GOSWIM OÜ

Swimming Instruction Servicesgoswim.ee

GOSWIM UJUMISKLUBI MTÜ (GoSwim) is an Estonian non-profit swimming club in Tallinn offering personal lessons, group training subscriptions, and triathlon conditioning for adults, children, and triathletes at two pool facilities with 100+ members.

Company typePrivate
Founded2020
HeadquartersTallinn, Estonia
Headcount—
GTM typeB2C
OfferingServices

What GOSWIM OÜ does

GOSWIM UJUMISKLUBI MTÜ (DBA GoSwim) is an Estonian non-profit swimming club founded in 2020 and based in Tallinn. It delivers in-person swimming instruction across three core product lines: personal lessons for children, adults, and couples (priced at €35, €55, and €80 per session respectively), group training subscriptions organized by skill level (€65-€125/month for adults, €80/month for children aged 5-7), and specialized triathlete conditioning for events such as Ironman. Open-water sessions are added during summer. The club serves three primary personas — adults at all levels, children aged 5-7, and triathletes — at two shared pool facilities: Nõmme Ujula (Vabaduse pst 156) and Sõle Spordikeskus (Sõle tn 40a). Named coaches include Frank Johan Ojarand, Maria Romanjuk, Melissa Priidel, and Silver Hein. Membership is reported at 100+ active members.

The business operates on a hybrid monetization model combining one-time pay-per-session personal lessons with recurring monthly group subscriptions. There is no proprietary technology platform; bookings and registrations are managed through the WordPress-based goswim.ee website and a Google Forms registration form. The club has no mobile app, no public API, no AI/ML components, and no integrations disclosed. Marketing is limited to organic channels — the company website, Facebook page, YouTube playlist, and an email newsletter.

GoSwim is independently operated as a bootstrapped non-profit membership association with no parent company, no external equity investors, and no disclosed funding rounds. Marketing reach is local (Tallinn only) and the geographic footprint is single-country. Pricing is publicly disclosed, the website is active, upcoming events (Tallinn masters championships, Ironman Tallinn) are listed, and multiple group classes are marked full — collectively indicating an actively operating small service business with stable local demand rather than a venture-scale entity.

GOSWIM OÜ firmographics

Firmographics

Name: GOSWIM OÜ
Legal name: GOSWIM UJUMISKLUBI MTÜ
Website: https://goswim.ee
Company type: Private
Founded year: 2020
Operating status: Operating
Short description: GOSWIM UJUMISKLUBI MTÜ (GoSwim) is an Estonian non-profit swimming club in Tallinn offering personal lessons, group training subscriptions, and triathlon conditioning for adults, children, and triathletes at two pool facilities with 100+ members.
Ownership category
akta.pro rank

GOSWIM OÜ industry classification

Industry

Product category: Swimming Instruction Services
NAICS: Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
akta.pro secondary industries: Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

Swimming instruction services
Adult swim training
Children swim lessons
Personal swim coaching
Group swimming classes

Where GOSWIM OÜ is headquartered

Location

Headquarters

HQ city: Tallinn
HQ country: Estonia
HQ region: Europe

Offices2 records

Markets served

GOSWIM OÜ business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Swimming Lessons: Revenue generated from personal swimming lessons (one-on-one, couples, and children sessions) and group training sessions. Pricing is per-session for personal lessons and monthly subscription for group training. Personal lessons are one-time transactions while group training operates on a recurring monthly basis.
Group Training Subscriptions: Monthly subscription-based revenue from group swimming training programs for adults and children. Adults pay €65-125/month depending on frequency, children pay €80/month for beginner group sessions.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Personal swimming lesson for children
Unit Pricing	Pay-as-you-go	Couples personal swimming lesson
Unit Pricing	Pay-as-you-go	Personal swimming lesson for adults
Subscription	Monthly	Adults Beginner Group Training
Subscription	Monthly	Adults Intermediate/Advanced Group Training
Subscription	Monthly	Children Beginner Group Training (ages 5-7)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

GOSWIM OÜ product offering

Product offering

Core offering

GoSwim is an Estonian swimming club that provides in-person swimming instruction at two pool facilities in Tallinn (Nõmme Ujula and Sõle Spordikeskus), offering one-on-one personal training for children, adults, and couples, as well as structured group training programs organized by skill level for adults and children. The club also runs specialized triathlon training programs supporting preparation for events such as Ironman.

