Korea Mobile Game Association

What Korea Mobile Game Association does

Korea Mobile Game Association (KMGA; 사단법인 한국모바일게임협회) is a Seoul-headquartered, non-profit incorporated association founded in 2013 that supports small/medium and indie mobile game developers in South Korea through policy advocacy, government-coordinated support programs, industry events, and member services. KMGA aggregates roughly 1,097–1,170 member companies spanning developers, publishers, marketing firms, localization providers, QA services, and server operators, organized into 16 subcommittees and supported by ~20 professional advisory committee members plus legal and accounting advisors under Chairman Hwang Seong-ik.

KMGA's product surface is a portfolio of programs rather than a unified software platform. Core offerings include INDIECRAFT (a wholly-owned indie game festival co-organized with Seongnam City, offering up to ₩40M in TOP1 prize money and access to a 40,000+ visitor offline exhibition); the 2026 Game Production Environment AI Transition (AX) Support Program operated jointly with KOCCA, the Korean Game Developers Association, Korean AI Game Association, and Korea Game Industry Association, distributing ₩5M–₩50M per-company AI tool subsidies to ~212–500 SMB developers; tiered membership (Vice Chairman ₩10M/year, Executive ₩5M/year, General free); and corporate-funded programs such as Nexon MSW WINGS (₩1.5B budget) and One Star Discovery (₩3B over 4 years supporting 32 indie games). KMGA does not develop proprietary technology — its core_technology is explicitly member services and program operations.

KMGA's revenue model combines two streams: (1) recurring annual membership dues from a small number of paying Vice Chairman and Executive member companies (₩10M and ₩5M tiers respectively), and (2) government grants administered through KOCCA and partner agencies, plus corporate co-funded programs. GTM is community-led and event-driven, leveraging the Naver Cafe "인디게임 라운지," Facebook group, YouTube channel, the official k-mga.or.kr portal, and physical presence at G-STAR (free joint pavilions of 30+ companies), INDIECRAFT, PlayX4, and overseas exhibitions in Taiwan, Germany, and China. KMGA holds 124 domestic/international MOUs (31 global partners), received the 2019 Presidential Citation of Commendation and the 2019 Korea Content Award Commendation, and reports cumulative outcomes of ~3,000 game companies recruited and ~850 development companies supported across ~10 support programs.

Name

Korea Mobile Game Association

Legal name

사단법인 한국모바일게임협회

Website

https://k-mga.or.kr

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Korea Mobile Game Association (KMGA) is a Seoul-based non-profit incorporated association founded in 2013 that supports roughly 1,100 small/medium and indie mobile game developers through membership services, government-coordinated support programs including the 2026 AX AI transition initiative, and industry events like INDIECRAFT and G-STAR joint pavilions.

Ownership category

akta.pro rank

Product category

Game Industry Association Services

NAICS

Arts, Entertainment, and Recreation (71), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Indie Game Studios (MPAFAAAC)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

• Game industry association
• Indie game support
• Mobile game development
• Industry membership services
• Government grant programs

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The association generates revenue through annual membership fees from executive (임원사) and vice-chairman (부회장사) member companies. 부회장사 pay 10,000,000 KRW per year and receive the broadest set of benefits including voting rights at general meetings, exclusive event sponsorship, developer networking support, policy activity support, and promotional/marketing support. 임원사 (director-level) pay 5,000,000 KRW per year with a partial set of benefits. General members join free of charge.
2. Government Grants and Subsidies: The association receives government funding to operate industry support programs such as the 2026 Game Production Environment AI Transition (AX) Support Program, co-implemented with the Korea Creative Content Agency (한국콘텐츠진흥원). Total project budget across all programs is approximately 85 billion KRW, with self-matching funds of approximately 20 billion KRW.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Korea Mobile Game Association is a non-profit industry association that supports small/medium and indie mobile game developers through industry support programs, networking events, and member services. Its core offerings include the INDIECRAFT indie game festival, the government-coordinated AI Transition (AX) Support Program, a tiered membership program, and seminars covering IP rights, investment, and industry trends.

Product overview

The Korea Mobile Game Association (KMGA) is a non-profit incorporated association serving approximately 1,170 member companies including game developers, publishers, marketing firms, localization providers, QA services, and server operators. Rather than offering a unified software product, KMGA provides a portfolio of member services and industry support programs. Core offerings include: INDIECRAFT (annual indie game festival), the AI Transition Support Program (government-coordinated AI adoption support), tiered membership with networking/advocacy benefits, and various industry support initiatives including seminars, investment matching, and exhibition support. The association acts as a bridge between small/indie developers, government, academia, and global partners to promote sustainable growth in Korea's game industry.

