CLEANING SUPPLIES WEB LTD

What CLEANING SUPPLIES WEB LTD does

Cleaning Supplies Web Ltd operates CleaningSupplies.co.uk, a UK e-commerce retailer of professional cleaning equipment, chemicals, consumables, and janitorial supplies serving both commercial and domestic customers. The company was established in 1989 and is headquartered at Unit 14, Admiralty Way, Camberley, Surrey, with a stated three-and-a-half-decade operating history in the British cleaning supplies market. Its catalog spans eight principal departments — Cleaning Consumables, Cleaning Chemicals, Cleaning Equipment, Carpet Cleaning, Window Cleaning, Cleaning Machinery (including a designated major-distributor role for the Numatic range and the Henry vacuum cleaner), Catering Cleaning, and Gloves/Workwear/PPE — with unit prices ranging from under £10 for basic chemicals to approximately £2,595 for professional-grade carpet extraction machinery.

The technology stack is a standard direct-to-consumer e-commerce platform with shopping cart, account registration, order management, PCI DSS Level 1 payment compliance, Google Analytics traffic tracking, and cookie-based session management; the firm has no API, no mobile app, and no disclosed AI capabilities. Distribution is exclusively direct: an own-storefront e-commerce site supplemented by telephone (033 33 110 123) and email ([email protected]) sales support during UK business hours, with no third-party marketplace or reseller presence. Demand generation relies on organic SEO, an email newsletter, Facebook and Twitter profiles, and a blog.

The business model is one-time unit-pricing transactions on a pay-as-you-go basis, with free delivery offered on orders over £75 and a published price-match promise as primary conversion levers. The company serves a horizontal mix of customer segments — commercial offices, professional cleaning contractors, educational institutions, industrial/engineering environments, and domestic/home users — with no disclosed enterprise contracts, subscription revenue, or recurring component. No parent company, external investors, funding rounds, management team, or financial KPIs are present in the source data, leaving ownership and scale opaque.

Name

CLEANING SUPPLIES WEB LTD

Legal name

Cleaning Supplies Web Ltd

Website

https://cleaningsupplies.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Cleaning Supplies Web Ltd is a UK e-commerce retailer, established 1989, selling professional cleaning equipment, chemicals, consumables, and janitorial supplies across eight categories to commercial, industrial, educational, professional, and domestic customers via CleaningSupplies.co.uk.

Ownership category

akta.pro rank

Product category

Janitorial & Cleaning Supplies Retail

NAICS

Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), Paper Towels & Napkins (Disposable Wipes) (CRAJAGAH), Appliance & Specialty Hard Surface Cleaners (Oven/BBQ/Cooktop) (CRAJACAH)

Keywords

• Janitorial supplies
• Cleaning equipment
• Commercial cleaning
• Carpet cleaning machinery
• Cleaning chemicals

Headquarters

HQ city

Chobham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of cleaning supplies, equipment, and machinery to commercial and domestic customers. Transactions are one-time purchases with no subscription component. Free delivery offered on orders over £75.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cleaning Supplies Web Ltd (trading as CleaningSupplies.co.uk) is a UK-based online retailer founded in 1989 that sells professional and domestic cleaning equipment, chemicals, machinery, janitorial consumables, and PPE. Operating from Camberley, Surrey, the company distributes over 6,000 products from leading brands such as Numatic, Prochem, Robert Scott, Cleano, Greenman, Jeyes, and Selden to commercial businesses, cleaning professionals, and home users across the UK.

