Fishing-Estonia - kalastusgiid

What Fishing-Estonia - kalastusgiid does

Fishing Estonia OÜ is a Tallinn-based guided fishing tour operator (legal entity: Fishing Estonia OÜ, Estonian private limited company) founded in 2021 and operating as a sole proprietorship under founder and lead guide Kevin Sepp. Sepp has 27 years of spin fishing experience and spends more than 200 days per year on the water, supplying the tacit local knowledge — seasonal spot selection, weather-driven tactics, and technique instruction — that defines the offering. The company has no proprietary technology, no mobile app, no public API, and operates no software platform; the service is delivered in person at Estonian, Finnish, and Norwegian fishing locations.

The product set comprises five guided experience lines plus an equipment rental add-on: river trout fishing on Estonian rivers, boat fishing from specialized spinning boats (sea trout, pike, perch, zander, garfish), signature sea trout fishing trips (with complimentary Viirastus handmade lures), ice fishing for perch and pike, and multi-day international expeditions to Norway (arctic char, lake trout) and Finland (grayling). Pricing is unit-based, ranging from €170 per person for ice fishing to €450 per boat for boat fishing, with optional equipment rental at €20/day. Customer segments include individual outdoor enthusiasts and beginners, corporate groups seeking team-building experiences, and international anglers booking Nordic expeditions.

The go-to-market is direct-to-consumer via a multilingual website (Estonian, English, Russian), email ([email protected]), phone (+372 506 9637), and an active Instagram presence (@_fishingestonia_). Distribution is entirely in-person at fishing locations; there are no resellers or intermediaries except a referral arrangement with the travel agency Estland Travel and supply relationships with tackle retailers (Tiki, Kalastusmaailm) and lure manufacturer Viirastus. The company is bootstrapped with no disclosed funding, no investors, and no parent entity.

Name

Fishing-Estonia - kalastusgiid

Legal name

Fishing Estonia OÜ

Website

https://fishing-estonia.ee

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Fishing Estonia OÜ is a Tallinn-based guided fishing tour operator serving individuals, corporate groups, and international anglers across Estonian, Finnish, and Norwegian waters, led by sole-operator Kevin Sepp with 27 years of spin fishing experience.

Ownership category

akta.pro rank

Product category

Guided Fishing / Angling Tourism Services

NAICS

Fishing, Hunting and Trapping (114), Scenic and Sightseeing Transportation, Water (4872)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

akta.pro secondary industries

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ)

Keywords

• Guided fishing tours
• Sea trout fishing
• Recreational angling
• Fishing guide services
• Outdoor adventure tours

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Fishing Services: Professional guided fishing trips with an experienced fishing guide. Services include river trout fishing, sea trout fishing, boat fishing, ice fishing, and international fishing expeditions to Finland and Norway. Pricing is per person or per group, with equipment rental as an add-on service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fishing-Estonia - kalastusgiid is a guided fishing tour operator providing person-to-person angling experiences led by a single professional guide, Kevin Sepp. The core service portfolio includes river trout (jõeforell) fishing, boat fishing for sea trout, pike, perch, zander, and garfish, signature sea trout (meriforell) trips with complimentary handmade Viirastus lures, ice fishing for perch and pike, and multi-day international expeditions to Norway (arctic char, lake trout) and Northern Finland (grayling). Equipment rental, meals, and safety gear are bundled or supplied as add-ons, with corporate and team-building events available on request.

Product overview

Fishing-Estonia - kalastusgiid is a guided fishing tour operator offering fishing experiences across Estonia, Finland, and Norway. The core offering consists of five distinct fishing services: River Trout Fishing (jõeforelli püük) for brown trout in Estonia's rivers, Boat Fishing for sea trout, pike, perch, zander, and garfish from specialized spinning boats, Sea Trout Fishing as their signature service with complimentary handmade Viirastus lures, International Trips to Norway and Finland for arctic char and grayling, and Ice Fishing for winter perch and pike. Equipment rental is available as an add-on service. The company is operated by fishing guide Kevin Sepp with 27 years of experience, conducting over 200 fishing days per year.

