What CLOUD68 LIMITED does

Cloud68 Limited is a privately held UK technology advisory firm founded in 2017 by Richard Lewis and headquartered in Newcastle-under-Lyme, Staffordshire. The company provides strategic advisory, IT consulting, and software development-support services to organisations planning, evolving, or optimising their software estate, with a stated specialisation in cloud technology, data integration, data warehousing, business intelligence, and search-based analytics. Its service portfolio is organised around three core offerings: Technology Advisory Services (identifying and integrating best-in-class technologies), Strategic Reviews and Planning (comprehensive IT and business strategy aligned to shareholder expectations and market trends), and Solution Development and Technology Audit (cataloguing existing IT capabilities and optimising spend on underutilised licences and assets). Cloud68 does not develop proprietary software products; its value is delivered through consulting expertise rather than packaged IP.

The business operates as a founder-led, bootstrapped practice with 1–10 employees and a single UK office. Revenue is generated exclusively through professional services engagements structured on a project or retainer basis, with no publicly disclosed pricing. The company serves UK-based enterprises across public sector (Local Government, NHS) and commercial verticals (Retail, Finance, Leisure), relying on direct outreach, referrals, and thought-leadership content rather than channel partners. Named clients include Clearview (6+ years), SAP UKI, Total Intelligence (10 years), and KOIOS Master Data Limited (5 years), with testimonials consistently emphasising the founder's individual technical and commercial expertise. The firm has no disclosed external funding, no subsidiaries, no partnerships, no acquisitions, and no geographic footprint beyond the United Kingdom, making it a small, principal-dependent consultancy whose scale is tightly coupled to the founder's continued availability.

Name

CLOUD68 LIMITED

Legal name

Cloud68 Limited

Website

https://cloud68.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud68 Limited is a UK-based, founder-led technology advisory firm providing IT strategy, software planning, and technology audit services to public-sector and enterprise clients across the United Kingdom.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Strategy, Assessment & Roadmap (BPAEACAA)

akta.pro secondary industry

Cloud FinOps & SaaS Spend Management (BPAEAOAH)

Keywords

• Technology advisory services
• IT consulting services
• Strategic technology planning
• Software solution development
• Technology audit services

Headquarters

HQ city

Newcastle Under Lyme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory Consulting: Cloud68 generates revenue through professional services engagements including technology advisory consultations, strategic reviews, solution development, and technology audits. Services are delivered on a project-by-project or retainer basis to organizations seeking technology decisions and software implementation guidance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cloud68 is a UK-based technology advisory and IT consulting firm that helps organizations make informed technology decisions, plan software implementations, and audit/optimize existing IT assets. Its core offerings are three professional services — Technology Advisory, Strategic Reviews and Planning, and Solution Development and Technology Audit — delivered on a project or retainer basis across public sector and commercial clients.

Product overview

Cloud68 Limited is a strategic advisory firm offering three integrated consulting services: Technology Advisory Services for identifying and implementing best-in-class technologies; Strategic Reviews and Planning for comprehensive business and IT strategy development; and Solution Development and Technology Audit for optimising existing IT assets and building new solutions. These services collectively help organisations make informed technology decisions and deliver excellence and value for money.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Potential for significant cost savings through technology audit and optimization of underutilised licences and redundant software

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Broad incumbents

• BJSS: A large UK IT and digital consultancy delivering cloud, data, and software engineering services to enterprise and public sector clients. Overlaps with Cloud68 in cloud and data advisory for UK enterprises but operates at materially greater scale.
• AND Digital: A UK-based technology consultancy focused on software engineering and digital product delivery for enterprise clients. Comparable to Cloud68 as a UK-rooted tech advisory firm, though significantly larger in scale and oriented toward engineering delivery rather than high-level strategic advisory.
• PA Consulting: A UK-headquartered global consulting firm with deep expertise in technology strategy, innovation, and digital transformation. Overlaps with Cloud68 in serving UK enterprises with strategic technology advisory, but operates across many more verticals and geographies.
• Thoughtworks (UK): A global technology consultancy with UK operations focused on software strategy, cloud modernisation, and data platform engineering. Overlaps with Cloud68's technology advisory and cloud specialisation but at much larger scale with global reach.
• Capgemini Invent: The digital innovation and transformation arm of Capgemini, offering technology strategy, cloud, and data advisory. Comparable to Cloud68 in providing cloud and BI strategy consulting, but with global delivery capability and far larger teams.
• Slalom Consulting: A global consulting firm with a strong UK presence focused on technology strategy, cloud, and data modernisation. Comparable to Cloud68 in offering strategic technology advisory and cloud/data consulting, though operating globally and with significantly more consultants.
• KPMG UK Technology Consulting: The technology consulting practice of KPMG UK, providing cloud, data, and IT strategy advisory to enterprises and public sector. Comparable to Cloud68 in targeting UK organisations for cloud and data strategy work, but as part of a Big Four firm with vastly greater resources.

Direct peers

• Infinity Group: A boutique UK IT consultancy focused on cloud, Microsoft 365, and technology strategy for mid-market and enterprise clients. Highly comparable to Cloud68 as a UK-focused, mid-sized technology advisory firm targeting similar use cases around cloud adoption and IT optimisation.
• Catalyst IT Services: A UK-based IT consultancy providing cloud, data, and BI advisory services to public sector and commercial clients. Comparable to Cloud68 in scale, geography, and specialisation in cloud/data strategy for UK organisations.

Others

• FDM Group: A UK-listed IT services firm recruiting, training, and deploying technology consultants across cloud, data, and software engineering disciplines. Related to Cloud68 as a UK technology services competitor for talent and client mandates, though FDM operates a graduate-deployment model rather than senior advisory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloud68

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLOUD68 LIMITED