What OLIK LIMITED does

OLIK Limited, trading as OLIK Sport, is a UK-based custom sports apparel manufacturer founded in 2010 and headquartered at 12 New North Parade, Huddersfield. The company designs and produces bespoke teamwear — jerseys, shorts, jackets, tracksuits, and full kits — across football, rugby, cycling, cricket, basketball, dodgeball, triathlon, golf, and roundnet, using dye sublimation printing technology that infuses designs permanently into polyester performance fabrics. Its product surface spans over 40 SKUs plus a self-serve Kit Configurator web tool and a Free Design Service staffed by an in-house design team, with a sustainability-focused EcoKit sub-brand extending the line into eco-friendly materials.

The business operates a direct-to-consumer e-commerce model with no minimum order quantities, selling through its own website (oliksport.com) to UK, European, and Rest of World customers. Customers configure kits online or via supported phone/WhatsApp channels, with volume discounts for larger team orders and free artwork revisions on custom design. Pricing is unit-based and varies materially by product complexity, ranging from ~£12.49 for entry fixed-template youth garments to ~£149.95 for premium adult tracksuits.

OLIK is a privately held, founder-operated SME with no disclosed external funding rounds, no parent company, no subsidiaries, and no patents. The customer base is structurally fragmented across sports clubs, schools, governing bodies, charities, events, and individual athletes, with named logos including Huddersfield Town AFC, Birmingham Primary Schools FA, England Dodgeball, The Games, and Halifax Golf Club. There is no evidence of AI/ML capabilities in the product stack, and the technology differentiation rests on dye sublimation printing, wick-away performance fabrics, and the configurator-based ordering workflow.

Name

OLIK LIMITED

Legal name

OLIK Limited

Website

https://oliksport.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

OLIK Limited is a UK-based custom sports apparel manufacturer founded in 2010, producing dye-sublimation teamwear across football, rugby, cycling, cricket, and other sports for clubs, schools, governing bodies, and individuals with no minimum order quantities.

Ownership category

akta.pro rank

Product category

Custom Sports Apparel and Teamwear

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Custom sports apparel
• Teamwear manufacturing
• Dye sublimation printing
• Custom team kits
• Bespoke sportswear

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sports Apparel Sales: One-time purchase model for custom-made sports wear. Customers order team kits with personalized designs, logos, and sponsor details. Products include jerseys, shorts, jackets, tracksuits, and accessories across multiple sports.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OLIK Limited designs, manufactures, and sells custom sports apparel and accessories produced via dye sublimation printing for clubs, teams, schools, and governing bodies across football, rugby, cycling, cricket, dodgeball, basketball, triathlon, running, and other sports. The product range spans jerseys, shorts, jackets, tracksuits, full kits, and accessories, with no minimum order quantities, fixed-template and fully-custom tiers, and an in-house free design service. A web-based Kit Configurator enables club managers to coordinate team sizes, names, numbers, design approvals, and order tracking online.

Product overview

OLIK Sport is a custom sports apparel manufacturer offering bespoke teamwear for clubs and organisations across multiple sports including football, rugby, cycling, cricket, netball, running, dodgeball, basketball, and triathlon. The product portfolio centres on a custom manufacturing service using dye sublimation printing technology to produce team kits with no minimum order quantities. Core products include shirts/jerseys (Cycle Jersey, Football Shirt, Rugby Shirt, Cricket Top, Polo Shirt, Dodgeball Shirt, Basketball Vest, Sport Vest, Triathlon Jersey, Baseball Jersey, Mountain Bike Jersey), shorts/bottoms (Cycling Shorts, Bib Shorts, Triathlon Shorts, Shorts, Cricket Bottoms, Cycling Pants, Bib Pants, Skort), jackets/outerwear (Windbreaker Jacket, Hooded Windbreaker, Cycling Wind Jacket, Cycling Gilet, Tracksuit Top, Hooded Tracksuit Top, Cycling Thermal Jacket, Padded Jacket), and full kits (Full Football Kit, Football Shirt & Shorts, Rugby Full Kit, Rugby Shirt & Shorts, Tracksuit, Basketball Vest & Shorts, Triathlon Suit, Cycling Skinsuit). The offering includes fixed-template design options for budget-conscious customers (Multi Sport T-Shirt Fixed Designs, Hooded Windbreaker Fixed Design, Cycle Jersey Fixed Design, Training Top Fixed Design), a web-based Kit Configurator for self-service design, and a Free Design Service where OLIK's in-house designers create custom artwork with included revisions. The company also offers an EcoKit sub-brand for environmentally conscious customers.

