CONCEPT GOLF LTD

What CONCEPT GOLF LTD does

Concept Golf Ltd is a Dublin-based, founder-operated golf performance and retail business that operates a hybrid services-plus-e-commerce model from a single site at Unit 232, Blanchardstown Corporate Park 2, Dublin (registered at Balgeeth, Ardcath, Garristown, Co. Dublin). The company delivers brand-agnostic custom club fitting and club building, PGA-professional tuition, and bookable Trackman simulator bays, alongside a Shopify storefront retailing premium equipment from major manufacturers including Miura, Titleist, Callaway, Taylormade, Srixon Cleveland, and Odyssey. Its differentiating methodology, developed by Director Mark O'Mahony across 18 years with tour professionals and amateur players, merges player-specific performance data with club specifications in a fitting matrix the firm describes as unique to its approach. Supporting infrastructure includes a second Trackman bay, Golf Mechanix measuring tools, Acuity Scheduling for service bookings, and a multi-currency storefront accepting cards, digital wallets, Klarna (BNPL), and USDC (stablecoin).

The business serves golfers across skill levels in the Dublin catchment, segmented primarily into amateurs seeking professional-grade equipment and fitting, and a smaller professional segment requiring tour-level precision. Revenue is generated across five streams: one-time equipment sales, professional fitting fees, Trackman bay rentals, paid tuition, and subscription memberships, supplemented by eGift vouchers and a second-hand / ex-fitting equipment category. Pricing for services and memberships is not publicly disclosed; equipment is priced in GBP with accessory SKUs from ~£6 and premium bags up to ~£563. Distribution is omnichannel within Ireland: physical retail with in-store pickup, direct-to-consumer e-commerce, and bookable services through Acuity.

Conceived and led by Mark O'Mahony (Director / PGA Professional / Custom Club Fitter & Builder), with James Stenson also listed on the founding team page, the company does not disclose funding, ownership structure, or financial performance in the source data. Its operating geographies are explicitly limited to Dublin and surrounding areas, and the firm has not disclosed any M&A, external investment, or expansion into additional physical sites.

Name

CONCEPT GOLF LTD

Legal name

Concept Golf

Website

https://conceptgolf.ie

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Concept Golf Ltd is a Dublin-based, founder-operated golf performance centre delivering brand-agnostic custom club fitting, PGA tuition, Trackman simulator bays, and premium equipment retail to amateur and professional golfers across skill levels in the Dublin market.

Ownership category

akta.pro rank

Product category

Golf Performance Services and Equipment Retail

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (71394)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Custom golf fitting
• Golf equipment retail
• Golf instruction services
• Launch monitor analysis
• Club building services

Headquarters

HQ city

Garristown

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Golf Equipment Sales: Direct sales of golf clubs, wedges, balls, gloves, bags, and accessories through e-commerce storefront
2. Custom Fitting Services: Professional club fitting sessions using advanced technology, booked via online scheduling
3. Trackman Bay Rentals: Bookable golf simulator bays for practice and performance analysis
4. Tuition Services: Golf instruction sessions booked through the website
5. Memberships: Subscription-based memberships and packages for ongoing access to services
6. Gift Vouchers: eGift vouchers available in various denominations for gifting

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Concept Golf provides brand-agnostic custom golf club fitting, club building, and PGA professional coaching services. It combines these professional services with multi-brand golf equipment retail (Miura, Callaway, Titleist, Taylormade, Srixon Cleveland, Odyssey) and Trackman simulator bay rentals through a single Dublin facility and Shopify e-commerce storefront, using Trackman launch monitors and Golf Mechanix measuring devices to optimize player-club performance matching.

Product overview

Concept Golf operates as a Dublin-based golf performance optimization company offering both products and services. The core offering includes a comprehensive retail store powered by Shopify, featuring golf equipment from major manufacturers (Miura, Callaway, Titleist, Taylormade, Srixon Cleveland, Odyssey) alongside accessories. Services include Custom Fitting (using Trackman and Golf Mechanix technology), Tuition (tour-validated methods), and Trackman Bays (golf simulation bays). Memberships provide subscription access to facilities, while eGift Vouchers enable gifting. The company uniquely merges player and club together to optimize performance, working with golfers from beginners to professionals. Second-Hand/Ex-Fitting equipment is also available alongside new retail products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Club Fitting
• PGA Tuition and Coaching
• Trackman Bay Rentals
• Concept Golf Memberships
• Concept Golf eGift Vouchers
• Multi-Brand Golf Equipment Retail
• Second-Hand and Ex-Fitting Equipment

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Worldwide Golf Shops: Worldwide Golf Shops operates a network of premium golf retail stores across the US, including Edwin Watts and Golfers Warehouse, with in-store fitting. Comparable as a multi-brand golf retailer with custom fitting capabilities.
• Golf Galaxy: Golf Galaxy is a US-based big-box golf specialty retailer (owned by Dick's Sporting Goods) offering equipment, apparel, and in-store fitting services. Represents the broad-incumbent model of golf retail with fitting add-ons.
• Direct Golf: Direct Golf is a large UK-based online and multi-store golf retailer selling clubs, apparel, and accessories across major brands. Overlaps with Concept Golf on equipment sales but competes primarily on price and volume rather than fitting services.
• American Golf: American Golf is the largest golf retailer in the UK and Ireland with multiple stores and a broad multi-brand equipment range. Competes with Concept Golf on equipment sales in Ireland but operates at much larger scale and does not specialize in bespoke fitting.

Direct peers

• Club Champion: Club Champion operates the largest US network of brand-agnostic custom club fitting studios using Trackman and Foresight launch monitors. Directly comparable to Concept Golf on methodology, technology stack, and premium golfer target customer.
• Scottsdale Golf: Scottsdale Golf is a UK-based online and retail golf equipment retailer carrying major OEMs with in-store fitting services. Comparable as a multi-brand golf retailer competing for the same Dublin-adjacent and UK golfer customer base.
• Golfstore.ie: Golfstore.ie is an Irish online golf retailer specializing in clubs, apparel, and accessories. A close geographic and category peer competing for the same Irish consumer equipment spend.
• True Spec Golf: True Spec Golf is a brand-agnostic premium club fitting and building retailer operating multiple studios in the US. Highly comparable to Concept Golf's core fitting-plus-retail model, with similar Trackman-based methodology and OEM-spanning brand mix.

Emerging players

• 2nd Swing Golf: 2nd Swing Golf is a US-based retailer focused on new and used golf equipment with in-store fitting via Trackman and Foresight. Comparable to Concept Golf's second-hand/ex-fitting equipment category and fitting services.

Regional players

• Hot Golf Ireland: Hot Golf is an Irish golf retailer with both online and physical presence offering clubs, apparel, and accessories. Comparable regional peer competing for Irish golf equipment customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONCEPT GOLF LTD