MERA KAAM MERI PEHCHAAN FOUNDATION

What MERA KAAM MERI PEHCHAAN FOUNDATION does

Mera Kaam Meri Pehchaan Foundation (MKMP), operating via its legal entity Theoden, Inc, is an India-based multi-vendor e-commerce marketplace founded in 2025 and headquartered in Ahmedabad, Gujarat. The platform is purpose-built for women entrepreneurs to sell handmade, home-based, and small-scale manufactured products online without requiring technical expertise. The underlying technology stack is a Python Django web platform paired with native mobile applications available on Android (Google Play) and iOS (App Store). Sellers register, upload products, set their own prices, manage inventory, and choose their own courier partners for shipping, with the platform requiring dispatch within 3–7 days of order receipt.

The marketplace currently hosts 19+ registered women-led seller storefronts (including Swadaahar, Krishna Collections, Handmade Vintagge, Grishma's Gourmets Bites, The Art Depo, LaxmiGyaan, and Naari Fashion) and 295+ products spanning 16+ categories such as jewellery (bracelets, earrings, silk thread jewellery), kitchen accessories, bags, ethnic wear, snacks, services (tours & travels, makeup, astrology, car rental), and natural/personal care. The platform operates on a zero-commission model with payments transferred directly to seller accounts upon order completion. The business is supported by community partnerships with MTM (Multitasking Mommies), She Splash, and UWIN (Udhyamita Women Initiative Network), and the technology was built by Amri Systems.

The revenue model is underexplained in the data: since the platform charges 0% commission, monetisation appears to rest on promotional placements, featured listings, app-exclusive discounts, and discount codes (e.g., MKMP10 for 10% off, up to 25% off for app downloads). Geographic reach has expanded from Gujarat/Maharashtra/Uttar Pradesh to PAN India. The company is privately held, bootstrapped, and discloses no funding rounds, no revenue, and no management team profiles beyond community-level references.

Name

MERA KAAM MERI PEHCHAAN FOUNDATION

Legal name

Theoden, Inc

Website

https://merakaammeripehchaan.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Mera Kaam Meri Pehchaan Foundation is an India-based multi-vendor e-commerce marketplace enabling 19+ women entrepreneurs to sell handmade and traditional products — including jewellery, ethnic wear, snacks, and cosmetics — through a zero-commission platform available on web and mobile.

Ownership category

akta.pro rank

Headquarters

HQ city

Patiala

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Transaction Fees: The platform operates as a marketplace but explicitly states 0% commission for sellers. Revenue appears to be generated through other means such as promotional placements, featured listings, or the MKMP App promotions. Payments are made directly to seller accounts through order IDs without intermediary holding of funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mera Kaam Meri Pehchaan Foundation operates MKMP, a multi-vendor e-commerce marketplace that enables women entrepreneurs to register, set up their own storefronts, list handmade and traditional products, and sell directly to buyers across categories such as jewellery, kitchen accessories, bags, ethnic wear, snacks, home decor, and services. The platform operates on a zero-commission model, facilitating direct payment transfers to seller accounts while providing web and mobile app shopping experiences.

Product overview

Mera Kaam Meri Pehchaan is an e-commerce marketplace platform designed exclusively for women entrepreneurs to sell their products online. The platform operates through a web marketplace (merakaammeripehchaan.com) and a mobile app available on Android and iOS. The core offering connects women sellers with buyers across multiple product categories including jewellery (bracelets, earrings, necklaces, silk thread jewellery), kitchen accessories (stainless steel cookware, dinnerware, storage containers), bags (clutches, tote bags, hand bags), ethnic wear (lehenga cholis, sarees), snacks (namkeen, sweets, food premixes), natural remedies and personal care products, cosmetics, and services (tours & travels, makeup, astrology, car rental). Sellers are responsible for their own shipping and can choose their preferred courier partners.

Differentiator

Problem solved

Functional benefit

Products and services

• MKMP E-Commerce Marketplace Platform A women-focused multi-vendor e-commerce marketplace platform enabling women entrepreneurs to showcase and sell handmade, home-based, and small-scale manufactured products online. The platform handles product listings, transactions, and seller management, with a zero-commission model and direct payment transfers to seller accounts.
• MKMP Mobile Application A native mobile shopping application available on Android (Google Play) and iOS (App Store) that allows users to shop products and sellers to manage their businesses on the go, with app-exclusive promotional discounts.
• Personal Finance and Business Finance Guidance Service Unbiased personal finance and business finance consultation services providing 1-2-1 consultations, Financial Autobiography Booklets, and unique workshops. Offered by Priyanka Acharya as a service via the MKMP platform.

Quantifiable outcome

• Supports women entrepreneurs across 19+ registered sellers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Udhyamita Women Initiative Network (UWIN)coreOthersUWIN is a women's community that supports the MTM community. By joining the MTM community, women empower themselves and each other to grow, lead, and succeed.
• MTM Multitasking MommiescoreOthersMTM is a community of multitasking mothers who support each other's entrepreneurial journeys. The community provides strength, support, and sisterhood for women entrepreneurs on the platform.
• She SplashcoreOthersShe Splash is a women's community that supports women entrepreneurs. The community is listed as a key supporter of the Mera Kaam Meri Pehchaan platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global marketplace for handmade, vintage, and craft goods operated by individual artisans — directly overlapping MKMP's handcrafted/traditional products category, but operating at vastly larger scale across geographies.
• IndiaMART: India's largest B2B/C2C marketplace connecting small manufacturers, artisans, and traders with buyers nationwide — broad incumbent with overlapping SME seller ecosystem though oriented toward B2B volume rather than handcrafted D2C.
• Shopify: Global commerce platform enabling independent merchants to set up online storefronts — analogous to MKMP's 'BECOME A SELLER' module, but offers white-label site infrastructure rather than a curated marketplace.
• Flipkart Samarth: Flipkart's dedicated program onboarding Indian artisans, weavers, and small producers onto a national marketplace — competes with MKMP for the same women-artisan supply pool but with massive existing demand and logistics infrastructure.
• Amazon Karigar / Amazon Saheli: Amazon India's programs for handcrafted goods and women entrepreneurs, providing a national storefront, fulfillment, and traffic — direct overlap with MKMP's seller base and product categories at significantly greater scale.

Direct peers

• GoDesi: Indian marketplace aggregating authentic, traditional, and regional products from small producers — closest functional analog to MKMP's handcrafted-traditional India focus in the D2C/regional commerce space.
• Glowroad: Indian reseller/marketplace platform for small and home-based businesses (predominantly women) to sell curated SKUs zero-inventory — closely comparable zero/low-capital seller model targeting the same women-entrepreneur demographic.
• Meesho: Indian social-commerce marketplace enabling small and micro-merchants (many of them women-led home businesses) to resell products online. Most direct functional peer to MKMP's multi-vendor, low-fee model serving women entrepreneurs in India.
• Craftsvilla: India-based marketplace for handcrafted and ethnic products from artisans, materially overlapping MKMP's ethnic wear, jewellery, and traditional goods assortment in the same Indian consumer segment.

Emerging players

• Limeroad: Indian social-commerce and fashion/lifestyle marketplace serving small sellers in apparel, accessories, and home categories — partial overlap with MKMP's bags, ethnic wear, and home décor assortment, especially for women-driven SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERA KAAM MERI PEHCHAAN FOUNDATION