17 POINTS LIMITED

What 17 POINTS LIMITED does

17 Points Limited is a Data & AI consultancy headquartered in Edinburgh, with a secondary presence in Glasgow, operating across Scotland and the broader UK. Founded in 2024 by Sam Rhynas — a data and AI practitioner with 30+ years of experience and former Scotland AI Alliance board member — the company serves SMEs, start-ups, scale-ups, and leadership teams seeking to adopt data and AI practices without in-house expertise.

The company's offering is built around three interconnected streams: strategic consulting (Data & AI Strategy, Roadmaps, Data Management Reviews, Fractional CDO), training and skills development (an extensive open course catalogue covering Data Discovery, Data Quality, Power BI, Co-Pilot, Excel, Data & AI Leadership Masterclasses, and the branded SwitchedON™ Skills programme for founders), and ecosystem programmes (start-up mentoring via Techscaler, Investing Women, and Barclays Eagle Labs; the Spark The Connection entrepreneurship programme funded by the Scottish Government). Sector reach spans health and social care, travel and tourism, sports and leisure, agriculture, and technology.

Commercially, 17 Points operates a sales-led, consultancy-driven model: free 30-minute initial consultations convert into bespoke consulting engagements, corporate training contracts, or open-enrolment training sessions. The company is bootstrapped and founder-owned, with no external institutional investors, and leverages government and accelerator partnerships as distribution channels into the SME segment.

Name

17 POINTS LIMITED

Legal name

17 Points Limited

Website

https://seventeenpoints.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

17 Points Limited is a founder-led Data and AI consultancy based in Edinburgh, serving SMEs, start-ups, and leadership teams across the UK with strategy, fractional advisory, training, and government-backed entrepreneurship programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Consultancy: Data & AI consultancy including strategic roadmaps, data management reviews, data discovery sessions, and advisory services. Bespoke workshops delivered exclusively for businesses.
2. Training & Skills Development: Open and bespoke training courses covering data literacy, AI adoption, Power BI, Excel, and executive education. Both open sessions and tailored corporate training.
3. Mentoring & Advisory: Start-up mentoring, day-to-day advisory, and fractional CDO services for organizations seeking leadership guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

17 Points Limited is a Data & AI consultancy delivering strategic consulting, data management reviews, roadmaps, automation solutions, dashboards, and a portfolio of data and AI training programmes to organisations across Scotland and the UK. It also offers a Fractional CDO service, start-up mentoring, the proprietary SwitchedON™ Skills programme for founders, and the Spark The Connection entrepreneurship support programme funded by the Scottish Government.

Product overview

17 Points Limited is a Data & AI consultancy offering a portfolio of advisory services, training programmes, and practical project delivery. The core offering combines strategic consulting (Data & AI Strategy, Roadmaps, Data Management Reviews, Fractional CDO) with skills development programmes (SwitchedON™️ Skills programme, Data & AI Leadership Masterclasses, Executive Education). Training courses span foundational data literacy (Data Discovery & Explorer, Data Quality, Excel) to advanced analytics tools (Power BI, Co-Pilot) and AI tools for business. The company also delivers bespoke workshops for organisations and supports start-ups through mentoring and the Spark The Connection programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Data & AI Strategy
• SwitchedON™ Skills Programme
• AI for Small Businesses
• Data Management Reviews
• Data Discovery Sessions
• Fractional CDO
• Day to Day Advisory
• Start-up Mentoring
• Roadmaps
• Data Discovery & Explorer
• Data & AI Leadership Masterclasses
• Data & AI for Leaders
• Executive Education
• Data Quality
• Data Management
• AI Tools for Business
• Co-Pilot Training
• Power BI Training
• Excel Training
• Meaningful Metrics
• Women In Data
• Data for UX Designers
• Spark The Connection

