FURNISH HOME LTD.

What FURNISH HOME LTD. does

Furnish Home Ltd. is a London-based, founder-controlled home improvement company delivering loft boarding, loft storage solutions, bespoke MDF furniture, painting and decorating, laminate floor fitting, handyman services, loft insulation, and full interior refurbishments directly to homeowners and landlords across London, Berkshire, Kent, Surrey, Essex, Hertfordshire, Reading, and Slough. The company is registered in England and Wales (Company No. 08698504) and is led by founder Radoslav Gazur.

The company's core technical asset is its raised loft flooring system, a structural timber sub-frame installed above insulation level that preserves airflow, prevents cold bridging, and keeps the installation compliant with UK Building Regulations Part L and Part C. Adjacent technical capabilities include made-to-measure MDF joinery (fitted wardrobes, media walls, alcove units), spray-foam and multi-foil insulation installation, and standardized interior finishing delivered via the in-house "Furnish Home Know-How" training program built with Dulux Academy.

The business runs a direct-to-consumer, sales-led model with no franchise, reseller, or intermediary layer. Customers reach the company via website forms, email ([email protected]), or a single mobile line (07856355678) and are converted through a free, no-obligation on-site survey followed by per-project quotations. Pricing is unit-based (pay-as-you-go), with loft storage packages priced from £500 and bespoke, renovation, and painting work scoped per job by materials and complexity. All identified revenue streams are one-time project installations; there is no disclosed recurring or subscription revenue, and no institutional funding, subsidiaries, or M&A activity in the source data.

Name

FURNISH HOME LTD.

Legal name

Furnish Home Ltd.

Website

https://furnishhome.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Furnish Home Ltd. is a London-based, founder-led home improvement company providing loft boarding, loft storage, bespoke furniture, painting and decorating, flooring, and full interior refurbishment services directly to homeowners across London and surrounding South East counties.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Services

NAICS

Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Loft boarding services
• Home renovation services
• Painting and decorating
• Bespoke fitted furniture
• Laminate floor fitting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Loft Boarding and Storage Services: One-time installation services for loft boarding, raised flooring, insulation, ladders, lighting, and storage solutions. Revenue generated per project based on scope and size. Upsell opportunities for add-ons like cupboards, shelving, and custom storage.
2. Painting and Decorating Services: Professional interior painting and decorating services including full house painting, wall treatments, mould remediation, and decorative finishes. Billed per project based on room count and scope.
3. Bespoke Furniture and Storage: Custom-made furniture including fitted wardrobes, media walls, shelving, and storage solutions. Made-to-measure pricing based on materials and complexity.
4. Complete Home Renovation: Full interior refurbishment services from floor to loft, combining multiple trades including painting, flooring, furniture, and loft upgrades in single projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FURNISH HOME LTD. provides residential home improvement services in the South East of England, with a core focus on loft boarding and loft storage solutions using a raised flooring system. The company also delivers complete home renovations, bespoke fitted furniture, laminate floor fitting, painting and decorating, handyman services, loft insulation, and loft ladders and hatches, primarily for homeowners seeking to maximize space and refresh their properties.

Product overview

Furnish Home Ltd is a UK-based home improvement and renovation company offering a comprehensive suite of services centered on loft conversions and interior refurbishments. The core product portfolio includes Loft Boarding (using raised subframe flooring systems), Loft Storage Solutions (custom-built cupboards, shelving, and lighting), Complete Home Renovation (floor-to-loft transformations), Bespoke Furniture (custom MDF media walls, wardrobes, and fitted storage), Laminate Floor Fitting, Painting & Decorating, and Handyman Services. Additional offerings include loft insulation (mineral wool, PIR boards, multi-foil, spray foam) and loft ladders/hatches. The company operates primarily in London, Berkshire, Kent, Surrey, Essex, and Hertfordshire, with services designed to be completed in as little as one day. The company has over 7 years of industry experience and is partnered with the Dulux Academy for painter training.

