BMW Motorrad Club Québec inc.

What BMW Motorrad Club Québec inc. does

BMW Motorrad Club Québec inc. is a Quebec-incorporated non-profit (OSBL) motorcycle enthusiasts club founded under its official constitution on November 29, 1982. It is the only club officially recognized by BMW Clubs Canada and BMW Germany (BMW AG) in the province of Quebec, and the sole French-speaking BMW motorcycle club in North America. The organization is affiliated with BMW Motorcycles Owners of America (MOA) under member number 86, and its membership extends across Quebec with some cross-border participation from Motorcycle Owner Vermont (MOV).

The club's core offering is annual membership delivering three benefit streams: exclusive discounts at five partner BMW dealerships (Gabriel, Nadon Sport, Vanier, Saguenay, and Carrier, with member discounts ranging from 7% to 16%), travel and accommodation discounts through a network of 12 additional partners (Road2luxe, Amerika Moto, Riotel, Magpie Relay, MotoTravelGreece, TripleClamp, Nasiol, Premium Seat, Ridaventure Academy, Fédération Motocycliste du Québec, and Le Festival de Moto du Québec 2026), and access to organized riding, training, and social programming including a free mechanic workshop series and the annual Rassemblement gathering.

The business model is community-led and member-funded. Revenue is generated through annual membership dues, merchandise sales (a Shopify storefront offering 70+ SKUs across the Club Expressif, Club Sport, and Accessoires sub-brand collections), and event registration fees — the 46e Rassemblement Annuel runs $172–$222 CAD per attendee depending on accommodation type and member status. Distribution is direct via the club's website and Facebook presence, with partner cross-promotion at BMW dealerships. Governance is by a volunteer Board of Directors; there are no employees, no institutional investors, and no funding history disclosed.

Name

BMW Motorrad Club Québec inc.

Legal name

BMW Motorrad Club Québec inc.

Website

https://bmw-motorrad-club-quebec.ca

Company type

Private

Founded year

1982

Operating status

Operating

Short description

BMW Motorrad Club Québec inc. is a Quebec-based non-profit motorcycle enthusiasts club, officially recognized by BMW Clubs Canada and BMW Germany, serving BMW motorcycle owners with annual membership, partner discounts, training, and an annual gathering.

Ownership category

akta.pro rank

Product category

Motorcycle Club and Community Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Motorcycle club membership
• BMW enthusiast community
• Group motorcycle rides
• Rider training workshops
• Club merchandise sales

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales

Revenue model

1. Membership Dues: Annual membership fees providing access to exclusive partner discounts, events, and member benefits. Membership valid for calendar year.
2. Merchandise Sales: Sale of branded club merchandise including t-shirts, caps, mugs, travel bags, and water bottles through Shopify e-commerce platform.
3. Event Registration: Fees for annual gatherings including accommodation, meals, and activities. 46th gathering in 2026 priced at $152-$222 CAD per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BMW Motorrad Club Québec inc. is a non-profit motorcycle club that sells annual memberships granting access to exclusive BMW dealership discounts, partner travel discounts, free mechanical workshops, and member-priced events. The club also sells branded merchandise (t-shirts, caps, mugs, bags) through its Shopify store and organizes the annual Rassemblement gathering with rides, camping, meals, and live music.

Product overview

BMW Motorrad Club Québec inc. is a motorcycle club offering a unified platform combining membership services, merchandise sales, and event ticketing. The core offering is annual membership that provides access to exclusive dealer discounts (BMW Gabriel, Nadon Sport, BMW Vanier, BMW Saguenay, BMW Carrier), travel partner discounts, free workshops, and member-priced events. Merchandise is sold through three sub-brand collections: Club Expressif (casual t-shirts with various themes in multiple color variants), Club Sport (performance apparel including touring t-shirts, caps, track pants, gaiters, and polo shirts), and Accessoires (mugs, tumblers, travel bags, water bottles). The club organizes the annual 46e Rassemblement event and offers member training programs including free mechanical workshops and discounted off-road and refreshment training courses.

