MySwimPro
MySwimPro is a consumer swim training platform offering AI-generated workouts, structured training plans, and real-time wearable coaching through its mobile app, serving 2.5M+ adult swimmers in 150+ countries via a subscription Coach membership.
- Company typePrivate
- Founded2014
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MySwimPro does
MySwimPro is a consumer-facing swim training platform built around a mobile and wearable application that delivers personalized, AI-generated swim workouts, structured training plans, technique video libraries, and real-time set-by-set coaching on Apple Watch, Garmin, and Wear OS devices. The company's core technology stack combines native iOS and Android apps with deep wearable integrations (Apple Watch, Garmin Connect IQ, Wear OS) and bidirectional data sync to Strava, TrainingPeaks, and Apple Health; a beta MCP Server extends the platform to AI agents via ChatGPT and Claude. The product is complemented by adjacent offerings including MySwimPro Swimming Academy (virtual 1-on-1 coaching), all-inclusive Swim Retreats (notably in Greece), a swim Coach Certification program (MySwimPro University), an annual World Swim Day community event, and branded merchandise. The SwimEfficiency™ Blueprint serves as the proprietary training methodology underlying the platform's coaching content.
The business model centers on a subscription-based Coach membership (monthly billing, 7-day free trial, pricing not publicly disclosed) sold through a fully self-serve, product-led motion across the Apple App Store, Google Play, and Garmin Connect IQ. Go-to-market is multi-channel: content marketing (blog, YouTube), organic social across Facebook, Instagram, TikTok, and LinkedIn, earned media in The New York Times, Forbes, Sports Illustrated, and Men's Health, and event-driven community engagement via World Swim Day and Swim Retreats. The customer base spans individual adult swimmers from beginners to competitive athletes (including Ironman triathletes and masters swimmers) across 150+ countries, supplemented by aspiring and current swim coaches using the certification program. Founded in 2014 in Ann Arbor, Michigan by CEO Fares Ksebati (a former Wayne State University collegiate swimmer) with co-founder/CTO Adam Oxner, MySwimPro reports over 2.5 million community members and operates with 11–50 employees on minimal disclosed external funding (~$165K in 2017).
MySwimPro firmographics
Firmographics- Name
- MySwimPro
- Legal name
- MySwimPro, Inc.
- Website
- https://myswimpro.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MySwimPro is a consumer swim training platform offering AI-generated workouts, structured training plans, and real-time wearable coaching through its mobile app, serving 2.5M+ adult swimmers in 150+ countries via a subscription Coach membership.
- Ownership category
- akta.pro rank
MySwimPro industry classification
Industry- Product category
- Swim Coaching Software
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)
Keywords
Where MySwimPro is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MySwimPro business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Coach Membership (Subscription): The primary revenue stream is a subscription-based Coach membership providing access to personalized training plans, AI-generated workouts, technique videos, and smartwatch coaching features. Offered with a 7-day free trial. The app also offers promotional discount codes (e.g., MICAELA20 for 20% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coach Membership with 7-day free trial |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
MySwimPro product offering
Product offeringCore offering
MySwimPro operates a mobile and wearable swim coaching platform that delivers AI-generated personalized swim workouts, technique video drills, training plans, and real-time set-by-set coaching across iOS, Android, Apple Watch, Garmin, and Wear OS. It is offered as a subscription "Coach" membership with a 7-day free trial, complemented by in-person swim retreats, a virtual coaching academy, and a swim coach certification program.
Product overview
MySwimPro is a social fitness platform for swimmers offering a multi-product ecosystem. The core offering is the MySwimPro Workout App—a mobile and wearable application delivering AI-generated personalized swim workouts, technique videos, and training plans that sync with Apple Watch, Garmin, and Wear OS devices. This core app is supplemented by the MySwimPro Swimming Academy for virtual 1-on-1 coaching, MySwimPro Swim Retreats for in-person training experiences, MySwimPro Coach Certification for professional development, and World Swim Day as an annual community engagement initiative. The MySwimPro MCP Server (in beta) extends the platform to AI agents via Model Context Protocol.
