Olivier Automotive Group Inc.

What Olivier Automotive Group Inc. does

Olivier Automotive Group Inc., doing business as Groupe Olivier, is a privately held Canadian multi-brand automotive dealership group headquartered in Saint-Hubert, Quebec, and founded in 2000. The company operates 25+ branded dealership showrooms across Quebec and New Brunswick, representing 12+ manufacturers including Toyota, Honda, Ford, Hyundai, Kia, Nissan, Mazda, Dodge, Jeep, Ram, Chrysler, and Shelby. Each location functions as a full-service point of sale covering new vehicle sales, pre-owned vehicle sales (with network-wide inventory exceeding 1,442 units including 128 certified pre-owned), parts and service, and in-house financing. The group also retains the Shelby Canada specialty performance vehicle brand out of its Saint-Hubert location.

The company's revenue model rests on four streams: new vehicle sales, used vehicle sales, parts and service operations, and an internal financing and credit department that offers second-chance credit options at competitive rates (e.g., 84-month terms at 5.49% on the Kia K4). Pricing is transaction-based and publicly listed per vehicle in Canadian dollars, with EV incentives layered on qualifying electric models. The go-to-market combines a network of physical showrooms with a digital commerce platform enabling online vehicle browsing, pricing requests, financing applications, trade-in valuation, and appointment scheduling, supported by a Facebook presence and a customer referral program.

Groupe Olivier serves retail consumers across Quebec and parts of Atlantic Canada seeking new or pre-owned vehicles, financing (including credit-challenged buyers), and ongoing maintenance. Headcount is reported in the 501-1,000 range, distributed across the 25+ dealership locations. The ownership structure is closely held, with no disclosed parent company, institutional investors, or public listing.

Name

Olivier Automotive Group Inc.

Legal name

Groupe Olivier

Website

https://groupeolivier.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Olivier is a privately held Canadian multi-brand automotive dealership group operating 25+ showrooms across Quebec and New Brunswick, selling new and pre-owned vehicles from 12+ manufacturers alongside parts, service, and in-house financing for retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Toyota, Honda, Ford, Hyundai, Dodge, Nissan, Mazda, Kia, Ram, Jeep, and Chrysler. Revenue generated from retail transactions at dealership locations.
2. Used Vehicle Sales: Sale of pre-owned vehicles spanning a wide range of manufacturers. Inventory includes over 1,400 used vehicles across the network, including certified pre-owned units (128 certified vehicles listed).
3. Parts and Service: Automotive parts sales and maintenance/repair services offered at all dealership locations. Preventive maintenance and repair services for all vehicle makes.
4. Financing and Credit: In-house financing and credit department offering car loans at competitive rates. Caters to customers seeking a second chance at credit with high acceptance rates. Works with customers on new and used vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Olivier Automotive Group Inc. (Groupe Olivier) operates a multi-brand automotive dealership network of 25+ locations across Quebec and New Brunswick, selling new vehicles from 12+ manufacturers (Toyota, Honda, Ford, Hyundai, Kia, Nissan, Mazda, Dodge, Jeep, Ram, Chrysler, Shelby) and more than 1,400 pre-owned vehicles. The group also provides in-house vehicle financing, including second-chance credit options, as well as parts, maintenance, repair services, and trade-in vehicle evaluation across all dealership locations.

