AdvisorEngine
AdvisorEngine is a cloud-based wealth management platform serving independent RIAs, offering CRM, digital onboarding, portfolio management, rebalancing, reporting, a client portal, and a TAMP with 1,500+ strategies from 300+ asset managers, operating as a Franklin Templeton subsidiary.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AdvisorEngine does
AdvisorEngine is a cloud-based wealth management technology platform serving independent financial advisors and registered investment advisors (RIAs) in the United States. Originally founded as Vanare and rebranded in February 2025, the company is headquartered in Raleigh, North Carolina, operates with 51–100 employees, and is a wholly-owned subsidiary of FT FinTech Holdings LLC (itself a subsidiary of Franklin Resources, Inc., operating as Franklin Templeton). The platform unifies a purpose-built wealth-management CRM, digital onboarding, portfolio management tools (including automated rebalancing, tax-loss harvesting, UMA support, performance reporting, and fee billing), a goals-based planning module co-developed with Franklin Templeton, a reimagined client portal, and — most recently — AdvisorEngine Portfolio Solutions, a turnkey asset management program (TAMP) providing access to 1,500+ investment strategies from 300+ asset managers, with the UMA and sleeving engine powered by SMArtX.
The company monetizes through a quote-based SaaS / platform licensing model (annual billing, pricing not publicly disclosed) targeted at enterprise and mid-market advisory firms, supplemented by managed-asset fees from the TAMP. Distribution is sales-led, supported by a direct 'Schedule a Demo' funnel, the company's annual drive2027 conference, content marketing (Action! Magazine, blog), and active participation in industry events such as the T3 Technology Tools for Today conference. Customers cited publicly include Trifecta Trading, Financial Designs Corp., MJP Wealth Advisors, and Starlight Portfolios. The platform integrates with data aggregators (Pontera, DST, MX), productivity suites (Microsoft 365, Exchange, Gmail, Google Calendar), and a growing set of AI partners (Jump, Zeplyn, Zocks).
Operationally, the company reports a 96% annual client retention rate and a 98% tech-support approval rating, alongside SEC registration of its investment-adviser subsidiary. Cumulative disclosed funding exceeds $50 million across multiple rounds since 2014, with WisdomTree as the most prominent institutional investor. Recent strategic activity — TAMP launch (March 2026), Client Portal relaunch (February 2026), AI partner integrations (May 2025), and a $20M WisdomTree investment (February 2025) — signals a company in active expansion of product surface and addressable market, though revenue remains undisclosed.
AdvisorEngine firmographics
Firmographics- Name
- AdvisorEngine
- Legal name
- AdvisorEngine Inc.
- Website
- https://advisorengine.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdvisorEngine is a cloud-based wealth management platform serving independent RIAs, offering CRM, digital onboarding, portfolio management, rebalancing, reporting, a client portal, and a TAMP with 1,500+ strategies from 300+ asset managers, operating as a Franklin Templeton subsidiary.
- Ownership category
- akta.pro rank
AdvisorEngine industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Hybrid Robo-Advisory Platforms (Advisor + Automation) (FSAGAEAB), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
Keywords
Where AdvisorEngine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdvisorEngine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Licensing / SaaS Subscription: AdvisorEngine offers its wealth management technology platform to independent financial advisors and RIA firms on a subscription/licensing basis. Firms sign a licensing agreement to access CRM, portfolio management, digital onboarding, client portal and other tools. Pricing is quote-based and not publicly disclosed.
- TAMP Services (AdvisorEngine Portfolio Solutions): AdvisorEngine Portfolio Solutions provides a turnkey asset management program (TAMP) giving RIAs access to over 1,500 investment strategies from 300+ asset managers. Revenue likely derives from platform/advisory fees on managed assets, similar to standard TAMP revenue models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Pricing not publicly disclosed; quote-based licensing model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AdvisorEngine product offering
Product offeringCore offering
AdvisorEngine provides a cloud-based, integrated wealth management technology platform for independent financial advisors and Registered Investment Advisors (RIAs). The platform bundles CRM, digital onboarding, portfolio management, client portal, performance reporting, and an optional Turnkey Asset Management Program (TAMP) through its AdvisorEngine Portfolio Solutions subsidiary, enabling advisory firms to run client onboarding, portfolio construction, rebalancing, tax-loss harvesting, billing, and digital client engagement within a unified system.