Differentiator
Problem solved
Functional benefit
Products and services
- MySwimPro Workout App (Coach Membership) Mobile and wearable app that delivers AI-generated personalized swim workouts, technique video drills, training plans, and real-time set-by-set coaching synced to Apple Watch, Garmin, and Wear OS. Designed for adult recreational, fitness, and competitive swimmers.
- MySwimPro Swimming Academy Virtual 1-on-1 swim coaching program offering personalized training plans, video technique analysis, weekly Zoom sessions, and direct mentorship from expert coaches for adult swimmers seeking structured guidance.
- MySwimPro Swim Retreats All-inclusive wellness retreats for adult swimmers at destinations such as Crete, Greece, including twice-daily coached swim workouts, technique review and analysis, healthy meals, and excursions such as yacht trips.
- MySwimPro Coach Certification (Swimming University) Online professional swim coach certification program teaching the SwimEfficiency™ Blueprint methodology, intended for aspiring and current swim coaches pursuing certification and professional development.
- MySwimPro Merchandise Branded swimming-related apparel and accessories (t-shirts, tank tops, hoodies, tote bags, posters, stickers, face masks) sold through the MySwimPro online store with international shipping.
- MySwimPro MCP Server Beta developer API endpoint exposing MySwimPro user workout, activity, and training-plan data via the Model Context Protocol, enabling authorized AI agents such as ChatGPT and Claude to read and interact with swim data.
Quantifiable outcome
- Swimmer reduced 100m freestyle time by 10 seconds after 2 years off and having a baby
- +2 more outcomes
Companies that use MySwimPro
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
MySwimPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature6 records
MySwimPro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Dubai Fitness ChallengecoreMySwimPro became an Official App Partner of the Dubai Fitness Challenge (DFC) 2024, an annual initiative encouraging Dubai residents and visitors to commit to 30 minutes of daily activity for 30 days (October 28 – November 26, 2024). MySwimPro offers swimmers personalized workouts and training plans aligned with DFC's mission.
- USA Swimming FoundationminorWorld Swim Day fundraiser beneficiary. 100% of World Swim Day proceeds donated to support water safety and learn-to-swim programs. The USA Swimming Foundation has helped thousands of children and adults learn to swim since 2004.
- Splash FoundationminorWorld Swim Day fundraiser beneficiary. Organization focused on water safety education and teaching swimming skills in Hong Kong. MySwimPro donates 100% of World Swim Day proceeds.
- Swim Strong FoundationminorWorld Swim Day fundraiser beneficiary. The Swim Strong Foundation has helped over 11,000 people learn to swim for over 18 years. In 2020, the fundraiser raised over $5,000 USD.
- Underwater AudiominorOfficial Music Player of MySwimPro. Underwater Audio sponsors MySwimPro content (e.g., swim trivia videos) and offers MySwimPro users a 10% discount (code MYSWIMPRO10) on waterproof music players including the Delfin 2.0 and Swim Buds bone conduction headphones.
- Apple Inc.coreMySwimPro is a native iOS app and Apple Watch app available on the Apple App Store. Featured as an Apple App of the Year winner. Integrates with Apple Health. Splash Mode optimized for iPhone 7 and later.
- GarmincoreMySwimPro available on Garmin Connect IQ Store. Users can send workouts to Garmin watches for set-by-set coaching during swims. Workout data syncs through Garmin Connect platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MySwimPro competitors and assessment
Company assessmentDirect peers
- Form Swim: Form Swim (formerly FORM Athletica) makes smart swim goggles with a heads-up display and AI-driven real-time metrics and coaching. It is the closest direct peer to MySwimPro, competing head-to-head for tech-forward adult swimmers seeking structured training and in-swim feedback.
