Gaura Pearls

What Gaura Pearls does

Gaura Pearls OÜ is an Estonia-based private company founded in 2007 that designs, manufactures, and wholesales pearl jewelry under the registered "Gaura Pearls" European trademark. The company produces silver, gold-plated, and gold jewelry set with cultured freshwater and seawater pearls (including Akoya and Tahitian) as well as semi-precious stones, combining in-house design and handmade craftsmanship with high-tech production. Its assortment spans necklaces, bracelets (including men's and children's lines), earrings, rings, pendants, brooches, anklets, shell products, and loose pearls, organized into roughly twenty product sub-categories on a B2B-only e-commerce platform.

The business model is exclusively wholesale to retailers: site registration is restricted to B2B accounts, pricing is not publicly disclosed, payments are invoice-based via bank transfer, and four seasonal collections per year are released with continuous restocking of best-selling items. Each piece undergoes manual quality control, and the company holds over 50,000 items in European warehouse stock to support fast fulfillment. Commercial reach is delivered through a direct B2B e-commerce platform with global shipping capability and a four-country distributor network — Median OÜ (Estonia), a Latvia partner, UAB Juvex (Lithuania), and Corea OY (Finland) — supplemented by participation in major European trade shows including INHORGENTA Munich, GEMWORLD Munich, and Jubinale Krakow.

The company is privately held with no disclosed parent, investors, or external funding rounds. Headcount is reported at 1-10 employees, operations are run from a headquarters at Meeliku 23/1-46, Tallinn (registry code 11455181, VAT EE101269795), and a 2025 charitable initiative with SOS Children's Villages Estonia marks the most recent externally visible activity. No financial figures, headcount growth, or revenue trends are disclosed in any source.

Name

Gaura Pearls

Legal name

Gaura Pearls OÜ

Website

https://gaurapearls.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaura Pearls, founded in 2007 and headquartered in Estonia, is a B2B wholesale manufacturer and supplier of pearl jewelry in silver, gold-plated, and gold finishes, selling through direct e-commerce and a distributor network to retailers across Europe.

Ownership category

akta.pro rank

Product category

Pearl Jewelry Wholesale

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Pearl Jewelry (CRAKAAAC)

akta.pro secondary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Pearl jewelry wholesale
• Pearl necklaces
• Pearl bracelets
• Pearl earrings
• Jewelry manufacturer

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Pearl Jewelry Sales: B2B wholesale jewelry sales to retailers. The company offers silver, gold-plated, and gold jewelry with cultured pearls and semi-precious stones. Orders processed through website with invoice payment via bank transfer. Custom lengths and larger quantities available on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gaura Pearls designs, manufactures, and wholesales natural pearl jewelry (necklaces, bracelets, earrings, rings, pendants, brooches, loose pearls, and shell-based pieces) set in silver, gold-plated, and gold metalwork with cultured freshwater, Akoya, and Tahitian pearls and semi-precious stones. The company sells exclusively on a B2B wholesale basis to retail jewelry stores, boutiques, and fashion retailers across Europe and worldwide, releasing four seasonal collections per year and fulfilling orders from a European warehouse holding more than 50,000 items.

