Fotopeegel OÜ
Fotopeegel OÜ (brand: Chixl) is an Estonian event-services company that rents photo booths, magic mirrors, and 360° video booths to weddings, corporate functions, and private celebrations across Estonia.
- Company typePrivate
- Founded2023
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What Fotopeegel OÜ does
Fotopeegel OÜ (operating under the brand Chixl) is an Estonian event-services company headquartered at Tammsaare 89, Tallinn, that rents interactive photo booths and magic mirror installations to event organizers. Founded in 2023, the company serves weddings, corporate functions, and private celebrations exclusively within Estonia, and has supplied its equipment at more than 300 events to date with a base of 90+ Facebook customer reviews.
The product portfolio spans the Fotoboks Classic photo booth, the flagship Fotopeegel Magic Mirror, two aesthetic variants (Kaasaegne fotopeegel and Ilu fotopeegel), and the Chixl 360 Video Booth for immersive video capture. The offering is supported by proprietary mirror hardware integrating cameras and touch interfaces, and an in-house content library of more than 30 backgrounds and overlay designs. A money-back guarantee is offered as part of the service terms.
Revenue is generated through event-based rental fees on a quote-based, pay-as-you-go model with no disclosed recurring contracts. The company operates without external funding, disclosed headcount, or partnership relationships, and has no international footprint. The legal entity is Chixl Eesti OÜ, with the Fotopeegel OÜ name referenced as the primary identifier in available records.
Fotopeegel OÜ firmographics
Firmographics- Name
- Fotopeegel OÜ
- Legal name
- Chixl Eesti OÜ
- Website
- https://fotopeegli-rent.ee
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Fotopeegel OÜ (brand: Chixl) is an Estonian event-services company that rents photo booths, magic mirrors, and 360° video booths to weddings, corporate functions, and private celebrations across Estonia.
- Ownership category
- akta.pro rank
Fotopeegel OÜ industry classification
Industry- Product category
- Event Photography and Photo Booth Rental Services
- NAICS
- Photographic Services (54192), Convention and Trade Show Organizers (56192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party Photography & Videography Services (HSACACAH)
- akta.pro secondary industry
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where Fotopeegel OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Fotopeegel OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Photo Booth Rental: Rental of photo booths and magic mirrors for events including equipment setup, professional printing, and digital photo delivery. Revenue is generated per event through quote-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based rental service with personalized pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fotopeegel OÜ product offering
Product offeringCore offering
Fotopeegel OÜ rents photo booths and magic mirrors to event organizers across Estonia, delivering professional photo booth setups with studio lighting, high-quality printers, and digital photo reports. Services cover weddings, birthdays, corporate events, and marketing activations, with unlimited on-site printing and free GIF animations included. Customers receive personalized quotes within 24 hours and the company provides a money-back guarantee if the booth fails to attract attention at the event.
Product overview
Fotopeegel OÜ operates a unified photo booth rental platform offering five distinct product variants: Fotoboks Classic (traditional enclosed booth), Fotopeegel/Magic Mirror (full-length mirror-style booth), Kaasaegne fotopeegel (modern mirror), Ilu fotopeegel (beauty mirror), and Chixl 360 Video Booth (360-degree video). All products share core capabilities including professional photography equipment, studio lighting, high-quality photo printing, and optional GIF creation. The company provides accessories, professional backgrounds (30+ fabric options), and green screen technology for customizable event photography experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Fotoboks Classic: Classic photobooth product offering
- Fotopeegel
- Ilu fotopeegel
- Chixl 360 Video Booth
Products and services
- Fotoboks Classic Classic enclosed photo booth rental featuring professional-grade photography equipment, studio lighting for consistent image quality, and high-quality photo printing for event guests in Estonia.
- Fotopeegel (Magic Mirror) Mirror-style photo booth with a vertical camera configuration that enables full-length selfies, equipped with all photo booth functions and professional equipment for high-quality printed photos.
- Kaasaegne fotopeegel Modern photo mirror rental offering with contemporary design and professional photography capabilities for events.
- Ilu fotopeegel Beauty-focused photo mirror rental designed for capturing polished, professional-looking images at events.
- Chixl 360 Video Booth 360-degree video booth rental that captures immersive rotating video content of event guests.
