Soil
Soil is a private craft spirits company that produces savoury, ingredient-driven distilled beverages — each expression built around a single culinary ingredient via maceration, low-temperature distillation, and blending. It sells DTC in Spain (€45/bottle) and through culinary bar and restaurant partnerships.
- Company typePrivate
- Founded2026
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soil does
Soil is a private, founder-operated craft spirits company that produces savoury, ingredient-driven distilled beverages in which each expression is built around a single culinary ingredient rather than a traditional spirits category. Its core production method combines controlled maceration, low-temperature distillation, and precise blending, drawing on the eau-de-vie tradition of young, unaged spirits to preserve the character of the underlying ingredient without masking it. The current commercial portfolio consists of two SKUs — Fresh Chilli (a grain-based spirit blending lemon habanero, jalapeño, ají amarillo, cascabel, and bell chillies) and Toasted Corn (a sugarcane-based spirit built on nixtamalized corn, popcorn, yellow corn, corn husk, and complementary chillies) — each priced at €45, plus a €80 Soil Tasting Pack bundling both bottles for side-by-side evaluation.
The business operates a dual go-to-market model. The primary channel is direct-to-consumer e-commerce at soil.es, fulfilling within Spain (1-2 business day processing, 2-5 business day delivery, age-gated checkout). The secondary channel is placement in culinary-focused bars and restaurants, currently centered on Barcelona and Copenhagen, supplemented by event-driven activations such as a one-night takeover of Carlos & Matilda and a collaborative dinner with fofo on July 4, 2026. Customer segments span professional bartenders, home enthusiasts and curious drinkers, and on-premise venues emphasizing proximity and seasonality.
The company is founder-controlled with no disclosed institutional capital, no parent entity, and 1-10 employees. Its legal and operational footprint is primarily Spain-based (ESP domicile, Barcelona office context) despite an Estonia-linked firmographic record. Distribution is currently constrained to Spain, with explicit stated intent to extend shipping to other European countries. No revenue, ARR, or unit-volume figures are disclosed, and there are no registered patents, trademarks, certifications, or external awards in the source material.
Soil firmographics
Firmographics- Name
- Soil
- Legal name
- Soil
- Website
- https://soil.es
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soil is a private craft spirits company that produces savoury, ingredient-driven distilled beverages — each expression built around a single culinary ingredient via maceration, low-temperature distillation, and blending. It sells DTC in Spain (€45/bottle) and through culinary bar and restaurant partnerships.
- Ownership category
- akta.pro rank
Soil industry classification
Industry- Product category
- Craft Spirits
- NAICS
- Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industries
- Spirits Distilling & Brands (CRADAIAC), Craft Distilleries & Microdistilleries (THAFALAH)
Keywords
Where Soil is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Soil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Spirit product sales: Direct sales of bottled spirits and tasting packs to consumers and businesses through their e-commerce platform and bar/restaurant partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh Chilli spirit bottle (€45) |
| Unit Pricing | Pay-as-you-go | Toasted Corn spirit bottle (€45) |
| Unit Pricing | Pay-as-you-go | Soil Tasting Pack (€80) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Soil product offering
Product offeringCore offering
Soil crafts and sells savoury, unaged distilled spirits that translate a single culinary ingredient — such as chilli or corn — into a bottled beverage expression. Each expression is produced through controlled maceration, low-temperature distillation, and precise blending, and is sold either as an individual bottle or as a curated Tasting Pack through the company's own e-commerce store and through culinary-focused bar and restaurant partnerships.
Product overview
Soil is a line of ingredient-driven savoury spirits where each expression captures the full character of a single ingredient through distillation. The core product portfolio consists of two main spirits: Fresh Chilli (grain-based spirit with multiple chilli varieties) and Toasted Corn (sugarcane-based spirit with corn varieties), both presented as culinary ingredients translated into liquid form. These can be purchased individually or as a Soil Tasting Pack bundle. The spirits are designed for use in cocktails, as cooking ingredients, or enjoyed neat.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Chilli A vibrant and multi-layered chilli spirit with floral, tropical, and green vegetal notes, crafted with a grain spirit base. Made from lemon habanero, jalapeño, ají amarillo, cascabel, and bell chillies, positioned for sipping neat, mixing in cocktails, or cooking. Priced at €45 per bottle.