Product overview

Gaura Pearls is a European B2B pearl jewelry wholesaler and manufacturer founded in 2007, operating as Gaura Pearls OÜ. The company offers a diversified portfolio of pearl jewelry products organized into categories including Pearl Necklaces, Semiprecious Stones Necklaces, Bracelets (Pearl, Semiprecious Stones, Leather, Chain, Anklets, Men's, Kids'), Earrings (Stud, Latch Back, Hook, Semiprecious Stones), Rings, Pendants (with/without Chain), Brooches, Shell Products, and Loose Pearls. They provide their own proprietary designs across silver, gold-plated, and gold materials featuring freshwater, Akoya, and Tahitian cultured pearls. The company releases four seasonal collections per year and maintains over 50,000 items in stock in Europe with manual quality control. They operate exclusively on a B2B wholesale model with dedicated account management and distribution partners across Estonia, Latvia, Lithuania, and Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearl Necklaces Necklaces featuring cultured freshwater and seawater pearls in round and off-round shapes and various sizes, sold wholesale to retailers for resale to end consumers.
• Semiprecious Stones Necklaces Necklaces incorporating semi-precious stones, often combined with pearls, in silver, gold-plated, and gold settings, sold wholesale to retailers.
• Pearl Bracelets Bracelets featuring cultured pearls in silver, gold-plated, and gold metal settings, sold wholesale to retailers.
• Semiprecious Stones Bracelets Bracelets featuring semi-precious stones such as onyx, often combined with pearls, sold wholesale to retailers.
• Leather Bracelets Bracelets combining leather with pearls and semi-precious stones, sold wholesale to retailers.
• Bracelets with Chain Bracelets featuring chain elements combined with pearls, sold wholesale to retailers.
• Anklets Pearl anklets designed for foot/ankle wear, sold wholesale to retailers.
• Bracelets for Men Pearl bracelets designed specifically for male customers, sold wholesale to retailers.
• Bracelets for Kids Pearl bracelets designed for children, sold wholesale to family-oriented retailers.
• Stud Earrings Pearl stud earrings featuring freshwater, Akoya, and Tahitian pearls in various metal options, sold wholesale to retailers.
• Latch Back Earrings Pearl earrings with latch-back fastening, featuring various pearl types and sizes, sold wholesale to retailers.
• Hook Earrings Pearl earrings with hook-style fastening, sold wholesale to retailers.
• Semiprecious Stones Earrings Earrings featuring semi-precious stones combined with pearls, sold wholesale to retailers.
• Pearl Rings Pearl rings featuring cultured pearls set in rhodium-plated sterling silver, 14K gold-plated, and rose gold options, sold wholesale to retailers.
• Pendant Necklaces Pendant necklaces featuring pearls with chains, available in various lengths and pearl sizes, sold wholesale to retailers.
• Pendants without Chain Pearl pendants sold without chain, intended for customers to add their own chain, sold wholesale to retailers.
• Brooches Pearl brooches featuring cultured pearls set in various metal finishes, sold wholesale to retailers.
• Loose Pearls Individual cultured pearls sold separately for custom jewelry making, supplied wholesale to jewelers and retailers.
• Shell Products Shell-based jewelry products, sold wholesale to retailers.
• Luxury Collection High-end pearl jewelry line featuring premium Tahitian and Akoya pearls with luxury grading and certificates, sold wholesale to high-end retailers.
• B2B Wholesale Platform B2B-only online wholesale platform giving retail buyers access to over 50,000 jewelry items in stock, with personalized pricing, order processing, order history, and dedicated account management; invoice payment via bank transfer with worldwide shipping from European warehouse.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and regional.

• SOS Children's Villages EstoniaminorOthers · 28 January 2025Charitable partnership supporting children without parental care. Gaura Pearls donates earnings from sales of specific item (EFB07-N earrings) to the foundation.
• GEMWORLD MunichminorOthers · 25 October 2019Annual jewellery exhibition in Munich with 1200+ exhibitors. Gaura Pearls exhibited at Booth 567, Pavilion B6. DATES: October 25-27, 2019.
• Median OÜregionalChannel Partner/ Reseller/ DistributorDistributor in Estonia handling local B2B sales. Contact: Andrei. Company operates from Estonia with VAT number EE101269795.
• UAB JuvexregionalChannel Partner/ Reseller/ DistributorDistributor in Lithuania handling local B2B sales. Contact: Natalia & Mihail.
• Corea OYregionalChannel Partner/ Reseller/ DistributorDistributor in Finland handling local B2B sales. Contact: Mary.
• Jubinale (Krakow)minorOthers12th International Jewellery Exhibition held in Krakow in June 2019. Gaura Pearls participated as exhibitor.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Richline Group: Vertically integrated jewelry manufacturer and wholesaler (part of Berkshire Hathaway) covering precious metals, branded jewelry, and pearl assortments. Overlaps with Gaura Pearls as a B2B supplier to retail jewelers, though operating at significantly larger scale and broader category mix.
• Stuller: Large US-based jewelry manufacturer and wholesaler supplying finished jewelry, findings, and loose stones to retailers globally. Comparable as a B2B jewelry supplier at scale, though broader in category beyond pearl jewelry.

Direct peers

• Autore Pearls: Australian pearl jewelry manufacturer and wholesaler selling pearl strands and finished jewelry to retailers worldwide. Highly comparable B2B wholesale model, product overlap (pearl strands, jewelry sets), and similar role as an upstream supplier to retail jewelers.
• Tasaki: Japanese pearl jewelry manufacturer and brand with own pearl farms. Comparable as a pearl-focused jewelry maker operating across retail and select wholesale, with a similar precious-metal-plus-pearl product mix.
• Mikimoto: Japanese heritage pearl jewelry brand and producer. Directly comparable as a vertically integrated pearl jewelry maker with both retail and B2B/wholesale channels, although operating at far larger scale and price tier.
• Paspaley: Australian pearl producer (own pearl farms) and pearl jewelry brand. Comparable as a vertically integrated pearl house combining sourcing, manufacturing, and branded jewelry sales, with similar precious-metal-and-pearl product mix.
• Majorica: Spanish pearl jewelry manufacturer and wholesaler with European brand positioning. Closely comparable as a European-based pearl jewelry producer selling through retail and B2B channels, with overlapping silver-and-pearl product range.
• Honora: US pearl jewelry brand and wholesaler with broad pearl assortment sold through department stores and independent jewelers. Directly comparable B2B wholesale pearl jewelry positioning with overlapping product categories (necklaces, earrings, bracelets).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gaurapearls
• LinkedInlinkedin.com/company/gaurapearls
• Instagraminstagram.com/gaurapearls_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaura Pearls