Differentiator

Problem solved

Functional benefit

Brands

• Club Expressif: A collection of casual clothing items for motorcycle enthusiasts, including t-shirts, hoodies, long-sleeve shirts, and pants.
• Club Sport

Products and services

• Annual Membership (Adhésion) Calendar-year club membership for BMW motorcycle enthusiasts in Quebec, providing access to exclusive BMW dealership discounts, partner travel discounts, free mechanical workshops, member-priced events, and community riding activities.
• 46e Rassemblement Annuel (Annual Gathering Event Tickets) Three-day annual gathering event featuring motorcycle rides, meals, camping, live music by Beemer Band, and social activities, available to members and non-members at different price tiers.
• Club Expressif Merchandise Collection Casual branded clothing collection for motorcycle enthusiasts featuring themed t-shirts (official club, GS/XR, slogan, scout emblem, between road and mountain, motorcycle camping, motorcycle touring, stories) in multiple color variants, priced $35.99-$49.99 CAD.
• Club Sport Merchandise Collection Sportswear-oriented clothing line including performance touring t-shirts for men and women, trucker caps, track pants, neck gaiters, and polo shirts designed for motorcycle riding.
• Accessoires Merchandise Collection Branded accessories collection including mugs, stainless steel wine tumblers, can-shaped glasses, travel bags, and water bottles featuring club branding.
• Atelier mécanique (Free Mechanic Workshop) Free mechanical workshop for club members covering basic motorcycle maintenance topics including tires, valves, and oil changes, with included lunch, organized by volunteer mechanics Philip Veilleux and Roger Robichaud.
• Formation GS Niveau 1 (GS Level 1 Off-Road Training) Off-road motorcycle training course at Academie Ridaventure with 15% member discount, offered as a collaborative training program between the club and the academy.
• Formation rafraîchissement 4h (4-Hour Refresher Training) Four-hour motorcycle refresher training course offered through Fédération Motocycliste du Québec (FMQ) with $20 savings per person for group bookings of 12 participants.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• BMW GabrielcoreChannel Partner/ Reseller/ DistributorExclusive 16% discount for members on all store products, parts, and accessories at Gabriel BMW motorcycle dealership.
• Nadon SportcoreChannel Partner/ Reseller/ DistributorExclusive 15% discount for members on store products and parts at Nadon Sport BMW dealership.
• BMW VaniercoreChannel Partner/ Reseller/ DistributorExclusive 10% discount for members on accessories and clothing at BMW Vanier dealership.
• BMW SaguenaycoreChannel Partner/ Reseller/ DistributorExclusive 10% discount for members on store products, parts, and accessories at BMW Saguenay dealership.
• BMW CarriercoreChannel Partner/ Reseller/ Distributor7% discount with Club Carrier BMW privilege card, plus return points on parts, clothing, and accessories purchases.
• Road2luxeminorGTM or Marketing Partner$150 discount for trips under 10 days; $250 discount for trips of 10+ days. Possibility to privatize trips for the club.
• Amerika MotominorGTM or Marketing Partner$50 per person discount on travel packages for motorcycle tours in Canada and USA.
• RiotelminorGTM or Marketing Partner15% discount on hotel rooms at Matane-Percé-Bonaventure locations using code MOTOBBMW.
• Magpie RelayminorGTM or Marketing Partner20% discount on rooms at the relay location in LaSarre, Abitibi on Trans-Ontario/Trans-Québec Trail.
• MotoTravelGreeceminorGTM or Marketing PartnerExclusive 20% discount on all organized tours and motorcycle rentals in Greece.
• TripleClampminorGTM or Marketing Partner15% off Motoz, Mitas, Anlas tires; 10% off Kriega, Leatt, Rev'it, Fempro Armour clothing and luggage.
• NasiolminorGTM or Marketing Partner15% discount on all nano protection products; 10% discount on aesthetics work at Garage de Brossard.
• Premium SeatminorGTM or Marketing Partner10% discount on all motorcycle seat services including comfort additions, custom recovering, and riding position corrections.
