PROUD TO BE A HUMAN INC.

What PROUD TO BE A HUMAN INC. does

Human Inc (PROUD TO BE A HUMAN INC.) is a Kuala Lumpur-headquartered innovation consultancy and training organisation that has operated for 8+ years serving enterprise clients across Malaysia and the broader APAC region. The firm delivers Design Thinking-based professional development through three interconnected service lines: open-enrollment public courses (Design Thinking Fundamentals, Certified Design Thinking Practitioner, Design Thinking x AI, Gen AI Fundamentals, Gen AI for Sales Success, Leading Self, Leading Teams, Leading with Influence, Strategy Activation, Agile Leadership, Agile Fundamentals), the Academy programme for tailored corporate leadership development and succession planning, and Consulting engagements covering customer experience transformation, product innovation, and culture change. The company reports working with 250-350+ clients across 20+ countries and impacting 50,000-55,000+ professionals, with named enterprise logos including MCIS Life, Petronas, and Maxis.

The underlying methodology is a human-centered Design Thinking framework that combines empathy, ideation, prototyping, and validation, onto which the company layers AI tooling marketed as AI-enhanced empathy mapping, generative ideation, intelligent prototyping, and AI-powered validation through synthetic user testing. Public courses are priced on a per-participant basis ranging from RM1,750 (Leading Self, Strategy Activation, Agile Leadership) to RM6,000-7,000 (Certified Design Thinking Practitioner), with most multi-day workshops priced at RM3,500. Group rates are available on select courses and content is delivered in-person at the KL City Centre training location.

Revenue is generated entirely through professional services across the three streams. All public courses are 100% HRDC (Human Resource Development Council) claimable, making them effectively zero out-of-pocket cost for Malaysian employers and serving as a primary commercial lever. The go-to-market motion is sales-led: enterprise clients engage via consultation requests for bespoke engagements, while individuals enrol directly in public courses. Distribution is concentrated in Malaysia with selective APAC reach, complemented by ecosystem partnerships with HELP University (academia-industry bridge) and GoAspire (capability diagnostics and data-driven development pathways). The company is privately held with no disclosed funding rounds or external investors.

Name

PROUD TO BE A HUMAN INC.

Legal name

Human Inc

Website

https://humaninc.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Inc is a Kuala Lumpur-based innovation consultancy and training firm delivering Design Thinking-based public courses, custom corporate leadership programs, and transformation consulting to enterprise clients across Malaysia and the broader APAC region.

Ownership category

akta.pro rank

Product category

Management Consulting and Corporate Training Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Human Resources & Talent (EDAAAPAM)

akta.pro secondary industries

Technology & Software (EDABALAZ), Technical & Digital Skills Training (BPACANAB), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Design thinking training
• Leadership development programs
• Innovation consulting services
• Corporate training courses
• AI skills workshops

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Public Training Courses: Open enrollment professional development courses in design thinking, leadership, and AI skills, offered as 1-4 day workshops in KL City Centre. Courses are HRDC claimable, making them effectively zero-cost to Malaysian employers. Revenue generated through per-participant course fees.
2. Custom Corporate Training Programs: Tailored leadership development and innovation capability building programs for enterprise clients, including succession planning, custom pathways, and manager enablement. Sold as bespoke engagements with consultation-based scoping.
3. Innovation Consulting: Strategic consulting engagements covering customer experience transformation, product innovation, culture change, and organizational transformation. Delivered through co-created solutions with measurable business outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Human Inc is an innovation consultancy and corporate training organisation that delivers public courses, custom corporate training programs, and innovation consulting. Its offerings span Design Thinking workshops and certifications, leadership development programs, AI skills courses, and bespoke enterprise engagements covering customer experience transformation, product innovation, culture change, and innovation capability building. All public courses are 100% HRDC (Human Resource Development Council) claimable in Malaysia, making them zero out-of-pocket cost to employers.