Product overview

CleaningSupplies.co.uk is an established UK-based cleaning supplies distributor and e-commerce platform operating since 1989. The company offers a comprehensive portfolio of commercial and industrial cleaning products organized into main categories: Cleaning Consumables (wiping cloths, bin bags, paper products), Cleaning Chemicals (degreasers, disinfectants, floorcare), Cleaning Equipment (brooms, mops, buckets), Carpet Cleaning (machinery, extraction products, bonnet mops, defoamers), Window Cleaning (poles, squeegees, accessories), Cleaning Machinery (Numatic range including Henry vacuum cleaners, George carpet cleaners), Catering Cleaning (dishwash, oven cleaners, food service), and Gloves/Workwear/PPE. The platform operates as an e-commerce store with no apparent API, selling to businesses and cleaning professionals across the UK. Notable branded products include Numatic carpet cleaners (George GVE370, CT470-2), Prochem professional carpet chemicals, and the Steempro Powermax SX2100 professional extractor. The company emphasizes free delivery over £75 and price matching as key service differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Numatic CT470-2 Carpet Cleaning Machine Professional-grade carpet cleaning machine from the Numatic CT470-2 range, available in 240v and 110v variants, sold at £565.20 for commercial cleaning operators and contractors.
• George GVE370 3-in-1 Carpet Cleaner Multi-purpose 3-in-1 cleaning machine designed for carpets, upholstery, and hard floors, suitable for both commercial and domestic use, priced at £289.20.
• SteemPro Powermax SX2100 Steam Cleaner Heavy-duty multipurpose steam cleaner with 8 bar boiler pressure and a 2.5L water capacity, featuring an 1100W induction motor that can be transformed into a carpet and upholstery cleaner for commercial cleaning tasks.
• White Microfibre Bonnet Mop (17 inch) General-purpose 17-inch white microfibre bonnet mop priced at £3.50, designed as a replacement for older loop-end mops in commercial and domestic cleaning.
• Prochem Liquid Defoamer 5L Professional carpet cleaning defoaming chemical in a 5-litre container, priced at £25.20, formulated for use with extraction cleaning and wet vacuum equipment.
• Prochem Citra-Boost 1L Professional 1-litre carpet cleaning additive priced at £8.40, used to boost the cleaning power of extraction and pre-spray solutions.
• Prochem Ultrapac Renovate Carbon Remover 5L Professional 5-litre carpet cleaning chemical priced at £17.40, designed to remove carbon and ingrained soil residues from carpets.
• Goddard Hotel Silver Dip 2x5L Tarnish-removing silver dip supplied as a 2x5L twin pack at £24.80, used to clean silver cutlery, plate, and ornaments back to a polished finish in catering and hospitality settings.

Quantifiable outcome

• Over 35 years of industry experience since 1989
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hillbrush: UK-based manufacturer of cleaning brushes, brooms, and hygiene tools. Sells through distributors into the same commercial cleaning channel that Cleaning Supplies Web Ltd serves.
• Clean Direct: UK-based online retailer of commercial cleaning supplies, equipment, and janitorial products. Direct competitor serving the same SMB and commercial customer base in the UK market.
• Robert Scott & Sons: UK manufacturer and supplier of cleaning tools including mops, cloths, and floor cleaning systems. Comparable in product category (mops, cleaning equipment) and target customers (commercial cleaning and FM companies).
• Jangro: UK network distributor of cleaning chemicals, janitorial supplies, and hygiene products. Comparable in product range and customer base (commercial cleaning buyers) with a network of regional distributors.

Broad incumbents

• Ecolab: Global leader in cleaning chemicals, sanitizers, and hygiene solutions. Sets competitive pricing and product standards in the cleaning chemicals category the subject company distributes into.
• CWS (Cleanaway): European facility services and cleaning supplies provider. Competes in the same commercial cleaning supply category while also offering washroom services and broader facility management.
• Bunzl Cleaning & Hygiene Supplies: Large UK division of global Bunzl plc, distributing cleaning, hygiene, and workplace supplies to commercial customers. A scale incumbent offering overlapping cleaning supplies catalog with broader business services.

Emerging players

• Slingsby (Trading): UK-based mail order and online distributor of workplace, cleaning, and janitorial supplies. Operates a similar e-commerce model serving commercial customers across the UK.
• Prochem Europe: UK specialist manufacturer of professional carpet and fabric cleaning chemicals. The subject company prominently retails Prochem products; comparable in the professional carpet cleaning supply niche.

Others

• Numatic International: UK manufacturer of the Henry vacuum cleaner and other cleaning machinery. The subject company is a major stockist/distributor of Numatic products, making Numatic a critical supplier and ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/https://twitter.com
• Facebookfacebook.com/cleaningsupplies.co.uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEANING SUPPLIES WEB LTD