MYZONE
MYZONE is a private wearable fitness technology company that sells heart rate monitors, in-club software, and the Myzone Go smartwatch integration to fitness facility operators and individual consumers globally, monetizing via annual facility licenses, hardware sales, and subscription software.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MYZONE does
MYZONE is a privately held wearable fitness technology company founded in 2011 and headquartered in the Isle of Man, with operating subsidiaries in the United States, United Kingdom, Australia, Germany, Spain, and Singapore. The company develops heart rate monitoring hardware (MZ-Switch, MZ-3 belt, MZ-60 watch, MZ-1 belt) and a software platform that assigns Myzone Effort Points (MEPs) based on personalized heart rate zones calculated using Hunt's formula. Its Motivation Technology (MoTech) framework combines biometric tracking, gamification, and behavioral science to address the fitness industry's retention challenge, where approximately 50% of gym members leave within 12 months.
The product surface includes in-club software for facility operators, gym floor display screens, modules for group exercise and personal training, the Myzone App, and the recently launched Myzone Go — a software-first experience that integrates with Apple and Android smartwatches via a 14-day free trial. The platform integrates with Apple Health, Google Health Connect, Garmin, WHOOP, Oura, and Fitbit. Customers include global fitness franchises (Anytime Fitness, Snap Fitness, David Lloyd Clubs, Village Gym, UFC Gym, Energie Fitness, Belgravia Leisure) and mid-market operators across 14+ countries. Reported outcomes include a 33% increase in session visits and 20–24% higher 12-month retention among Myzone users.
MYZONE monetizes through (1) annual subscription facility licenses with optional premium add-ons (MZ-Instruct, MZ-Smart Station, On-Demand content), (2) direct-to-consumer hardware sales via buy.myzone.org, and (3) the Myzone Go freemium subscription. Go-to-market combines sales-led B2B facility licensing with a product-led self-serve funnel and event-driven demand generation at HFA, FIBO, Elevate, and the HYROX World Championships. The company is founder-led, with $17.2M raised from BGF Ventures in January 2022, and is ISO 27001:2022 certified with data hosted in the Isle of Man.
MYZONE firmographics
Firmographics- Name
- MYZONE
- Legal name
- Myzone Limited
- Website
- https://myzone.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MYZONE is a private wearable fitness technology company that sells heart rate monitors, in-club software, and the Myzone Go smartwatch integration to fitness facility operators and individual consumers globally, monetizing via annual facility licenses, hardware sales, and subscription software.
- Ownership category
- akta.pro rank
MYZONE industry classification
Industry- Product category
- Wearable Fitness Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
- akta.pro secondary industries
- Fitness Trackers (CRACAIAB), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where MYZONE is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
MYZONE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Facility/Business Licensing: Subscription-based facility licenses providing access to Myzone software, core features (challenges), and ongoing training and education. Operators can add premium features to base license. Requires PC with receiver and Myzone belts for members.
- Hardware Sales: Sale of heart rate monitors (MZ-3, MZ-1), wearables (MZ-Switch, MZ-60 Watch), connected clothing, and accessories through e-commerce store and facility packages.
- Premium Feature Add-ons: Optional premium features available as add-ons to base facility license, including enhanced analytics, MZ-Instruct, MZ-Smart Station, and On-Demand content (1300+ classes).
- Onboarding & Support Services: Personalized onboarding from Myzone team guiding operators through setup, plus ongoing account management and customer support.
- Myzone Go Software Access: Software-first experience enabling members to track with existing smartwatches. Myzone Go connects members' Apple and Android smartwatches to the ecosystem, with 14-day free trial followed by subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Facility License (Base) |
| Subscription | Annual | Premium Feature Add-ons |
| Freemium | Pay-as-you-go | Myzone Go (14-day free trial) |
| One time/ perpetual license | Pay-as-you-go | MZ-Switch |
| One time/ perpetual license | Pay-as-you-go | MZ-3 Belt |
| One time/ perpetual license | Pay-as-you-go | MZ-60 Watch |
| One time/ perpetual license | Pay-as-you-go | MZ-20 Home Scale |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels13 records
MYZONE product offering
Product offeringCore offering
MYZONE designs, sells, and licenses a wearable fitness technology ecosystem anchored by heart rate monitoring hardware (MZ-Switch, MZ-3, MZ-1, MZ-60 Watch, MZ-20 Home Scale, Switch 2.0) and a software platform that translates biometric effort into Myzone Effort Points (MEPs). It sells subscription-based Facility Licenses to gym operators bundled with software, on-floor screens, and belts, while also selling hardware directly to individual consumers through its e-commerce store and offering a software-only Myzone Go experience for Apple and Android smartwatch users.
