What FLUID Water Solutions Inc. does

FLUID Water Solutions Inc. operates the Stuart Turner brand from Henley-on-Thames, England, designing, supplying, and servicing water pressure boosting, shower pump, and water circulation systems for the UK residential and light-commercial building services market. Its product range is organised around two core families: Whole Home Boosting (the MONSOON line — Professional, Standard, Universal), targeted at properties with cold-water storage tanks; and Shower Pumps (SHOWERMATE Standard/Universal and STORMBOOST) for individual shower, bath, and tap applications. Additional offerings include the iBOOST 'intelligent' booster with monitoring capability, the iTank integrated storage solution, a circulators/mixers/conditioners line, and accessories plus service kits/spares. The underlying technology is electromechanical pumping and water conditioning, with documented differentiators in performance speed (consistent pressure under multi-outlet demand) and durability, rather than in software or AI.

The company makes money through hardware sales of pumps and ancillary equipment, distributed primarily through a UK network of authorised stockists and certified plumbing/building installers. A direct inside-sales team (reached via 0800 31 969 80) supports pump selection and handles enquiries that the channel cannot. Pricing is not publicly disclosed and quotes are issued on request. Two principal customer segments are addressed in parallel: end homeowners experiencing low pressure (weak showers, slow taps, inconsistent flow), and professional installers who specify and fit the equipment, with the latter engaged through the 'Installer Club' training, warranty registration, and certification program. Stuart Turner is a private subsidiary operating under its parent Fluid Water Group, which provides scale and shared resources while the subsidiary maintains its own brand identity and product lines.

Name

FLUID Water Solutions Inc.

Legal name

Stuart Turner

Website

https://fluidwater.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

FLUID Water Solutions Inc. (trading as Stuart Turner) designs, supplies, and services UK water pressure boosting pumps, shower pumps, and circulation systems for residential properties and the plumbing installers who fit them.

Ownership category

akta.pro rank

Product category

Water Pumps and Plumbing Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Water pressure boosting
• Shower pumps
• Plumbing equipment
• Water circulation systems
• Whole home boosting

Headquarters

HQ city

Henley-on-Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Water Pump Hardware Sales: Sale of water pressure boosting equipment including whole home boosters, shower pumps, circulators, mixers, and water conditioners. Products are sold through installer channels and direct to stockists.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FLUID Water Solutions Inc., operating as Stuart Turner, designs, supplies and services water pressure boosting equipment for UK residential and commercial buildings. Its product portfolio includes whole home boosters (MONSOON range), shower pumps (SHOWERMATE and STORMBOOST), intelligent boosters (iBOOST), water storage tanks (iTank), and circulators, mixers and water conditioners. Products are primarily sold through a UK-wide network of authorized stockists and professional installers, with direct customer support via an in-house pump specialist team.

Product overview

FLUID Water Solutions Inc. (operating as Stuart Turner) offers a unified portfolio of fluid technology products centered on water pressure boosting solutions. The product range is organized under two main product categories: (1) Whole Home Boosting featuring the MONSOON family (PROFESSIONAL, STANDARD, UNIVERSAL) designed for homes with cold-water storage tanks; (2) Shower Pumps featuring SHOWERMATE (STANDARD, UNIVERSAL) and STORMBOOST for individual shower, bath, and tap applications. Additional offerings include iBOOST and iTank for intelligent integrated solutions, with discontinued MAINSBOOST noted. The portfolio also includes Service Kits & Spares and Accessories for installation and maintenance support.

Differentiator

Problem solved

Functional benefit

Brands

• MONSOON PROFESSIONAL: Professional grade whole home water pressure boosting solutions
• MONSOON STANDARD
• MONSOON UNIVERSAL
• SHOWERMATE STANDARD
• SHOWERMATE UNIVERSAL
• STORMBOOST
• iBOOST
• iTank

Products and services

• MONSOON PROFESSIONAL Professional-grade whole home water pressure boosting solution for homes supplied by a cold-water storage tank, delivering powerful, consistent pressure even when multiple outlets are in use.
• MONSOON STANDARD Whole home water pressure boosting solution for standard domestic applications.
• MONSOON UNIVERSAL Versatile whole home water pressure boosting solution compatible with various system configurations.
• SHOWERMATE STANDARD Shower pump solution for hot and cold-water supplies for individual showers, baths or taps.
• SHOWERMATE UNIVERSAL Universal shower pump compatible with various system configurations for individual showers, baths or taps.
• STORMBOOST High-performance water pressure boosting solution for demanding applications.
• iBOOST Intelligent water pressure boosting solution with smart monitoring capabilities.
• iTank Water storage tank solution integrated with boosting technology.
• Service Kits & Spares Genuine service kits and spare parts for maintaining and repairing Stuart Turner systems.
• Accessories

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fluid Water GroupcoreStrategic or Co-development PartnerStuart Turner is a subsidiary/brand of Fluid Water Group. The company leverages the group's resources and scale while maintaining its own brand identity. Careers and further company information redirect to the Fluid Water Group website (fluidwatergroup.com).

Recent moves5 records

Expansion highlights3 records

Regional players

• Davey Water Products: Manufacturer of water pumps, pressure systems, and water transfer products primarily for Australia/Asia-Pacific. Comparable product category (booster/pressure systems) but different primary geography.
• Bristan: UK bathroom and kitchen brassware brand with adjacent water system offerings (shower pumps, valves). Comparable UK installer channel and homeowner customer base, though broader bathroom focus.

Direct peers

• Grundfos: Global leader in pumps with a strong residential and commercial booster and circulator portfolio (e.g., Scala, COMFORT). Directly comparable as a competing supplier of water pressure boosting and circulation equipment to installers and homeowners.
• Wilo: Major European pump manufacturer with prominent home booster and circulator lines (e.g., HiPeri-1, Star-Z). Comparable product/customer overlap in residential and light-commercial pressure boosting.
• DAB Pumps: Italian manufacturer specializing in domestic and commercial water pressure boosting (e.g., DAB E.sybox, Booster Silent). Direct competitor in home booster and shower pump categories across Europe.
• Salamander Pump Group: UK-based specialist in shower and whole-house pumps (HomeBoost, CT Force, RP). Closely comparable UK domestic channel and product positioning to Stuart Turner.
• Pedrollo: Italian pump maker with broad residential and commercial lines including booster sets. Competes in similar domestic water pressure applications across European markets.

Broad incumbents

• Xylem: Global water technology company with residential/light-commercial pumps under brands such as Bell & Gossett and Lowara. Overlaps in building services boosting and circulation, with broader portfolio scale.
• KSB: German pump and valve manufacturer with building services and water supply lines. Comparable on booster and circulator hardware, though it operates across far more segments.
• Ebara Corporation: Japanese industrial pump manufacturer with building services and water supply lines. Comparable on pump hardware for water boosting and circulation, though it operates a much broader industrial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stuartturnerltd
• LinkedInlinkedin.com/company/aquaboost
• Instagraminstagram.com/stuartturnerltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLUID Water Solutions Inc.