Differentiator

Problem solved

Functional benefit

Products and services

• Loft Boarding and Loft Storage Solutions Installation of raised loft boarding and storage systems in residential properties to create usable loft storage without compressing insulation. Targeted at UK homeowners seeking extra storage space.
• Complete Home Renovation Services End-to-end interior home renovation services covering multiple trades, delivered for homeowners seeking coordinated upgrades to their properties.
• Bespoke Fitted Furniture Design and installation of custom fitted furniture for residential properties. Targeted at homeowners wanting made-to-measure interior furniture solutions.
• Painting and Decorating Interior painting and decorating service using premium paints such as Dulux, Tikkurila, Zinsser, and Johnstone's. Delivered for residential customers refreshing interiors.
• Laminate Floor Fitting Professional installation of laminate flooring in residential homes, provided as part of the company's home improvement service portfolio.
• Handyman Services General handyman services covering a range of residential maintenance and small repair tasks. Targeted at homeowners needing minor property work.
• Loft Insulation Installation of loft insulation to improve thermal performance of residential properties. Targeted at UK homeowners seeking energy efficiency improvements.
• Loft Ladders and Hatches Supply and installation of loft ladders and hatches to provide safe access to loft spaces in residential homes.

Quantifiable outcome

• Proper loft insulation can reduce energy bills by up to 25% annually
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dulux AcademycoreStrategic or Co-development PartnerTraining partnership with Dulux Academy ensuring painters and decorators receive expert knowledge and up-to-date industry training. The partnership supports the company's in-house Furnish Home Know-How Training Program for consistent quality across all painting and decorating jobs.
• DuluxminorOthersPremium paint brand used exclusively for professional painting and decorating services, ensuring quality finishes that last for years.
• TikkurilaminorOthersPremium paint brand used for professional interior painting services.
• ZinsserminorOthersProfessional-grade primer and stain-blocking products used for surface preparation and problem wall treatments.
• Johnstone'sminorOthersProfessional paint brand used for interior painting and decorating projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• B&Q: UK's largest home improvement retailer offering DIY products, installation services, and design consultations. Sets the price and service benchmark for homeowner renovation and decorating purchases that Furnish Home competes against.
• Wickes: UK home improvement retailer offering kitchen, bathroom, and flooring supply-and-installation services. Competes with Furnish Home's laminate flooring and full home renovation offerings, and provides a national installation alternative to local independents.
• Hammonds Fitted Furniture: UK national fitted furniture retailer offering made-to-measure wardrobes, alcove units, and home storage. Comparable to Furnish Home's bespoke furniture service but operates at significantly larger scale with a national showroom and design-led sales process.
• Sharps Fitted Furniture: UK market leader in bespoke fitted bedroom and home storage furniture with national sales and installation coverage. Overlaps with Furnish Home's bespoke MDF furniture, fitted wardrobes, and media walls, but at much larger scale and with a showroom-led sales motion.

Others

• Rated People: UK lead-generation platform pairing homeowners with local trades for renovation, painting, and home improvement jobs. Comparable as a competitive acquisition channel and pricing reference for the same target segments Furnish Home serves.
• Checkatrade: UK marketplace connecting vetted local tradespeople with homeowners for renovations, repairs, and home improvements. Functions as a customer acquisition channel and competitive alternative to Furnish Home's direct local sales approach.

Regional players

• Homebase: UK home improvement retailer with a strong London/M25 store footprint and installation services for kitchens, bathrooms, and flooring. Comparable to Furnish Home on customer base and product overlap (flooring, decorating, room refurbishment) but operates through retail-led sales rather than field survey.

Direct peers

• LoftZone: UK specialist in raised loft boarding systems designed to protect insulation and maintain building regulation compliance. Directly competes with Furnish Home's core loft boarding offering and shares the same technical Differentiation around sub-frame flooring above insulation.
• The Loft Boarding Company: UK loft boarding and storage specialist offering raised flooring, ladders, hatches, and insulation services. Operates in the same niche as Furnish Home with comparable service bundles and target customer (UK homeowners seeking storage upgrades).
• Easy Loft Ladders: UK installer of loft ladders, boarding, and hatch solutions serving regional homeowner markets. Comparable in service scope (ladder + boarding + basic storage) and in direct-to-consumer installation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FURNISH HOME LTD.