CLOUD BAZAAR LIMITED
Cloud Bazaar Limited is an AWS Marketplace Partner operating a digital software reseller platform that uses AI-assisted discovery, quoting, and procurement to help businesses source and manage SaaS from 1,000+ vendors, with Save2Spend FinOps for ongoing cost optimization.
- Company typePrivate
- Founded2025
- HeadquartersSandhurst, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CLOUD BAZAAR LIMITED does
Cloud Bazaar Limited operates a digital software reseller platform that uses AI-assisted discovery, quoting, and procurement workflows to help businesses source SaaS through cloud marketplaces. The company positions itself as an AWS Marketplace Partner and aggregates listings from more than 1,000 software vendors across cybersecurity, data, identity, and infrastructure — including Axonius, Check Point, CrowdStrike, Cyera, Druva, Okta, and Wiz — providing buyers with a single interface for evaluating, pricing, and transacting on enterprise software. Its core product, the Cloud Bazaar Platform, is complemented by a Management Hub and the Save2Spend FinOps module for ongoing cloud and SaaS cost optimization, plus an "Ask the Expert" conversational assistant for guided software selection.
Underlying the platform is a marketplace architecture that integrates with cloud procurement channels (notably AWS Marketplace) and applies AI-driven recommendations to shorten software sourcing cycles. The platform combines discovery, quoting, and transaction workflows that traditionally have been handled through direct vendor relationships or distributors, with the stated aim of consolidating these into a single procurement surface. Save2Spend extends the value proposition post-purchase by surfacing optimization opportunities across cloud and SaaS spend.
Cloud Bazaar monetizes through transaction fees on marketplace procurement and professional services, and adopts a freemium and pay-as-you-go pricing structure to lower buyer entry friction. Go-to-market leverages AWS Marketplace co-sell motions, partnerships with major vendors such as Check Point (where Cloud Bazaar was recognized as Marketplace Partner of the Year), and thought-leadership positioning including co-hosted cybersecurity briefings at venues such as the UK House of Lords. Disclosed reference customers to date include BetCargo Solutions (logistics) and OCP (technology startup), with the business operating from Sandhurst, United Kingdom at a team size of 1–10 employees as of 2025.
CLOUD BAZAAR LIMITED firmographics
Firmographics- Name
- CLOUD BAZAAR LIMITED
- Legal name
- Cloud Bazaar Limited
- Website
- https://cloud-bazaar.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cloud Bazaar Limited is an AWS Marketplace Partner operating a digital software reseller platform that uses AI-assisted discovery, quoting, and procurement to help businesses source and manage SaaS from 1,000+ vendors, with Save2Spend FinOps for ongoing cost optimization.
- Ownership category
- akta.pro rank
CLOUD BAZAAR LIMITED industry classification
Industry- Product category
- Cloud Software Procurement Platform
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Wholesale Trade Agents and Brokers (425), Wholesale Trade Agents and Brokers (42512)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
- akta.pro secondary industries
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Cloud FinOps & Cost Optimization (BPAEACAH)
Keywords
Where CLOUD BAZAAR LIMITED is headquartered
LocationHeadquarters
- HQ city
- Sandhurst
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CLOUD BAZAAR LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: Cloud Bazaar earns revenue through AWS Marketplace transactions when customers purchase software through their platform. The company acts as a reseller earning commissions or fees on each transaction made through the AWS Marketplace ecosystem.
- Professional Services: Partner-accredited deployment and managed services to accelerate adoption and maximize value of software purchases, providing additional revenue through service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access with instant pricing and discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CLOUD BAZAAR LIMITED product offering
Product offeringCore offering
Cloud Bazaar operates a Digital Software Reseller Platform that aggregates 1,000+ third-party software vendors on AWS Marketplace, providing AI-assisted discovery, instant pricing with partner discounts, free assessments and POCs, frictionless procurement, and a centralized Management Hub for tracking quotes, license renewals, compliance, and cloud spend. Revenue is earned via AWS Marketplace transaction fees/commissions and partner-accredited professional services (deployment and managed services).
Product overview
Cloud Bazaar is a single, unified Digital Software Reseller Platform that makes purchasing enterprise software simple. The platform provides access to over 1,000 software vendors through AWS Marketplace, combining discovery, procurement, and management into one frictionless experience. The core platform includes the Management Hub for centralized tracking of quotes and renewals, free Assessments & POCs for vendor validation, Instant Pricing with partner discounts, a Services Ecosystem for deployment and managed services, and Save2Spend for automated FinOps cloud spend optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud Bazaar Platform A digital software reseller platform enabling AI-assisted discovery, instant pricing with partner discounts, free assessments and POCs, frictionless purchasing of enterprise technology software through AWS Marketplace, and a Management Hub for tracking quotes, purchases, renewals, costs, and compliance status across 1,000+ software vendors. Targeted at SMB, mid-market, and enterprise buyers via AWS.
- Partner-Accredited Professional Services Partner-accredited deployment and managed services that accelerate customer adoption and maximize the value of software purchased via Cloud Bazaar, serving as an additional paid offering alongside platform transactions.
