CICLOZONE LIMITED

What CICLOZONE LIMITED does

CicloZone Limited is a UK-based software company, founded in 2019 and registered in England and Wales with operations in Lichfield, that builds an indoor cycling platform targeted at independent fitness studios and individual riders. The company's core products are CicloStudio, a studio-side software platform for class delivery and instructor programming that runs on studios' existing devices, and the CicloZone consumer app, which extends the same experience to riders training independently via a Personal Mode subscription. Optional companion hardware is offered through CicloHub, which is provided free of charge, positioning the business as a software-first alternative to bike-locked indoor cycling ecosystems.

The platform is differentiated by two proprietary performance features: Adaptive FTP, which automatically estimates a rider's functional threshold power from training data, and COL%, a composite effort metric that combines multiple physiological signals into a single intensity readout. The company also integrates third-party AI services, notably Suno AI for AI-generated music in ERG-mode classes, indicating a reliance on external generative-AI providers rather than in-house model development.

CicloZone monetizes through a SaaS subscription model aimed at studios, with a standard tier listed at £59 per month and an unlimited tier at £248 per month, alongside consumer in-app subscription revenue from the Personal Mode offering. Go-to-market appears to target the long tail of independent studios rather than large enterprise gym chains, supported by a multilingual website (eight languages) and distinct UK, EU, and International pricing tiers suggesting an intent to sell across European and international markets. The company is privately held, has not disclosed external funding, and operates with a small team of 1–10 employees, making it a sub-scale, bootstrapped entrant in the indoor cycling software segment.

Name

CICLOZONE LIMITED

Legal name

CicloZone Limited

Website

https://ciclozone.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CicloZone Limited is a UK-based software company that builds an indoor cycling platform — CicloStudio for studios and a consumer app with Personal Mode — differentiated by Adaptive FTP and the COL% effort metric, monetized via SaaS subscriptions to independent studios and consumer in-app purchases.

Ownership category

akta.pro rank

Product category

Indoor Cycling Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Indoor cycling software
• Fitness studio management
• Cycling app development
• Virtual cycling platform
• Workout tracking software

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Studio SaaS Subscription: Monthly or annual subscription plans for indoor cycling studios. Standard plan covers 3 bikes with per-bike pricing for additional bikes. Unlimited plan provides unrestricted bike count. Fees are non-refundable and paid in advance. Revenue is recurring on monthly or annual billing cycle.
2. Paid Personal Mode (Individual Rider Subscription): Optional paid mode within the CicloZone app for individual, self-directed home workouts. Auto-renewing subscription processed through Apple App Store or Google Play. Individual consumer subscription separate from studio commercial agreement.
3. Additional Studio Features: CicloZone may offer additional paid features and modules for studios ordered and priced in Order Forms, forming part of the Service subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CicloZone develops indoor cycling software for two audiences: CicloStudio, a studio management and analytics platform licensed to indoor cycling studios to run classes, track riders and capture performance data; and the CicloZone mobile app used by individual riders to record workouts, follow virtual classes and access Paid Personal Mode features for home training. The platform is complemented by the proprietary CicloHub hardware device used to capture and broadcast training data.

Product overview

CicloZone is a connected indoor cycling ecosystem consisting of a platform with multiple integrated products: CicloStudio serves as the primary studio-facing software for managing classes, connected to the CicloZone Rider App used by cyclists on their personal devices. StudioRide provides free studio mode within the app, while Paid Personal Mode offers an optional subscription for individual home workouts. CicloHub is optional hardware (provided free) for enhanced studio connectivity. The platform supports 3+ types of rides (ERG, connectable bikes, HR-based), and features proprietary AI capabilities including CicloZone Adaptive FTP for automatic fitness threshold determination and CicloZone Output Level (COL%) for fair performance grading. Instructors use Trainer Dials and the Ciclo Class Builder for class control and creation, while riders follow structured profiles via Rider Dials. Virtual Instructors and pre-made classes enable 24/7 virtual class availability.

Differentiator

Problem solved

Functional benefit

Brands

• CicloStudio: Software platform for studio management, class delivery, and instructor tools for indoor cycling studios.
• StudioRide
• CicloZone Output Level (COL%)
• CicloZone Adaptive FTP
• CicloHub

Products and services

• CicloStudio

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICG (Life Fitness) Connect: ICG's indoor cycling bike line (formerly Indoorcycling Group) integrates with its own coach-by-color software and competes head-to-head with CicloZone in studios seeking connected cycling solutions.
• Spivi: Spivi provides indoor cycling studio software with class profiles, performance tracking, and rider apps, directly competing with CicloStudio for studio SaaS contracts and the connected bike operator segment.
• Myzone: Myzone provides a wearable + studio engagement platform that tracks heart rate, effort points, and group leaderboards in fitness studios including cycling, directly addressing the same fair-competition use case as CicloZone's COL%.
• Zwift: Zwift is a leading indoor cycling and running platform with virtual worlds, structured training, and a global consumer community; while consumer-led, it increasingly pushes into studio and event use cases overlapping with CicloZone's rider app.
• Wahoo (SYSTM / RGT): Wahoo owns the SYSTM and RGT cycling platforms plus a dominant line of indoor trainers and bike computers, competing with CicloZone on structured training, FTP testing, and indoor cycling content.
• Keiser M Series + Software: Keiser provides indoor cycling bikes with integrated software for class delivery, performance tracking, and instructor tools; competes with CicloZone in studios evaluating bundled hardware-plus-software cycling solutions.
• Stages Indoor Cycling (Stages Flight): Stages Flight is the studio-grade indoor cycling software suite tied to Stages bikes, with class design, rider metrics, and ERG functionality that overlap directly with CicloStudio and CicloZone Adaptive FTP.

Broad incumbents

• Peloton Commercial: Peloton's commercial / Peloton for Business offering brings connected cycling hardware, content, and metrics to hospitality and fitness facilities, overlapping with CicloZone's studio proposition at the high-end of the market.
• Les Mills (RPM / THE TRIP): Les Mills licenses RPM and THE TRIP indoor cycling content and integrations to thousands of clubs worldwide, serving as a content-led incumbent that competes for studio programming budgets alongside software platforms like CicloZone.
• Spinning® (Mad Dogg Athletics): Spinning is the originator of the indoor cycling category with a global instructor certification program, branded bikes, and digital content, representing the largest incumbent community competing with CicloZone for studio and instructor mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ciclozone1059
• Facebookfacebook.com/WeareCicloZone
• LinkedInlinkedin.com/company/ciclozone
• Instagraminstagram.com/ciclozoneuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CICLOZONE LIMITED