Differentiator

Problem solved

Functional benefit

Brands

• EcoKit: Eco-friendly line of sports apparel products made with sustainable materials

Products and services

• Custom Football Kits Custom football kits including shirts, shorts, full kits (shirt, shorts, socks), and shirt & shorts bundles, with full team branding, customisable collar and sleeve types, dyes, logos, and design details using dye sublimation printing. Available in youth and adult sizing with tiered volume pricing.
• Custom Rugby Kits Custom rugby kits including shirts, shorts, full kits (shirt, shorts, socks), and shirt & shorts bundles with editable team crests, colours, logos, patterns and design details, suitable for clubs and schools.
• Custom Cycling Apparel Custom cycling apparel including jerseys (with YKK concealed zips, stitched side panels, three rear pockets), bib shorts, cycling shorts with sewn-in padded saddles, bib pants with padded seat inserts, wind jackets, gilets, thermal jackets, mountain bike jerseys, and skinsuits. Available in three quality levels including an Elite tier.
• Custom Cricket Apparel Custom cricket apparel including cricket tops with team logos and colours, and tapered-fit cricket bottoms for training and match days, designed for clubs, schools, and leagues.
• Custom Sports Shorts and Bottoms Customisable sports shorts and bottoms including standard sports shorts in 140gsm+ breathable wick-away fabrics, skorts combining fitted shorts with outer skirt, and drill tracksuit bottoms in flexible stretch material. All feature team branding with editable colours, logos, and design details.
• Custom Jackets and Outerwear Customisable jackets and outerwear including windbreaker jackets, hooded windbreakers, cycling thermal jackets with three-layer insulation including high temperature membrane, padded puffer jackets with attachable hoods, and cycling gilets. All feature team branding with editable colours, logos, and design details.
• Custom Tracksuits Customisable tracksuits including full zip jacket and trousers sets, tracksuit tops with full zip fronts, hooded tracksuit tops with lightweight fabric, and tapered-fit tracksuit bottoms with side pockets. Available in 280gsm fleece lined or 290gsm non-fleeced fabric options.
• Custom Dodgeball Shirts Customisable dodgeball shirts with raglan sleeves and lightweight performance fabric for teams and clubs, using dye sublimation printing. Features collar options, sleeve options, fabric choices, and logo application methods.
• Custom Basketball Apparel Customisable basketball apparel including sleeveless vests with player numbers, vest & shorts kits, and full team branding with editable colours, logos, and design details.
• Custom Triathlon Apparel Customisable triathlon apparel including sleeveless performance-fit jerseys, waterproof triathlon shorts, and custom trisuits made from lightweight lycra fabrics with sewn-in saddle padding and elasticated thigh hems.
• Custom Multi-Sport T-Shirts Customisable multi-sport t-shirts with crew neck design, made from 140gsm breathable wick-away fabrics. Includes reversible sports t-shirts with two layers of breathable wick-away fabric suitable for running, football, and hockey clubs. Available with full team branding in editable colours, logos, and design details.
• Custom Polo and Golf Shirts Customisable polo or golf shirts with collar, button placket, and editable colours, logos, and branding for clubs and teams.
• Custom Sock Sleeves

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pro:Direct Sport: Large UK multi-sport retailer with a custom teamwear service; broader assortment across footwear, apparel, and equipment makes it a wider-incumbent comparator rather than a pure custom kit specialist.
• Joma: Spanish sportswear brand with a dedicated teamwear/custom kit division serving football, futsal, basketball, and other sports globally; a broader incumbent offering comparable customisation but with stronger brand pull.
• Canterbury of New Zealand: Heritage rugby and team sports apparel brand offering custom team kit programmes; overlaps with OLIK's rugby kit and training-wear categories but with stronger league-level brand authority.
• Macron: Italian teamwear manufacturer with a strong custom kit programme for amateur and professional clubs across football, rugby, basketball, and beyond — overlapping product breadth with OLIK at a larger, multi-country scale.
• Hummel: Established international teamwear and footwear brand offering custom kit programmes across football, handball, and other sports; competes with OLIK for club-level deals but with much broader portfolio and brand recognition.
• Erreà: Italian custom sportswear brand producing team kits for clubs and federations across multiple sports; competes head-to-head with OLIK in the grassroots and semi-pro custom kit market across Europe.
• Nike Team Sports (Nike By You / Custom): Global sportswear giant with custom teamwear offerings across football, running, basketball, and training; represents the largest competitive threat with significant brand, marketing, and distribution advantages over OLIK.

Direct peers

• Castore: UK-origin premium sportswear brand that started in custom teamwear before scaling into pro-team kit deals and direct-to-consumer lines; comparable in customisation ethos but at much larger scale and premium positioning.
• Surridge Sport: UK-based custom teamwear manufacturer serving grassroots and semi-professional clubs across multiple sports, with dye-sublimation printing and online configurator offerings — the closest direct comparison to OLIK's model.
• Custom Kit UK: UK-focused custom kit manufacturer offering made-to-order teamwear with no minimum order, similar online configurator and design support — directly comparable SME-scale peer to OLIK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oliksport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLIK LIMITED