Product overview
Myzone is a wearable fitness technology company offering a platform-plus-modules architecture centered on heart rate monitoring and effort-based gamification. The core offering consists of hardware wearables (MZ-Switch, MZ-3, MZ-1, MZ-60 Watch) and the Myzone Go software-first experience that connects with Apple/Android smartwatches. These are supported by In-Club Software for gym operators, Myzone Screens for live gym displays, and modules for Group Ex and Personal Training. The platform's gamification engine uses Myzone Effort Points (MEPs) to reward effort based on heart rate zones as a percentage of individual maximum heart rate. Recent additions include Strength Tracking (expanding effort tracking to resistance training) and Garmin Integration for smartwatch connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Motivation Technology (MoTech): A new category centred on helping people stay consistent with exercise through effort-based tracking, gamification and community engagement.
- Myzone Go
- Myzone Effort Points (MEPs)
- MZ-Switch
- MZ-3
- MZ-60 Watch
- MZ-20 Home Scale
- Switch 2.0
- Strength Tracking
Products and services
- MZ-Switch Interchangeable wearable heart rate monitor that can be worn on chest, arm, or wrist, providing real-time heart rate tracking and Myzone Effort Points (MEPs).
- MZ-3
Quantifiable outcome
- 33% increase in session visits
- +4 more outcomes
Companies that use MYZONE
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
MYZONE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature10 records
MYZONE partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- GarmincoreDirect integration announced at HFA Show San Diego (March 2026). Garmin smartwatch users can connect their workouts directly to Myzone ecosystem via Myzone Go, eliminating need for separate heart rate belt and significantly expanding accessibility to Myzone's effort-based tracking and community features.
- HFA (Health & Fitness Association)coreMyzone HFA Breakfast event at HFA Show San Diego with 150+ guests. Platform for unveiling three major product innovations (Strength Tracking, Garmin Integration, Switch 2.0) demonstrating ongoing collaboration with industry association.
- HYROX World ChampionshipsflagshipMyzone served as official technology partner for HYROX World Championships of Fitness. Event featured Myzone tracking in races, with members able to watch championships using Myzone devices. Long-standing partnership driving engagement with fitness enthusiasts.
- Future FitcoreFuture Fit continues as Education Partner for Elevate trade show through 2027, serving as lead content partner for show's education theatres. Industry education collaboration supporting professional development in fitness sector.
- Dr. Heather McKeecoreLeading behavior change specialist and motivation scientist appointed as Motivation Science Advisor. Collaborates with CTO Vahid B. Zadeh and product team to embed behavioral science into every Myzone user experience. Provides practical strategies for operators to drive engagement.
- Vahid B. ZadehcoreChief Technology Officer formerly of WHOOP. Brings expertise from pioneering FitTech giant to lead Myzone product development and technology strategy.
- Leisure DBminorReference source for market data. Myzone cited Leisure DB's 2025 State of The UK Fitness Industry Report showing 11.3 million UK gym members and £40.80 average monthly membership fee to support business case for operator investment in retention technology.
- Franchise NetworkscoreIf a facility operates as part of franchise network, both franchisor and franchisee may receive member data. Franchise operators like Snap Fitness, Anytime Fitness, and UFC Gym use Myzone across multiple locations under unified systems.
- Apple HealthcoreMyzone app integrates with Apple Health for activity, heart rate, and health data synchronization, enabling users to connect Apple Watch data to Myzone ecosystem.
- Health Connect by AndroidcoreMyzone app integrates with Google's Health Connect platform for cross-platform health and fitness data synchronization.
- ChargebeecoreSubscription billing and revenue management platform for business license sales. Processes business contact details, billing information, subscription data, and payment identifiers on behalf of Myzone.
- ShopifycoreE-commerce platform provider for Myzone's direct-to-consumer online store. Hosts product catalog, checkout, and order management.
- HubSpotcoreCRM system for business-to-business customer relationship management, quotes, and customer data across Myzone Group Companies.