Product overview

Olivier Automotive Group Inc. (Groupe Olivier) operates as a multi-brand automotive dealership group serving Quebec and neighboring provinces. The company offers a unified dealership network selling new vehicles from 12+ manufacturers (Toyota, Honda, Ford, Hyundai, Kia, Nissan, Mazda, Dodge, Jeep, Ram, Chrysler, Shelby) and pre-owned vehicles with over 1,400 units in inventory. The product portfolio comprises three core offerings: new vehicle sales, pre-owned/used vehicle sales (including certified vehicles), and vehicle financing services. Additional services include parts and maintenance, trade-in valuation, and online purchasing capabilities. The group operates 26+ physical dealership locations across Quebec and New Brunswick.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Retail sale of brand-new vehicles from multiple OEMs (Toyota, Honda, Ford, Hyundai, Kia, Nissan, Mazda, Dodge, Jeep, Ram, Chrysler, Shelby) at 25+ branded dealership showrooms across Quebec and New Brunswick, for individual retail consumers seeking a personal or family vehicle.
• Pre-Owned Vehicle Sales Retail sale of pre-owned vehicles (including 128 certified pre-owned units) from a network-wide inventory of 1,400+ units, available across dealership locations and online, for individual retail consumers.
• Vehicle Financing Services In-house automotive credit and financing services offering car loans at competitive rates for new and pre-owned vehicle purchases, including second-chance credit options with high acceptance rates for credit-challenged buyers.
• Parts and Service Vehicle maintenance, repair, and genuine parts replacement services offered at all dealership locations across the network, supporting all vehicle makes.
• Trade-In Valuation Trade-in vehicle evaluation service allowing customers to obtain a value assessment of their current vehicle to apply toward a new or pre-owned purchase from the dealership network.

Quantifiable outcome

• Over 1,400 used vehicles in inventory across the network
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pfaff Automotive Partners: Canadian multi-brand dealer group representing Audi, BMW, Mercedes-Benz, Volkswagen, Porsche, and other franchises across Ontario and British Columbia. Comparable as a Canadian private multi-brand retail group with premium and mainstream brand exposure.
• AutoCanada Inc. TSX-listed Canadian multi-brand automotive dealership group operating franchised new and used vehicle dealerships plus financing and parts/service across Canada. Most directly comparable public peer to Groupe Olivier by geography, brand portfolio breadth, and integrated finance-and-service model.
• The Humberview Group: Privately held Ontario-based multi-brand automotive retailer representing several of the same OEMs as Groupe Olivier (Toyota, Honda, Hyundai, Kia). Comparable scale, model, and Canadian regional footprint.
• Dilawri Automotive Group: Privately held Canadian multi-brand dealership group headquartered in Ontario with dealerships across Canada. Comparable as a large private multi-brand Canadian dealer with manufacturer franchise relationships, parts/service operations, and financing partnerships.
• Marrelli Group: Privately held Canadian multi-brand automotive dealership group operating across Ontario with representation of multiple OEMs. Comparable as a Canadian private multi-brand retailer with similar product/service mix.

Broad incumbents

• Lithia Motors (Driveway): NYSE-listed, largest U.S. automotive retailer, recently acquired the Driveway online used-car platform that overlaps with Trader's Driveway in Canada. Comparable as a large multi-brand dealer group with an integrated digital retail strategy.
• AutoNation Inc. Largest U.S. automotive retailer by revenue, operating 250+ franchised dealerships with parts/service and finance arms. Comparable as a multi-brand dealership group with similar revenue mix (new, used, F&I, parts/service) at much larger scale.
• Group 1 Automotive Inc. Public U.S./U.K. multi-brand automotive retailer with 200+ dealerships, significant parts/service and finance operations, and recent acquisitions of digital retail platforms. Comparable business model and revenue mix to Groupe Olivier at greater scale.

Others

• CarGurus Canada: Canada's largest online automotive marketplace for new and used vehicle listings. Comparable as the primary digital discovery channel that competes with Groupe Olivier's own website for consumer attention and lead generation.

Emerging players

• Driveway (by Trader Corporation): Canadian online used-vehicle marketplace and end-to-end digital buying platform owned by Trader Corporation. Comparable as a Canadian consumer-facing vehicle purchase channel competing for the same retail demand that Groupe Olivier serves through its website and showroom network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Fplugins%2F&src=sdkpreparse
• LinkedInlinkedin.com/company/groupeolivier

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivier Automotive Group Inc.