Product overview
AdvisorEngine is a comprehensive wealth management platform designed as a modular suite of integrated technology solutions for financial advisors and RIAs. The core platform centers on a purpose-built CRM for wealth management, complemented by Digital Onboarding for streamlined client acquisition. The product ecosystem includes AdvisorEngine Portfolio Solutions with a TAMP (Turnkey Asset Management Program) providing access to over 1,500 investment strategies from 300+ asset managers, and a full Portfolio Management Tools suite covering Data Consolidation, Goals-based Planning (via Franklin Templeton partnership), Rebalancing Module, Performance Reporting, Fee Billing, and Business Intelligence. Client-facing capabilities include a reimagined Client Portal with mobile apps and customizable branding. Additional services encompass Migration and Onboarding support, Training and Support (98% approval rating), and Action! Magazine for thought leadership content. The platform integrates with data aggregators (MX, DST, Pontera) and communication tools (Microsoft Exchange, Gmail, Microsoft 365, Google Calendar) to provide a connected technology stack for advisory firms.
Differentiator
Problem solved
Functional benefit
Products and services
- AdvisorEngine CRM Purpose-built customer relationship management (CRM) for wealth management, enabling advisors to manage client relationships, configure workflows to scale daily tasks, and operationalize their practice with compliance features.
- Digital Onboarding Streamlined digital onboarding and account opening experience that personalizes the first impression for new clients and accelerates advisor practice onboarding.
- Portfolio Management Tools Comprehensive portfolio management suite including data consolidation, goals-based planning, rebalancing, performance reporting, and fee billing to create an operating environment for advisors and operations teams.
- Performance Reporting Customizable reporting tools at firm and client levels that turn complex data into insights, supporting GIPS-compliant calculations, custom benchmarking, report builder with branding, and automated creation and delivery.
- Rebalancing Module Automated rebalancing platform enabling advisors to manage an unlimited number of portfolios accounting for risk tolerance, objectives, and tax scenarios, with tax-loss harvesting, cash management, block orders, and UMA support.
- Goals-Based Planning Scalable, holistic investment planning tool delivered through partnership with Franklin Templeton, enabling advisors to create, fund, and implement personalized financial plans within the unified platform.
- Client Portal Reimagined client-facing digital engagement hub with mobile applications, customizable branding, and seamless integration with the broader AdvisorEngine wealth management suite.
- AdvisorEngine Portfolio Solutions Investment management offering providing access to over 1,500 investment strategies from more than 300 asset managers, with model creation, tax-smart investing, and turnkey asset management program (TAMP) services for independent advisors.
- Fee Billing Fee billing tool integrated into the portfolio management suite for managing advisory fees at the firm level.
- Business Intelligence Business intelligence capabilities helping advisory firms analyze operational data and performance metrics across the practice.
- Migration + Onboarding Services Professional data migration and onboarding services that help firms transition from legacy systems to AdvisorEngine CRM while maintaining accurate records and reducing manual entry.
- Training + Support Services Industry-leading technical support services with phone and email support and unlimited access to online self-help resources, reporting a 98% approval rating and 96% annual client retention.
Quantifiable outcome
- 98% tech support approval rating month after month
- +1 more outcomes
Companies that use AdvisorEngine
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
AdvisorEngine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature8 records
AdvisorEngine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- SMArtXcoreAdvisorEngine partnered with SMArtX to build the UMA (Unified Managed Account) and sleeving functionality for its new TAMP platform. This partnership was critical to enabling the platform's ability to attract breakaway brokers and independent advisors seeking to outsource or run their own investment models. SMArtX's technology underpins the TAMP's model creation and management capabilities.
- The Oasis GroupcoreThe Oasis Group and AdvisorEngine released a joint research report evaluating AI Prospecting Tools used in wealth management. The report analyzes five tools for their effectiveness in identifying and connecting with prospective clients, supporting financial advisors, and integrating with existing systems. This research partnership positions both organizations as thought leaders in AI adoption for wealth management.
- Franklin TempletonflagshipAdvisorEngine has a partnership with Franklin Templeton through which clients can access Franklin Templeton's Investment Solutions team for goals-based financial planning. Advisors can leverage Franklin Templeton's insights and strategies, or use their own models and capital market expectations. AdvisorEngine is a subsidiary of FT FinTech Holdings LLC, a subsidiary of Franklin Resources, Inc. (Franklin Templeton), making this a deeply integrated parent-subsidiary relationship with co-development of planning tools.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
AdvisorEngine competitors and assessment
Company assessmentDirect peers
- Orion Advisor Technology: Orion is a leading advisor technology platform offering portfolio accounting, reporting, rebalancing, and CRM for RIAs. It is the closest end-to-end competitor to AdvisorEngine's integrated wealth-tech stack, serving a similar mid-market and enterprise RIA base.