Differentiator

Problem solved

Functional benefit

Products and services

• INDIECRAFT Korea's premier indie game festival featuring game showcases, awards with prize money up to 40 million KRW, and global business matching opportunities with investors and publishers, organized with Seongnam City.
• 2026 Game Production Environment AI Transition (AX) Support Program Government-coordinated program helping small and indie game development companies adopt AI solutions for game production, with financial support ranging from 5 million KRW to 50 million KRW per company covering AI solution subscription costs.
• KMGA Membership Services Tiered membership program offering networking, advocacy, marketing support, and exclusive access to industry events. Membership tiers include Vice Chairman (10M KRW annually), Director (5M KRW annually), and Free General Member.
• KGF IndieCraft Support Programs Series of support programs for indie game developers including KGF IndieCraft festival (487 companies supported, 1B KRW in sponsorship), Nexon MSW WINGS (1.5B KRW business support), Indie Game Fast Track (285 companies supported, 17 global releases), and OneStar Discovery Project (3B KRW over 4 years supporting 32 indie games).
• Seminars and Forums Industry education programs including Emerging Markets Open Forum (50+ sessions across 11 regions since 2017), Seongnam Connect Seminar, Game Content IP Rights Seminar, and convergence content seminars covering blockchain games, NFTs, and metaverse topics, with approximately 20,000 participants.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 삼성전자 (Samsung Electronics)coreStrategic or Co-development PartnerThe association has signed an MOU for healthy gaming ecosystem creation with Samsung Electronics, one of Korea's largest technology conglomerates, as part of industry cooperation initiatives.
• 네이버비즈니스플랫폼 (Naver Business Platform)coreStrategic or Co-development PartnerPartner in the MOU for healthy gaming ecosystem creation, providing platform cooperation for small and medium game companies.
• 유니티 테크놀로지스 코리아 (Unity Technologies Korea)coreStrategic or Co-development PartnerUnity is a Vice Chairman member and MOU partner. The association works with Unity for healthy gaming ecosystem creation and provides a platform widely used by Korean indie and small game developers.
• 원스토어 (One Store)coreStrategic or Co-development PartnerOne Store is a Vice Chairman member and MOU signatory. The association co-hosts the '원스타 발굴 프로젝트' with One Store for indie game discovery and industry activation.
• 한국콘텐츠진흥원 (Korea Creative Content Agency)coreStrategic or Co-development PartnerCo-implementing the 2026 Game Production Environment AI Transition (AX) Support Program along with other game associations. Also a co-host of various industry events and support programs.
• 성남산업진흥원 (Seongnam Industry Promotion Agency)coreStrategic or Co-development PartnerCo-host of the INDIECRAFT indie game festival with Seongnam City. Together they prepare benefits for indie developers including prize money of 40 million KRW for TOP1 and participation in the GXG offline exhibition (40,000+ visitors).
• 한국게임개발자협회 (Korean Game Developers Association)coreStrategic or Co-development PartnerJoint implementing partner for the 2026 AX support program. Collaborative partner in government-coordinated industry support initiatives.
• 한국인공지능게임협회 (Korean AI Game Association)coreStrategic or Co-development PartnerJoint implementing partner for the 2026 AI Transition (AX) support program, contributing AI expertise to the initiative.
• 한국게임산업협회 (Korea Game Industry Association)coreStrategic or Co-development PartnerJoint implementing partner for the 2026 AI Transition (AX) support program.
• 넥슨 (Nexon)minorStrategic or Co-development PartnerPartner in the '넥슨 MSW WINGS' support program with total budget of 1.5 billion KRW for business development support. Nexon's MSW game production platform is used to select and promote outstanding development companies.
• 서울산업진흥원 (SBA, Seoul Business Agency)minorStrategic or Co-development PartnerCo-host of the '인디게임패스트트랙' program providing production and marketing support for small/indie/startup developers in Seoul.
• 재외한인커뮤니티 (Overseas Korean Communities)minorGTM or Marketing PartnerGlobal network of overseas Korean communities cooperating with the association for global infrastructure building and Korean game promotion abroad.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Game Developers Association (IGDA): Global non-profit for game developers. Comparable as a peer industry association serving indie and professional developers, but operating at global scale across all platforms rather than focused on Korean mobile.
• Gamescom (Koelnmesse): Operator of the world's largest game trade show (Gamescom). Comparable in terms of running large-scale game exhibitions and business matching services that KMGA offers to its members through G-STAR and other event co-hosting.
• Entertainment Software Association (ESA): U.S. video game industry trade association. Comparable to KMGA as a major-market industry association representing game publishers and developers, but with a U.S. policy and E3-festival legacy focus rather than Korean mobile/indie orientation.

Direct peers

• Korean AI Game Association: Emerging Korean industry association focused on AI in gaming; also a co-implementing partner on the 2026 AX program. Closely comparable as a non-profit that is positioning itself in the AI/gaming intersection that KMGA's AX program targets.
• Korea Game Industry Association (K-Games): Korea's largest umbrella game industry association representing the broader (not just mobile) Korean game industry. Directly comparable as a non-profit trade association that co-implements government support programs and represents Korean game developers/publishers.
• Korean Game Developers Association (KGDI): Korean game developer association that is a co-implementing partner on the same 2026 AX support program. Directly comparable as a non-profit industry body serving Korean game developers and competing for the same policy mandate and member mindshare.

Regional players

• Indie Game Association (Japan): Japanese indie game association that connects indie developers with publishers and platforms across Asia. Comparable to KMGA in mission (indie game support and export facilitation) but operates primarily in the Japanese market.
• Taipei Game Show (Taipei Computer Association): Taiwan's major game trade show organizer that also runs B2B and indie game matching programs. Comparable to KMGA as a regional industry event/policy partner for indie developer export, but in the Greater China market.

Emerging players

• Busan Indie Connect (BIC): Korean indie game festival held in Busan. Comparable to KMGA's INDIECRAFT as a domestic Korean indie showcase and export-matching event, but more focused on a single annual festival rather than year-round policy and program delivery.
• BitSummit (Japan): Japan's flagship indie game festival. Comparable to KMGA's INDIECRAFT in scale and intent (indie game showcase with business matching), but operating as a single event rather than a multi-program association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeurl.kr/vuzk1c
• Facebookfacebook.com/groups/564941453608187

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Mobile Game Association