Trade Organization (WFTO)flagshipStrategic or Co-development PartnerDisplayed as partner in website footer logo section. WFTO certification provides credibility as a fair trade social enterprise.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• NOVICA: Online marketplace for handcrafted artisan goods from around the world, with a strong fair-trade positioning. Comparable mission-driven model (artisan income, storytelling, recycled/natural materials) and D2C e-commerce channel, though NOVICA is a marketplace across many product categories while Bethlehem Baubles is a focused single-category brand.
• Ten Thousand Villages: Fair-trade retail and online seller of artisan-made home décor and gifts from global maker partners. Highly aligned with Bethlehem Baubles on fair-trade certification (WFTO), artisan-provenance story, and gift/decor category overlap; however Ten Thousand Villages operates a curated multi-artisan assortment rather than a single branded product line.

Direct peers

• Old World Christmas: US-based maker of handcrafted glass Christmas ornaments using traditional techniques, including blown and molded designs. Closest comparable in product format (glass ornaments), sales channel mix (D2C plus wholesale to gift shops), and collectible annual-release model, though Bethlehem Baubles adds a fair-trade/ethical provenance angle Old World Christmas does not emphasize.
• Krebs Glas Lauscha: Family-run glassworks in Lauscha, Germany, producing traditional handblown Christmas ornaments including baubles and bells. Comparable in manufacturing method (handblown glass), product family (decorative Christmas ornaments), and emphasis on generational artisan expertise, with overlap in the wholesale-to-gift-shop distribution channel.
• Inge-Glas Manufaktur: German manufacturer of handblown glass Christmas ornaments from Lauscha, a centuries-old glassblowing region. Directly comparable artisan handblowing process, ornament shapes (baubles, bells, figures), and tradition-rooted production heritage, though Inge-Glas is positioned around classic European Christmas motifs rather than Bethlehem's interfaith social-enterprise story.
• Lauscha Glasbläserei (Lauscha Glassworks collective): Traditional Thuringian glass-blowing workshops in Lauscha, Germany, producing handblown Christmas ornaments, balls, and bells. Direct overlap in artisan handblowing technique, ornament formats, and centuries-old craft heritage, with similar pricing points for handmade glass Christmas decorations sold through gift retailers.

Broad incumbents

• Kurt S. Adler Inc. One of the largest importers and manufacturers of Christmas decorations and ornaments worldwide. Overlaps with Bethlehem Baubles in product category (Christmas baubles and ornaments) and broad gift-shop wholesale channel, but operates at vastly larger scale across many materials (glass, fabric, resin) rather than specializing in artisan handblown glass.
• Hallmark Keepsake Ornaments: Hallmark's Christmas ornament line, producing annual dated collectible ornaments sold through mass-market retail. Highly comparable collectible annual-release mechanic and ornament format, but produced at industrial scale rather than handblown, and lacks the fair-trade/social-enterprise provenance Bethlehem Baubles sells on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bethlehembaubles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETHLEHEM BAUBLES LTD