- Speedo On: Speedo On is the swim-specific training app from Speedo, offering swim workouts, tracking, and coaching. It is a direct category competitor leveraging a major swim brand's distribution and credibility against MySwimPro's app and community.
- TrainingPeaks: TrainingPeaks is a training plan and analytics platform widely used by triathletes, masters swimmers, and endurance coaches. It is a direct peer to MySwimPro for serious swimmers and triathletes seeking structured periodized training, with MySwimPro already integrating with it.
Broad incumbents
- Garmin Connect: Garmin Connect is Garmin's broad fitness platform with built-in swim tracking, training plans, and workouts on Garmin watches. It is a broad incumbent that overlaps with MySwimPro's swim-tracking and workout-generation features but as part of a much wider multi-sport portfolio.
- Strava: Strava is a leading social fitness tracking platform with swim activity support and a large endurance athlete community. It competes for the same recreational-to-serious swimmer segment as MySwimPro, with broader multi-sport reach and free-tier social virality.
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service with workouts across modalities (including pool and treadmill swim-focused content) and tight Apple Watch integration. It is a broad incumbent competitor bundling swim-relevant content into a much wider fitness offering on Apple devices.
- Fitbit (Google): Fitbit (now part of Google) provides consumer fitness trackers and the Fitbit app with swim tracking and basic guided workouts. It is a broad incumbent alternative for casual swimmers who may not need a swim-specialist subscription like MySwimPro.
- Polar Flow: Polar Flow is Polar's fitness tracking and training platform with swim-specific metrics on its watches. It competes for the same serious-swimmer and multisport-athlete customer that MySwimPro targets, with broader endurance and recovery analytics.
- Suunto: Suunto offers multisport watches with built-in swim tracking and the Suunto app for training analysis. It is a broad incumbent alternative to MySwimPro, particularly for open-water swimmers and triathletes.
Emerging players
- Wahoo Fitness: Wahoo is a connected fitness company known for cycling hardware but expanding into broader endurance training software. It is an emerging player in the endurance training ecosystem that overlaps with MySwimPro's multisport and triathlete user base through training data and analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MySwimPro social profiles
Digital presenceMySwimPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySwimPro leadership team
Management profileNumber of profiles
Profiles3 records
MySwimPro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySwimPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySwimPro
What does MySwimPro do?
MySwimPro operates a mobile and wearable swim coaching platform that delivers AI-generated personalized swim workouts, technique video drills, training plans, and real-time set-by-set coaching across iOS, Android, Apple Watch, Garmin, and Wear OS. It is offered as a subscription "Coach" membership with a 7-day free trial, complemented by in-person swim retreats, a virtual coaching academy, and a swim coach certification program.
Is MySwimPro a public or private company?
MySwimPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MySwimPro founded?
MySwimPro was founded in 2014. It employs 11 to 50 people.
Where is MySwimPro based?
MySwimPro is headquartered in Ann Arbor, United States, in the North America region.
How does MySwimPro make money?
One revenue line is on record: coach Membership (Subscription).
Who are MySwimPro's main competitors?
Direct peers on record are Form Swim, Speedo On and TrainingPeaks. Broad incumbents are Garmin Connect, Strava, Apple Fitness+, Fitbit (Google), Polar Flow and Suunto. Wahoo Fitness is listed as an emerging player.
Does MySwimPro have an API?
Yes. MySwimPro MCP Server provides OAuth-authenticated access to the MySwimPro API via Model Context Protocol. Currently in beta, it allows AI agents (ChatGPT, Claude) to read and potentially modify user workout data based on authorized scopes. Developer documentation is at mcp.myswimpro.com.
What industry is MySwimPro in?
MySwimPro's product category is Swim Coaching Software. Its primary akta.pro industry code is MPAKAJAH, Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming). Its NAICS code is 61162 and its SIC code is 7997.