• Federation Motocycliste du QuebeccoreStrategic or Co-development PartnerAffiliated motorcycle federation offering member training programs and professional formation courses.
• Le Festival de Moto du Quebec 2026minorGTM or Marketing Partner15% discount for members on all entry tickets to the inaugural motorcycle festival September 4-6, 2026 in Richmond, Estrie.
• Academie RidaventureminorImplementation/ SI/ Consulting PartnerGS Level 1 off-road training with 15% discount for club members.
• BMW Clubs CanadacoreStrategic or Co-development PartnerParent organization recognizing BMW Motorrad Club Quebec as the official BMW club in Quebec.
• BMW AG (Germany)coreStrategic or Co-development PartnerBMW Germany official recognition as the sole official BMW club in Quebec and only French-speaking BMW club in North America.
• BMW Motorcycles Owners of America (MOA)coreStrategic or Co-development PartnerAffiliated under MOA number 86, grouping all BMW motorcycle riders in North America.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harley Owners Group (H.O.G.): Motorcycle manufacturer-affiliated enthusiast club for Harley-Davidson owners, the global benchmark for brand-specific motorcycle owner organizations. Operates a similar membership dues, dealer discounts, rallies, and branded merchandise model that BMW Motorrad Club Québec follows.
• Internet BMW Riders (IBR): Online and regional BMW motorcycle enthusiasts group with rallies, forums, and member benefits. Comparable in serving the BMW rider community with similar social riding, events, and discount-aggregation value proposition.
• BMW Motorcycle Owners of America (MOA): National BMW motorcycle owner club in the United States and the direct counterpart to BMW Motorrad Club Québec at the North American level. MOA membership rolls, rallies, and dealer-discount programs mirror the Quebec club's offerings at a larger national scale, and the two organizations are formally affiliated (MOA #86).
• Concours Owners Group (COG): Brand-specific enthusiast club for Kawasaki Concours motorcycle owners, operating on a similar member-funded model with regional chapters, rallies, and dealer partnerships. Directly comparable structure to BMW Motorrad Club Québec at a smaller brand-specific scale.
• BMW Clubs Canada: Parent umbrella organization for BMW clubs across Canada, of which BMW Motorrad Club Québec is an official recognized member. Operates the same membership-discount, event, and recognition framework but at a national coordinating level.

Broad incumbents

• American Motorcyclist Association (AMA): Largest US motorcycle advocacy and member organization serving all motorcycle brands and riding styles. Provides comparable membership, event, and advocacy services as a broader-incumbent alternative to brand-specific clubs like BMW Motorrad Club Québec.
• Canadian Motorcycle Association (CMA): Canadian national motorcycle association providing training, advocacy, and member services across all brands. Operates as a broader-incumbent alternative to the brand-specific BMW Motorrad Club Québec.

Regional players

• Fédération Motocycliste du Québec (FMQ): Quebec's provincial motorcycle federation offering training programs, licensing support, and rider services. BMW Motorrad Club Québec partners directly with FMQ for member training; comparable in serving the same Quebec rider base with complementary rather than overlapping services.

Emerging players

• Moto Guzzi Club Canada: Canadian Moto Guzzi enthusiasts club offering owner community, events, and merchandise. Comparable as another European-brand motorcycle owner organization in Canada with membership-driven structure.
• Ducati Owners Club of Canada: Canadian Ducati motorcycle enthusiasts club offering owner community, events, and merchandise. Comparable as another premium-brand motorcycle owner organization in the Canadian market with similar community-led membership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bmwmotorrad.clubquebecinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Motorrad Club Québec inc.