- Oracle NetSuitecoreEnterprise resource planning and accounting system used for financial operations across Myzone Group Companies.
- DocuSigncoreElectronic signature platform for contract management and business-to-business agreements.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
MYZONE competitors and assessment
Company assessmentDirect peers
- WHOOP: Subscription-based wearable that monitors heart rate, recovery, and effort for athletes and fitness members. Comparable as a direct competitor in HR-driven fitness engagement, and notably MYZONE's CTO previously worked at WHOOP.
- Polar Electro: Long-established heart-rate monitoring wearables and sports watches serving fitness facilities, coaches, and individual athletes. Highly comparable on heart-rate precision, facility channel, and training-zone gamification.
Broad incumbents
- Garmin: Mass-market smartwatch and fitness wearable maker. Now a MYZONE integration partner via Myzone Go, but also a competitor for facility-grade HR tracking and platform-native fitness engagement features.
- Fitbit (Google): Consumer fitness wearable brand now owned by Google. Comparable as a mass-market heart-rate wearable with subscription social features, integrated with MYZONE for cross-platform data sharing.
- Apple (Apple Watch / Fitness+): Dominant smartwatch platform with native fitness engagement, subscription fitness content (Fitness+), and HR monitoring. Competes with MYZONE as a fitness engagement channel and is an integration partner via Apple Health.
- Technogym: Premium fitness equipment maker with Mywellness ecosystem serving operators globally. Comparable as a B2B platform selling engagement, tracking, and content into the same premium and boutique gym segment.
- Peloton Interactive: Connected fitness platform with subscription content, wearable integrations, and operator-grade engagement tools. Overlaps with MYZONE on gamified workout tracking and member-engagement value proposition for facilities.
Emerging players
- Wahoo Fitness: Connected fitness hardware and software (trainers, HR monitors, ELEMNT cycling computers). Comparable in facility-grade HR monitoring and trainer-led group fitness use cases.
- iFIT (Interactive Fitness): Subscription fitness content and connected equipment platform offering HR-driven training. Comparable as a content-plus-engagement subscription model with operator and consumer channel overlap.
- COROS: Sports watch and HR monitoring brand competing in the multi-sport wearable segment. Comparable as a high-accuracy HR wearable alternative for athletes and serious fitness users who otherwise might buy MYZONE belts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
MYZONE social profiles
Digital presenceMYZONE compliance and trust
Trust signalCompliance1 record
MYZONE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYZONE leadership team
Management profileNumber of profiles
Profiles3 records
MYZONE subsidiaries and ownership
Company hierarchySubsidiaries6 records
MYZONE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYZONE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYZONE
What does MYZONE do?
MYZONE designs, sells, and licenses a wearable fitness technology ecosystem anchored by heart rate monitoring hardware (MZ-Switch, MZ-3, MZ-1, MZ-60 Watch, MZ-20 Home Scale, Switch 2.0) and a software platform that translates biometric effort into Myzone Effort Points (MEPs). It sells subscription-based Facility Licenses to gym operators bundled with software, on-floor screens, and belts, while also selling hardware directly to individual consumers through its e-commerce store and offering a software-only Myzone Go experience for Apple and Android smartwatch users.
Is MYZONE a public or private company?
MYZONE is a private company. It is classified as venture growth investor backed and is currently operating.
When was MYZONE founded?
MYZONE was founded in 2011. It employs 11 to 50 people.
Where is MYZONE based?
MYZONE is headquartered in Chicago, United States, in the North America region.
How does MYZONE make money?
Five revenue lines are on record. Facility/Business Licensing is the primary driver. The others are hardware Sales, premium Feature Add-ons, onboarding & Support Services and myzone Go Software Access.
Who are MYZONE's main competitors?
Direct peers on record are WHOOP and Polar Electro. Broad incumbents are Garmin, Fitbit (Google), Apple (Apple Watch / Fitness+), Technogym and Peloton Interactive. Emerging players are Wahoo Fitness, iFIT (Interactive Fitness) and COROS.
Does MYZONE have an API?
No public API is recorded for MYZONE.
What industry is MYZONE in?
MYZONE's product category is Wearable Fitness Technology. Its primary akta.pro industry code is CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors), with a secondary code of CRACAIAB, Fitness Trackers. Its NAICS code is 33992 and its SIC code is 3949.