Quantifiable outcome

• Saved hours each week through data platform and automation solutions
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Girl Geek ScotlandcoreStrategic or Co-development PartnerFounder Sam Rhynas runs Girl Geek Scotland, a volunteer group supporting women in tech. This community partnership drives diversity in the tech ecosystem and supports the company's mission of inclusive data and AI adoption.
• TechscalercoreStrategic or Co-development PartnerStart-up mentoring partner through Techscaler programme. Provides mentorship for start-ups and scale-ups on data and AI topics.
• Investing WomenminorStrategic or Co-development PartnerMentoring partner providing support for women entrepreneurs and professionals.
• Barclays Eagle LabsminorStrategic or Co-development PartnerMentoring partner through Barclays Eagle Labs for start-ups and scale-ups.
• Digital Dairy ChaincoreStrategic or Co-development PartnerSam Rhynas serves as Vice Chair of the Digital Dairy Chain Skills Board, bringing data and AI into traditional dairy industry. Company participates in Milk Round Accelerator project with IoT sensors and data dashboards.
• The DatalabminorStrategic or Co-development PartnerAssociate partner for Executive education masterclasses and workshops. Previously on Scotland AI Alliance board.
• BellrockcoreStrategic or Co-development PartnerPartner in AI Readiness programme working with Scottish Enterprise and Highlands and Islands Enterprise to provide AI introduction and opportunities for businesses.
• Scottish EnterprisecoreStrategic or Co-development PartnerGovernment partner in AI Readiness programme providing introduction to AI for businesses across Scotland.
• Highlands and Islands EnterprisecoreStrategic or Co-development PartnerGovernment partner in AI Readiness programme. Hosted AI Readiness kick-off event in Inverness with Theresa Swayne and team.
• Wood MackenzieminorGTM or Marketing PartnerHost partner for Girl Geek Scotland Meaningful Networking event during Scottish Ethnic Minority Talent Summit 2025.
• DataKirkminorGTM or Marketing PartnerInvited 17 Points to participate in Scottish Ethnic Minority Talent Summit week events.
• The King's FoundationminorGTM or Marketing PartnerInvited Sam Rhynas to speak at STEM conference at Dumfries House about pathways to tech and AI.
• CodeBaseminorGTM or Marketing PartnerConnected at WASPs Studios Unfiltered coffee morning event in Inverness.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Advancing Analytics: UK-focused Power BI and data analytics consultancy with strong training and enablement offering. Direct comparable on the Power BI, data literacy and SME training overlap.
• The Information Lab: UK boutique data and analytics consultancy offering training (Tableau, Power BI, Alteryx) and bespoke advisory to organisations. Closely comparable in size, training-led model and UK SME focus to 17 Points.
• Pragmatic Works: Data and BI consultancy offering Power BI, SQL Server and AI training courses alongside consulting. Comparable mix of training plus advisory services to mid-market organisations.

Emerging players

• Multiverse: UK-based professional training company focused on data, AI and digital skills for working professionals. Comparable on tech upskilling and apprenticeships for SMEs and corporates.
• DataCamp: Online data and AI learning platform with courses on Python, SQL, Power BI and AI tooling. Comparable on data literacy and AI training; contrasts as a productised platform versus 17 Points' bespoke delivery.
• Faculty AI: UK-based AI consultancy delivering applied AI solutions and AI education to enterprises and government. Comparable on the AI advisory and education axis, though more product-led.
• General Assembly: Global tech and data training provider offering bootcamps and corporate training in data, AI and software. Comparable on the workforce data/AI upskilling offering for organisations.

Broad incumbents

• Slalom: Global consultancy with a dedicated data and AI practice covering strategy, training and implementation. Broader scope and scale than 17 Points but overlaps on data literacy and AI advisory for mid-market clients.
• Capgemini Invent: Global digital and data transformation arm of Capgemini, providing AI strategy, data engineering and workforce enablement. Overlaps with 17 Points across AI readiness, data strategy and training.
• PwC (Data and AI practice): Big Four firm with a substantial data, analytics and AI advisory offering including workforce upskilling and AI readiness programmes. Competes for the same mid-market and enterprise AI readiness budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seventeenpoints

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 17 POINTS LIMITED