Differentiator

Problem solved

Functional benefit

Products and services

• River Trout (Jõeforelli) Fishing Guided river trout fishing day trips in Estonian rivers, covering brown trout angling basics including location selection, lure choice, movement in nature, and fish release. Includes lunch, lasts 6-8 hours, and is priced per person (EUR 185 single / EUR 270 for two people).
• Boat Fishing (Kalapüük paadist) Guided fishing from a spinning-specialized boat targeting sea trout, pike, perch, zander, and garfish according to season. Priced at EUR 450 per boat (up to 3 people), includes lunch and safety equipment, lasting 6-8 hours.
• Sea Trout (Meriforelli) Fishing Signature guided sea trout fishing trips in spring, autumn, and winter, with instruction on selecting suitable spots based on weather conditions. Includes a complimentary handmade Viirastus lure and lunch; multi-day and corporate formats available on request.
• Finland & Norway Fishing Trips (Välismaa) Multi-day international fishing expeditions to Norway for arctic char and lake trout, and to Northern Finland for grayling (plus trout, perch, and occasionally pike). Trips typically last a week or longer, with travel by car or plane; pricing by request.
• Ice Fishing (Jääpüük) Guided ice fishing trips for perch and pike, with the location chosen based on ice conditions. Full winter clothing, warm boots, and equipment are supplied; pricing starts at EUR 170 per person.
• Equipment Rental (Varustuse rent) Rental service for fishing equipment — rod, reel, wading trousers, and fishing jacket — at EUR 20 per day, available to add to any guided fishing trip.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• TikiminorChannel Partner/ Reseller/ DistributorEstonian fishing tackle retailer. Partnership appears to involve mutual promotion and equipment supply for fishing guide services.
• KalastusmaailmminorChannel Partner/ Reseller/ DistributorFishing world magazine and retailer in Estonia. Partnership for equipment sourcing and potential content/marketing collaboration.
• ViirastuscoreStrategic or Co-development PartnerHandmade lure manufacturer. Fishing-Estonia provides Viirastus lures as gifts to all sea trout fishing clients. G.T.R. click attachments from Viirastus are used for fishing. Deep product integration as Viirastus lures are featured as key equipment in services.
• Estland TravelminorChannel Partner/ Reseller/ DistributorEstonian travel agency that may refer tourists interested in fishing experiences to Fishing-Estonia's services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fly Shop: Long-established US-based outfitter running hosted fishing trips across multiple destinations and species. Comparable as a vertically integrated retailer-plus-guided-experience operator targeting enthusiast anglers, though at much larger scale.
• Yellow Dog Flyfishing Adventures: Boutique fly fishing travel agency offering hosted and guided trips worldwide, including Nordic destinations. Directly comparable service model: curated, guide-led international fishing experiences with similar target customer profile.
• Frontiers Travel: Specialist in international fly fishing and sportfishing travel, arranging hosted trips to destinations including the Nordics. Comparable because it sells multi-day guided fishing expeditions to premium international clients, the same segment Fishing-Estonia targets with its Finland/Norway trips.
• FishingBooker: Global online marketplace that connects anglers with independent fishing guides and charters across 80+ countries. Directly comparable as a demand channel for the same small-operator guided fishing trip model that Fishing-Estonia delivers.

Broad incumbents

• Angling Direct: UK and European fishing tackle retailer with hundreds of stores and online channels. Comparable as a brand and channel adjacent to guided fishing, though it sells tackle rather than running guide operations at scale.
• Orvis Travel: The travel arm of the heritage Orvis fishing brand, offering guided trips and hosted experiences globally. Overlaps with Fishing-Estonia's guided-trip offering but as part of a much broader portfolio of tackle, apparel, and education; not a niche Estonia specialist.

Regional players

• Nordic Fly Fishing (Sweden): Swedish-based guided fly fishing and light tackle operator offering trips across Nordic waters. Comparable service offering and target customer (international sport anglers), but focused on Swedish rivers and coastal waters rather than Estonia.

Others

• Viirastus: Estonian handmade lure manufacturer in a 'core' strategic partnership with Fishing-Estonia, with lures gifted to sea trout clients and used as standard kit. Adjacent supplier and co-marketing partner rather than a competitor.
• Kalastusmaailm: Estonian fishing media and tackle retailer already listed as a partnership for Fishing-Estonia. Adjacent ecosystem participant: equipment supply, content collaboration, and a localized channel into the Estonian angler community.
• Estland Travel: Estonian inbound travel agency already in a referral partnership with Fishing-Estonia. Adjacent distribution channel that funnels general tourists into Fishing-Estonia's specialist offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/_fishingestonia_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishing-Estonia - kalastusgiid