Quantifiable outcome
- 25% reduction in software procurement costs
- +1 more outcomes
Companies that use CLOUD BAZAAR LIMITED
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CLOUD BAZAAR LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
CLOUD BAZAAR LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- AWS MarketplacecoreCloud Bazaar operates as an AWS Marketplace Partner, enabling customers to purchase software through AWS infrastructure. This partnership provides access to AWS's customer base and integrates Cloud Bazaar's software procurement platform with AWS billing and deployment systems.
- Check Point Software TechnologiesflagshipCheck Point named Cloud Bazaar as Marketplace Partner of the Year, recognizing excellence in delivering Check Point security solutions through AWS Marketplace. Cloud Bazaar co-hosted the TEISS briefing at House of Lords with Check Point and AWS, demonstrating strategic alignment in the cybersecurity space.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CLOUD BAZAAR LIMITED competitors and assessment
Company assessmentEmerging players
- Spendbase: Spendbase is a SaaS spend management platform that helps businesses track, manage, and optimize software subscriptions. Comparable as an emerging player in the same SaaS spend management space as Cloud Bazaar, with partial overlap on procurement assistance.
Direct peers
- BetterCloud: BetterCloud is a SaaS management and security platform focused on SaaS license, spend, and compliance management. Comparable to Cloud Bazaar's procurement plus license/renewal management hub offering.
- Vertice: Vertice is a SaaS procurement and spend management platform that helps businesses buy, manage, and optimize cloud software spend. It directly overlaps Cloud Bazaar's combination of software marketplace access and FinOps-style spend optimization.
- Zylo: Zylo is a SaaS management platform that provides software discovery, license/renewal tracking, and spend optimization. Comparable to Cloud Bazaar's Management Hub and SaaS spend management positioning, though Zylo is not a marketplace reseller.
- Torii: Torii is a SaaS management and spend optimization platform offering software discovery, license tracking, and cost optimization. It overlaps with Cloud Bazaar's SaaS spend management and FinOps capabilities, particularly the Save2Spend feature.
- Tackle.io: Tackle.io is a cloud marketplace channel partner platform that helps ISVs sell through AWS, Azure, and Google Cloud Marketplaces — directly comparable to Cloud Bazaar's AWS Marketplace reseller positioning. Both monetize software procurement via cloud marketplace transaction fees and target enterprise software vendors and buyers.
- Productiv: Productiv (now part of SAP) is a SaaS management platform that provides software spend analytics, license optimization, and renewal management. Comparable to Cloud Bazaar's Management Hub and ongoing spend optimization functionality.
Others
- Marketplace Pulse: Marketplace Pulse is an industry research and advisory firm tracking cloud marketplace and e-commerce marketplace ecosystems. Relevant as an ecosystem participant that influences how cloud marketplace channels (and resellers like Cloud Bazaar) are perceived and adopted.
Broad incumbents
- Apptio (IBM): Apptio, now part of IBM, is an IT financial management and FinOps platform that helps enterprises track, optimize, and govern technology spend. Comparable as a broad incumbent in IT/cloud spend management rather than marketplace resale.
- CloudHealth (VMware / Broadcom): CloudHealth by VMware (Broadcom) is an established cloud FinOps platform providing multi-cloud cost management, governance, and optimization. Overlaps with Cloud Bazaar's Save2Spend FinOps capability as a hyperscaler-adjacent incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CLOUD BAZAAR LIMITED social profiles
Digital presenceCLOUD BAZAAR LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLOUD BAZAAR LIMITED leadership team
Management profileNumber of profiles
CLOUD BAZAAR LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLOUD BAZAAR LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLOUD BAZAAR LIMITED
What does CLOUD BAZAAR LIMITED do?
Cloud Bazaar operates a Digital Software Reseller Platform that aggregates 1,000+ third-party software vendors on AWS Marketplace, providing AI-assisted discovery, instant pricing with partner discounts, free assessments and POCs, frictionless procurement, and a centralized Management Hub for tracking quotes, license renewals, compliance, and cloud spend. Revenue is earned via AWS Marketplace transaction fees/commissions and partner-accredited professional services (deployment and managed services).
Is CLOUD BAZAAR LIMITED a public or private company?
CLOUD BAZAAR LIMITED is a private company. It is classified as unknown and is currently operating.
When was CLOUD BAZAAR LIMITED founded?
CLOUD BAZAAR LIMITED was founded in 2025. It employs 1 to 10 people.
Where is CLOUD BAZAAR LIMITED based?
CLOUD BAZAAR LIMITED is headquartered in Sandhurst, United Kingdom, in the Europe region.
How does CLOUD BAZAAR LIMITED make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are professional Services.
Who are CLOUD BAZAAR LIMITED's main competitors?
Spendbase is listed as an emerging player. Direct peers are BetterCloud, Vertice, Zylo, Torii, Tackle.io and Productiv. Marketplace Pulse is listed as an others. Broad incumbents are Apptio (IBM) and CloudHealth (VMware / Broadcom).
Does CLOUD BAZAAR LIMITED have an API?
No public API is recorded for CLOUD BAZAAR LIMITED.
What industry is CLOUD BAZAAR LIMITED in?
CLOUD BAZAAR LIMITED's product category is Cloud Software Procurement Platform. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 42343 and its SIC code is 5734.