What Cloven does

Cloven is a Toronto-based, privately held Canadian CRM and productivity platform founded in 2023 that serves financial advisors and insurance wealth management teams. The company is positioned within the Canadian advisor technology stack alongside established platforms such as Equisoft/connect, Maximizer, Salesforce, Microsoft Dynamics 365, and Zoho, but lacks disclosed scale metrics including headcount, customer count, or revenue. The company does not publish pricing details, and no leadership team, founders, or investors are identified in the available source material.

Cloven's core product is a CRM system that integrates with Focal AI's advisor productivity platform. Through two integrations documented in April 2026 and June 2026, Cloven enables automatic syncing of meeting notes, AI-generated summaries and action items, and natural-language querying of client history. A second Focal AI integration, the Client Fact Fill capability, auto-populates more than 400 data fields across connected CRM records and PDF forms via a Chrome Extension, with Focal AI reporting that advisors reclaim up to 50 hours per month through these integrations. Cloven does not appear to develop proprietary AI models; the AI functionality is sourced from Focal AI and accessed through the integration layer.

The company operates as a for-profit, private entity in Canada with no publicly disclosed funding rounds, pricing model, customer segments, or go-to-market motion. Its business model mechanics — how it generates revenue, whether via SaaS subscription, per-seat licensing, or another structure — are not described in the available data. Ownership structure, regulatory licensure relevant to handling financial client data, and compliance certifications are also undocumented. The company appears to be operating based on active 2026 partnership announcements, but the absence of disclosed financial or operational scale limits deeper analysis.

Name

Cloven

Website

https://cloven.ca

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Cloven is a Toronto-based Canadian CRM and productivity platform, founded in 2023, serving financial advisors and insurance wealth management teams through two integrations with Focal AI's AI assistant and Client Fact Fill capabilities.

Ownership category

akta.pro rank

Product category

Financial Advisor CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industry

Customer Success & Account Management CRM (HDAEAFAD)

Keywords

• Financial advisor CRM
• Wealth management software
• Advisor productivity tools
• Client relationship management
• Insurance wealth management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Cloven provides a CRM and productivity platform for Canadian financial advisors and insurance wealth management teams. The platform integrates with Focal AI's AI assistant to automatically capture meeting notes, generate summaries and action items, sync records into the CRM, and enable natural-language querying of client history. It is also connected to Focal AI's Client Fact Fill capability that auto-fills more than 400 data fields across CRM records and PDF forms via a Chrome Extension.

Product overview

Cloven is a Canadian CRM platform for financial advisors. It integrates with Focal AI's AI assistant, enabling advisors to automatically sync meeting notes and records, generate summaries and action items, and query client history through natural language. Cloven is listed alongside other Canadian CRM platforms including Equisoft/connect, Maximizer, Salesforce, Microsoft Dynamics 365, and Zoho as integration partners for Focal AI's advisor productivity tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloven CRM Platform A CRM and productivity platform for Canadian financial advisors and insurance wealth management teams. The platform integrates with Focal AI's AI assistant to automatically capture meeting notes, generate summaries and action items, sync records into the CRM, and enable natural-language querying of client history. It is also connected to Focal AI's Client Fact Fill capability that auto-fills more than 400 data fields across CRM records and PDF forms via a Chrome Extension.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Focal AIcoreTechnology or Integration · 23 June 2026Cloven is one of four Canadian CRM platforms integrated with Focal AI's AI assistant for financial advisors. The integration enables automatic syncing of meeting notes and records between Focal AI's platform and Cloven's CRM. Focal AI captures meeting details, generates summaries and action items, and syncs them into participating CRM platforms including Cloven. Advisors can also query client history through a natural-language feature.
• Focal AIcoreTechnology or Integration · 7 April 2026Cloven is integrated with Focal AI's Client Fact Fill capability that auto-fills more than 400 data fields across Conquest Planning, leading CRM platforms, and PDF forms via Chrome Extension. The integration eliminates manual post-meeting data re-entry for Canadian financial advisors. Focal AI reports advisors reclaim up to 50 hours per month through these integrations with CRM platforms including Cloven.

Recent moves2 records

Expansion highlights3 records

Direct peers

• Maximizer Software: Maximizer is a Canadian-headquartered CRM vendor with deep adoption among financial services and insurance producers. It competes head-to-head with Cloven for the same Canadian wealth and insurance advisor segment and is co-listed in Focal AI's advisor integration roster.
• Wealthbox: Wealthbox is a CRM purpose-built for financial advisors, focused on contact management, task workflows, and meeting notes — a near-identical functional surface to Cloven. It serves as the U.S. analog and most direct functional peer for product comparison.
• Equisoft/connect: Equisoft's connect platform is a long-established Canadian CRM/wealth-management suite for advisors and insurance producers. It is the most directly comparable domestic competitor to Cloven, sharing the same Canadian financial-advisor customer base and even co-listing with Cloven in Focal AI's integration ecosystem.
• Redtail Technology: Redtail is one of the largest advisor-specific CRMs in North America, offering client management, workflow, and document storage for financial advisors. It is a primary direct competitor in the advisor-CRM category Cloven targets.
• Junxure: Junxure is a CRM designed specifically for financial advisors, focused on contact management, workflows, and meeting preparation. It serves as another direct advisor-CRM peer comparable to Cloven's core offering.

Broad incumbents

• Zoho CRM: Zoho CRM is a horizontal SMB-friendly CRM with growing adoption among smaller Canadian advisory practices. It is co-listed with Cloven in Focal AI's ecosystem and competes on price-sensitive advisor segments.
• Salesforce Financial Services Cloud: Salesforce's Financial Services Cloud is the dominant horizontal CRM with a dedicated wealth-management vertical. It competes broadly with Cloven for enterprise Canadian wealth accounts and is co-listed in Focal AI's advisor ecosystem.
• Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 is a broad enterprise CRM/suite used by Canadian financial firms. It is the second major horizontal incumbent alongside Salesforce that Cloven must differentiate against, and is also a Focal AI integration partner.

Emerging players

• Practifi: Practifi is a CRM and client-engagement platform for wealth management firms, with overlapping meeting-notes, task, and pipeline capabilities. It is a smaller, more emerging competitor in the same niche Cloven addresses.
• AdvisorEngine: AdvisorEngine offers a wealth-management platform with CRM, portfolio reporting, and client portal capabilities. It is an emerging integrated-platform competitor that overlaps with Cloven's advisor workflow surface.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloven