GLOWORM EVENTS LTD

What GLOWORM EVENTS LTD does

Gloworm Events Ltd is a UK-based, privately-held live events company founded in 2018 that produces the Gloworm Festival and related family-focused live events and brand activations. According to available firmographic data, the company operates with 1-10 employees and operates through its website at glowormfestival.co.uk. The core product is the Gloworm Festival, positioned as a family-oriented live event, with surrounding brand activation work extending the company's commercial reach into adjacent live-experience formats. The business model is consistent with independent festival operators: revenue is generated primarily through ticket sales to attending families, supplemented by brand activation and sponsorship income from commercial partners. The festival format suggests a recurring annual or seasonal cadence, with activations providing off-cycle revenue.

The company's technical and operational footprint is modest by design. No proprietary technology platforms, mobile applications, integrations, or digital product surfaces are documented in the source data, and the company website currently displays only a verification/loading screen rather than substantive content. There are no disclosed management team members, no funding rounds, no corporate structural moves, no regulatory actions, no parent/subsidiary relationships, and no geographic footprint data beyond inferred UK operations. The company has no certifications, patents, trademarks, partnerships, or third-party awards documented in the available sources, which limits the ability to validate scale, governance, or defensibility.

The information gap is significant: the source material is largely metadata with the underlying company web property not rendering substantive content. Investors evaluating Gloworm Events would need primary-source confirmation of attendance, ticket pricing, sponsor relationships, event cadence, financials, and management to substantiate any growth or valuation thesis. As presented, the company reads as a small, single-product live events operator with a niche family positioning and minimal disclosed commercial breadth.

Name

GLOWORM EVENTS LTD

Legal name

GLOWORM EVENTS LTD

Website

https://glowormfestival.co.uk

Company type

Private

Founded year

2018

Headcount range

1–10 employees

Short description

Gloworm Events Ltd is a UK-based private live events company, founded in 2018, that produces the Gloworm Festival and related family-focused live events and brand activations, operating with a small team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Family Festival & Live Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Family festivals
• Live events
• Music festivals
• Brand activations
• Event production

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Core offering

Gloworm Events produces the Gloworm Festival and related family-focused live events. The company also develops brand activations, organizing in-person experiences tailored to families and their children. It operates as a small-scale event producer and experiential brand partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Gloworm Festival
• Family-Focused Live Events
• Brand Activations

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Big Feastival: Alex James's family-oriented food and music festival held in the Cotswolds. Comparable to Gloworm in combining family programming with brand-friendly activation opportunities.
• Just So Festival: Award-winning UK family arts and camping festival with a deliberately family-first programming model. Closely matches Gloworm's family niche and boutique scale.
• Camp Bestival: UK family-focused music and activities festival operated by Festival Republic (Live Nation). It is the closest direct peer to Gloworm Festival given its family positioning, multi-stage programming, and UK outdoor format.
• Wilderness Festival: UK four-day festival that explicitly courts families with dedicated kids programming alongside music and food. Overlaps with Gloworm on family audience and brand-activation sponsorships.
• Kendal Calling: Northern UK music festival with a strong family/kids area and on-site activations. Comparable in scale, audience mix, and the way it packages family entertainment within a broader festival.
• Green Man Festival: Welsh independent music festival known for its family-friendly 'Little Folk' area. Comparable to Gloworm as an independent UK festival with a curated family experience.
• Shambala Festival: Independent UK family-inclusive festival with strong creative and children's programming. Closely comparable in ethos and independent operator profile.

Broad incumbents

• Festival Republic: UK festival promoter (part of Live Nation) running Reading, Leeds, and Camp Bestival. Comparable as the dominant UK festival operator whose Camp Bestival directly competes in the family segment.
• AEG Presents UK: Major live-entertainment promoter operating UK festivals and venues. Comparable as a scaled counterpart that could acquire or partner with boutique family-festival brands.
• Live Nation UK: Largest global live-entertainment company with significant UK festival and family-event exposure. Comparable as the strategic acquirer most likely to consolidate smaller UK family-festival operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/glowormeeventsgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOWORM EVENTS LTD