- Black Diamond (by Advisor360°): Black Diamond is a portfolio management and reporting platform serving RIAs, now part of Advisor360°. It is directly comparable to AdvisorEngine's portfolio management and reporting modules and targets a similar advisor customer segment.
- Addepar: Addepar is a wealth management technology platform serving RIAs, family offices, and private banks with portfolio analytics, reporting, and data aggregation. It is a direct competitor in the integrated advisor platform category, particularly in the upper-end of the market.
- Tamarac (Envestnet): Tamarac provides portfolio rebalancing, reporting, and CRM tools for RIAs as part of Envestnet's advisor technology suite. It overlaps materially with AdvisorEngine's rebalancing, performance reporting, and CRM modules.
- Redtail Technology: Redtail is a CRM and workflow platform purpose-built for financial advisors, recently acquired by Orion. It is the closest direct competitor to AdvisorEngine's purpose-built CRM module and serves the same RIA and independent advisor segments.
Broad incumbents
- Envestnet (now IMTC): Envestnet is the largest U.S. TAMP and advisor-tech platform with Tamarac portfolio management and risk analytics. It competes head-on with AdvisorEngine's TAMP offering and broader advisor platform, but at a much larger scale and broader market position.
- Salesforce Financial Services Cloud: Salesforce FSC is a horizontal CRM adapted for wealth management, competing for the same advisor relationships as AdvisorEngine's CRM. It offers a much broader platform and enterprise footprint but is less purpose-built for wealth-specific workflows.
Emerging players
- Nitrogen (formerly Riskalyze): Nitrogen provides risk tolerance, client engagement, and proposal-generation tools for advisors. It is an emerging player with partial overlap to AdvisorEngine's client engagement and goals-based planning capabilities.
- Advyzon: Advyzon offers an integrated advisor platform combining CRM, portfolio management, reporting, and a TAMP for smaller RIAs. It targets a similar mid-market advisor segment as AdvisorEngine with a comparable all-in-one value proposition.
Others
- SMArtX: SMArtX is a UMA/sleeving and TAMP technology provider that powers AdvisorEngine's new TAMP offering. While not a direct competitor, it is a closely coupled infrastructure partner and adjacent competitor to AdvisorEngine's investment management stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdvisorEngine social profiles
Digital presenceAdvisorEngine financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdvisorEngine leadership team
Management profileNumber of profiles
Profiles13 records
AdvisorEngine subsidiaries and ownership
Company hierarchySubsidiaries2 records
AdvisorEngine funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdvisorEngine M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdvisorEngine
What does AdvisorEngine do?
AdvisorEngine provides a cloud-based, integrated wealth management technology platform for independent financial advisors and Registered Investment Advisors (RIAs). The platform bundles CRM, digital onboarding, portfolio management, client portal, performance reporting, and an optional Turnkey Asset Management Program (TAMP) through its AdvisorEngine Portfolio Solutions subsidiary, enabling advisory firms to run client onboarding, portfolio construction, rebalancing, tax-loss harvesting, billing, and digital client engagement within a unified system.
Is AdvisorEngine a public or private company?
AdvisorEngine is a private company. It is classified as corporate owned and is currently operating.
When was AdvisorEngine founded?
AdvisorEngine was founded in 2017. It employs 51 to 100 people.
Where is AdvisorEngine based?
AdvisorEngine is headquartered in New York, United States, in the North America region.
How does AdvisorEngine make money?
Two revenue lines are on record. Platform Licensing / SaaS Subscription is the primary driver. The others are TAMP Services (AdvisorEngine Portfolio Solutions).
Who are AdvisorEngine's main competitors?
Direct peers on record are Orion Advisor Technology, Black Diamond (by Advisor360°), Addepar, Tamarac (Envestnet) and Redtail Technology. Broad incumbents are Envestnet (now IMTC) and Salesforce Financial Services Cloud. Emerging players are Nitrogen (formerly Riskalyze) and Advyzon. SMArtX is listed as an others.
Does AdvisorEngine have an API?
No public API is recorded for AdvisorEngine.
What industry is AdvisorEngine in?
AdvisorEngine's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.