Product overview

Human Inc operates as a consultancy and training organisation offering three interconnected service lines: Public Courses (open enrollment workshops and certification programmes including Design Thinking Fundamentals, Certified Design Thinking Practitioner, Design Thinking x AI, and AI/Leadership courses), Academy (customised corporate training and succession planning), and Consulting (innovation and transformation advisory). The portfolio also includes Strategy Activation, Agile Leadership, and Agile Fundamentals courses. The offerings are designed to work together, with foundational courses feeding into advanced certifications and corporate programmes tailored to organisational needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Thinking Fundamentals A 2-day foundational workshop teaching core Design Thinking principles for creative problem-solving and human-centred innovation. Participants learn user research techniques, insight synthesis, problem reframing, creative ideation, rapid prototyping, and implementation planning. Targeted at professionals seeking practical innovation skills; RM3,500 per participant, 100% HRDC claimable.
• Certified Design Thinking Practitioner A 4-day intensive certification programme for leading full-cycle Design Thinking projects. Covers advanced user research, challenge identification, strategic ideation, professional prototyping, market testing, business case development, and executive presentation. Priced at RM6,000-RM7,000 per participant, 100% HRDC claimable.
• Design Thinking x AI A 2-day workshop combining AI tools with Design Thinking methodology. Enables participants to integrate AI into the design process for deeper insights, accelerated experimentation, and intelligent prototyping. RM3,500 per participant, 100% HRDC claimable.
• Leading Self A 1-day workshop focused on building personal confidence, self-awareness, stress management, and resilience under pressure. Includes personality insights, working styles assessment, and purpose statement development. RM1,750 per participant, 100% HRDC claimable.
• Leading Teams A 2-day programme for building high-performing teams through psychological safety, trust-building, inclusive culture, adaptive leadership, effective delegation, and performance conversations. Includes certificate and AI toolkit.
• Leading with Influence A 2-day course on driving change without formal authority. Covers stakeholder mapping, strategic storytelling, authentic influence, value alignment, and resistance handling. RM3,500 per participant, 100% HRDC claimable; limited to 25 participants per session.
• Gen AI Fundamentals A 2-day practical course on mastering AI prompting, research acceleration, content creation, and workflow integration using AI tools. Focuses on applying AI safely and responsibly in business contexts.
• Gen AI for Sales Success A 2-day programme teaching sales professionals to use AI for lead prioritisation, personalised outreach, competitor analysis, objection handling, and accelerating deal closure.
• Academy (Corporate Training Service) Strategic workforce development services including custom leadership programmes, succession planning, high-potential talent development, pipeline tracking, and manager enablement. Bespoke engagements scoped via direct consultation.
• Consulting Innovation and transformation advisory covering customer experience transformation, product innovation, culture change, and innovation capability building using Design Thinking methodologies. Delivered as bespoke consulting engagements with co-created, measurable outcomes.
• Strategy Activation A 1-day workshop focused on turning strategy into real action, bridging the gap between strategic planning and execution. RM1,750 per participant, 100% HRDC claimable.
• Agile Leadership A transformational leadership course focused on agile mindsets and ways of working for leaders. RM1,750 per participant, 100% HRDC claimable.
• Agile Fundamentals A foundational course on agile mindsets and ways of working for individuals and teams.

Quantifiable outcome

• 40% boost in leadership confidence
• +13 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HELP UniversitycoreStrategic or Co-development PartnerHuman Inc and HELP University collaborate to bridge academia and industry through experiential learning and innovation. The partnership explores new pathways in leadership development, human skills, and talent growth, combining Human Inc's human-centered design approach with HELP's academic excellence and research expertise. Learners and professionals can access programmes that blend real-world problem solving with academic rigour, developing critical thinking, creativity, and leadership skills that are future-ready.
• GoAspirecoreStrategic or Co-development PartnerHuman Inc partners with GoAspire to transform how organisations assess and grow capabilities that truly matter. The collaboration focuses on redefining learning experiences through innovative assessment tools, data insights, and personalised development journeys that inspire real growth. Teams and leaders gain access to smarter learning diagnostics, helping organisations design development pathways that are measurable, meaningful, and human-centered.

Scale indicators9 records

Expansion highlights5 records

Broad incumbents

• Right Management (ManpowerGroup): Right Management, part of ManpowerGroup, provides talent assessment, leadership development, and organizational consulting across APAC. Comparable to Human Inc's Academy and Consulting lines for enterprise workforce transformation engagements.
• Frog Design (Capgemini Invent): Frog is a global design and innovation consultancy (part of Capgemini Invent) that runs corporate Design Thinking and innovation capability programs. Comparable methodology and enterprise targeting, but at significantly larger scale and broader portfolio.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance consultancy offering flagship leadership programs with strong APAC distribution. Comparable to Human Inc's Leading Self / Leading Teams / Leading with Influence portfolio for enterprise clients.
• Dale Carnegie Training: Dale Carnegie Training delivers leadership, communication, and professional development courses globally with significant APAC presence. Comparable in course-based delivery model and enterprise L&D channel, though broader and less Design-Thinking-specialized.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent management, and succession planning services. Comparable to Human Inc's Academy/Consulting lines for enterprise leadership and talent engagements, though at much larger scale.

Direct peers

• General Assembly: General Assembly provides technology, design, and business training (bootcamps, short courses, corporate programs) with strong APAC presence. Comparable to Human Inc's AI, leadership, and innovation skills portfolio for individual professionals and enterprise upskilling.
• LUMA Institute: LUMA Institute commercializes the LUMA System of Innovating — a human-centered Design Thinking methodology with public courses, certifications, and corporate workshops. Directly comparable in curriculum, audience, and certification positioning to Human Inc.
• IDEO U: IDEO U is the learning and training arm of IDEO, the originator of Design Thinking for business. It offers Design Thinking certifications and courses directly comparable to Human Inc's Certified Design Thinking Practitioner program, and serves enterprise clients globally.

Regional players

• Meld Studios: Meld Studios is an Australian design and innovation consultancy that delivers Design Thinking training and innovation consulting across APAC. Comparable in methodology, service mix, and APAC enterprise focus, with stronger Australian footprint and complementary geographic reach.

Emerging players

• BTS: BTS is a global professional services firm specializing in strategy execution, leadership development, and experiential learning for enterprise clients. Comparable to Human Inc's Strategy Activation and leadership transformation offerings with a similar simulation and experiential learning approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellohumaninc
• LinkedInlinkedin.com/company/human-inc
• Instagraminstagram.com/hellohumaninc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROUD TO BE A HUMAN INC.