Quantifiable outcome
- Over 90 customer reviews on Facebook
Companies that use Fotopeegel OÜ
Customer profileSegments4 records
Ideal customer profiles2 records
Fotopeegel OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fotopeegel OÜ partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights1 record
Fotopeegel OÜ competitors and assessment
Company assessmentDirect peers
- PixiFoto: UK-based photo booth and magic mirror rental business for weddings, parties and corporate events. Comparable direct peer in event photo booth rental with attendant delivery and instant print output, though UK-focused.
- BoothNation: Photo booth rental company offering classic booths, magic mirrors and 360 booths to weddings and corporate events. Comparable because it delivers the same set of booth formats that Fotopeegel deploys, with attendant service and on-site printing.
- Open Air Photobooth: US event rental company providing open-air photo booth and magic mirror rentals for weddings, corporate events and private parties with on-site attendants. Closely comparable business model — rental of professional photo booths/mirrors for events with attendant-delivered service.
- The Photobooth Co. UK photo booth rental operator serving weddings, parties and corporate events with classic booths, magic mirrors and 360 booths. Closely comparable offering and target market to Fotopeegel, although UK-focused rather than Estonian.
- Mirror Photo Booth UK: UK specialist magic mirror photo booth rental company for weddings and events. Directly comparable on the magic mirror sub-product that is Fotopeegel's flagship differentiated offering.
Emerging players
- Snappic: Photo booth software platform providing digital sharing, GIF/boomerang, green screen, and analytics for photo booth operators. Comparable because it powers many of the same software features (GIF, digital gallery, green screen) that Fotopeegel promotes as differentiating capabilities.
Broad incumbents
- Smilebooth: US-based open-air photo booth manufacturer and rental operator offering professional event photo booths with DSLR/lighting kits. Comparable because it sells/rents the same category of event-photography hardware that Fotopeegel deploys, though it operates at a larger scale and across more US markets.
- FotoMaster: Global photo booth and mirror booth supplier with Magic Mirror and 360 video booth product lines distributed to event-rental operators worldwide. Comparable because it sells the same Magic Mirror / 360 booth category that Fotopeegel rents to end customers.
Regional players
- Event Photographers Estonia: Estonian event photography vendor providing professional event photography and photo booth-style services. Comparable as another Estonian-market competitor in event photography/photo experiences, though more photography-focused and less booth-product-led than Fotopeegel.
- Fotoautomaat: Estonian photo booth and event photography service provider serving the same Tallinn/Estonian market. Direct regional competitor offering comparable photo booth rental experiences for Estonian weddings and corporate events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Fotopeegel OÜ social profiles
Digital presenceFotopeegel OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fotopeegel OÜ leadership team
Management profileNumber of profiles
Fotopeegel OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fotopeegel OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fotopeegel OÜ
What does Fotopeegel OÜ do?
Fotopeegel OÜ rents photo booths and magic mirrors to event organizers across Estonia, delivering professional photo booth setups with studio lighting, high-quality printers, and digital photo reports. Services cover weddings, birthdays, corporate events, and marketing activations, with unlimited on-site printing and free GIF animations included. Customers receive personalized quotes within 24 hours and the company provides a money-back guarantee if the booth fails to attract attention at the event.
Is Fotopeegel OÜ a public or private company?
Fotopeegel OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fotopeegel OÜ founded?
Fotopeegel OÜ was founded in 2023.
Where is Fotopeegel OÜ based?
Fotopeegel OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does Fotopeegel OÜ make money?
One revenue line is on record: photo Booth Rental.
Who are Fotopeegel OÜ's main competitors?
Direct peers on record are PixiFoto, BoothNation, Open Air Photobooth, The Photobooth Co. and Mirror Photo Booth UK. Snappic is listed as an emerging player. Broad incumbents are Smilebooth and FotoMaster. Regional players are Event Photographers Estonia and Fotoautomaat.
Does Fotopeegel OÜ have an API?
No public API is recorded for Fotopeegel OÜ.
What industry is Fotopeegel OÜ in?
Fotopeegel OÜ's product category is Event Photography and Photo Booth Rental Services. Its primary akta.pro industry code is HSACACAH, Party Photography & Videography Services, with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 54192 and its SIC code is 7330.