- Toasted Corn A nutty and toasty corn spirit with earthy, chilli, and fragrant masa notes, crafted with a sugarcane spirit base. Made from nixtamalized corn, popcorn, yellow corn, corn husk, guajillo chilli, morita chilli, and white peppercorn. Priced at €45 per bottle.
- Soil Tasting Pack A curated bundle pairing Fresh Chilli and Toasted Corn spirits designed as an entry point into ingredient-led spirits for side-by-side tasting in simple or complex drinks. Priced at €80.
Companies that use Soil
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Soil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Soil partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- fofominorCollaborative dining experience hosted on July 4th, 2026 at a private home overlooking the Barcelona coastline. The event featured cocktails, food pairings, and conversations about food, cocktails, design, and the people gathered around the table.
- Carlos & MatildaminorOne-night bar takeover featuring reworked classic cocktails with Soil spirits. Fast rounds, dynamic atmosphere, and terrace events. The collaboration resulted in the Fresa cocktail remaining on the menu.
Recent moves6 records
Expansion highlights4 records
Soil competitors and assessment
Company assessmentRegional players
- Ancbumé: Spanish bitter/savory amaro positioned for cocktail and culinary use, sharing the Iberian market and savory-spirit positioning but rooted in a different category (amaro) than Soil's eau-de-vie style.
Direct peers
- Tempus Fugit Spirits: Craft spirits brand that revives historical liqueur and botanical recipes with an emphasis on culinary authenticity, comparable in targeting bartenders and curious enthusiasts with unusual ingredient expressions.
- Empirical Spirits: Copenhagen-based, culinary-inspired low-ABV spirit company founded by chefs that distills unusual ingredient-driven expressions — the closest comparable in philosophy, craft positioning, and target customer.
- Italicus Rosolio di Bergamotto: Italian premium liqueur built around a single hero ingredient (bergamot) with craft positioning in on-premise programs, illustrating a viable path from a savory/specialty spirit to a recognized bar brand.
- Four Pillars Gin: Australian craft distillery built on distinctive botanical-driven expressions and strong bartender/cocktail bar presence, demonstrating how a craft, ingredient-led spirit brand scales into broader distribution.
- Sacred Spirits: UK-based microdistillery producing ingredient-driven, botanical-led spirits using a copper still and unusual aromatic profiles, closely aligned with Soil's craft, ingredient-first approach.
Broad incumbents
- St. George Spirits: Established California craft distillery offering a wide portfolio including unusual botanical and savory spirits; a broader incumbent that uses culinary creativity at scale and competes for on-premise placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Soil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soil leadership team
Management profileNumber of profiles
Profiles1 record
Soil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soil
What does Soil do?
Soil crafts and sells savoury, unaged distilled spirits that translate a single culinary ingredient — such as chilli or corn — into a bottled beverage expression. Each expression is produced through controlled maceration, low-temperature distillation, and precise blending, and is sold either as an individual bottle or as a curated Tasting Pack through the company's own e-commerce store and through culinary-focused bar and restaurant partnerships.
Is Soil a public or private company?
Soil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soil founded?
Soil was founded in 2026. It employs 1 to 10 people.
Where is Soil based?
Soil is headquartered in Tallinn, Estonia, in the Europe region.
How does Soil make money?
One revenue line is on record: spirit product sales.
Who are Soil's main competitors?
Ancbumé is listed as a regional player. Direct peers are Tempus Fugit Spirits, Empirical Spirits, Italicus Rosolio di Bergamotto, Four Pillars Gin and Sacred Spirits. St. George Spirits is listed as a broad incumbent.
Does Soil have an API?
No public API is recorded for Soil.
What industry is Soil in?
Soil's product category is Craft Spirits. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 2080.