Product overview

GoSwim is a swimming club offering a unified portfolio of swimming training services centered around in-person instruction. The core offerings include three types of personal training sessions (for children, adults, and couples/partners) providing individualized coaching, and group training sessions organized by skill level (children's beginner courses, adult beginner groups, and advanced adult groups). All services are delivered at physical swimming pool facilities in Estonia (Nõmme Ujula and Sõle Sports Center) and during summer at open water locations. The company operates on a membership model with 100+ members and offers structured programs for triathletes preparing for events like Ironman.

Differentiator

Problem solved

Functional benefit

Products and services

Personaaltund lapsele (Personal Training for Children) One-on-one swimming instruction for children aged 5-7 and older, lasting 30-35 minutes per session and priced at €35 per session. Delivered at Nõmme Ujula or Sõle Spordikeskus swimming facilities in Tallinn.
Personaaltund täiskasvanule (Personal Training for Adults)
Personaaltund kaaslasega (Couple/Partner Personal Training)
Grupitrennid (Group Training Sessions)

Companies that use GOSWIM OÜ

Customer profile

Segments3 records

Ideal customer profiles3 records

GOSWIM OÜ technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

GOSWIM OÜ partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

GOSWIM OÜ competitors and assessment

Company assessment

Direct peers

SafeSplash Swim School: US swim school franchise focused on lesson-based, multi-level swim instruction for children and adults. Comparable in delivering structured group progression with monthly recurring memberships.
Aqua-Tots Swim Schools: International swim school franchise offering year-round lessons for children and adults. Comparable in tiered curriculum, multiple instructors, and membership-based group programme model.
Big Blue Swim School: US swim school chain offering weekly group and private lessons for kids and adults. Comparable in subscription-style weekly scheduling and multi-instructor delivery model.
Goldfish Swim School: Large US franchise of children's swim schools offering group and private lessons. Directly comparable as a multi-coach, multi-location swim instruction business targeting both children and adults via recurring programmes.
Sunsational Swim School: US-based swim school sending instructors to client pools for private and small-group lessons. Comparable in private-lesson pricing model and adult/child segment coverage.
Total Immersion: Globally recognised swim technique coaching methodology and instructor network. Comparable as a swim technique coaching specialist serving adults and triathletes seeking performance improvement.
SwimLabs: Premium indoor swim school focused on private and small-group lessons with video feedback. Comparable as a private/small-group swim instruction specialist serving both children and adults.

Regional players

Total Swimming: UK-based swim coaching operator offering adult and triathlete programmes at multiple pools. Comparable in adult and triathlete training focus, but operates in a different geography.

Broad incumbents

Swimming Nature: Established UK adult-focused swim coaching provider with a developed curriculum across multiple locations. Comparable as an adult-segment premium swim instruction operator in a non-overlapping geography.

Emerging players

MySwimPro: Digital swim coaching platform offering personalised training plans and video analysis. Comparable in targeting adult and triathlete swimmers with structured, technique-focused coaching, though delivered digitally rather than in-pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

GOSWIM OÜ financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GOSWIM OÜ leadership team

Management profile

Number of profiles

Profiles4 records

GOSWIM OÜ funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GOSWIM OÜ M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOSWIM OÜ

What does GOSWIM OÜ do?

Is GOSWIM OÜ a public or private company?

GOSWIM OÜ is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was GOSWIM OÜ founded?

GOSWIM OÜ was founded in 2020.

Where is GOSWIM OÜ based?

GOSWIM OÜ is headquartered in Tallinn, Estonia, in the Europe region.

How does GOSWIM OÜ make money?

Two revenue lines are on record. Swimming Lessons are the primary driver. The others are group Training Subscriptions.

Who are GOSWIM OÜ's main competitors?

Direct peers on record are SafeSplash Swim School, Aqua-Tots Swim Schools, Big Blue Swim School, Goldfish Swim School, Sunsational Swim School, Total Immersion and SwimLabs. Total Swimming is listed as a regional player. Swimming Nature is listed as a broad incumbent. MySwimPro is listed as an emerging player.

Does GOSWIM OÜ have an API?

No public API is recorded for GOSWIM OÜ.

What industry is GOSWIM OÜ in?

GOSWIM OÜ's product category is Swimming Instruction Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of MPAKAJAH, Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming). Its NAICS code is 61162 and its SIC code is 7997.